Nature's Own Australia

What Nature's Own Australia does

Revenue is generated through one-time retail sales of finished supplement SKUs distributed through pharmacies and health food stores across Australia and New Zealand, supplemented by a store-finder tool, a 1800 customer-service line, a content-driven Wellness Hub, email marketing, and social media. The horizontal segmentation targets general health-conscious consumers across Australia and NZ; a secondary women's-health use-case vertical addresses prenatal, iron, and cranberry demand. The brand holds no patents and reports no public pricing; competitive positioning rests on category-leading brand equity built over five decades, concentrated/bioavailable formulations, and the distribution and ESG credentials (B Corp via Opella) afforded by Sanofi/Opella parentage. Nature's Own is not publicly traded, has no independent funding history, and its financials consolidate into Sanofi/Opella.

Name

Nature's Own Australia

Legal name

Sanofi-aventis Healthcare Pty Ltd

Website

https://naturesown.com.au

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

11–50 employees

Short description

Nature's Own Australia is a 50-year-old vitamin and mineral supplement brand offering 70+ SKUs across 13 health categories, distributed through pharmacies and health food stores across Australia and New Zealand, owned by Opella (formerly Sanofi Consumer Healthcare).

Ownership category

akta.pro rank

Product category

Consumer Health Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833), Food And Kindred Products (2000)

akta.pro primary industry

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)

akta.pro secondary industries

Vitamins & Minerals (Single Nutrients) (CRADAGAB), Multivitamins & Daily Packs (CRADAGAC), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Vitamin mineral supplements
• Omega-3 fish oil
• Health wellness supplements
• Nutritional supplements
• Herbal health products

Headquarters

HQ city

Port Macquarie

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Vitamin and Mineral Supplements Sales: Nature's Own generates revenue through the sale of vitamin and mineral supplements across multiple health categories including beauty supplements, bone health, cold/flu/immunity, energy, general wellness, joints, mind & memory, multivitamins, muscle health, omega 3, sleep support, stress & anxiety, and women's health. Products are sold through retail stores and direct consumer channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Nature's Own Australia manufactures and distributes a branded range of vitamin, mineral, herbal, and omega-3 nutritional supplements organized by health need (stress & anxiety, sleep, muscle health, bone health, joints, immunity, energy, mind & memory, beauty, women's health, multivitamins, general wellness). Products are sold directly to consumers via the brand website and through a national pharmacy and health-food retail network across Australia and New Zealand, supported by a content-led Wellness Hub.

