What Eurogamer does

Eurogamer is a UK-based digital gaming media publisher operating the eurogamer.net website and four regional European editions (Germany, Spain, Poland, Portugal). The property delivers gaming news, reviews, guides, features, and video content across PC, PlayStation, Xbox, and Nintendo platforms, supported by an editorial team of 11–50 staff led by Editor-in-Chief Chris Tapsell and Deputy Editorial Director Dom Peppiatt. Content is distributed via the website, YouTube, X, Facebook, TikTok, BlueSky, Discord, RSS, and email newsletters, with SEO-driven long-tail articles (walkthroughs, reviews) functioning as the primary acquisition engine.

The business is operated by Gamer Network Limited, a UK private limited company headquartered at 1 Grand Parade, Brighton, with a secondary London office. Gamer Network is part of the IGN Entertainment portfolio, sitting alongside sister gaming properties including Dicebreaker, GamesIndustry.biz, HowLongToBeat, Humble Bundle, Nintendo Life, Pure Xbox, Push Square, Rock Paper Shotgun, Time Extension, and VG247. The Eurogamer trademark is registered to Gamer Network Limited.

Revenue is generated through a dual model: (1) digital advertising — display ads, sponsored content (e.g., Samsung), and affiliate commerce via the Deals section; and (2) a recurring supporter subscription priced at £2.99/$2.99 per month, granting ad-free browsing and supporter-only articles and videos. Eurogamer has additionally extended into direct commerce via an eShop code marketplace (codes.eurogamer.net). The site serves a horizontally segmented audience of video game enthusiasts and is privately held with no public listing or disclosed funding events.

Name

Eurogamer

Legal name

Gamer Network Limited

Website

https://eurogamer.net

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Eurogamer is a UK-based gaming media publisher operating eurogamer.net and four European regional editions, delivering news, reviews, guides, and video content to video game enthusiasts across PC, PlayStation, Xbox, and Nintendo platforms. Revenue is generated through advertising, affiliate commerce, and a monthly supporter subscription.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising: Standard digital advertising model with display ads, sponsored content, and affiliate links on articles and deal pages. The site earns commissions from affiliate purchases through their commerce/deals section.
2. Subscription/Supporter Membership: Monthly subscription model offering ad-free browsing, supporter-only articles and videos. Priced at £2.99/$2.99 per month for the supporter programme.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels11 records

Core offering

Eurogamer.net is a digital gaming media website that publishes video game news, reviews, features, in-depth guides and walkthroughs, and video content covering PC, PlayStation, Xbox, and Nintendo platforms. It also operates an affiliate deals section and a paid Supporter subscription offering ad-free browsing and exclusive editorial content.

Product overview

Eurogamer.net is a unified gaming media platform that delivers news articles, game reviews, walkthroughs and guides, video content, and special deals to an audience of video game enthusiasts. The website serves as the primary product, offering free editorial content alongside a subscription-supported ad-free experience for supporters. Key content verticals include Latest news, PC, PlayStation, Xbox, Nintendo, Tech, Reviews, Videos, Features, Guides, and Deals sections.

Differentiator

Problem solved

Functional benefit

Products and services

• Eurogamer.net A leading video game news, reviews, and media website offering gaming journalism, review scores, guides, video content, and community features for PC, PlayStation, Xbox, and Nintendo platforms, targeted at video game enthusiasts.
• Eurogamer Supporter Subscription A monthly subscription offering ad-free browsing, supporter-only articles, and exclusive video content for individual gaming enthusiasts.
• Eurogamer Deals / Affiliate Commerce A deals and commerce section surfacing discounted gaming hardware, software, and digital codes, monetized through affiliate commission links for individual gaming consumers.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IGN Entertainment (Gamer Network parent)coreOthersEurogamer.net is operated by Gamer Network Limited, which is a brand of IGN Entertainment, Inc. The site operates as part of IGN's portfolio of gaming media properties.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Destructoid: Gaming news, reviews, and community site with a comparable content mix (news, reviews, features, podcasts) targeting a similar enthusiast demographic as Eurogamer.
• Rock Paper Shotgun: PC gaming-focused publication, now also part of the IGN Entertainment / Gamer Network portfolio alongside Eurogamer. Direct editorial peer for PC gaming reviews, news, and guides.
• Nintendo Life: Nintendo-focused gaming publication also part of the Gamer Network / IGN Entertainment portfolio. Comparable platform-specialist gaming media property to Eurogamer's platform-specific verticals.
• IGN Entertainment: Parent network and direct competitor in gaming news, reviews, and guides. Eurogamer is operated as a brand within IGN Entertainment, sharing audience overlap and competing for the same global gaming media advertising and sponsorship budgets.
• Kotaku: Major gaming journalism site covering news, reviews, and opinion across platforms, directly competing with Eurogamer for English-language gaming audience attention and ad spend.
• Polygon: Vox Media-owned gaming publication producing reviews, news, features and video content for a similar enthusiast audience as Eurogamer, with overlapping platform coverage (PC, PlayStation, Xbox, Nintendo).
• GameSpot: One of the largest gaming review and news destinations globally, competing with Eurogamer for cross-platform gaming news traffic, reviews, and video content monetization.
• VG247: Sister brand within the Gamer Network / IGN Entertainment portfolio, covering console and PC gaming news and reviews. Closely comparable in scope, audience, and business model to Eurogamer.
• GamesRadar: Future plc-owned gaming media brand producing news, reviews, and guides across PC and console platforms. Operates with a similar editorial-plus-affiliate business model to Eurogamer.
• PC Gamer: Long-established PC-focused gaming publication owned by Future plc, covering reviews, news, and guides. Directly comparable to Eurogamer's PC vertical in content type and audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/eurogamer
• YouTubeyoutube.com/c/eurogamer
• Facebookfacebook.com/Eurogamer
• TikToktiktok.com/@eurogamer
• LinkedInlinkedin.com/company/eurogame

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurogamer