Ace Parking

What Ace Parking does

Ace Parking Management, Inc. is a privately held parking and mobility solutions company headquartered at 645 Ash Street in San Diego, California, founded in 1950/1951 and operating across multiple US markets. The company manages parking facilities on behalf of commercial property owners, municipalities, airports, hospitality venues (including Marriott Gaslamp Quarter, Hard Rock Hotel, Hyatt San Diego, and US Grant Hotel), healthcare facilities, and event operators such as San Diego Comic-Con International. Ace employs between 1,001 and 5,000 people and describes itself as one of the country's largest parking operations.

The company's core technology is the DEEP BLUE Technology Suite, a proprietary cloud-based parking management platform that integrates data analytics, operational decision support, revenue optimization, and customer service workflows. The platform underpins several operational systems: PARCS (Parking Access and Revenue Control System) with integrated ALPR (Automated License Plate Recognition) supporting 180-day data retention, the spACE Mobile Pay application, license plate validation that eliminates printed permits, the consumer-facing online reservation system at space.aceparking.com, and the MyACE Client Portal for enterprise clients. Ace also operates a specialized lottery-based reservation system for high-demand events such as San Diego Comic-Con and a 24-hour call center supporting all managed locations.

Ace generates revenue through managed services contracts with property owners and government clients (acting as a strategic partner and fiduciary), direct parking fees from consumers at Ace-operated locations (daily rates ranging from $5-$36 standard and up to $79.99 for premium valet), transaction-based convenience fees on online reservations, monthly parking subscriptions, and professional services for mobility consulting. Distribution combines B2B direct sales for contract acquisition with self-serve digital channels (web, mobile app, and ParkWhiz integration) for consumer bookings. CEO Keith B. Jones, a Forbes Council member, leads thought leadership positioning through the Power2Go blog.

Name

Ace Parking

Legal name

Ace Parking Management, Inc.

Website

https://aceparking.com

Company type

Private

Founded year

1951

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ace Parking Management is a privately held San Diego-based parking and mobility solutions provider founded in 1951, serving commercial, hospitality, municipal, healthcare, airport, and event clients across the US through proprietary DEEP BLUE technology and operational management contracts.

Ownership category

akta.pro rank

Product category

Parking Management Services

NAICS

Parking Lots and Garages (81293), Parking Lots and Garages (812930)

SIC

Services-Automotive Repair, Services & Parking (7500), Services-Facilities Support Management Services (8744)

akta.pro primary industry

Off-Street Parking Facilities Operations (Garages, Lots, Park-and-Ride) (TLAJAIAB)

akta.pro secondary industries

On-Street Parking Operations & Curbside Management (Meters, Permits, Loading Zones) (TLAJAIAA), Parking Access & Revenue Control Systems (PARCS) (Gates, Pay Stations, Ticketing) (TLAJAIAD), Digital Payments & Enforcement for Parking (Mobile Pay, LPR/ANPR, Citation Mgmt) (TLAJAIAE), Parking Facility Operations (Garages, Lots, On-/Off-Street) (BPABAKAA), Parking Management & Enforcement (Citations, Permits, Compliance) (BPABAKAB)

Keywords

• Parking management services
• Mobility consulting solutions
• Valet parking operations
• Commercial parking enforcement
• Airport parking management

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Parking Management Services: ACE Parking manages parking facilities for property owners, municipalities, airports, and event venues. Revenue is generated through operational management contracts where ACE handles day-to-day parking operations, enforcement, and customer service on behalf of clients. The company acts as a strategic partner and fiduciary for clients.
2. Direct Parking Fees: Revenue from direct parking fees charged to consumers using ACE-operated lots and garages. Fees vary by location and range from $25-$79.99 per day for event parking, with standard daily rates from $5-$36. Monthly parking passes also available.
3. Online Reservation System: Revenue from convenience fees charged on online parking reservations through space.aceparking.com. Convenience fees cover web hosting, ticketing hardware, customer support, card processing, and operational costs.
4. Mobility Solutions & Consulting: Professional services including strategic consulting, technology integration, and mobility solutions for property owners seeking to optimize parking assets and integrate broader mobility services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Ace Parking Management, Inc. manages parking facilities and delivers mobility solutions for commercial properties, hotels, municipalities, healthcare facilities, airports, and event venues under long-term operating contracts. The company pairs on-site operational staffing and 24-hour call-center support with proprietary technology (DEEP BLUE, PARCS, ALPR, spACE Mobile Pay, and the space.aceparking.com reservation platform) to optimize revenue, enforce parking rules, and provide valet, shuttle, and consulting services. Direct parking fees, monthly passes, convenience fees on online reservations, and managed-services contract revenue are the principal monetization streams.