Product overview

Nature's Own Australia is a vitamin and mineral supplement brand offering a comprehensive portfolio of over 70 products across multiple health categories. The product range includes concentrated fish oil and Omega-3 supplements (Omega Ultra, Omega Triple, Omega Mini, 4 In 1, and Odourless variants), magnesium supplements for muscle health and sleep (Glycinate, Chelate, High Strength, and Orotate forms), B-vitamin complexes and individual B vitamins for energy support, sleep support products (Sleep+, Complete Sleep, Sleep-Ezy), stress and anxiety relief products (Ashwagandha+, Saffron+, St John's Wort, Evening Calm), cold/flu and immunity products (Echinacea, Garlic, Zinc), joint health products (Glucosamine with Chondroitin), bone health products (Calcium, Vitamin D3, Vitamin K2), beauty supplements (Collagen, Biotin, Hair Skin & Nails), women's health products (Iron Plus, Folic Acid, Cranberry), multivitamins (Bodyfuel for Men, Women, and 50+), and general wellness products (Liver Detox, Lysine, Milk Thistle). The brand is owned by Opella (formerly Sanofi Consumer Healthcare) and operates primarily as an e-commerce platform with retail distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Saffron+ Supports healthy mood and emotional balance with premium Affron Saffron extract, available in 50 tablets, for adults seeking stress and mood support.
• Ashwagandha+ Specially formulated with KSM-66 Ashwagandha extract to relieve symptoms of mild anxiety, available in 60 tablets, for adults experiencing mild anxiety.
• Stress Relief and Calm Supports the body and mind during times of stress and relieves tiredness, available in 30 capsules, for adults under stress.
• Evening Calm Contains naturally derived Ashwagandha and Passionflower for calming effects, for adults seeking evening calm.
• Mood Balance St John's Wort Convenient 1-a-day dose of St John's Wort extract for mood support, for adults seeking mood balance.
• Mild Anxiety Ashwagandha Blend of Ashwagandha, Chamomile and Passionflower for mild anxiety support, for adults experiencing mild anxiety.
• Brahmi+ Contains naturally derived American Ginseng and Ginkgo Biloba to support memory and cognitive function, available in 50 tablets, for adults seeking mind & memory support.
• Sleep+ Ashwagandha Specially formulated with KSM-66 Ashwagandha and Passionflower for sleep support, for adults with sleep difficulties.
• Sleep+ Valerian Dual action formula to relieve restless sleep and promote deep sleep, for adults with sleep difficulties.
• Sleep+ Magnesium Specially formulated with 3 forms of magnesium and naturally derived Passionflower for sleep support, for adults with sleep difficulties.
• Complete Sleep + Magnesium Sleep supplement containing L-theanine and Ziziphus, available in 30 or 60 tablets, for adults with sleep difficulties.
• Complete Sleep Advanced Naturally derived sleep supplement with Hops, traditionally used in Western Herbal Medicine to relieve sleeplessness, for adults with sleep difficulties.
• Sleep-Ezy Contains Hops, traditionally used in Western Herbal Medicine to relieve sleeplessness, for adults with sleep difficulties.
• Magnesium+ Sleep Great tasting lemon-balm flavoured drinkable supplement for sleep support, for adults with sleep difficulties.
• Muscle Relax Night Combines three types of magnesium to support muscle health at night with Passionflower traditionally used to induce sleep, available in 120 tablets, for adults with night-time muscle tension and sleep issues.
• Magnesium Glycinate 1150mg Better absorbed (chelated) form of magnesium that helps reduce muscle cramps and muscle tiredness, available in 120, 200, or 300 tablets, for adults with muscle cramps and inadequate dietary magnesium.
• Magnesium Helps relieve mild muscle spasms and cramps when dietary intake is inadequate, available in 75, 200, or 300 capsules, for adults with mild muscle spasms.
• Magnesium + Muscle Support Great-tasting tropical-flavoured effervescent supplement for muscle support, available in 20 or 60 effervescent tablets, for adults seeking muscle support.
• Magnesium Chelate 500mg Helps relieve mild muscle spasms and cramps, available in 75, 250, or 300 capsules, for adults with mild muscle spasms.
• High Strength Magnesium Contains a combination of 3 forms of magnesium for muscle health support, available in 150 tablets, for adults with muscle health concerns.
• High Strength Magnesium Orotate Contains magnesium orotate for muscle health support, available in 60 capsules, for adults seeking a specific magnesium form for muscle health.
• Concentrated Fish Oil Omega Ultra Delivers 4x strength of Omega-3 compared to standard fish oil 1000mg, available in 40 or 90 capsules, for adults seeking high-potency omega-3.
• Concentrated Fish Oil Omega Ultra Mini Delivers 2x strength of Omega-3 compared to standard fish oil 1000mg, available in 60 or 150 capsules, for adults wanting smaller easy-to-swallow capsules.
• Concentrated Fish Oil Omega Triple Triple strength concentrated Omega-3 supplement, available in 80, 180, or 250 capsules, for adults seeking high-potency omega-3.
• Concentrated Fish Oil Omega Mini Smaller, easy-to-swallow omega-3 capsule, available in 250 or 500 capsules, for adults preferring smaller capsules.
• Concentrated Fish Oil 4 In 1 High potency dose of Omega-3, EPA, DHA and Vitamin D3 in liquid capsules, available in 60, 90, or 180 capsules, for adults seeking combined omega-3 and vitamin D.
• Odourless Fish Oil 1000mg Convenient daily dose of Omega-3 fatty acids in odourless liquid capsules, available in 200, 400, or 500 capsules, for adults seeking a daily omega-3 supplement.
• Odourless Fish Oil 1500mg Provides natural Omega-3 fatty acids for daily wellness support in odourless form, for adults seeking a daily omega-3 supplement.
• Plant Based Omega Contains flaxseed oil as a plant-based alternative to fish oil Omega-3, available in 125 liquid capsules, for adults preferring plant-based omega-3.
• Ultra B+ High strength B complex for supporting energy production, available in 60 or 120 tablets, for adults with low energy.
• Vitamin B12 Supports energy levels and healthy immune system function, available in 60, 120, or 200 tablets, for adults seeking energy and immune support.
