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Agrium

Full company profile

uuid000gcur

Namestring
Agrium
Websiteurl
agriumat.com
Company typeenum
Private
Founded yearint
1931
Short descriptiontext

Agrium Advanced Technologies is described as a Calgary-based producer of plant nutrition products, privately held, founded in 1931, with 101-250 employees; its attributed web domain is an inactive parked page.

Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersCalgary, Canada
HQ citystring
Calgary
HQ countrystring
Canada
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
plant nutrition products, agricultural fertilizers, crop nutrient solutions, controlled release fertilizers, agronomic inputs
Industry2 codes
1Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping)
CodeAFABACAMPrimaryYes
2Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery)
CodeAFABACALPrimaryNo
NAICS code2 codes
  • Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing3253
  • Nitrogenous Fertilizer Manufacturing325311
Product category
Agricultural Fertilizers
No data
Cost components4 values
Supply Chain, Operations, Personnel, Marketing or Sales
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Agrium Advanced Technologies, the company's branded operating division, manufactures and supplies plant nutrition products for agricultural, turf, and specialty horticulture markets. The offering consists of physical fertilizer and nutrient-input products that growers and turf managers apply to crops, turfgrass, and ornamental plants to support plant health and yield.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Agrium Advanced Technologies plant nutrition products
CategoryAgricultural Fertilizers
No data
Peers10 records
1LebanonTurf (Lebanon Seaboard Corporation)
TypeDirect peer
Description

LebanonTurf manufactures specialty fertilizers for golf courses, professional turf, and ornamentals including controlled-release and polymer-coated products, directly comparable to the historical Agrium AT turf and ornamental portfolio.

2Koch Agronomic Services
TypeDirect peer
Description

Koch Agronomic Services produces controlled-release and stabilized nitrogen fertilizers (e.g., AGROTAIN, SUPERU, ANVOL), directly competing with the historical Agrium Advanced Technologies portfolio in turf, ornamental, and broad-acre specialty plant nutrition.

3Haifa Group
TypeDirect peer
Description

Haifa Group produces specialty plant nutrition products including controlled-release fertilizers and water-soluble nutrient solutions for horticulture, turf, and specialty crops, comparable to Agrium AT's specialty plant nutrition portfolio.

4ICL Group
TypeDirect peer
Description

ICL Specialty Fertilizers produces controlled-release, water-soluble, and foliar plant nutrition products for turf, horticulture, and ornamentals, making it one of the closest direct competitors to a revived Agrium AT-style specialty plant nutrition offering.

5Nutrien
TypeBroad incumbent
Description

Nutrien is the successor entity formed by the 2018 merger of Agrium and PotashCorp, and currently owns the Agrium brand, ESN controlled-release nitrogen, and the Nutrien Ag Solutions retail network, making it both the legacy parent and the dominant incumbent competitor.

6Yara International
TypeBroad incumbent
Description

Yara is one of the world's largest nitrogen and specialty fertilizer companies, with significant offerings in foliar and controlled-release plant nutrition that overlap with Agrium AT's specialty product categories.

7Compo Expert
TypeDirect peer
Description

Compo Expert manufactures specialty fertilizers including slow- and controlled-release products for turf, ornamentals, and horticulture under brands like Floranid and Basatop, directly overlapping the historical Agrium AT product set.

8The Mosaic Company
TypeBroad incumbent
Description

Mosaic is a major global fertilizer producer with a growing specialty and premium products business (including MicroEssentials), positioned as a broad incumbent competitor in plant nutrition.

9SQM (Sociedad Química y Minera)
TypeBroad incumbent
Description

SQM produces specialty plant nutrition including water-soluble fertilizers, controlled-release products, and specialty nutrient blends for horticulture and high-value crops, a comparable specialty nutrition position to Agrium AT.

10OCI Global
TypeBroad incumbent
Description

OCI Global produces nitrogen fertilizers and has historically competed in specialty and controlled-release nitrogen product lines, representing a broader incumbent comparable to specialty nitrogen-focused Agrium AT products like ESN.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Agrium

Agricultural Fertilizersagriumat.com

Agrium Advanced Technologies is described as a Calgary-based producer of plant nutrition products, privately held, founded in 1931, with 101-250 employees; its attributed web domain is an inactive parked page.