Product overview

ACE Parking operates as a parking and transportation solutions provider offering both technology products and operational services. The core technology offering is the DEEP BLUE Technology Suite, a proprietary platform providing data analysis, cloud-based parking systems, and revenue optimization. This platform is complemented by spACE Mobile Pay for mobile payments, an Online Reservation System (space.aceparking.com) for advance parking bookings, and the MyACE Client Portal for business client management. ACE also offers specialized services including Mobility Solutions, Commercial, Hospitality, Municipality, Healthcare, Enforcement, Shuttles, and Consulting. For events like Comic-Con, ACE operates a specialized lottery-based parking reservation system. The company positions itself as a technology-driven service provider, with technology powered by people.

Differentiator

Problem solved

Functional benefit

Brands

• DEEP BLUE Technology Suite: Proprietary technology platform for data analysis, cloud-based parking systems, smart operational decisions, and revenue optimization.
• spACE Mobile Pay
• Power2Go

Products and services

• Commercial Parking Management End-to-end managed parking operations for office buildings, retail centers, and mixed-use developments, covering revenue control, enforcement, customer service, and technology enablement through the DEEP BLUE platform.
• Hospitality & Hotel Valet Parking Premium valet, guest, and event/convention parking for hotels (including Marriott Gaslamp Quarter, Hard Rock Hotel, Hyatt San Diego, and US Grant Hotel), with online reservation and license-plate validation integration.
• Municipal Parking Management & Enforcement Parking enforcement, public parking facility management, and parking citation administration for city and county governments.
• Healthcare Parking Management Specialized parking management for hospitals and healthcare facilities covering staff parking, patient/visitor parking, emergency vehicle access management, and high-volume transient parking.
• Airport Parking Management Long-term parking, shuttle services, and ground transportation coordination for airports, including the Charlotte Douglas International Airport (CLT) operations contract.
• Event Parking Management (Comic-Con) Large-scale event parking with lottery-based advance reservations, permit management, group sales allocation, and on-site operations for San Diego Comic-Con and similar high-demand events.
• Parking Enforcement Services Comprehensive parking enforcement and citation management services for commercial, residential, and municipal clients.
• Shuttle Services Shuttle operations supporting parking management at large facilities such as airports and major venues.
• Mobility Consulting Services Strategic consulting services for property owners seeking to optimize parking assets and integrate broader mobility services.
• Online Parking Reservation System (space.aceparking.com) Web-based parking reservation platform enabling customers to search, book, and pay for daily, monthly, and event parking in advance at 40+ Ace-operated locations.
• spACE Mobile Pay Mobile application that lets consumers pay for parking via smartphone and validate reservations through license-plate recognition at participating locations, eliminating paper permits or printed tickets.
• DEEP BLUE Technology Suite Proprietary cloud-based parking management platform that integrates data analytics, operational decisioning, revenue optimization, and customer-service workflows across all Ace-managed facilities.

Quantifiable outcome

• 40+ parking locations available through online reservation system in San Diego metro area
• +1 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Metropolis Technologies: Tech-driven parking and mobility platform using computer vision and mobile payments to modernize garages and lots. Comparable to Ace's PARCS/ALPR + mobile pay stack and represents the modernization wave Ace is competing against.
• ParkMobile: Mobile payments and reservation platform for parking, used by municipalities and operators. Comparable to Ace's spACE Mobile Pay and digital enforcement offerings at the consumer payments layer.
• SpotHero: Digital parking marketplace that aggregates inventory from operators including Ace and competes for the consumer booking relationship. Relevant as a tech-forward entrant shaping pricing and discovery in the same end market.

Direct peers

• LAZ Parking: One of the largest privately held parking management companies in the US, operating garages, lots, valet, and shuttle services for commercial, hospitality, healthcare, and municipal clients. Directly comparable to Ace as a full-service B2B parking operator with similar verticals and managed-services model.
• Impark: Major North American parking operator managing off-street and on-street facilities, including airports, hospitals, hotels, and municipal clients. Closely comparable to Ace in scope of managed services and contract-based B2B model.
• SP+ Corporation (ABM): National parking facility management, maintenance, and transportation services provider, now part of ABM. Competes head-to-head with Ace on airport, commercial, hospitality, and event parking contracts across the US.

Regional players

• Reef Technology: Operator of parking and mobility assets with a focus on repurposing urban lots, working with hospitality, healthcare, and commercial properties. Comparable as an operator of urban parking assets with a mobility and real estate overlay.
• City valet & parking operators (regional): Smaller regional and valet-focused parking operators (e.g., regional hospitality valet firms) compete with Ace on hotel and event valet contracts in markets outside San Diego. Comparable on the hospitality and event valet line of business.

Others

• T2 Systems: Provider of parking management software, PARCS, and analytics for operators and universities. Comparable to the DEEP BLUE technology layer underneath Ace's managed services.

Broad incumbents

• ABM Industries: Large public facilities services company whose parking segment (SP+) is the most direct competitor to Ace. Comparable as a broader facilities and parking operator with public-company scale and national reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aceparking
• Facebookfacebook.com/aceparking
• LinkedInlinkedin.com/company/ace-parking
• Instagraminstagram.com/ace_parking

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ace Parking