The Addison Group
The Addison Group is a Suffolk, Virginia–based marketing agency founded in 1996 that provides brand strategy, website design, video production, and fractional CMO services to small and mid-sized businesses across the Hampton Roads region, anchored by its proprietary Brandiscover™ methodology.
- Company typePrivate
- Founded1996
- HeadquartersSuffolk, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Addison Group does
The Addison Group is a privately held marketing and branding agency founded in 1996 by Tom Powell and based in Suffolk, Virginia. The firm operates with a small team of 1–10 employees and serves small and mid-sized businesses across the Hampton Roads region of Southeast Virginia, with named customers in hospitality, manufacturing, legal, professional services, nonprofit, construction, and municipal sectors. Its service portfolio is anchored by a proprietary strategic framework called Brandiscover™, a registered trademark composed of ten components (Target Audience, Brand Personality, Slam Dunk Message, Clutter Buster, Going Fishing, Bullseye Product, Foot-in-the-Door, Trust the Pros, Triggers, and Closing the Deal) that the firm positions as a decision compass preceding any execution work. Supporting offerings include website design built on the Squarespace platform, video production, keynote speaking, and a Bootcamp Your Brand sub-brand.
The company generates revenue through a combination of one-time engagements and recurring monthly subscriptions. One-time offerings include a $1,500 Brandiscover Strategy Session, a $99 Website Audit (sale price, originally $499), and a $4,500 AG Marketing Starter Pack (sale price, originally $7,650). Recurring revenue is structured across four fractional CMO tiers — On-Demand Partner at $165/hour, Strategic Advisor at $3,000/month, Fractional CMO at $6,000/month, and Embedded CMO at $10,000/month — with minimum commitments ranging from 3 months to a recommended 6–9 months. The firm also maintains a portfolio of approximately 35 domain names for sale at prices between $1,200 and $52,010, creating a secondary transaction-fee revenue stream.
The Addison Group pursues a founder-led, sales-led go-to-market model in which Tom Powell personally leads initial consultations and ongoing senior advisory engagements. Distribution is regional and direct, supplemented by thought-leadership channels such as keynote speaking engagements, the 757 Network C-Suite community Powell organizes in Coastal Virginia, and the firm's own website. The company has received regional recognition including Small Business of the Year, Coast Virginia Ad Agency of the Year, Rising 25, Top 40 Under 40, and Top 15 Under 50 awards. No external funding, M&A activity, or parent-company ownership has been disclosed in the available source data.
The Addison Group firmographics
Firmographics- Name
- The Addison Group
- Legal name
- The Addison Group
- Website
- https://theaddisongroup.com
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Addison Group is a Suffolk, Virginia–based marketing agency founded in 1996 that provides brand strategy, website design, video production, and fractional CMO services to small and mid-sized businesses across the Hampton Roads region, anchored by its proprietary Brandiscover™ methodology.
- Ownership category
- akta.pro rank
Where The Addison Group is headquartered
LocationHeadquarters
- HQ city
- Suffolk
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Addison Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Marketing Strategy & Consulting: Revenue from strategy sessions, fractional CMO services, and consulting engagements. Services are sold directly to businesses and organizations seeking marketing clarity and leadership.
- Creative Services: Revenue from website design, video production, branding, and other creative deliverables. Includes both project-based and retainer arrangements.
- Domain Sales: Sale of domain names owned by the company, ranging from $1,200 to $52,010. Domains span various industries including restaurants, events, and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Brandiscover Strategy Session |
| Usage-based | Pay-as-you-go | On-Demand Partner |
| Subscription | Monthly | Strategic Advisor |
| Subscription | Monthly | Fractional CMO |
| Subscription | Monthly | Embedded CMO |
| Unit Pricing | Pay-as-you-go | Website Audit |
| One time/ perpetual license | Pay-as-you-go | AG Marketing Starter Pack |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Addison Group product offering
Product offeringCore offering
The Addison Group is a marketing and branding agency that provides strategic marketing services, website design and development (on Squarespace), video production, keynote speaking, and fractional CMO engagements. All work is anchored by Brandiscover™, a proprietary decision-compass methodology that aligns messaging, audience targeting, and marketing priorities before execution. The firm also sells a portfolio of branded domain names.
