ONOS
- Company typePrivate
- Founded2003
- HeadquartersOntario, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
ONOS firmographics
Firmographics- Name
- ONOS
- Legal name
- ONOS
- Website
- https://onos.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
ONOS industry classification
Industry- Product category
- Polarized Outdoor Eyewear
- NAICS
- Optical Goods Retailers (45613), Optical Goods Retailers (456130)
- SIC
- Ophthalmic Goods (3851), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Sport & Performance Eyewear (CRAAAKAC)
- akta.pro secondary industries
- Sunglasses (Non-Prescription) (CRAAAKAB), Reading Glasses (OTC) (CRAAAKAG), Optical Dispensing & Eyewear Devices (Frames, Lenses, Lens Edging/Finishing Equipment) (HLAHAJAD)
Keywords
Where ONOS is headquartered
LocationHeadquarters
- HQ city
- Ontario
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ONOS business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Sunglasses Sales: Direct sales of polarized fishing sunglasses, reader/bifocal sunglasses, and prescription sunglasses to consumers through e-commerce and showroom.
- Prescription Lens Services: Cutting-edge prescription lenses to match the demands of active lifestyles, available as add-on to frames.
- Accessories and Parts: Sales of replacement parts (nose pads, ear grippers, temple tips), anti-fog spray, and hardshell cases.
- Closeout/ Clearance Products: Discounted closeout sunglasses and prescription eyewear at reduced prices.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Standard Polarized Sunglasses - Regular Price |
| Unit Pricing | Pay-as-you-go | Sale/Closeout Items |
| Unit Pricing | Pay-as-you-go | Hard Case |
| Unit Pricing | Pay-as-you-go | Anti-Fog Spray |
| Unit Pricing | Pay-as-you-go | Rhino Readers |
| Unit Pricing | Pay-as-you-go | Replacement Parts |
| Other | Pay-as-you-go | Prescription Add-On |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
ONOS product offering
Product offeringCore offering
ONOS designs, sells, and ships its own brand of polarized fishing and outdoor sunglasses, with proprietary configurations that integrate bifocal or full-reader magnification (+1.50 to +2.50 powers) directly into the lenses. The assortment spans men's and women's collections, activity-specific lines (fishing, golf, hiking), single-vision, lined bifocal, progressive, and prescription-ready lenses, and is complemented by accessories such as anti-fog spray, hard cases, clip-on Rhino Readers, and replacement parts (nose pads, ear grippers, temple tips).
Product overview
ONOS is a direct-to-consumer polarized fishing sunglasses brand offering a focused portfolio of eyewear products. The core offering consists of polarized sunglasses with three main vision correction options: standard polarized lenses, polarized bifocal readers (available in powers +1.50 to +2.50), and prescription-ready lenses. Products are organized by gender (Men's and Women's collections), lens type (Single Vision, Lined Bifocal, Progressive), and outdoor activity (Fishing, Golf, Hiking). The company also sells accessories including anti-fog spray, hard cases, and replacement parts (nose pads, ear grippers, temple tips). Closeout/deal sections offer discounted pricing on select models. ONOS sells directly through their e-commerce platform, with retail locations in Ontario, California.
Differentiator
Problem solved
Functional benefit
Brands
- ONOS: Main brand for polarized fishing sunglasses with bifocal readers
Products and services
- Polarized Fishing Sunglasses Premium polarized sunglasses designed for fishing and outdoor water activities, featuring glare reduction and UV protection for anglers, boaters, and outdoor enthusiasts.
- Polarized Bifocal/Reader Sunglasses Polarized sunglasses with built-in bifocal or full reader lenses (magnification powers +1.50, +1.75, +2.00, +2.25, +2.50) that eliminate the need to switch between reading glasses and sunglasses during outdoor activities.
- Prescription Fishing Sunglasses Prescription-ready polarized sunglasses equipped with cutting-edge prescription lenses for users who need vision correction alongside polarization for active outdoor lifestyles.
- Full Reader Sunglasses Sunglasses with full-frame reader lenses for near vision correction throughout the entire lens, combined with polarized protection for outdoor wear.
- Golf Sunglasses Polarized sunglasses optimized for golfing, with glare reduction designed for visibility on the course for golfers and outdoor sport enthusiasts.
- Hiking Sunglasses Polarized sunglasses designed for hiking and outdoor trail activities, providing UV protection and glare reduction for extended time on the trail.
- Men's Polarized Sunglasses Collection Men's collection of polarized fishing sunglasses with readers/bifocals designed for male outdoor enthusiasts, sold direct from onos.com.
