Bohlsener Mühle

What Bohlsener Mühle does

Bohlsener Mühle GmbH & Co. KG is a privately held German organic food producer founded in 1979 and headquartered in Gerdau/Bohlsen, Lower Saxony. The company operates a vertically integrated platform combining a historic water-powered mill (Wassermühle) with modern grain processing (dehulling, pearling, stone milling, flaking, granulation) for more than 20 grains and pseudograins, an automated cookie and cereal packaging line, and a working bakery (Backstube) producing sourdough-fermented breads and rolls. Its consumer product portfolio spans six main categories: cookies and biscuits (Cookie Taler, Mini Cookies, Müsli-Kekse, Haferling, Hafer Momente, Dinkel Klassiker, Kinderkekse, seasonal Weihnachtsbäckerei), breakfast cereals (Crunchy and Müsli variants, Granola, Kakao-Monde), savory Snäckebrot and Mini Snäckebrot, ready-to-eat Schnelle Gerichte couscous salads, baking ingredients (flours, grains, mill products), and fresh bakery goods. The company also runs a Good Food Club loyalty program and Probierboxen trial boxes via its DTC e-commerce shop.

Bohlsener Mühle serves three primary customer segments: (1) German consumers through a nationwide retail footprint that includes mainstream chains (EDEKA, Rossmann) and the full natural food retail sector (Alnatura, Denns, Bioladen, Bio Company, ErdKorn, Voll Corner, VG Biomarkt, Super Biomarkt, Biomarkt, Konsum, and others); (2) wholesale distributors (Naturkost Erfurt, Kornkraft, Oekoring, Rinklin Naturkost, Terra Natur, Dennree, Naturkost West, Weiling, Grell, Naturkost Nord, Naturkost Elkershausen, Naturkost Kontor, Claus GmbH) that supply independent organic retailers; and (3) B2B customers via a private-label manufacturing channel and bulk-ingredient sales to food manufacturers. Fresh bakery distribution is limited to a 150 km radius around the Bohlsen site in North Germany. Pricing is unit-based on consumer SKUs (typically €1.79–€4.49 per pack) with free shipping above €40; B2B pricing is portal-based. Go-to-market blends enterprise field sales (regional Key Account Managers for retail and area sales managers for wholesale), a DTC e-commerce front, a physical Mühlenladen mill store, and digital marketing across Instagram, email, paid search, and Meta. Sourcing draws on more than 200 regional organic farmers within a 200 km radius, with full Bioland and DE-ÖKO-001 certifications.

Revenue is not publicly disclosed; the company sits in the 11–50 employee range and is funded without venture capital or private equity, supported instead by a 2024 European Regional Development Fund (EFRE) grant of approximately €3.4 million for production expansion and a district-heating plant. Managing Directors Tillman Schulz and Ralf Koch lead the company via Bohlsener Mühle Verwaltungsgesellschaft mbH. Bohlsener Mühle claims market leadership in cookies within the Naturkostfachhandel channel and is one of the oldest 100% organic food companies in Germany.

Name

Bohlsener Mühle

Legal name

Bohlsener Mühle GmbH & Co. KG

Website

https://bohlsener-muehle.de

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

11–50 employees

Short description

Bohlsener Mühle is a 100% organic German food producer (since 1979) operating a water mill, bakery, and packaging facility in Lower Saxony, selling cookies, muesli, crunchy cereals, snack bread, couscous salads, and flours to consumers through nationwide retail, wholesale, DTC e-commerce, and private-label channels.

Ownership category

akta.pro rank

Product category

Organic Food Manufacturing

NAICS

Food Manufacturing (311), Retail Bakeries (311811), Other Specialty Food Retailers (44529), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Grain Mill Products (2040), Food And Kindred Products (2000)

akta.pro primary industry

Organic & Natural Packaged Grocery Wholesale (AFAIAJAB)

akta.pro secondary industries

Gluten-Free & Specialty Grain-Based Foods Manufacturing (GF pasta/cereals, ancient grains) (AFAKABAK), Organic Bulk Foods, Grains & Nuts Wholesale (AFAIAJAH), Bread & Pastry Specialty Stores (CRAHAGAC)

Keywords

• Organic food production
• Organic bakery products
• Breakfast cereals
• Organic cookies
• Natural food retail

Headquarters

HQ city

Gerdau

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Online Shop: The company sells its full product range (cookies, muesli, crunchy, snacks, quick meals) directly to consumers through its e-commerce platform. Revenue is generated per-transaction at listed prices, with free shipping for orders above €40.
2. Wholesale / Food Retail Distribution: Products are sold in bulk to wholesale distributors and food retail chains (EDEKA, Rossmann, Alnatura, Denns, Bioladen, etc.). Revenue flows through bulk orders placed by retailers, with dedicated sales staff managing these accounts.
3. Private Label Manufacturing: Bohlsener Mühle manufactures products for retail partners under private label arrangements. Dedicated Key Account Managers and a Private Label contact (Anja Staar) manage these relationships.
4. Fresh Bakery Products: Fresh breads, pastries, and snacks are sold through the company's mill store (Mühlenladen) and supplied to retailers within a 150km radius of the Bohlsen site. Distribution is limited to North Germany.
5. Industrial / Bulk Ingredients: The company sells grain products (flakes, flour, meal) in bulk (Großgebinde) to industrial customers and food manufacturers, managed by Key Account Manager for Industry (Peter Selzer).

