Freemodel
Freemodel operates a managed marketplace for presale home renovations, connecting homeowners, real estate agents, local project directors, and contractors across multiple U.S. markets, with pay-at-close financing to maximize seller proceeds.
- Company typePrivate
- Founded2020
- HeadquartersBurlingame, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Freemodel does
Freemodel operates a managed marketplace for presale home renovations, connecting homeowners preparing to sell their properties with real estate agents, locally-deployed project directors (who also function as designers), and a vetted contractor network. Founded in 2020 and headquartered in Burlingame, California, the company scopes, estimates, designs, and manages cosmetic and upgrade renovations intended to maximize sale prices, with pay-at-close financing made available through external lending partners to eliminate upfront costs for sellers.
The platform combines on-the-ground project management with a software layer that enables bid-based fixed pricing, contractor dispatch, transparent progress tracking, and approval workflows. Operationally, Freemodel runs a regional model: each market is served by dedicated project directors (22+ are publicly named across Northern California regions) who visit sites, coordinate trades, and act as the single point of contact for the agent and homeowner. The platform supports three programs: a core presale renovation service, a Renovation Services module for non-selling homeowners, and an Agent Partnership Program that distributes the offering through brokerages. The company has expanded from its Northern California base into Florida (Jacksonville, Sarasota), Texas (Houston, Dallas-Ft. Worth, Austin), San Diego, and Los Angeles, and has 51–100 employees overall.
Freemodel monetizes through project-based fees paid at escrow closing (transactional revenue) or via fixed-bid contracts billed biweekly, with payment deferral available through lending partners such as Feeasy. Distribution is strictly B2B2C: the company markets exclusively to real estate agents and brokerages, who originate the majority of renovation opportunities; homeowners who reach Freemodel directly are referred to partner agents rather than served directly. The company is privately held and has raised approximately $23.35 million in venture funding across a 2021 seed round, a 2023 round led by QED Investors, and a 2026 follow-on, with backing from investors including 1984 Ventures, 1Sharpe Ventures, Crossbeam Venture Partners, FJ Labs, LL Funds, QED Investors, and RWT Horizons.
Freemodel firmographics
Firmographics- Name
- Freemodel
- Legal name
- Freemodel, Inc.
- Website
- https://freemodel.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Freemodel operates a managed marketplace for presale home renovations, connecting homeowners, real estate agents, local project directors, and contractors across multiple U.S. markets, with pay-at-close financing to maximize seller proceeds.
- Ownership category
- akta.pro rank
Freemodel industry classification
Industry- Product category
- Presale Home Renovation Services
- NAICS
- Residential Remodelers (236118), Residential Building Construction (23611)
- SIC
- General Bldg Contractors - Residential Bldgs (1520), Construction - Special Trade Contractors (1700)
- akta.pro primary industry
- Pre-Sale / Move-In Whole-Home Refresh & Modernization (HSAPAEAJ)
- akta.pro secondary industry
- Whole-Home Interior Renovation (Non-Structural) (HSAPAEAC)
Keywords
Where Freemodel is headquartered
LocationHeadquarters
- HQ city
- Burlingame
- HQ country
- United States
- HQ region
- North America
Offices8 records
Markets served
Freemodel business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Renovation Project Fees: Freemodel charges homeowners for presale renovation services. The company provides a fixed bid proposal including scope of work and project timeline. Payment is due at escrow when the home sells, allowing homeowners to defer costs.
- Pay-at-Close Financing: Through trusted lending partners, homeowners can defer renovation costs until the home sells. Freemodel is paid directly out of escrow for the contract amount at closing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Fixed-bid renovation quotes |
| Other | Pay-as-you-go | Flexible payment options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Freemodel product offering
Product offeringCore offering
Freemodel designs, manages, and funds presale home renovations for homeowners preparing to sell, delivered through dedicated local Project Directors who also act as skilled designers. The service includes fixed-bid proposals, end-to-end project management, contractor coordination, and pay-at-close financing through lending partners so homeowners pay nothing out-of-pocket until the property sells.
Product overview
Freemodel is a managed marketplace for presale home renovations. The core offering is the Freemodel Presale Renovation Service, where dedicated local project directors (who are also skilled designers) scope, estimate, design, and manage all renovation work to help homeowners sell properties faster and for higher prices. The service integrates with lending partners to offer pay-at-close financing. The company also offers Renovation Services as a separate module for homeowners not actively selling. Supporting programs include a Contractor Partner Program (vendor network) and an Agent Partnership Program, creating a three-sided marketplace connecting homeowners, agents, and contractors.