- Women's Polarized Sunglasses Collection Women's polarized sunglasses combining style, fit, and protection for outdoor water activities, sold as a dedicated collection alongside the men's line.
- Daily Deals and Closeout Sunglasses Discounted premium polarized sunglasses at reduced prices, featuring closeout and discontinued models such as Curlew, Pyramid, and Llano at $40 from $100.
- Closeout Prescription Sunglasses Prescription polarized bifocal fishing sunglasses available at discounted closeout prices, including models such as Harbor Docks RX.
- Sunglasses Accessories ONOS-branded accessories including ONOS Classic hard-shell cases ($12), Gear Aid anti-fog spray ($10, made in USA), Rhino Readers clip-on readers ($10 sale from $20 in +1.50 and +3.00 powers), and replacement parts such as nose pads, ear grippers, and temple arm rubber tips.
Quantifiable outcome
- Polarized lenses reduce glare for fishing and water activities
- +1 more outcomes
Companies that use ONOS
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
ONOS technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
ONOS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GOVX IDminorONOS partners with GOVX ID to offer military and first responder discount verification. GOVX ID verifies eligibility for military personnel, veterans, first responders, nurses, and teachers to qualify them for ONOS discounts.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
ONOS competitors and assessment
Company assessmentBroad incumbents
- Smith Optics: Established outdoor sport eyewear brand offering polarized sunglasses for fishing, golf, and hiking, overlapping ONOS's activity-based categories at larger scale.
- Costa Del Mar: Leading premium polarized fishing and watersports sunglasses brand; competes directly for the same angler audience but at larger scale and higher price point.
- Maui Jim: Large premium polarized sunglasses brand popular with outdoor and water enthusiasts; overlapping polarized eyewear category but broader lifestyle focus.
Emerging players
- Duduma: Value-focused online seller of polarized sport and fishing sunglasses, competing for the same budget-conscious outdoor DTC buyers.
- Peepers: DTC reading glasses and reader sunglasses brand; overlaps ONOS's bifocal/reader magnification niche though less fishing-specific.
Direct peers
- Wiley X: Performance and protective eyewear brand serving outdoor, fishing, and tactical users with prescription-ready polarized options — comparable performance-eyewear positioning.
- Flying Fisherman: Value-priced polarized fishing sunglasses brand that also offers reader/bifocal sunglasses for anglers — nearly identical product niche and target customer to ONOS.
- Bajío Sunglasses: Angler-focused polarized sunglasses maker built around sight-fishing performance, sharing ONOS's fishing-first positioning and DTC model.
- Calcutta / Fisherman Eyewear: Affordable polarized fishing sunglasses including bifocal reader models, closely mirroring ONOS's product range and price tier.
- Suncloud Optics: Affordable polarized sunglasses brand (including reader models) for outdoor and water activities, directly comparable in price point and target use case.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
ONOS social profiles
Digital presenceONOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
ONOS leadership team
Management profileNumber of profiles
ONOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ONOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ONOS
What does ONOS do?
ONOS designs, sells, and ships its own brand of polarized fishing and outdoor sunglasses, with proprietary configurations that integrate bifocal or full-reader magnification (+1.50 to +2.50 powers) directly into the lenses. The assortment spans men's and women's collections, activity-specific lines (fishing, golf, hiking), single-vision, lined bifocal, progressive, and prescription-ready lenses, and is complemented by accessories such as anti-fog spray, hard cases, clip-on Rhino Readers, and replacement parts (nose pads, ear grippers, temple tips).
Is ONOS a public or private company?
ONOS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ONOS founded?
ONOS was founded in 2003. It employs 11 to 50 people.
Where is ONOS based?
ONOS is headquartered in Ontario, United States, in the North America region.
How does ONOS make money?
Four revenue lines are on record. Sunglasses Sales are the primary driver. The others are prescription Lens Services, accessories and Parts and closeout/ Clearance Products.
Who are ONOS's main competitors?
Broad incumbents on record are Smith Optics, Costa Del Mar and Maui Jim. Emerging players are Duduma and Peepers. Direct peers are Wiley X, Flying Fisherman, Bajío Sunglasses, Calcutta / Fisherman Eyewear and Suncloud Optics.
Does ONOS have an API?
No public API is recorded for ONOS.
What industry is ONOS in?
ONOS's product category is Polarized Outdoor Eyewear. Its primary akta.pro industry code is CRAAAKAC, Sport & Performance Eyewear, with a secondary code of CRAAAKAB, Sunglasses (Non-Prescription). Its NAICS code is 45613 and its SIC code is 3851.