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Bohlsener Mühle produces and sells 100% organic food products manufactured at its water mill and bakery in Gerdau, Germany. The portfolio spans cookies and biscuits, breakfast muesli and crunchy cereals, snack breads, ready-to-eat couscous salads, flours, grains and mill products, plus fresh baked goods from the in-house Backstube. Products are sold under the Bohlsener Mühle brand through retail chains, wholesale distributors, an online shop, a B2B portal, and a mill store.

Product overview

Bohlsener Mühle is an organic food company (Bio-Pionier since 1979) offering a diverse portfolio of 100% organic products organized into six main categories: (1) Kekse & Cookies – sweet and savory cookies including Cookie Taler, Mini Cookies, Keks Freunde, Müsli-Kekse, Haferling, Hafer Momente, Dinkel Klassiker, Kinderkekse, and seasonal Weihnachtsbäckerei; (2) Müsli & Crunchy – breakfast cereals including Crunchy varieties (Hafer, Dinkel, Schoko), Muesli (Basis, Beeren, Früchte, Schoko), Granola, and Kakao-Monde; (3) Snäckebrot & Mini Snäckebrot – dippable snack breads in multiple flavors; (4) Schnelle Gerichte – ready meals featuring couscous salads (Tomaten, Curry, Bohnen, Garten, Linsen); (5) Kochen & Backen – flours, grains, and mill products; and (6) Frische Backwaren – fresh baked goods from the company's own bakery. The company also operates a loyalty program (Good Food Club) and offers trial boxes (Probierboxen). The product range spans from field to finished product, with over 200 regional organic farmers supplying grain within a 200km radius.

Differentiator

Problem solved

Functional benefit

Brands

• Good Food Club: Loyalty program allowing customers to collect loyalty points, reach new levels, and unlock exclusive discounts and free products.

Products and services

• placeholder

Quantifiable outcome

• Carbon footprint of each product is tracked and disclosed transparently from field to finished product, with commitment to net-zero emissions.
• +3 more outcomes

Named customers15 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Bauck Mühle (Bauckhof): Northern German organic mill and bakery producing flours, mueslis, cookies, and baking mixes under Demeter and Bioland standards. Direct comparable to Bohlsener Mühle on heritage milling heritage, organic grain sourcing, and multi-category organic dry-goods portfolio.
• Barnhouse Naturprodukte: German organic muesli and crunchy manufacturer with strong presence in Naturkostfachhandel and mainstream retail. Direct competitor to Bohlsener's muesli/crunchy lines in the same organic retail channels.
• Davert: German organic grain, muesli, rice, and legume brand with a comparable Demeter/Bioland positioning and product breadth in dry organic grocery. Competes directly with Bohlsener across muesli, snacks, and baking ingredient categories.
• Zwergenwiese: Northern German organic manufacturer specializing in spreads, sauces, and snacks with Bioland certification. Comparable in scale, regional roots, Naturkostfachhandel distribution, and organic-pioneer heritage.
• Schneekoppe: German organic muesli and breakfast cereal brand with national retail distribution. Directly comparable product portfolio to Bohlsener's muesli and crunchy lines in mainstream German grocery.
• Byodo Naturkost: German premium organic manufacturer of sauces, grains, baked goods, and convenience items. Comparable in organic-only positioning, Bioland certification, and multi-category dry grocery portfolio.
• Lehmann Natur: German organic and natural food brand offering muesli, baking ingredients, and snack products with comparable Naturkostfachhandel and mainstream retail distribution to Bohlsener Mühle.

Broad incumbents

• Rapunzel Naturkost: One of Germany's largest organic food manufacturers with broad product portfolio including muesli, baking ingredients, and snacks. Competes with Bohlsener in overlapping categories but operates at significantly larger scale and broader international footprint.
• Alnatura: Germany's largest organic retail chain and producer of private label organic brands. Functions both as a major retail customer of Bohlsener and as a competing organic brand manufacturer in adjacent categories.
• Dennree / Denn's Biomarkt: Largest German natural food wholesale distributor and organic retail chain. Operates as both a wholesale partner distributing Bohlsener products and a vertically integrated private label organic manufacturer competing on shelf.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bohlsener Mühle