What dennree GmbH does

dennree GmbH, headquartered in Töpen, Bavaria, Germany, is a privately held German trading company and the self-described leading distributor of organic food and natural cosmetics in German-speaking (DACH) countries. Founded in 1974 and jointly managed by Joseph Nossol and Mareike Nossol, the company holds organic control certification DE-ÖKO-001 and works closely with the four major German organic farming associations — Demeter, Bioland, Naturland, and Biokreis — to source certified organic products.

The company's product portfolio spans 30+ categories under its own dennree private label and sub-brands (Königshofers, Gustoni, Living Crafts), covering dairy alternatives, frozen foods, vegetarian and vegan protein substitutes, pasta, sauces, fruits, vegetables, and beverages. Distribution is omnichannel: a network of company-operated BioMarkt (Denn's Bio) retail stores across Germany, an e-commerce platform at biomarkt-bestellung.de with parcel delivery, and listings through third-party retailers including Alnatura and REWE Süd. Strategic supply partnerships with producers such as Molkerei Berchtesgadener Land (organic dairy) and Italy's Pastificio Felicetti (organic pasta) secure upstream capacity, while the Denns Bio Vorteilswelt loyalty program and dedicated mobile app support customer engagement and data capture.

The business model combines B2C private-label retail with B2B wholesale distribution to partner retailers. Revenue is generated primarily through one-time product sales (physical and online), with no disclosed subscription or licensing model. Customer segmentation targets two groups: price-conscious mainstream consumers seeking affordable organic food for daily consumption, and dedicated vegetarian/vegan shoppers. Marketing leverages the corporate website, broad social media presence (Facebook, YouTube, Instagram, WhatsApp, TikTok, Pinterest, LinkedIn), Google marketing services, and participation in the BIOFACH trade fair, including sponsorship of its Start-up Award used to scout emerging organic brands such as Kooray.

Name

dennree GmbH

Legal name

dennree GmbH

Website

https://dennree.de

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

dennree GmbH is a privately held German organic food trading company and DACH market leader, distributing private-label organic products through its BioMarkt retail chain, e-commerce shop, and partners such as Alnatura and REWE Süd.

Ownership category

akta.pro rank

Product category

Organic Food Distribution

NAICS

Packaged Frozen Food Merchant Wholesalers (42442), Dairy Product (except Dried or Canned) Merchant Wholesalers (424430), Ice Cream and Frozen Dessert Manufacturing (311520), Ice Cream and Frozen Dessert Manufacturing (31152), Fish and Seafood Merchant Wholesalers (42446)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Dairy Products (2020), Ice Cream & Frozen Desserts (2024)

akta.pro primary industry

Food & Beverage DTC (CRAFACAD)

akta.pro secondary industries

Frozen Plant-Based & Vegetarian Meals (CRADADAF), Frozen Entrées & Complete Meals (CRADADAA), Frozen Ethnic & International Meals (CRADADAE)

Keywords

• Organic food trading
• Private label groceries
• Natural cosmetics wholesale
• Organic retail distribution
• Bio supermarket supply

Headquarters

HQ city

Töpen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Organic Food Product Sales: dennree generates revenue through the sale of private-label organic food products under the dennree brand. Products span categories including frozen foods, dairy alternatives, vegetarian meat substitutes, sauces, pasta, vegetables, fruits, and beverages. The company operates BioMarkt retail stores and an online shop for direct consumer sales.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

dennree GmbH is a German trading company that sources, quality-assures, and distributes a broad private-label portfolio of certified organic food and natural cosmetics under the dennree brand and sub-brands (Königshofers, Gustoni, Living Crafts). Its portfolio spans 30+ categories — including frozen foods, dairy alternatives, vegetarian/vegan meat substitutes, sauces, pasta, vegetables, fruits, beverages, tofu and soy products, and ice cream — made available to consumers through its affiliated BioMarkt (Denn's Bio) retail chain, an e-commerce online shop, and wholesale supply to third-party retailers such as Alnatura and REWE Süd across the DACH region.

Differentiator

Problem solved

Functional benefit

Brands

• dennree: Primary brand for organic food products including dairy alternatives, ice cream, vegetables, tofu, pasta, and frozen foods.
• Königshofers
• Gustoni
• Living Crafts
• Denns Bio

Products and services

• dennree private-label organic food products Main private-label portfolio of certified organic food products sold under the dennree brand, spanning 30+ categories including frozen foods, dairy alternatives (milks, yogurts), vegetarian/vegan meat substitutes (tofu, seitan, soy schnitzel, falafel, vegetable patties, vegetarian deli meats), sauces (mayonnaise, remoulade, mustard), pasta, vegetables, fruits, beverages (juices, spritzers, hot drinks), cereals, oils and vinegars, tinned tomatoes, soups, baking ingredients, snacks, sweets and baked goods, ice cream, fish, pizza, and seasonal products. Sold through affiliated BioMarkt (Denn's Bio) stores, e-commerce online shop, and third-party retail partners.
• Königshofers Sub-brand within the dennree product portfolio, with its own dedicated website (koenigshofer.de). Specific product categories are not detailed in the source data, but it is positioned as a distinct brand within the dennree Group offering.
• Gustoni Sub-brand within the dennree product portfolio with its own dedicated website (gustoni.de). Positioned as a distinct brand within the dennree Group offering.
• Living Crafts Sub-brand within the dennree product portfolio with its own dedicated website (livingcrafts.de). Positioned as a distinct brand within the dennree Group offering.
• Denns Bio Vorteilswelt loyalty program Customer loyalty program operated under the Denns Bio brand, with both a physical customer card and the Denns Bio mobile app. Provides personalized offers, birthday surprises, store finder, and newsletter subscription. Registration available via biomarkt.de/denns-bio-app. Personal data handling governed by a dedicated privacy notice.

