Suncloud Optics
Suncloud Optics is a US direct-to-consumer sunglasses brand that sells polarized polycarbonate sunglasses with 100% UV protection across lifestyle collections via a Shopify e-commerce storefront, distributed under a Limited Lifetime Warranty and affiliated with SmithOptics.
- Company typePrivate
- Founded-
- HeadquartersSecaucus, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Suncloud Optics does
Suncloud Optics is a US-based direct-to-consumer polarized sunglasses brand headquartered at 300 Lighting Way, Secaucus, NJ (per privacy policy disclosures). The company sells a focused portfolio of polycarbonate injection molded polarized sunglasses with 100% UV protection across discrete lifestyle collections including Best Sellers, Active, Everyday, Metals, Polarized Readers, and Sale. Select styles incorporate Evolve bio-based frame materials, adjustable corewire temples, multiple lens curvatures (4-base and 6-base), and ODS5 RX adapter compatibility for prescription lens integration.
The business operates entirely through e-commerce and affiliated retail — a Shopify-powered storefront at suncloudoptics.com serves as the primary sales channel, supplemented by a physical retail store locator. Pricing sits in a narrow band of approximately $32.97–$59.95 per pair with seasonal promotions offering up to 40% off, free shipping on orders over $50 in the continental US, and a Limited Lifetime Warranty as a key trust signal. Marketing emphasizes travel, outdoor activities, and everyday wear through organic social (Facebook, Instagram, Vimeo), email, content/SEO, and seasonal promotional campaigns.
Suncloud appears to be affiliated with or operated under SmithOptics, evidenced by a shared customer support email ([email protected]) and identical social media account references; the exact legal and ownership structure is not explicitly disclosed. The company is privately held with no disclosed funding, no public revenue figures, and no stated management team. Geographic reach is US-only with continental shipping restrictions, and the brand has no known patents, awards, or third-party certifications on record.
Suncloud Optics firmographics
Firmographics- Name
- Suncloud Optics
- Legal name
- Suncloud Optics
- Website
- https://suncloudoptics.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Suncloud Optics is a US direct-to-consumer sunglasses brand that sells polarized polycarbonate sunglasses with 100% UV protection across lifestyle collections via a Shopify e-commerce storefront, distributed under a Limited Lifetime Warranty and affiliated with SmithOptics.
- Ownership category
- akta.pro rank
Suncloud Optics industry classification
Industry- Product category
- Polarized Sunglasses
- NAICS
- Optical Goods Retailers (45613)
- SIC
- Ophthalmic Goods (3851)
- akta.pro primary industry
- Sunglasses (Non-Prescription) (CRAAAKAB)
- akta.pro secondary industry
- Sport & Performance Eyewear (CRAAAKAC)
Keywords
Where Suncloud Optics is headquartered
LocationHeadquarters
- HQ city
- Secaucus
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Suncloud Optics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct Sunglasses Sales: Suncloud Optics generates revenue through direct-to-consumer sales of polarized sunglasses. Products are sold at varying price points with regular sales and promotions. Revenue is one-time purchase based rather than subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Regular priced sunglasses |
| One time/ perpetual license | Pay-as-you-go | Sale/clearance sunglasses |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Suncloud Optics product offering
Product offeringCore offering
Suncloud Optics designs, manufactures, and sells polarized sunglasses featuring polycarbonate injection molded lenses with 100% UV protection. The product portfolio spans lifestyle collections including Best Sellers, Active, Everyday, Metal, Polarized Readers, and Travel styles, sold directly to consumers via the suncloudoptics.com e-commerce storefront with additional distribution through authorized retail partners.
Product overview
Suncloud Optics is a polarized sunglasses brand offering a focused portfolio of eyewear products across distinct lifestyle collections. The core product line consists of polarized sunglasses featuring polycarbonate injection molded lenses with 100% UV protection. Product collections include Best Sellers (top-performing styles), Active Styles (performance-focused), Everyday Styles (daily wear), Metal Styles (metal frame variants), Polarized Readers (with reading magnification), and Travel Styles (designed for travel and outdoor activities). All products are backed by a Limited Lifetime Warranty and include accessories such as microfiber cleaning/storage bags. The company operates on a Shopify e-commerce platform and sells directly to consumers via SuncloudOptics.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Allora Polarized Sunglasses Classic edge polarized sunglasses with 100% UV protection, adjustable corewire temples, and Evolve bio-based frame material. Medium fit with 4-base lens curvature designed for everyday wear.
- A-Team Polarized Sunglasses Large-fit rectangular sunglasses with polarized lenses that enhance contrast and reduce glare. Available in multiple color and lens combinations including gray green, blue mirror, brown, green mirror, and red mirror. Designed for triangular, oval, or round face shapes.
