Corcoran Icon Properties
Corcoran Icon Properties is a privately held, locally-owned Northern California real estate brokerage operating 24 offices across 10 counties with 900+ agents, affiliated with the Corcoran brand under Anywhere Real Estate, serving individual home buyers and sellers plus commercial investors via residential brokerage, commercial/investment services, and adjacent offerings such as pre-sale renovations, mortgage referrals, and home warranty.
- Company typePrivate
- Founded2022
- HeadquartersSan Mateo, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Corcoran Icon Properties does
Corcoran Icon Properties is a privately held, full-service residential and commercial real estate brokerage headquartered in San Mateo, California, with 24 office locations across 10 Northern California counties (Alameda, Calaveras, Contra Costa, Humboldt, Marin, Napa, San Francisco, San Mateo, Santa Clara, Sonoma) and a stated roster of 900+ professional sales associates. The firm was formed in 2022 through the consolidation of eight Northern California real estate firms and operates as a 100% locally-owned and locally-managed affiliate of Corcoran Group, LLC, the broader Corcoran brand being a subsidiary of Anywhere Real Estate with a network of 332,000 agents in 118 countries.
The company runs a platform-plus-agent-services model. The consumer-facing layer is a web property search portal with map/list views, filters (price, beds, baths, property type, region), a home valuation tool, and a saved-search account portal; listings are also syndicated to international luxury channels (Mansion Global, Barron's, JamesEdition) under the Corcoran luxury platform. Agent-facing layers include CRM, digital marketing tooling, an integrated AI-assisted content generation capability (property descriptions, blog/email/social copy), a recommendation engine for buyer-property matching, and process automation for inquiry response handling. Adjacent productized services bundle the transaction: Icon Concierge Pro (and Icon Concierge Express), a Freemodel-powered pre-sale renovation program that funds and manages pre-sale remodeling repaid from escrow; a multi-lender mortgage referral network (Rate, New American Funding, Homeowners Financial Group, Fairway Home Mortgage, CrossCountry Mortgage); and a home warranty offering through HomeWarranty.com with CRES E&O coverage.
The business model is transaction-fee-based real estate brokerage commission on residential and commercial sales, leasing, and investment activity. Customer segments are diversified across individual home buyers and sellers (entry-level through luxury), commercial and investment clients (multi-unit, office, industrial, retail, land, vineyards/wineries, mixed-use), and business owners seeking consulting and valuations. The firm does not publicly disclose commission rates, revenue, or per-agent productivity, and pricing is quote-based on a per-transaction basis. Geographic scope is regional (Northern California) with global reach enabled through Anywhere's referral network.
Corcoran Icon Properties firmographics
Firmographics- Name
- Corcoran Icon Properties
- Legal name
- Corcoran Icon Properties
- Website
- https://corcoranicon.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Corcoran Icon Properties is a privately held, locally-owned Northern California real estate brokerage operating 24 offices across 10 counties with 900+ agents, affiliated with the Corcoran brand under Anywhere Real Estate, serving individual home buyers and sellers plus commercial investors via residential brokerage, commercial/investment services, and adjacent offerings such as pre-sale renovations, mortgage referrals, and home warranty.
- Ownership category
- akta.pro rank
Where Corcoran Icon Properties is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Corcoran Icon Properties business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Real Estate Commission: Traditional real estate commission on property sales and purchases. Agents represent buyers and sellers in residential and commercial transactions, earning commission based on transaction value.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based / Not publicly disclosed |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Corcoran Icon Properties product offering
Product offeringCore offering
Corcoran Icon Properties is a full-service residential and commercial real estate brokerage representing buyers and sellers of property across Northern California. Core deliverable is licensed brokerage representation (agent-side and client-side) on real estate transactions, delivered through 24 offices and 900+ sales associates, with ancillary services including mortgage/financing referrals, home warranty, an in-house pre-sale renovation concierge (Icon Concierge Pro), and luxury market programs.
Product overview
Corcoran Icon Properties operates as a full-service residential real estate brokerage with a platform-plus-services model. The core digital platform provides property search, listings management (residential, commercial, sold), and neighborhood information across Northern California. This is complemented by service offerings including buyer and seller representation, commercial and investment services, mortgage financing referrals, home warranty, and Icon Concierge Pro pre-sale renovations. The company leverages the Corcoran brand globally through Anywhere's network of 332,000 agents while maintaining local operations across 24 offices in 10 California counties.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Buyer & Seller Brokerage Full-service licensed brokerage representation for home buyers and sellers in Northern California, delivered through 900+ sales associates and 24 offices across 10 counties.
- Commercial & Investment Real Estate Service Brokerage representation for commercial and investment real estate transactions, including valuation, disposition, and acquisition support for owners, investors, and operators.
- Mortgage & Financing Referrals Referral-based connection from licensed agents to mortgage and financing providers supporting home buyers' purchase financing.
- Home Warranty Program Home warranty coverage offered to buyers and sellers to protect against major system and appliance failures during and after a real estate transaction.
- Icon Concierge Pro Pre-Sale Renovation Service Pre-sale renovation, staging, and concierge service that prepares a seller's property for market with the goal of accelerating sale and maximizing sale price.
- Corcoran Luxury Connections Program Luxury real estate representation and cross-market referral program for high-net-worth buyers and sellers, leveraging the Corcoran Global Affiliate network.
Quantifiable outcome
- Agents have donated over $1 million to local charities through volunteer service, fundraising, and commission donations
Companies that use Corcoran Icon Properties
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Corcoran Icon Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability4 records
Feature3 records
Corcoran Icon Properties partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship, core and minor.