Named customers3 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• KoorayminorChannel Partner/ Reseller/ Distributor · 5 November 2025Kooray is a German organic food startup founded by Kevin Hornik that won the first BIOFACH Start-up Award 2025. The company secured attractive listings at dennree for its plant-based Thai curry instant sauces following the award.
• Molkerei Berchtesgadener LandcoreStrategic or Co-development PartnerGermany's first organic dairy (since 1973), processing organic milk from 600 bauerliche Bio-Betriebe (organic farms) in the Alpine region. Produces around 50 premium products in Demeter and Naturland quality at their Piding location. Awarded German Sustainability Prize for their generational thinking and action in harmony with people, animals, and nature.
• Familie Felicetti (Pastificio Felicetti)coreStrategic or Co-development PartnerItalian family-owned pasta manufacturer located in Predazzo, Dolomites at 1000m altitude. Produces over 7,000 tonnes of organic pasta annually with 45 employees. Produces 100 different pasta shapes from various grains including millet, kamut, and spelt, resulting in up to 3,000 different pasta varieties. Planning 15 million euro investment over 4 years to expand production and storage capacity.
• Felix HagenauerminorStrategic or Co-development PartnerNaturland-certified organic farmer in Berchtesgadener Land since late 1990s. Operates 26 dairy cows and 20 hectares of land. Built Laufstall (free-stall barn) with modern milking equipment. His organic Alpine milk shows best values for omega-3 fatty acids in national comparison according to Uni Kassel study.
• Georg StögerminorStrategic or Co-development PartnerDemeter-certified organic farmer in Schleching, Chiemgau region. Operates 31-hectare farm with 20 dairy cows. Pioneer of organic farming in his region since 1997, demonstrating that sustainable small-scale farming can be economically viable with organic milk prices of 41 cents per liter.
• Demeter (Farming Association)coreStrategic or Co-development PartnerOne of the four farming associations dennree collaborates with for organic quality assurance. Demeter is the oldest organic farming association, known for biodynamic agricultural methods.
• Bioland (Farming Association)coreStrategic or Co-development PartnerOne of the four major organic farming associations in Germany that dennree collaborates with for quality assurance of organic products.
• Naturland (Farming Association)coreStrategic or Co-development PartnerOne of the four major organic farming associations in Germany that dennree collaborates with for quality assurance of organic products. Also issues fair trade certifications.
• Biokreis (Farming Association)coreStrategic or Co-development PartnerOne of the four organic farming associations that dennree collaborates with for organic quality assurance of their product range.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• HiPP GmbH & Co. Vertrieb KG: Family-owned German organic baby food manufacturer, comparable in scale and family-ownership profile, with overlapping organic supply chain and distribution through German retail. Demonstrates the family-led German organic CPG playbook.

Direct peers

• Reformhaus: Long-established German specialty retail chain focused on natural foods, organic products, and health/wellness items. Overlaps directly with dennree's organic food and natural cosmetics offering across physical storefronts in Germany.
• Bio Company: Berlin-based organic supermarket chain with 50+ stores in the Berlin/Brandenburg region. Comparable to dennree's BioMarkt footprint as a regional organic specialist grocer serving health-conscious urban consumers.
• Weiling GmbH: Family-owned German organic wholesaler headquartered in Coesfeld, supplying independent organic retailers. Directly comparable in business model (organic wholesale), customer base (specialty retailers), and family-ownership profile to dennree.
• Basic AG: German organic supermarket chain operating ~30 Basic Bio stores plus an online shop. Directly comparable to dennree's BioMarkt format: mid-sized organic grocery retail in Germany with similar price-positioned private label.
• Terra Naturkost: German organic food wholesaler serving independent organic retailers, similar to dennree's role as a supply partner to BioMarkt stores. Comparable B2B distribution model for certified organic SKUs.
• Alnatura: Germany's largest organic food retailer and manufacturer, headquartered in Darmstadt. Alnatura operates 140+ stores and is both a customer and a channel competitor to dennree, distributing overlapping organic brands and running its own private-label product lines.

Others

• Naturland (Association): One of the major German organic farming associations, and a strategic supply-side partner of dennree. Comparable as a parallel organic ecosystem player shaping the certified-organic supply chain on which dennree's positioning depends.

Broad incumbents

• REWE Group (including REWE Bio): Major German grocery retail group operating REWE Süd (a dennree distribution partner) and a fast-growing REWE Bio private-label range. A both a partner and a competitive threat through scaled mainstream-organic products.
• EDEKA Bio / EDEKA Group: Germany's largest supermarket group, with a growing own-brand organic range (EDEKA Bio) and strong regional retailer network. Competes with dennree through mainstream grocer organic private label and partnerships with regional retailers like REWE Süd.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dennree_GmbH
• Facebookfacebook.com/dennree
• LinkedInlinkedin.com/company/dennreegmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about dennree GmbH