Duck & Waffle
Duck & Waffle is a UK premium casual dining brand operating two restaurants — a 24/7 flagship on the 40th floor of London's Heron Tower and a second site in Edinburgh's St James Quarter — serving consumers, celebration groups, and corporate event clients with seasonal European cuisine, cocktails, and private dining.
- Company typePrivate
- Founded-
- HeadquartersLondon, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Duck & Waffle does
Duck & Waffle is a UK-based premium casual dining and cocktail brand operating two restaurant locations: a flagship on the 40th floor of Heron Tower at 110 Bishopsgate in London, open 24 hours a day, and a secondary venue in Edinburgh's St James Quarter. The brand serves a hybrid consumer and corporate customer base spanning general diners, celebration groups, late-night patrons, and corporate event clients, with menu offerings built around the signature 'Duck & Waffle' dish and extended across breakfast, brunch, lunch, dinner, late-night, Sunday Roast, and Sky High Afternoon Tea dayparts. The business is operated under parent company Orange Brands Management, which also runs SUSHISAMBA, and is privately held with no disclosed funding rounds or institutional investors.
The underlying technology is entirely third-party SaaS rather than proprietary. Reservations are handled via SevenRooms, gift cards and experience vouchers via Toggle, private event enquiries via Tripleseat, payment processing via Stripe, and recruitment via Harri, with WhatsApp used for guest communication. Duck & Waffle has no disclosed patents, proprietary platforms, mobile app, or AI/ML capabilities; its technology moat is limited to operational integration of these standard hospitality tools. The product portfolio spans core restaurant operations, packaged experiences (Afternoon Tea, Sunday Roast for Two, Champagne-augmented tiers), gift vouchers from £25, and private dining / exclusive hire services with capacity of up to 250 guests in London and 200 in Edinburgh.
Duck & Waffle's revenue model is transaction-based across three primary streams: per-cover food and beverage sales (cocktails £16-£18, signature experiences £25-£55 per person), private event revenue tied to minimum-spend thresholds for corporate and group bookings, and one-time gift card / experience voucher sales via the e-commerce storefront. All pricing includes 20% VAT with discretionary service charges (15% London, 12.5% Edinburgh). The go-to-market is direct-to-consumer via the two physical sites, online reservations, and social media (Instagram, Facebook, Twitter), with no delivery, takeout, franchise, or third-party distribution channels. Distribution and marketing rely on the brand's exclusive high-rise location, PR from celebrity-hosted events, and experiential product design rather than paid acquisition or technology differentiation.
Duck & Waffle firmographics
Firmographics- Name
- Duck & Waffle
- Legal name
- Orange Brands Management
- Website
- https://duckandwaffle.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Duck & Waffle is a UK premium casual dining brand operating two restaurants — a 24/7 flagship on the 40th floor of London's Heron Tower and a second site in Edinburgh's St James Quarter — serving consumers, celebration groups, and corporate event clients with seasonal European cuisine, cocktails, and private dining.
- Ownership category
- akta.pro rank
Duck & Waffle industry classification
Industry- Product category
- Restaurant and Hospitality Services
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- All-Day Dining Restaurants (THAFACAJ)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Hotel Bars & Rooftop Bars (CRANACAL)
Keywords
Where Duck & Waffle is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Duck & Waffle business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Restaurant Food & Beverage Sales: Primary revenue stream from food and beverage sales across both London and Edinburgh locations. Revenue generated through à la carte menus, signature dishes, cocktails, and specialty dining experiences including Afternoon Tea and Sunday Roasts.
- Private Dining & Events: Revenue from hosting private events, corporate meetings, celebrations, and exclusive hire. The London location accommodates up to 250 guests and Edinburgh up to 200 guests. Revenue generated through minimum spend requirements and catering packages.
- Gift Cards & Vouchers: Sale of digital gift cards and experience vouchers through the company's e-commerce platform. Products include Sky High Afternoon Tea experiences, Sunday Roast packages, and general gift vouchers ranging from £25 and above.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Sky High Afternoon Tea - London 40th floor experience |
| One time/ perpetual license | Pay-as-you-go | Sunday Roast - London 3-course menu |
| One time/ perpetual license | Pay-as-you-go | Sunday Roast - Edinburgh 2-course menu |
| One time/ perpetual license | Pay-as-you-go | Set Menu - Edinburgh rotating 3-course menu |
| Unit Pricing | Pay-as-you-go | Cocktails - London beverage menu |
| Unit Pricing | Pay-as-you-go | All Day Brunch - Edinburgh |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Duck & Waffle product offering
Product offeringCore offering
Duck & Waffle operates a 24/7 sky-high restaurant on the 40th floor of Heron Tower at 110 Bishopsgate in London and a second restaurant in Edinburgh's St James Quarter, serving creative British and modern European dishes. Offerings include a signature namesake dish, breakfast, weekend/all-day brunch, lunch, dinner, late-night menus, Sunday roasts, Sky High Afternoon Tea, and a cocktail program. The business also hosts private dining and corporate events with capacities up to 250 guests in London and 200 in Edinburgh, and sells digital gift vouchers and experience packages.