- Corcoran Group, LLCflagshipCorcoran Icon Properties is an independently-owned and operated affiliate of Corcoran Group, LLC. The partnership provides access to the Corcoran brand with 50-year heritage, global marketing resources, and connection to Anywhere's network of 332,000 agents in 118 countries.
- Anywhere Real EstateflagshipParent company of Corcoran brand. Provides global network infrastructure, technology platforms, and brand support. Named to Ethisphere's World's Most Ethical Companies for 11 consecutive years.
- Rate (Bay Area Rate Team)coreNationally ranked mortgage team with bilingual loan teams. Provides quick pre-approvals and clear communication for residential real estate financing. Part of Corcoran Icon's trusted mortgage partner network.
- New American FundingcoreDirect mortgage lender offering array of loan options including purchase, refinance, and first-time home buyer loans. Simplified process with hassle-free experience tools.
- Homeowners Financial GroupcoreFull-service residential mortgage company founded in 2004 with mission to improve lives of clients. Provides financing support for home purchases.
- Fairway Home MortgagecoreMortgage lender rooted in trust, expertise, and personalized service. Offers guidance and solutions for specific home loan needs with dedicated professional team.
- CrossCountry MortgagecoreMortgage company focused on helping people build futures with personalized guidance, fast communication, and smart financing solutions tailored to client goals.
- Freemodel (Icon Concierge Pro)corePowers Icon Concierge Pro pre-sales home renovation service. Provides design, management, and upfront funding for remodels and pre-sales prep, with homeowners paying from escrow when sold.
- Home Warranty (HomeWarranty.com)minorSelected home warranty provider offering 13 months of coverage for appliances, roof leaks, systems repairs and more. Provides CRES coverage up to $50,000 in Real Estate Errors & Omissions for sellers.
- Mansion GlobalminorLuxury real estate listing syndication partner - Wall Street Journal's dedicated luxury real estate website for international property exposure.
- Barron'sminorLuxury real estate listing syndication partner for international audience exposure.
- JamesEditionminorLuxury real estate listing syndication partner for international audience exposure.
Scale indicators7 records
Recent moves7 records
Expansion highlights5 records
Corcoran Icon Properties competitors and assessment
Company assessmentDirect peers
- Compass: Tech-enabled national residential brokerage with strong San Francisco Bay Area presence, competing directly for agents and listings against Corcoran Icon in many of the same Northern California markets.
- Coldwell Banker: Sister brand under the same Anywhere Real Estate parent as Corcoran; competes for sellers/agents in overlapping Northern California markets using a traditional full-service model.
- Sotheby's International Realty: Global luxury-focused brokerage network with significant Bay Area and Wine Country offices, pursuing the same high-end listings and affluent buyers that anchor Corcoran Icon's luxury segment.
- The Agency: California-rooted luxury boutique brokerage operating across Los Angeles and other premium California markets with a similar brand-led, high-service positioning targeting luxury sellers and international buyers.
- Engel & Völkers: International luxury-focused brokerage with shops in Napa and the Bay Area, pursuing an overlapping luxury seller/buyer client base and offering similar global referral reach.
Broad incumbents
- Berkshire Hathaway HomeServices: National traditional brokerage franchise brand with California offices competing in the same primary markets; broader portfolio of services but overlapping residential seller/buyer book.
- Howard Hanna Real Estate Services: Large traditional residential brokerage with growing California footprint; comparable full-service agent-driven model and similar reliance on commission economics.
Emerging players
- eXp Realty: Cloud-based, agent-centric brokerage model with aggressive recruiter economics that pulls agents and listings from traditional firms like Corcoran Icon in California markets.
- Redfin: Tech-enabled brokerage and iBuyer operating across Northern California cities (San Francisco, San Jose, Oakland) with a lower-fee model that pressures traditional brokerage commission economics.
Regional players
- Sereno Group: Silicon Valley and South Bay-rooted independent brokerage operating in overlapping Northern California submarkets with a similar full-service local ownership model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Corcoran Icon Properties social profiles
Digital presenceCorcoran Icon Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Corcoran Icon Properties leadership team
Management profileNumber of profiles
Profiles28 records
Corcoran Icon Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Corcoran Icon Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Corcoran Icon Properties
What does Corcoran Icon Properties do?
Corcoran Icon Properties is a full-service residential and commercial real estate brokerage representing buyers and sellers of property across Northern California. Core deliverable is licensed brokerage representation (agent-side and client-side) on real estate transactions, delivered through 24 offices and 900+ sales associates, with ancillary services including mortgage/financing referrals, home warranty, an in-house pre-sale renovation concierge (Icon Concierge Pro), and luxury market programs.
Is Corcoran Icon Properties a public or private company?
Corcoran Icon Properties is a private company. It is classified as management employee owned and is currently operating.
When was Corcoran Icon Properties founded?
Corcoran Icon Properties was founded in 2022. It employs 501 to 1,000 people.
Where is Corcoran Icon Properties based?
Corcoran Icon Properties is headquartered in San Mateo, United States, in the North America region.
How does Corcoran Icon Properties make money?
One revenue line is on record: real Estate Commission.
Who are Corcoran Icon Properties's main competitors?
Direct peers on record are Compass, Coldwell Banker, Sotheby's International Realty, The Agency and Engel & Völkers. Broad incumbents are Berkshire Hathaway HomeServices and Howard Hanna Real Estate Services. Emerging players are eXp Realty and Redfin. Sereno Group is listed as a regional player.
Does Corcoran Icon Properties have an API?
No public API is recorded for Corcoran Icon Properties.