- A-Team - Sale Polarized Sunglasses Discounted large-fit rectangular polarized sunglasses that enhance contrast and block out glare. Designed for triangular, oval, or round face shapes and sold at promotional pricing.
- Affect - Sale Polarized Sunglasses Medium-fit polarized sunglasses with thick frames and 6-base lens curvature that enhance visual details. Features custom metal logo plaques and is sold at promotional sale pricing.
Quantifiable outcome
- Free shipping on orders $50+
- +1 more outcomes
Companies that use Suncloud Optics
Customer profileSegments4 records
Ideal customer profiles4 records
Suncloud Optics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Suncloud Optics partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- ShopifycoreSuncloud Optics is powered by Shopify, which enables them to provide e-commerce services including website hosting, payment processing, order fulfillment, and customer account management. Shopify also supports personalized advertising with third-party services.
- Smith OpticsminorSuncloud Optics appears to be affiliated with Smith Optics, sharing social media accounts (Facebook, Instagram, Vimeo) and customer support email ([email protected]). The brands appear to operate under the same corporate entity.
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Suncloud Optics competitors and assessment
Company assessmentBroad incumbents
- Smith Optics: Smith Optics is the parent/sister brand that shares customer support, social, and likely fulfillment with Suncloud. It offers a broader performance eyewear portfolio (including goggles and helmets) at premium price points.
- Ray-Ban: Ray-Ban is an iconic global eyewear brand selling non-prescription and prescription sunglasses across price tiers. It represents a broad-incumbent competitor for the everyday polarized sunglasses consumer Suncloud targets.
- Bollé Safety: Bollé is a long-established sport and lifestyle eyewear brand offering polarized sunglasses across active and outdoor categories. It competes in the same polarized performance eyewear segment as Suncloud's Active collection but at a broader portfolio scale.
Direct peers
- Maui Jim: Maui Jim is a premium polarized sunglasses brand with patented lens technology. Both companies compete on polarization as a core feature, but Maui Jim anchors the premium polarized tier Suncloud avoids.
- Pit Viper: Pit Viper sells polarized performance and lifestyle sunglasses through DTC with bold branding and value pricing. It directly overlaps with Suncloud's Active collection and shares a sport/outdoor polarized positioning.
- Goodr: Goodr is a direct-to-consumer polarized sunglasses brand targeting runners and active lifestyle consumers at a similar sub-$60 value price point. Both brands compete head-to-head for the same polarized DTC customer with comparable promotional cadence.
- Costa Del Mar: Costa is a polarized sunglasses brand focused on fishing, boating, and outdoor performance. Both Suncloud and Costa center their value proposition on polarization and UV protection for outdoor enthusiasts, though Costa sits at a higher price tier.
- Knockaround: Knockaround sells affordable polarized and non-polarized sunglasses directly to consumers via a Shopify-style storefront with frequent discounts. Like Suncloud, it targets casual and outdoor wearers at value price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Suncloud Optics social profiles
Digital presenceSuncloud Optics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Suncloud Optics leadership team
Management profileNumber of profiles
Suncloud Optics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Suncloud Optics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Suncloud Optics
What does Suncloud Optics do?
Suncloud Optics designs, manufactures, and sells polarized sunglasses featuring polycarbonate injection molded lenses with 100% UV protection. The product portfolio spans lifestyle collections including Best Sellers, Active, Everyday, Metal, Polarized Readers, and Travel styles, sold directly to consumers via the suncloudoptics.com e-commerce storefront with additional distribution through authorized retail partners.
Is Suncloud Optics a public or private company?
Suncloud Optics is a private company. It is classified as corporate owned and is currently operating.
When was Suncloud Optics founded?
Suncloud Optics was founded in -1. It employs 1 to 10 people.
Where is Suncloud Optics based?
Suncloud Optics is headquartered in Secaucus, United States, in the North America region.
How does Suncloud Optics make money?
One revenue line is on record: direct Sunglasses Sales.
Who are Suncloud Optics's main competitors?
Broad incumbents on record are Smith Optics, Ray-Ban and Bollé Safety. Direct peers are Maui Jim, Pit Viper, Goodr, Costa Del Mar and Knockaround.
Does Suncloud Optics have an API?
No public API is recorded for Suncloud Optics.
What industry is Suncloud Optics in?
Suncloud Optics's product category is Polarized Sunglasses. Its primary akta.pro industry code is CRAAAKAB, Sunglasses (Non-Prescription), with a secondary code of CRAAAKAC, Sport & Performance Eyewear. Its NAICS code is 45613 and its SIC code is 3851.