Product overview
Duck & Waffle is a 24/7 gastro-dining restaurant brand operating two UK locations: a flagship restaurant on the 40th floor of Heron Tower in London, and a venue in Edinburgh's St James Quarter. The company offers a unified dining experience built around its signature Duck & Waffle dish alongside diverse meal services including all-day breakfast, weekend/l weekday brunch, lunch, dinner, late-night dining, Sunday roasts, and Sky High Afternoon Tea. The portfolio includes: the core restaurant operations (London and Edinburgh), the Sky High Afternoon Tea experience (hand-painted duck egg presentation), private dining and events services (with dedicated rooms and exclusive hire options), gift vouchers and purchasable experience packages (afternoon tea for two, Sunday roast for two), cocktail programs featuring signature serves, and seasonal offerings like the Eminente Terrace in Edinburgh. The business operates continuously at the London location while Edinburgh operates extended hours (10am-10pm Sunday-Thursday, 10am-midnight Friday-Saturday).
Differentiator
Problem solved
Functional benefit
Products and services
- Duck & Waffle London Restaurant Full-service restaurant located on the 40th floor of Heron Tower at 110 Bishopsgate in the City of London. Open 24 hours a day, 7 days a week, serving breakfast, brunch, lunch, dinner, and late-night menus with panoramic views of London. Dress code: Smart Casual. Accepts Visa, MasterCard, and Amex only.
- Duck & Waffle Edinburgh Restaurant Full-service restaurant located in the St James Quarter in Edinburgh, offering all-day brunch, dinner, cocktails, and Sunday Roast in a warm, buzzy atmosphere. Features the Eminente Terrace, The Whisky Room, and The Nest private dining spaces. Open Sunday-Thursday 10am-10pm, Friday-Saturday 10am-12am.
- Sky High Afternoon Tea Premium afternoon tea experience served on the 40th floor of Duck & Waffle London, featuring sweet and savory creations presented inside a hand-painted duck egg, with a complimentary glass of Champagne. Priced at £55 per person, available Monday-Friday 14:30-16:30. Gift variants for Two (£110 without Champagne, £152 with Veuve Clicquot Champagne).
- Sunday Roast Weekly Sunday roast experience available at both London (£55 for 3 courses, 11:30am-3:30pm) and Edinburgh (£32 for 2 courses, 11:30am-4:00pm). Features roast meats, Yorkshire pudding, proper gravy, and traditional trimmings. Children's pricing: £35 for kids under 10 in London.
- Private Dining & Events Private dining and event hosting services including exclusive venue hire, private dining rooms, semi-private bar events, and group bookings. London's Private Dining Room accommodates up to 18 guests; exclusive hire up to 250 guests. Edinburgh venues include The Whisky Room (seating 10), The Nest (22 seated/30 standing), and exclusive hire up to 200 guests spanning 8,400 square feet. Minimum spends apply.
- Gift Vouchers & Experience Packages Digital gift cards and curated experience packages sold through the Duck & Waffle online shop. Products include general gift vouchers from £25, Sky High Afternoon Tea for Two (£110-£152), London Sunday Roast 3-Course Menu for Two, and other curated experiences. Cards are valid for 1 year from purchase and activated 2 days after purchase.
- Eminente Terrace (Edinburgh) Cuban-inspired rooftop terrace at the Edinburgh location created in partnership with premium rum brand Eminente. Features a bespoke cocktail menu celebrating Eminente's heritage, including signature rum-forward cocktails served in exclusive crocodile embossed tumbler glasses.
- Set Menu (Edinburgh) Three-course set menu at £25 per person at the Edinburgh location, available Monday-Thursday 11:30am-8pm, Friday 11:30am-9pm, and Sunday 5pm-8pm. Features rotating monthly themes offering accessible value-focused dining.
Quantifiable outcome
- 24/7 availability at London location ensures revenue generation across all dayparts from breakfast through late-night
- +1 more outcomes
Companies that use Duck & Waffle
Customer profileSegments4 records
Ideal customer profiles3 records
Duck & Waffle technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Duck & Waffle partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- EminenteminorEminente, a premium Cuban rum brand, has partnered with Duck & Waffle Edinburgh to create the 'Eminente Terrace' - a Cuban-inspired rooftop retreat. The partnership features a bespoke cocktail menu celebrating Eminente's heritage, including signature rum-forward cocktails served in exclusive crocodile embossed tumbler glasses. The terrace opened for summer 2026 as an experiential marketing activation.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Duck & Waffle competitors and assessment
Company assessmentBroad incumbents
- Hawksmoor: Premium UK steak-focused restaurant group with multiple London and Manchester locations. Comparable in price point, private event capacity, and aspirational casual-upscale positioning, though focused on steakhouse rather than sky-high dining.