• Vitamin B12 1000mcg Supports energy levels and cognitive function, available in 60, 120, or 150 tablets, for adults seeking energy and cognitive support.
• Activated Methyl B12 1000mcg Supports energy levels and healthy immune system function with activated methyl B12, available in 60 mini melt tablets, for adults seeking energy and immune support.
• Vitamin B6 Relieves PMS symptoms, available in 60 tablets, for women experiencing premenstrual symptoms.
• Vitamin B6 100mg Relieves premenstrual tension symptoms and supports energy production, for women experiencing PMS.
• Vitamin B1 Supports energy levels and heart health, for adults seeking energy and cardiovascular support.
• Vitamin B1 250mg Supports energy levels and nervous system function, available in 75 tablets, for adults seeking energy and nervous system support.
• Vitamin B2 Relieves tiredness and helps reduce the occurrence of mild migraines, for adults with fatigue or mild migraines.
• Vitamin B2 100mg Helps reduce the occurrence of mild migraines, for adults experiencing mild migraines.
• Vitamin B3 500mg Once daily dose of Vitamin B3 in an easy-to-swallow tablet, for adults seeking B-vitamin support.
• Ultra B 150 Forte High-potency B vitamin formula that supports energy production, for adults seeking energy production support.
• Super B Complex Contains all the B vitamins for supporting energy levels, available in 60, 75, 120, 150, or 200 tablets, for adults seeking comprehensive B-vitamin support.
• Mind, Memory & Energy Contains American Ginseng extract to support mental performance and energy, for adults seeking cognitive and energy support.
• Magnesium + Energy Great tasting orange flavoured drinkable supplement for energy support, for adults seeking energy support.
• Korean Ginseng 500mg Supports a healthy stress response in the body, for adults seeking adaptogenic stress support.
• Nature's Own High Strength Echinacea Relieves symptoms of mild upper respiratory tract infections and reduces common cold symptoms, supports healthy immune function, available in 60 capsules, for adults with cold/flu symptoms.
• High Strength Echinacea 10,000mg Reduces symptoms of the common cold, available in 30 capsules, for adults experiencing common colds.
• Triple Strength Garlic + C, Horseradish Helps relieve symptoms of cold and flu, available in 60, 100, 150, or 200 tablets, for adults with cold and flu symptoms.
• High Strength Garlic 10,000 Maintains healthy immune system function, for adults seeking immune support.
• High Strength Zinc 30mg Supports healthy immune system function, for adults seeking immune support.
• Zinc + C Chewable Supports healthy immune system function in a chewable tablet form, for adults seeking convenient immune support.
• Vitamin K2 Supports bone health, available in 60 mini tablets, for adults seeking bone health support.
• Mega Magnesium With Vitamin D3 Formulated with bioavailable magnesium and Vitamin D3 for bone health support, available in 100 tablets, for adults seeking combined bone support.
• Calcium, Magnesium & Vitamin D3 Supports bone health and bone strength, available in 120, 200, or 300 tablets, for adults seeking bone strength support.
• Vitamin D3 1000IU Easy-to-swallow mini capsules for vitamin D supplementation, available in 200 or 400 tablets, for adults with low vitamin D.
• Glucosamine Sulfate & Chondroitin Advanced Contains glucosamine and chondroitin for advanced joint support, available in 180 tablets, for adults with joint health concerns.
• Glucosamine Sulfate with Chondroitin Contains glucosamine for joint health support, available in 120, 200, or 320 tablets, for adults with joint health concerns.
• Glucosamine Sulfate Naturally occurring building block for cartilage support, available in 240 or 400 tablets, for adults seeking joint cartilage support.
• Ginkgo Biloba Supports cognitive function, memory and healthy blood circulation, for adults seeking mind and memory support.
• Ginkgo Biloba 2000mg Provides high-strength Ginkgo Biloba for cognitive function and memory support, for adults seeking strong mind and memory support.
• Collagen + Skin Support Great-tasting effervescent supplement to support collagen formation and skin health, for adults seeking beauty and skin support.
• Biotin 300mcg Supports nails, hair, and skin health, for adults seeking beauty-from-within support.
• Hair Skin & Nails Supports collagen formation within the body for healthy hair, skin, and nails, for adults seeking beauty-from-within support.
• Iron Plus Supports energy levels and healthy function of the immune system, for women seeking iron and energy support.
• Folic Acid 500mcg Supports healthy foetal brain development, for women planning or in pregnancy.
• High Strength Cranberry 50,000mg Maintains urinary tract health, available in 90 tablets, for women seeking urinary tract support.
• Bodyfuel Men's Multivitamin Comprehensive formula of 32 vitamins, minerals, and nutrients for men's daily health needs, for adult men.
• Bodyfuel Women's Multivitamin Comprehensive formula of 36 vitamins, minerals, and nutrients for women's daily health needs, for adult women.
• Bodyfuel 50+ Years Multivitamin Combination of vitamins, minerals, and nutrients tailored for adults over 50 years, for older adults.
• Liver Detox Supports healthy liver function, for adults seeking liver health support.
• Lysine 1000mg Supports lysine levels in the body, available in 50 or 100 tablets, for adults seeking lysine supplementation.
• High Strength Milk Thistle 35000mg One-a-day capsule traditionally used to support liver health, for adults seeking liver support.
• Slippery Elm 400mg Traditionally used to help relieve mild gastrointestinal complaints, for adults with mild digestive issues.
• Deep Sea Kelp 1000mg Maintains body's energy levels and supports healthy thyroid gland function, available in 200 tablets, for adults seeking thyroid and energy support.
• Fenugreek 1000mg Traditionally used in Western Herbal Medicine to reduce symptoms of indigestion, for adults with mild digestive issues.
• Chromium Picolinate 400mcg Maintains body's chromium within normal range and supports the metabolism of carbohydrates, for adults seeking metabolic support.