Agrium firmographics

Firmographics
Name
Agrium
Website
https://agriumat.com
Company type
Private
Founded year
1931
Headcount range
101–250 employees
Short description
Agrium Advanced Technologies is described as a Calgary-based producer of plant nutrition products, privately held, founded in 1931, with 101-250 employees; its attributed web domain is an inactive parked page.
Ownership category
akta.pro rank

Agrium industry classification

Industry
Product category
Agricultural Fertilizers
NAICS
Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Nitrogenous Fertilizer Manufacturing (325311)
akta.pro primary industry
Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)
akta.pro secondary industry
Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery) (AFABACAL)

Keywords

  • Plant nutrition products
  • Agricultural fertilizers
  • Crop nutrient solutions
  • Controlled release fertilizers
  • Agronomic inputs

Where Agrium is headquartered

Location

Headquarters

HQ city
Calgary
HQ country
Canada
HQ region
North America

Markets served

Agrium business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Supply Chain, Operations, Personnel, Marketing or Sales

Agrium product offering

Product offering

Core offering

Agrium Advanced Technologies, the company's branded operating division, manufactures and supplies plant nutrition products for agricultural, turf, and specialty horticulture markets. The offering consists of physical fertilizer and nutrient-input products that growers and turf managers apply to crops, turfgrass, and ornamental plants to support plant health and yield.

Differentiator

Problem solved

Functional benefit

Products and services

  • Agrium Advanced Technologies plant nutrition products

Companies that use Agrium

Customer profile

Ideal customer profiles1 record

Agrium technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Agrium competitors and assessment

Company assessment

Direct peers

  • LebanonTurf (Lebanon Seaboard Corporation): LebanonTurf manufactures specialty fertilizers for golf courses, professional turf, and ornamentals including controlled-release and polymer-coated products, directly comparable to the historical Agrium AT turf and ornamental portfolio.
  • Koch Agronomic Services: Koch Agronomic Services produces controlled-release and stabilized nitrogen fertilizers (e.g., AGROTAIN, SUPERU, ANVOL), directly competing with the historical Agrium Advanced Technologies portfolio in turf, ornamental, and broad-acre specialty plant nutrition.
  • Haifa Group: Haifa Group produces specialty plant nutrition products including controlled-release fertilizers and water-soluble nutrient solutions for horticulture, turf, and specialty crops, comparable to Agrium AT's specialty plant nutrition portfolio.
  • ICL Group: ICL Specialty Fertilizers produces controlled-release, water-soluble, and foliar plant nutrition products for turf, horticulture, and ornamentals, making it one of the closest direct competitors to a revived Agrium AT-style specialty plant nutrition offering.
  • Compo Expert: Compo Expert manufactures specialty fertilizers including slow- and controlled-release products for turf, ornamentals, and horticulture under brands like Floranid and Basatop, directly overlapping the historical Agrium AT product set.

Broad incumbents

  • Nutrien: Nutrien is the successor entity formed by the 2018 merger of Agrium and PotashCorp, and currently owns the Agrium brand, ESN controlled-release nitrogen, and the Nutrien Ag Solutions retail network, making it both the legacy parent and the dominant incumbent competitor.
  • Yara International: Yara is one of the world's largest nitrogen and specialty fertilizer companies, with significant offerings in foliar and controlled-release plant nutrition that overlap with Agrium AT's specialty product categories.
  • The Mosaic Company: Mosaic is a major global fertilizer producer with a growing specialty and premium products business (including MicroEssentials), positioned as a broad incumbent competitor in plant nutrition.
  • SQM (Sociedad Química y Minera): SQM produces specialty plant nutrition including water-soluble fertilizers, controlled-release products, and specialty nutrient blends for horticulture and high-value crops, a comparable specialty nutrition position to Agrium AT.
  • OCI Global: OCI Global produces nitrogen fertilizers and has historically competed in specialty and controlled-release nitrogen product lines, representing a broader incumbent comparable to specialty nitrogen-focused Agrium AT products like ESN.

Market position

Customer concentration

Agrium financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Agrium leadership team

Management profile

Number of profiles

Agrium funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Agrium M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agrium

What does Agrium do?

Agrium Advanced Technologies, the company's branded operating division, manufactures and supplies plant nutrition products for agricultural, turf, and specialty horticulture markets. The offering consists of physical fertilizer and nutrient-input products that growers and turf managers apply to crops, turfgrass, and ornamental plants to support plant health and yield.

When was Agrium founded?

Agrium was founded in 1931. It employs 101 to 250 people.

Where is Agrium based?

Agrium is headquartered in Calgary, Canada, in the North America region.

Who are Agrium's main competitors?

Direct peers on record are LebanonTurf (Lebanon Seaboard Corporation), Koch Agronomic Services, Haifa Group, ICL Group and Compo Expert. Broad incumbents are Nutrien, Yara International, The Mosaic Company, SQM (Sociedad Química y Minera) and OCI Global.

Does Agrium have an API?

No public API is recorded for Agrium.

What industry is Agrium in?