- Dishoom: Multi-site UK premium casual restaurant chain known for all-day brunch, signature dishes, and design-led dining rooms. Comparable in daypart breadth, signature-dish marketing, and London event/destination traffic, though without the high-rise differentiator.
- Nobu Restaurant London: Iconic global luxury Japanese-Peruvian restaurant brand operating a London site with strong private dining and celebrity clientele. Overlaps with Duck & Waffle on premium experiential dining, bar program, and event hosting at the upper end of the market.
Direct peers
- City Social (Jason Atherton): Premium City of London destination restaurant on the 24th floor of Tower 42. Targets the same financial-district corporate entertaining and after-work diners as Duck & Waffle's Heron Tower site.
- Sketch (London): Quirky, design-forward, multi-concept destination dining venue in Mayfair known for afternoon tea, brunch, and cocktails. Highly comparable in terms of experiential positioning, celebration traffic, and Instagram-led brand demand.
- Galvin at Windows: Long-established high-rise restaurant on the 28th floor of the London Hilton on Park Lane. Competes directly for sky-high fine-dining occasions, special celebrations, and private events in central London.
- Sky Garden (Darwin Brasserie / Fenchurch / Sky Pod): Free-to-enter high-rise venue at 20 Fenchurch with multiple food and drink outlets offering panoramic views. Competes for skyline-led destination dining and events at a more accessible price point than Duck & Waffle London.
- SUSHISAMBA: Sister brand under the same Orange Brands Management parent, operating similar premium experiential rooftop/restaurant venues in London (and other cities). Directly comparable operating model, customer segments, and group-level economics, making it the closest functional peer.
- Aqua Shard / Oblix / Hutong / Ting (The Shard): High-rise destination dining cluster at The Shard competing head-to-head with Duck & Waffle London for the sky-high premium dinner and event market. Offer similar panoramic views, premium pricing, and corporate/private event programs.
Regional players
- Darwin Brasserie / Fenchurch at Sky Garden (Rhodes): Operates the principal restaurant venues at Sky Garden (20 Fenchurch) — a direct high-rise competitor for daytime and event dining in London. Most direct sky-high London peer outside the Shard cluster.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Duck & Waffle social profiles
Digital presenceDuck & Waffle compliance and trust
Trust signalCompliance1 record
Duck & Waffle financial estimates
Financial estimateRevenue estimate
Valuation estimate
Duck & Waffle leadership team
Management profileNumber of profiles
Duck & Waffle funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Duck & Waffle M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Duck & Waffle
What does Duck & Waffle do?
Duck & Waffle operates a 24/7 sky-high restaurant on the 40th floor of Heron Tower at 110 Bishopsgate in London and a second restaurant in Edinburgh's St James Quarter, serving creative British and modern European dishes. Offerings include a signature namesake dish, breakfast, weekend/all-day brunch, lunch, dinner, late-night menus, Sunday roasts, Sky High Afternoon Tea, and a cocktail program. The business also hosts private dining and corporate events with capacities up to 250 guests in London and 200 in Edinburgh, and sells digital gift vouchers and experience packages.
Is Duck & Waffle a public or private company?
Duck & Waffle is a private company. It is classified as corporate owned and is currently operating.
When was Duck & Waffle founded?
Duck & Waffle was founded in -1. It employs 101 to 250 people.
Where is Duck & Waffle based?
Duck & Waffle is headquartered in London, United Kingdom, in the Europe region.
How does Duck & Waffle make money?
Three revenue lines are on record. Restaurant Food & Beverage Sales are the primary driver. The others are private Dining & Events and gift Cards & Vouchers.
Who are Duck & Waffle's main competitors?
Broad incumbents on record are Hawksmoor, Dishoom and Nobu Restaurant London. Direct peers are City Social (Jason Atherton), Sketch (London), Galvin at Windows, Sky Garden (Darwin Brasserie / Fenchurch / Sky Pod), SUSHISAMBA and Aqua Shard / Oblix / Hutong / Ting (The Shard). Darwin Brasserie / Fenchurch at Sky Garden (Rhodes) is listed as a regional player.
Does Duck & Waffle have an API?
No public API is recorded for Duck & Waffle.
What industry is Duck & Waffle in?
Duck & Waffle's product category is Restaurant and Hospitality Services. Its primary akta.pro industry code is THAFACAJ, All-Day Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.