What FlatpanelsHD does

FlatpanelsHD is a privately operated Danish digital media publication, founded in 2008 in Vallensbæk, Denmark, that produces independent editorial content focused on TVs, media streamers, monitors, and home audio. The site serves consumer TV buyers, home theater enthusiasts, and gamers researching display purchases, offering in-depth product reviews with a proprietary scoring system, a structured TV comparison database with multi-axis filtering (brand, panel type, year, OS, HDR formats, audio support), curated buying recommendations, news coverage of display and streaming developments, and educational guides on topics such as OLED vs. LCD, HDR formats, and calibration.

The platform is built around a content management system that publishes five core product surfaces: Recommendations (curated best-of lists), the TV Database (beta comparison tool), Reviews (scored editorial reviews), News (industry coverage), and Guides & Focus Articles (technology explainers). Coverage spans major TV manufacturers including Samsung, LG, Sony, Panasonic, Philips, TCL, and Hisense, and has expanded into media players (Apple TV, Google TV Streamer, Nvidia Shield, Chromecast) and home audio products (Sonos, B&O, Sony Theatre Quad). Distribution is exclusively through the flatpanelshd.com domain globally and a Danish-language sister site flatpanels.dk, with no mobile app, no API, and no third-party integrations; the audience is acquired primarily through organic search, supplemented by an email newsletter and an active community forum.

The business model is free-to-reader, monetized through display advertising and affiliate commissions from retailer links to Amazon, PriceRunner, and idealo. The company operates with a lean team of 1–10 staff, including editor in chief Rasmus Larsen and reviewers Torben Rasmussen and Eric Beeckmans, with no external funding, no parent company, no partnerships, and no disclosed ownership structure beyond founder operation.

Name

FlatpanelsHD

Legal name

FlatpanelsHD

Website

https://flatpanelshd.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

FlatpanelsHD is a privately held Danish digital media publication that produces independent editorial reviews, a comparison database, and news coverage of TVs, media streamers, monitors, and home audio products for consumer buyers and enthusiasts worldwide.

Ownership category

akta.pro rank

Product category

Consumer Electronics Reviews & News

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

akta.pro primary industry

Content Curation & Bookmarking/Read-Later Platforms (MPACAKAH)

Keywords

• TV reviews
• Display comparisons
• Consumer electronics news
• Media player reviews
• Home theater guides

Headquarters

HQ city

Vallensbæk

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: The website displays advertisements alongside editorial content. The site features affiliate links to retailers (Amazon, PriceRunner, idealo) and likely generates revenue through display advertising and affiliate commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

FlatpanelsHD is a content-first digital media publication that publishes expert reviews, news articles, buying guides, and product comparison tools for TVs, monitors, media streamers, and TV audio products. The site provides curated recommendations lists, a filterable TV comparison database, and editorial coverage across all major consumer electronics brands.

Product overview

FlatpanelsHD is a media review and information platform focused on TVs, media streamers, and monitors. The core offering consists of expert reviews with scoring, a TV comparison database with filtering capabilities, curated product recommendations, technology-focused news coverage, and educational guides. The platform serves consumers making TV purchasing decisions by providing testing-based recommendations, side-by-side product comparisons, and detailed specifications across major TV brands including Samsung, LG, Sony, Panasonic, Philips, TCL, and Hisense.

Differentiator

Problem solved

Functional benefit

Products and services

• FlatpanelsHD Recommendations Curated lists of the best TVs, media players, and TV audio products based on extensive testing and research, including pros/cons, review scores, and recommended use cases such as living room, gaming, and bedroom.
• FlatpanelsHD TV Database A comprehensive comparison tool (beta) for comparing TVs across multiple brands, allowing filtering by year, size, display type, brand, operating system, features, resolution, connections, HDR formats, audio support, and other specifications.
• FlatpanelsHD Reviews In-depth professional reviews of TVs, monitors, media boxes, and TV audio products with scores, detailed analysis, and comparison to competitors.
• FlatpanelsHD News News coverage of the latest developments in TV technology, streaming services, display innovations, and industry updates from major manufacturers.
• FlatpanelsHD Guides & Focus Articles Educational content including technology explainers (OLED vs LCD, HDR explained), how-to guides (TV calibration, HDMI setup), and in-depth focus articles on display technology topics.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• RTINGS.com: RTINGS.com is the most direct competitor — a TV, monitor and display review site built around objective lab measurements, scoring rubrics and a product comparison database. Closely aligned model, niche, and audience to FlatpanelsHD.
• HDTVtest: HDTVtest (Vincent Teoh) is a display-focused review brand spanning YouTube and written reviews, with deep technical coverage of TVs and monitors aimed at enthusiast buyers — a closely matched niche audience.

Broad incumbents

• CNET: CNET (Red Ventures) is a large-scale consumer technology publisher with substantial TV review and best-TV editorial coverage, competing directly for the same purchase-intent keywords but with a much broader tech remit.
• TechRadar: TechRadar (Future plc) is a global consumer technology publication with deep TV, streaming and display review coverage, competing for the same SEO terms and affiliate-driven purchasing audience.
• Wirecutter: Wirecutter (The New York Times Company) produces authoritative product recommendations including a dedicated TV and display vertical, competing in the affiliate-driven best-TV-buying category.
• Tom's Guide: Tom's Guide (Future plc) is a major consumer tech review publication with dedicated TV review, best-TV and 4K/HDR editorial sections that target the same buyer research audience.
• Digital Trends: Digital Trends is a US consumer technology publication with TV, streaming and home theater coverage, competing for the same display-focused purchase-intent audience with broader tech editorial scope.

Regional players

• Trusted Reviews: Trusted Reviews is a UK-led consumer technology review site with established TV and AV editorial coverage, comparable in editorial format and revenue model but primarily serving the UK/European market.

Others

• AVS Forum: AVS Forum is a long-running enthusiast community focused on AV/display discussion. It is not a direct editorial competitor but operates an adjacent community that FlatpanelsHD's forum competes against for engaged enthusiasts.

Emerging players

• DisplaySpecifications: DisplaySpecifications is a database-driven display spec aggregator and comparison site, comparable to FlatpanelsHD's TV database functionality but with less editorial depth and review coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/flatpanels
• Facebookfacebook.com/flatpanelshd

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FlatpanelsHD