Smartsalary

What Smartsalary does

Smartsalary (legal entity Smartsalary Pty Ltd) is an Australian salary packaging administration provider founded in 1999 and operating as a subsidiary of Smartgroup Corporation. The company administers tax-advantaged salary packaging arrangements and novated lease financing for employees across seven industry verticals: corporate, government, healthcare, mining, not-for-profit/care, and education (both private and public). Its core function is converting pre-tax salary into benefits — including superannuation contributions, portable electronics, and vehicles — in compliance with Australian Taxation Office rules, with a specialized product line for electric vehicles that qualifies for the FBT exemption up to the FY 2025-26 Luxury Car Tax threshold of $91,387.

The platform is delivered through a cloud-based web portal (portal.smart.com.au) and the Smart Salary Packaging App on iOS and Android, supported by employer-, dealer-, and financial-planner-facing portals. Supporting tools include a salary packaging calculator and a novated lease calculator. Distribution combines direct-to-consumer digital acquisition (website, social channels including TikTok, Instagram, LinkedIn, Facebook, YouTube) with B2B employer partnerships and a multi-OEM dealer channel for novated lease fulfillment (Chery, Kia, Hyundai, Polestar, Toyota, Ford). Insurance is bundled into lease pricing through a strategic partnership with Vero by Suncorp.

The revenue model is multi-stream: recurring subscription-style administration fees for salary packaging, transaction fees on novated leases (with integrated running costs such as servicing, insurance, registration, and fuel/charging), and affiliate referral commissions (notably with mortgage broker Finspo). Pricing examples on the website range from $379 per fortnight for a Chery E5 EV to $913 per fortnight for a Ford Ranger Wildtrak, based on standard assumptions of NSW 2000, $100,000 gross salary, 15,000 km per annum, and a 5-year lease term. The company markets itself as Australia's leading salary packaging provider and operates under the registered Smart trademark, with no public listing, no disclosed funding rounds, and no disclosed revenue.

Name

Smartsalary

Legal name

Smartsalary Pty Ltd

Website

https://smartsalary.com.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Salary Packaging Services

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (54121), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Automotive Equipment Rental and Leasing (5321)

SIC

Finance Lessors (6172)

akta.pro primary industry

Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)

akta.pro secondary industries

Leasing, Rental & Product-as-a-Service (PaaS) Enablement (EUAIANAI), Withholding & Payroll Tax Administration (BPAIADAI)

Keywords

• Salary packaging services
• Novated leasing
• Employee benefits administration
• Tax-effective remuneration
• Fringe benefits management

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Salary Packaging Administration Services: Fees for administering salary packaging arrangements for employees and employers, including benefit management and compliance with ATO regulations
2. Novated Lease Services: Revenue from financing vehicles through novated leases, including running costs management (servicing, insurance, registration, fuel/charging)
3. Referral Commissions: Commission from referring customers to partners like Finspo (mortgage broking)

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Smartsalary administers tax-effective salary packaging arrangements for Australian employees across corporate, government, healthcare, mining, not-for-profit, and education sectors. The company delivers novated leasing for new, used, and electric vehicles with bundled running costs, alongside packaged benefits such as superannuation contributions and portable electronics. Services are accessed through a web portal and mobile app, with employer onboarding supported by direct sales engagement.

Product overview

Smartsalary operates as a unified salary packaging and novated leasing platform, offering salary packaging as its core service with novated leasing as a complementary car financing product. The Smart Salary Packaging App serves as the primary customer-facing interface, enabling users to manage benefits, track transactions, and monitor claims. Smartrewards provides an integrated rewards component. The platform supports multiple industry verticals (Corporate, Government, Healthcare, Mining, Not-for-profit/Care, Private Education, Public Education) and offers specialized electric vehicle novated leasing with FBT exemption benefits. Supporting tools include savings and novated lease calculators for customer engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Smartrewards: Loyalty rewards program for salary packaging customers

Products and services

• Salary Packaging Tax-effective arrangement administered through employers that allows employees to receive portions of their pre-tax salary as packaged benefits (superannuation, portable electronics, novated leases, and other work-related items) instead of cash, reducing taxable income in compliance with ATO rules.
• Novated Leasing Three-way vehicle lease agreement between an employee, their employer, and a financier that enables tax-effective acquisition and running of new or used vehicles, with running costs (servicing, insurance, registration, fuel/charging) bundled into fortnightly payments deducted from pre-tax salary.
• Electric Vehicle Novated Leasing Specialized novated lease product for eligible electric vehicles that may qualify for Fringe Benefits Tax exemption up to the Luxury Car Tax limit of $91,387 in FY 2025-26, available across partner brands including Chery, Kia, Hyundai, Polestar, Toyota, and Ford.
• Smart Salary Packaging App Mobile application for iOS and Android that lets salary packaging customers check available funds, review transaction history, track claims, and access packaging details from their device.

