Sushi Samba

What Sushi Samba does

SUSHISAMBA is a global premium casual dining restaurant group operating 11 locations across the United Kingdom (London Covent Garden, London Heron Tower, Edinburgh), continental Europe (Milan), the United States (Los Angeles, Las Vegas), the Middle East (Dubai, Doha, Bahrain, Abu Dhabi), and Asia (Singapore). Founded approximately in the early 2000s and operated by New York–domiciled Orange Brands Management under the SUSHI SAMBA Group, the company offers a proprietary tri-cultural fusion of Japanese, Brazilian, and Peruvian cuisine and culture — a concept rooted in the early 20th-century Japanese emigration to South America. The company monetizes through three primary streams: dine-in F&B (à la carte, brunch packages, bar sales across premium rooftop and hotel-anchored venues), private events and corporate catering, and entertainment-led venue formats including the SAMBA ROOM late-night concept and the 25,000-square-foot Doha Beach Club.

The underlying operating platform is conventional hospitality technology rather than proprietary software: reservations run through SevenRooms (notably Doha) with direct website and phone booking elsewhere; payments and group-booking deposits are processed via Stripe; HR and recruitment run on Harri; and the public website uses reCAPTCHA. Pricing is pay-as-you-go with significant location and package variation — disclosed tiers include Singapore Anniversary Brunch at $160++ base with add-ons up to a $788++ Dom Perignon Basquiat edition, Doha Summer Brunch at QAR 285–450, Doha Beach Club packages at QAR 50–290, and Bahrain Samba Brunch at BHD 35–50. The brand holds a registered trademark and positions itself against knock-off operators via an authenticity statement.

The company serves three primary customer segments: affluent urban diners seeking experiential rooftop dining, corporate and event bookers hosting functions and client entertainment, and leisure/social event guests attending weekend brunch, beach club, and ladies pool programs. It also operates Duck & Waffle as a sibling retained brand under the same group. The business is privately held with no disclosed external funding, no public revenue figures, and a corporate headcount in the 11–50 range that likely reflects HQ staff only rather than total restaurant operations workforce.

Name

Sushi Samba

Legal name

SUSHI**SAMBA** Group

Website

https://sushisamba.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

SUSHISAMBA is a global premium casual dining group operating 11 landmark restaurants across the UK, USA, Middle East, and Asia, serving affluent urban diners with a proprietary Japanese-Brazilian-Peruvian tri-cultural cuisine and rooftop venues.

Ownership category

akta.pro rank

Product category

Upscale Fusion Dining and Hospitality

NAICS

Full-Service Restaurants (722511), Caterers (72232), Restaurants and Other Eating Places (7225)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)

Keywords

• Upscale casual dining
• Fusion cuisine restaurants
• Rooftop dining venues
• Private event catering
• Hospitality and nightlife

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Restaurant Dining (Food & Beverage): Core revenue stream from dine-in customers ordering from the menu featuring Japanese, Brazilian, and Peruvian inspired dishes including sushi, sashimi, anticuchos, seviches, robata grill items, and signature cocktails. Revenue generated through a la carte ordering, brunch packages, and bar sales.
2. Private Events & Catering: Revenue from hosting private dining events, corporate functions, product launches, wedding receptions, and special celebrations at restaurant venues. Sushi Samba promotes event hosting capabilities across all locations with dedicated event inquiry and booking services.
3. Beach Club Access (Doha): Sushi Samba Doha features a 25,000-square-foot beach club offering weekend access with pool and beach facilities, generating revenue through entry fees and beverage packages. Ladies Pool events and Playa beach club sessions provide recurring weekend revenue streams.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Sushi Samba operates a global group of upscale restaurants serving a signature fusion of Japanese, Brazilian, and Peruvian cuisine and cocktails across 11 venues in the UK, USA, Middle East, and Asia. Offerings include a la carte dining, set-menu brunch packages, beach club access (Doha), the SAMBA ROOM nightlife concept, and private event hosting for corporate functions, product launches, weddings, and special celebrations. The group also operates the Duck & Waffle restaurant brand as a subsidiary.