Quantifiable outcome

• Concentrated Fish Oil Omega Ultra delivers 4x strength of Omega-3 vs standard fish oil 1000mg
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Opella (Sanofi)coreStrategic or Co-development PartnerNature's Own is owned by Opella (Sanofi-aventis Healthcare Pty Ltd trading as Sanofi Consumer Healthcare, A.C.N. 076 651 959). Opella is a Certified B Corp that manages consumer healthcare brands including Nature's Own. The company operates under the Sanofi Group of companies which includes affiliates, subsidiaries, related entities and related bodies corporate.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Centrum: Mass-market global multivitamin brand owned by Haleon. Competes most directly with Nature's Own's Bodyfuel multivitamin franchise and broader daily-vitamin positioning across Australian pharmacies and grocery.
• GNC: Global vitamin, supplement, and sports nutrition retailer. Overlaps with Nature's Own on omega-3, multivitamin, joint, and men's health categories, with growing Australian pharmacy and health-food distribution.

Direct peers

• Nature's Way: Long-established international vitamin and supplement brand with a strong Australian pharmacy presence. Directly comparable across children's health, probiotics, immune health, and adult multivitamins, often stocked on the same shelves as Nature's Own.
• Blackmores: Australia's largest listed vitamin and supplement brand, headquartered in Sydney. Direct competitor with overlapping categories (multivitamins, sleep, stress, immunity, joint health), similar pharmacy and health-food distribution, and similar premium positioning. The most direct comparable for Nature's Own.
• Metagenics: Australia and global practitioner-only supplement brand. Overlaps with Nature's Own on condition-specific supplements (sleep, stress, women's health, joint, immunity) but at a higher practitioner-grade price point.
• BioCeuticals: Australian practitioner-grade supplement brand owned by Blackmores. Overlaps with Nature's Own on sleep, mood, omega-3, and women's health SKUs, but distributed through naturopaths and integrative pharmacists, representing a premium adjacency.
• Swisse Wellness: Australian-born premium vitamin and supplement brand now owned by Health & Happiness (H&H) Group. Overlapping product portfolio (multivitamins, beauty, sleep, probiotics) and direct competition in pharmacy, health food, and grocery channels across ANZ.
• Herbs of Gold: Australian-owned vitamin and herbal supplement brand with extensive range in multivitamins, fish oils, sleep, stress, and women's health. Competes with Nature's Own in pharmacy channels and on efficacy-led positioning using herbal ingredients.
• Healthy Care: Australian mass-market vitamin, supplement, and health-food brand distributed primarily through pharmacies. Comparable SKU breadth and price positioning, with growing overlap in women's health, sleep, and immunity categories where Nature's Own competes.
• Life-Space: Australian probiotics and microbiome supplement brand, now majority-owned by a leading Chinese pharmaceutical group. Direct competitor in the pharmacy channel and overlapping need-state marketing (immune, gut, women's health).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NaturesOwnAustralia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nature's Own Australia