Agrium's product category is Agricultural Fertilizers. Its primary akta.pro industry code is AFABACAM, Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping), with a secondary code of AFABACAL, Specialty Fertilizers for Horticulture & Controlled Environment (Greenhouse, Hydroponic, Nursery). Its NAICS code is 3253.

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Live signals
PR NewswireGlobal Controlled-Release Fertilizers Market Research Report (2021 to 2026) - by Crop, Method and RegionResearch and Markets has added a market research report titled "Controlled-Release Fertilizers Market Research Report (2021 to 2026)" to its offerings. The report estimates the global controlled-release fertilizers market size at USD 1,628.66 million in 2020, projecting growth to USD 2,147.98 million by 2026 with a CAGR of 4.72%. It provides comprehensive analysis on market dynamics, competitive landscape, and key vendors including Yara International ASA, Koch Industries, and Agrium Inc.PR NewswireGlobal Specialty Fertilizers Market Report 2020: Trends, Forecast, and Opportunity Analysis Featuring Yara Int'l, Agrium Inc., Mosaic Co, ICL Fertilizers, Israel Chemical, and HoneywellResearch and Markets has published a report titled "Specialty Fertilizers Market 2019-2024: Trends, Forecast, and Opportunity Analysis," which projects the global market to grow at a CAGR of 7% from 2019 to 2024. The report identifies key drivers such as technological advancements, government support, and increasing food demand, while profiling major industry players including Yara International, Agrium Inc., and Mosaic Co.PR NewswireNutrien Announces Results of Early Tenders and Extension of Early Tender TimeNutrien Ltd. announced the results of its early tender offers for notes and debentures issued by its subsidiaries, Potash Corporation of Saskatchewan Inc. and Agrium Inc., which ended on March 23, 2018. The company extended the eligibility period for receiving an Early Participation Premium until March 30, 2018. Nutrien expects to issue new notes following the expiration of the exchange offers on April 6, 2018.PR NewswireBiggest Potash Producer's Cut in Production Will Help Balance Supply, Strengthen PricePotash Corporation of Saskatchewan Inc. announced a temporary reduction in production at two mines to balance supply and support global potash prices. This strategic move follows similar curtailments by other major producers like The Mosaic Company and Uralkali, occurring amidst rising demand expected to reach 62-65 million tons in 2017. The production cuts coincide with PotashCorp's ongoing merger with Agrium Inc., which is awaiting final regulatory approvals.PR NewswireGlobal Specialty Fertilizers Market Report, 2014-2017 & 2025Research and Markets has added a new industry report titled "Global Specialty Fertilizers Market Analysis & Trends - Industry Forecast to 2025" to its offerings. The report forecasts the global specialty fertilizers market will grow at a CAGR of approximately 6.8% to reach $23.9 billion by 2025, driven by continuous agriculture practices and greenhouse production growth. It provides detailed segmentation by crop type, fertilizer type, end user, and geography, while profiling key industry players such as Agrium Inc., Yara International ASA, and The Mosaic Company.PR NewswireAgrium and PotashCorp Receive Unconditional Canadian Regulatory Clearance for MergerAgrium Inc. and PotashCorp received unconditional regulatory approval from the Canadian Competition Bureau for their proposed merger of equals. The companies have also secured clearance in Brazil and Russia, with reviews continuing in the U.S., China, and India ahead of a planned closing by the end of 2017. Upon completion, the combined entity will operate under the name Nutrien as the world's largest provider of crop inputs.PR NewswirePotashCorp Reports Second-Quarter Earnings of $0.24 per SharePotash Corporation of Saskatchewan Inc. (PotashCorp) reported second-quarter earnings of $0.24 per share with a total net income of $201 million, including a recovery from an income tax provision. The company maintained its full-year earnings guidance of $0.45-$0.65 per share, reflecting continued strong demand for potash despite lower nitrogen and phosphate markets. PotashCorp anticipates the completion of its merger with Agrium in late third-quarter 2017, forming Nutrien Ltd.PR NewswireAnalyzing the Global Fertilizer Industry 2016Aruvian Research released a report analyzing the global fertilizer industry's moderate growth trajectory following the economic recession and market disruptions caused by Uralkali's exit from the Belarusian Potash Company. The analysis covers regional production trends, noting that Africa will remain a major phosphate exporter while Europe leads in nitrogen and potash exports, with Asia expected to produce a nitrogen surplus. The report evaluates major industry players including Agrium Inc., CF Industries Holdings, and Yara International ASA using Porter's Five Forces and SWOT frameworks.GlobeNewswireNexen Announces Executive DeparturesNexen announced the departures of Matt Fox and Eric Miller from its executive team. Fox is joining a Houston-based energy company, while Miller is moving to Agrium Inc. Nexen management and its board are examining succession options and interim appointments have been made.