VG247
VG247 is a UK-based, free gaming news and reviews website covering PC, console, and mobile games, operated by Gamer Network Limited under IGN Entertainment/Ziff Davis and monetized through advertising, sponsored content, and affiliate commissions on game-codes and purchase links.
- Company typePrivate
- Founded2008
- HeadquartersRichmond, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What VG247 does
VG247 is a privately held, UK-domiciled gaming media brand operated by Gamer Network Limited (registered in Brighton, with a London headquarters footprint at 18 Mansell Street). The site publishes gaming news, reviews, feature articles, walkthroughs, and a large library of promotional game codes, covering PC, console (PlayStation, Xbox, Nintendo), and mobile platforms including gacha titles such as Honkai: Star Rail, Genshin Impact, Love and Deepspace, and Roblox. The content is free to readers and monetized through display advertising, sponsored/native content placements, and affiliate commissions on outbound purchase links.
The product surface is a standard web publishing platform with a CMS-backed site at vg247.com, supplemented by branded social profiles on BlueSky, Facebook, TikTok, X/Twitter, and YouTube (MrVg247), email newsletters, RSS feeds, and a dedicated codes property at codes.vg247.com. A relatively new "For you" recommendations section and a community sign-in flow indicate incremental investment in personalization and registered-user data, but no proprietary technology, integrations, AI/ML capabilities, or APIs are disclosed. Distribution is global via the open web; the site carries no paywall and no paid product pricing.
Commercially, VG247 is a content-led gaming media property. Its go-to-market is SEO and social distribution to attract gaming enthusiasts, with revenue generated by selling display and sponsored advertising to gaming-adjacent advertisers (publishers, hardware OEMs, telcos) and earning affiliate commissions when readers click through to retailer or in-game purchase offers. The brand sits inside the Gamer Network portfolio alongside Eurogamer, GamesIndustry.biz, and Nintendo Life, and is affiliated with IGN Entertainment, Inc., itself part of Ziff Davis, Inc.; Gamer Network functions as the operating entity and is a subsidiary of IGN Entertainment in the ownership chain. VG247 is not a standalone revenue-reporting unit and does not disclose financials, headcount beyond a small editorial team, or funding history in the available sources.
VG247 firmographics
Firmographics- Name
- VG247
- Legal name
- Gamer Network Limited
- Website
- https://www.vg247.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- VG247 is a UK-based, free gaming news and reviews website covering PC, console, and mobile games, operated by Gamer Network Limited under IGN Entertainment/Ziff Davis and monetized through advertising, sponsored content, and affiliate commissions on game-codes and purchase links.
- Ownership category
- akta.pro rank
VG247 industry classification
Industry- Product category
- Gaming Media and Entertainment
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Game Reviews & Criticism (Critiques, Scores, Editorial Reviews) (MPAFAMAB)
- akta.pro secondary industry
- Gaming Video Journalism & Shows (Non-creator, Editorial Video) (MPAFAMAF)
Keywords
Where VG247 is headquartered
LocationHeadquarters
- HQ city
- Richmond
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
VG247 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Advertising: VG247 generates revenue through display advertising and sponsored content placements on their website pages.
- Affiliate Commission: The site earns affiliate commissions when readers click on links and make purchases, as disclosed in their editorial policy.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
VG247 product offering
Product offeringCore offering
VG247 is a free gaming news and entertainment website that publishes video game industry news, professional reviews, step-by-step guides and walkthroughs, and curated promotional code lists covering PC, PlayStation, Xbox, Nintendo, and mobile gaming platforms. The site operates as a media property under Gamer Network Limited, an affiliate of IGN Entertainment, Inc., and monetizes its content through display advertising, sponsored placements, and affiliate commissions.
Product overview
VG247 is a gaming news website operated by Gamer Network Limited (an affiliate of IGN Entertainment) that provides comprehensive coverage of video game industry news, reviews, articles, and guides. The platform covers games across multiple platforms including PC, PlayStation, Xbox, Nintendo, Android, and iOS. Key content areas include news articles covering game updates and announcements, professional game reviews, detailed game guides with codes and walkthroughs, and a repository of promotional codes for popular games. The site serves as a media property focused on entertainment journalism rather than a software product with technical integrations or AI capabilities.