Product overview

SUSHISAMBA is a global restaurant group operated by Orange Brands Management, offering 11 restaurants across the UK, USA, Middle East, and Asia. The brand celebrates Japanese, Brazilian, and Peruvian culture and cuisine through its signature restaurant concept featuring shared small-plate dining, robata grill cooking, sushi bars, and rooftop spaces with panoramic city views. The product portfolio includes the core SUSHISAMBA Restaurant brand, the SAMBA ROOM entertainment/nightlife concept, the SUSHISAMBA Beach Club in Doha, curated brunch experiences, and private event services. The group also operates Duck & Waffle as a subsidiary brand. Reservations are managed through SevenRooms and payments through Stripe.

Differentiator

Problem solved

Functional benefit

Brands

• SAMBA ROOM: High-energy party concept spanning from sundown till late, featuring DJs, samba dancers, and signature cocktails.

Products and services

• SUSHISAMBA Restaurant Signature restaurant concept offering a unique blend of Japanese, Brazilian, and Peruvian cuisine across 11 global locations in London, Edinburgh, Milan, Los Angeles, Las Vegas, Dubai, Doha, Bahrain, Abu Dhabi, and Singapore, with menus covering sushi, sashimi, robata grill, anticuchos, seviches, churrasco, and vegetarian/vegan options.
• SUSHISAMBA Beach Club (Doha) 25,000-square-foot beachfront destination at Waldorf Astoria Lusail in Doha featuring pool access, beach area, cabanas, live DJ performances, ladies' pool events, and full SUSHISAMBA dining and beverage service.
• SAMBA ROOM

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nobu: Global luxury Japanese-Peruvian fusion restaurant group operating in premium hotel and standalone locations. Closest direct competitor to Sushi Samba given its Japanese-LATAM fusion cuisine, rooftop/flagship positioning, and international multi-city footprint.
• Zuma: Premium modern Japanese restaurant group with locations in major global cities (London, NYC, Dubai, Hong Kong, Miami). Comparable on premium-Asian positioning, global urban footprint, and experiential dining format similar to Sushi Samba.
• Hakkasan: Upscale Cantonese fine-dining and nightlife concept (with associated Hakkasan Nightclub format) operating in London, NYC, Las Vegas, Dubai, Miami, and Abu Dhabi. Directly comparable for the combination of premium Asian cuisine and integrated late-night SAMBA ROOM-equivalent format.
• TAO Group: Restaurant and nightlife operator combining Asian-influenced cuisine (TAO Asian Bistro) with club formats across NYC, Las Vegas, and other markets. Closely mirrors Sushi Samba's premium-Asian plus nightclub hybrid model.
• Catch Hospitality Group: Premium seafood-focused restaurant group (Catch NYC, Catch LA, Catch Steak) with strong scene-driven, Instagram-forward positioning. Comparable to Sushi Samba in affluented-diner target market and social-media-driven experiential positioning.
• STK Steakhouse: Upscale steakhouse brand with locations in NYC, Las Vegas, London, Miami, and Dubai operating under The ONE Group umbrella. Comparable premium positioning, multi-city global expansion, and integrated lounge/nightlife experience model.
• Duck & Waffle: Sibling brand within SUSHI SAMBA Group/Orange Brands Management, offering British-European cuisine atop Heron Tower London. Most directly comparable as a co-managed brand sharing operating infrastructure with Sushi Samba.
• LPM Restaurant & Bar: Premium Mediterranean restaurant group with locations in London, Dubai, Abu Dhabi, Miami, and Hong Kong. Comparable premium positioning and global hospitality-market expansion strategy targeting affluent diners in flagship real estate.
• Novikov: London-based upscale Asian-Italian restaurant and lounge group operating in Mayfair and Dubai. Comparable on the Asian-fusion plus nightlife hybrid concept and the London/Middle East dual-market presence.

Broad incumbents

• Cipriani: Established Italian luxury hospitality and restaurant group operating Harry's Bar-line venues globally. Comparable as a broader-incumbent luxury dining brand with global hotel-tied presence, though narrower cuisine focus than Sushi Samba.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SUSHISAMBA
• Facebookfacebook.com/SUSHISAMBA
• LinkedInlinkedin.com/company/sushi-samba-rio

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sushi Samba