Product overview
The Addison Group is a marketing and branding agency offering a portfolio of services anchored by its proprietary Brandiscover™ strategic framework. Core offerings include Brandiscover (strategic decision compass), website design and development, video production, keynote speaking, and Fractional CMO services with multiple engagement tiers. Supporting products include the AG Marketing Starter Pack (branding package with website) and Website Audit service. The company also maintains a portfolio of approximately 35 domain names available for sale. All services are designed around the Brandiscover methodology that provides organizations with clarity, messaging alignment, and actionable strategy.
Differentiator
Problem solved
Functional benefit
Brands
- Brandiscover™: Proprietary decision compass and strategic roadmap that serves as the foundation for all marketing efforts, eliminating inconsistent messaging and helping organizations confidently decide what to do next.
- Bootcamp Your Brand
Products and services
- Brandiscover™ Proprietary trademarked brand strategy methodology and decision compass that identifies target audience, brand personality, slam-dunk messaging, competitive differentiation, lead generation triggers, and sales closing framework. Foundation of every engagement.
- Website Design and Development
Quantifiable outcome
- Joe Beans grew from $400K to $4M+ annually with 8 locations after rebranding
- +3 more outcomes
Companies that use The Addison Group
Customer profileNamed customers9 records
Segments11 records
Ideal customer profiles2 records
The Addison Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
The Addison Group partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
The Addison Group competitors and assessment
Company assessmentDirect peers
- SageFrog Marketing Group: Mid-size, founder-led full-service B2B marketing agency offering brand strategy, web design, content, and fractional CMO-adjacent services. Comparable in size, service mix, and position to The Addison Group.
- Ironpaper: Mid-size B2B marketing agency combining brand strategy, web development, and content production. Similar founder-led DNA and comparable scale to The Addison Group's agency model.
- Walker Sands: Mid-size integrated marketing agency offering brand strategy, web, video, and content for B2B clients. Directly comparable service portfolio and client profile to The Addison Group, with slightly larger scale.
- Planit: Mid-Atlantic-based full-service advertising and marketing agency with brand strategy, creative, and digital offerings. Geographic overlap in the Mid-Atlantic region and overlap in service mix (brand, web, content) make it a direct comparability.
- Brafton: Content-focused marketing agency offering brand strategy, web design, video, and SEO services. Overlapping creative and digital service stack to The Addison Group, with similar mid-market positioning.
- SmartBug Media: Full-service digital marketing agency offering brand strategy, web, video, content, and fractional CMO-adjacent services. Closely aligned service portfolio to The Addison Group across SMB and mid-market segments.
Broad incumbents
- Wpromote: Large full-service digital marketing agency covering brand strategy, SEO, paid media, and web. Significantly broader scope and scale than The Addison Group, but competes head-to-head for similar mid-market brand budgets.
- Bounteous: Large digital agency offering brand, web, and experience design; post-merger scale significantly exceeds The Addison Group, but with overlapping services for mid-market and enterprise clients.
- R/GA: Global creative and experience agency offering brand strategy, content production, and digital platforms. Much larger incumbent with overlapping marketing strategy and creative production capabilities that compete for the same enterprise brand budgets.
- Ogilvy: Global advertising and brand agency network offering advertising, brand strategy, and content services. A broad incumbent that competes for the same mid-market and enterprise marketing budgets from a fundamentally different scale.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
The Addison Group social profiles
Digital presenceThe Addison Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Addison Group leadership team
Management profileNumber of profiles
Profiles1 record
The Addison Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Addison Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Addison Group
What does The Addison Group do?
The Addison Group is a marketing and branding agency that provides strategic marketing services, website design and development (on Squarespace), video production, keynote speaking, and fractional CMO engagements. All work is anchored by Brandiscover™, a proprietary decision-compass methodology that aligns messaging, audience targeting, and marketing priorities before execution. The firm also sells a portfolio of branded domain names.
Is The Addison Group a public or private company?
The Addison Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Addison Group founded?
The Addison Group was founded in 1996. It employs 1 to 10 people.
Where is The Addison Group based?
The Addison Group is headquartered in Suffolk, United States, in the North America region.
How does The Addison Group make money?
Three revenue lines are on record. Marketing Strategy & Consulting is the primary driver. The others are creative Services and domain Sales.
Who are The Addison Group's main competitors?
Direct peers on record are SageFrog Marketing Group, Ironpaper, Walker Sands, Planit, Brafton and SmartBug Media. Broad incumbents are Wpromote, Bounteous, R/GA and Ogilvy.
Does The Addison Group have an API?
No public API is recorded for The Addison Group.