Differentiator
Problem solved
Functional benefit
Products and services
- Freemodel Presale Renovation Service
Quantifiable outcome
- Homes sell 194%-2032% ROI on renovation investment
- +4 more outcomes
Companies that use Freemodel
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Freemodel technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Freemodel partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Red Oak RealtyminorRed Oak Realty features Freemodel on their website through the 'Enhance Program' which helps sellers maximize returns on their properties through presale renovations.
Scale indicators4 records
Recent moves7 records
Expansion highlights7 records
Freemodel competitors and assessment
Company assessmentBroad incumbents
- Compass Concierge: Compass Concierge is the in-house presale renovation/staging service from Compass, one of the largest US residential brokerages. It directly competes with Freemodel's agent-channel model by offering free upfront funding for listing-prep work, eliminating the need for a third-party renovation partner.
- Opendoor: Opendoor is the largest US iBuyer that directly buys homes, performs renovations, and resells them. While its model bypasses agents, its renovation operations and pricing algorithms are highly comparable to what Freemodel executes on behalf of sellers, and any iBuyer expansion into agent-assisted selling would directly compete.
- Offerpad: Offerpad is a major US iBuyer with in-house renovation capabilities and an agent partnership program (Offerpad Marketplace). Its renovation-to-resale workflow parallels Freemodel's renovation-to-sale model, and its agent channel directly competes in markets where Freemodel operates.
- Angi (Angie's List): Angi is a large home services marketplace connecting homeowners with contractors. While it serves a broader post-purchase renovation use case, its contractor network and homeowner acquisition engine overlap with Freemodel's contractor partner program and could expand into pre-sale renovation services.
- RedfinNow: Redfin's iBuying arm (now wound down but with related services) handled direct home purchases with renovations. Redfin's brokerage also offers listing-prep support to its agents. As a large brokerage with technology depth, Redfin represents both a potential partner and competitor to Freemodel's agent-driven model.
Direct peers
- Hometap: Hometap provides home equity investment financing that lets homeowners unlock equity without monthly payments, repaid when the home is sold or refinanced. The financing structure parallels Freemodel's pay-at-close model and serves the same homeowner cash-flow-constrained segment.
- Knock: Knock provides a 'Home Trade-In' service that buys a customer's old home before they list, funds renovations, and provides a guaranteed sale price. Its integrated financing plus renovation offering targets the same pre-sale home preparation pain point as Freemodel but with a more capital-intensive model.
- Sweeten: Sweeten is a managed marketplace matching homeowners with vetted general contractors for renovations, with technology for bid comparison and project tracking. It serves a similar homeowner-segment needing renovation management, though without the pay-at-close financing or agent channel that differentiate Freemodel.
- Block Renovations: Block is a managed marketplace for home renovations with a focus on transparency, fixed pricing, and curated contractor networks. Its tech-enabled project management approach closely parallels Freemodel's software platform, though Block lacks the presale focus and pay-at-close financing.
- EasyKnock: EasyKnock provides sale-leaseback and equity unlock products that let homeowners access home equity without selling immediately. Its financing-on-sale structure is conceptually adjacent to Freemodel's pay-at-close renovation financing, targeting the same cash-constrained homeowner demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Freemodel social profiles
Digital presenceFreemodel financial estimates
Financial estimateRevenue estimate
Valuation estimate
Freemodel leadership team
Management profileNumber of profiles
Profiles4 records
Freemodel funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Freemodel M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Freemodel
What does Freemodel do?
Freemodel designs, manages, and funds presale home renovations for homeowners preparing to sell, delivered through dedicated local Project Directors who also act as skilled designers. The service includes fixed-bid proposals, end-to-end project management, contractor coordination, and pay-at-close financing through lending partners so homeowners pay nothing out-of-pocket until the property sells.
Is Freemodel a public or private company?
Freemodel is a private company. It is classified as venture growth investor backed and is currently operating.
When was Freemodel founded?
Freemodel was founded in 2020. It employs 51 to 100 people.
Where is Freemodel based?
Freemodel is headquartered in Burlingame, United States, in the North America region.
How does Freemodel make money?
Two revenue lines are on record. Renovation Project Fees are the primary driver. The others are pay-at-Close Financing.
Who are Freemodel's main competitors?
Broad incumbents on record are Compass Concierge, Opendoor, Offerpad, Angi (Angie's List) and RedfinNow. Direct peers are Hometap, Knock, Sweeten, Block Renovations and EasyKnock.
Does Freemodel have an API?
No public API is recorded for Freemodel.
What industry is Freemodel in?
Freemodel's product category is Presale Home Renovation Services. Its primary akta.pro industry code is HSAPAEAJ, Pre-Sale / Move-In Whole-Home Refresh & Modernization, with a secondary code of HSAPAEAC, Whole-Home Interior Renovation (Non-Structural). Its NAICS code is 236118 and its SIC code is 1520.