Differentiator
Problem solved
Functional benefit
Products and services
- VG247 Gaming News Website Free-to-access gaming news, reviews, guides, and promotional codes website covering PC, PlayStation, Xbox, Nintendo, and mobile video games; serves individual gaming enthusiasts globally.
Companies that use VG247
Customer profileSegments1 record
Ideal customer profiles1 record
VG247 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
VG247 partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gamer Network LimitedcoreVG247 is a brand operated and owned by Gamer Network Limited. Gamer Network operates multiple gaming media properties including Eurogamer, GamesIndustry.biz, and other gaming publications. VG247 is an affiliate of IGN Entertainment, Inc.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
VG247 competitors and assessment
Company assessmentDirect peers
- Eurogamer: Sister brand within Gamer Network Limited covering gaming news, reviews, and guides. Operates the same business model (free, ad-supported) and targets the same UK/European gaming audience as VG247, making it the closest possible comparable.
- Nintendo Life: Nintendo-focused gaming publication also operated by Gamer Network. Shares VG247's parent entity, business model, and editorial structure but narrows onto the Nintendo ecosystem.
- Rock Paper Shotgun: PC gaming-focused outlet within the Gamer Network portfolio. Closely aligned with VG247 in business model, audience overlap, and corporate parentage, with a sharper PC-gaming editorial niche.
- TheGamer: Gaming news, guides, and features site focused heavily on walkthroughs and codes — directly overlapping VG247's guides and game-codes content categories and competing in the same SEO lanes.
- PC Gamer: Flagship PC gaming publication covering news, reviews, and guides under Future plc. Comparable content mix and ad-supported model, with a narrower PC focus than VG247 but similar SEO-driven discovery surface.
- GamesRadar: Major gaming media outlet covering news, reviews, and guides with a global audience. Competes head-to-head with VG247 for SEO traffic on gaming queries and runs a comparable ad- and affiliate-supported revenue model.
Broad incumbents
- Kotaku: Major gaming-focused editorial brand within the G/O Media portfolio. Covers news, reviews, and guides with a cultural/enthusiast angle — comparable audience and content mix, larger team.
- IGN: Parent-network brand and the dominant Western gaming media outlet. Covers news, reviews, video, and guides across all platforms with a much larger team and global reach — directly comparable in content offering but vastly larger scale.
- Polygon: Gaming and entertainment publication known for long-form reviews and features. Direct competitor for review-oriented SEO traffic and ad/affiliate revenue, with a substantially larger editorial operation.
- GameSpot: Long-established gaming media brand covering news, reviews, previews, and video. Competes with VG247 for both organic search and video audience attention across all major platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
VG247 social profiles
Digital presenceVG247 financial estimates
Financial estimateRevenue estimate
Valuation estimate
VG247 leadership team
Management profileNumber of profiles
Profiles8 records
VG247 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
VG247 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about VG247
What does VG247 do?
VG247 is a free gaming news and entertainment website that publishes video game industry news, professional reviews, step-by-step guides and walkthroughs, and curated promotional code lists covering PC, PlayStation, Xbox, Nintendo, and mobile gaming platforms. The site operates as a media property under Gamer Network Limited, an affiliate of IGN Entertainment, Inc., and monetizes its content through display advertising, sponsored placements, and affiliate commissions.
Is VG247 a public or private company?
VG247 is a private company. It is classified as corporate owned and is currently operating.
When was VG247 founded?
VG247 was founded in 2008. It employs 1 to 10 people.
Where is VG247 based?
VG247 is headquartered in Richmond, United Kingdom, in the Europe region.
How does VG247 make money?
Two revenue lines are on record. Advertising is the primary driver. The others are affiliate Commission.
Who are VG247's main competitors?
Direct peers on record are Eurogamer, Nintendo Life, Rock Paper Shotgun, TheGamer, PC Gamer and GamesRadar. Broad incumbents are Kotaku, IGN, Polygon and GameSpot.
Does VG247 have an API?
No public API is recorded for VG247.
What industry is VG247 in?
VG247's product category is Gaming Media and Entertainment. Its primary akta.pro industry code is MPAFAMAB, Game Reviews & Criticism (Critiques, Scores, Editorial Reviews), with a secondary code of MPAFAMAF, Gaming Video Journalism & Shows (Non-creator, Editorial Video). Its NAICS code is 516210 and its SIC code is 4833.