Quantifiable outcome

• Electric vehicles may qualify for FBT exemption up to Luxury Car Tax limit of $91,387 in FY 2025-26

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• QantascoreGTM or Marketing PartnerQantas frequent flyer partnership offering 35,000 bonus Qantas Points to customers who take out a novated lease through Smart. Customers must be Qantas Frequent Flyer members and obtain finance through Smart to be eligible.
• FinspominorGTM or Marketing PartnerReferral partnership for mortgage broking services. Smart receives commission and/or administrative fees from Finspo in respect of transactions resulting from the referral. Finspo offers no-fee mortgage advice to Smart customers.
• SamsungminorGTM or Marketing PartnerSamsung EOFY promotion allowing customers to purchase work devices (phones, tablets, smartwatches, headphones) using pre-tax dollars through Smart salary packaging with stacked EOFY deals and savings.
• CherycoreChannel Partner/ Reseller/ DistributorVehicle supplier for novated leasing. Models available include Chery E5 ($379 per fortnight) and Chery Tiggo 4 ($467 per fortnight). Prices include running costs and accessories.
• KiacoreChannel Partner/ Reseller/ DistributorVehicle supplier for novated leasing. Kia EV5 MY26 GT-Line AWD Long Range available at $584 per fortnight with full running costs included.
• HyundaicoreChannel Partner/ Reseller/ DistributorVehicle supplier for novated leasing. Hyundai Kona MY26 N-Line PKG Extended Range 2WD available at $530 per fortnight.
• PolestarcoreChannel Partner/ Reseller/ DistributorElectric vehicle supplier for novated leasing. Polestar 4 MY26 LRSM available at $635 per fortnight, eligible for FBT exemption on EVs.
• ToyotacoreChannel Partner/ Reseller/ DistributorVehicle supplier for novated leasing. Toyota RAV4 MY26 GXL AWD 2.5L available at $696 per fortnight.
• FordcoreChannel Partner/ Reseller/ DistributorVehicle supplier for novated leasing. Ford Ranger MY26.5 Wildtrak 3.0 V6 Double Cab Diesel available at $913 per fortnight.
• Vero by SuncorpcoreStrategic or Co-development PartnerInsurance partner providing Hydro Platinum Pack and comprehensive motor insurance included in novated lease pricing. Vero by Suncorp is integrated into Smart's novated lease package.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maxxia: One of Australia's largest salary packaging and novated leasing providers, competing head-to-head with Smart across corporate, government, healthcare, and NFP verticals with a comparable employer-led distribution model.
• RemServ: Australian salary packaging, novated leasing, and employee benefits administrator serving similar employer segments, with overlapping product set (novated leases, meal entertainment, portable electronics).
• Autopia: Specialist Australian novated leasing provider with a comparable ATO-compliant lease product and employer channel, competing directly with Smart's novated lease offering.

Broad incumbents

• Smartgroup Corporation: Parent company of Smartsalary and broader Australian employee benefits and salary packaging group, providing group-level context for portfolio strategy, brand leverage, and capital allocation.
• SG Fleet: ASX-listed Australian fleet management and novated leasing provider with overlapping corporate and government customers; broader portfolio but competing in the same novated lease category.
• FleetPartners: Australian fleet leasing and management company offering novated leases to corporate employees; comparable product mix with a stronger fleet-management heritage.
• LeasePlan Australia: Global fleet and vehicle leasing provider with an Australian novated lease offering, overlapping with Smart's salary-packaged car product but with a broader international parent.
• Eclipx Group: Australian vehicle leasing and fleet management business with novated lease capability, serving overlapping corporate customer base but positioned as a broader fleet solutions provider.

Others

• Toyota Finance Australia: Captive finance arm of a key Smart vehicle partner; comparable from a novated lease funding perspective but operates as an OEM financier rather than a salary packaging administrator.

Regional players

• Salary Packaging Australia (NLC): Smaller Australian salary packaging administrator focused on NFP and healthcare segments that overlap with Smart's NFP/care vertical, providing regional-scale competitive context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Smartgroup_aus
• Facebookfacebook.com/Smartsalary
• LinkedInau.linkedin.com/company/smartgroupcorporation
• Instagraminstagram.com/smart_aust
• TikToktiktok.com/@smart_aust
• Xx.com/smartsalary

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smartsalary