Autopia
Autopia is an Australian novated leasing and car salary packaging administrator, wholly owned by Smartgroup Corporation Ltd. It serves individual employees and employers — including SMEs under 50 staff — by bundling vehicle finance, running costs, insurance, and servicing into a single pre-tax monthly payment, leveraging a national dealer network for fleet-level pricing and exclusive EV brand deals.
- Company typePrivate
- Founded2004
- HeadquartersSydney, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Autopia does
Autopia is an Australian novated leasing and car salary packaging administrator, operating as a wholly-owned subsidiary of Smartgroup Corporation Ltd. The company has run novated lease arrangements for over 20 years, serving both individual employees seeking pre-tax income salary packaging for vehicle finance and running costs, and employers — including a dedicated program for small businesses with fewer than 50 employees — that offer novated leasing as a no-cost employee benefit. Its core product consolidates car finance, fuel or charging, comprehensive motor insurance, registration, servicing, tyres, and roadside assistance into a single monthly pre-tax deduction, with an online calculator for quick savings estimation and a customer portal (autodrive.autopia.com.au) for account management.
The company's value proposition rests on fleet-level buying power through a national dealer network, delivering advertised discounts of approximately 12% off manufacturer's price and preferential rates on after-sale services. Autopia maintains exclusive brand partnerships (notably with BYD for EVs and BMW for iX1/iX2 models) and integrates a curated ecosystem of insurance providers (Vero/Suncorp, BMS Risk Solutions, Eric Insurance), roadside assistance (NRMA), and servicing networks (Smartfleet via AutoGuru). It is headquartered in Sydney at Level 8, 133 Castlereagh Street, employs 11-50 staff, operates exclusively within Australia, and generates revenue through administration fees on managed leases, transaction-based dealer discounts, and commissions on bundled insurance and service products.
Autopia firmographics
Firmographics- Name
- Autopia
- Legal name
- Autopia Management Pty Ltd
- Website
- https://autopia.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autopia is an Australian novated leasing and car salary packaging administrator, wholly owned by Smartgroup Corporation Ltd. It serves individual employees and employers — including SMEs under 50 staff — by bundling vehicle finance, running costs, insurance, and servicing into a single pre-tax monthly payment, leveraging a national dealer network for fleet-level pricing and exclusive EV brand deals.
- Ownership category
- akta.pro rank
Autopia industry classification
Industry- Product category
- Vehicle Leasing & Salary Packaging
- NAICS
- Automotive Equipment Rental and Leasing (5321)
- SIC
- Finance Lessors (6172)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
Keywords
Where Autopia is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Autopia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Novated Lease Administration Fees: Autopia earns revenue by administering novated leases for employees. Monthly payments from employees cover car finance, fuel/charging, insurance, registration, servicing, and other running costs. The service bundles all costs into one predictable monthly payment with potential tax savings through pre-tax income contributions.
- Fleet Buying Power Discounts: Autopia leverages its dealer network relationships to negotiate fleet-level discounts on vehicle purchase prices, which are passed on to customers as part of the novated lease package. The company also receives dealer discounts on servicing, tyres, windscreens, batteries, and repairs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Weekly lease payments from $191 to $460/week depending on vehicle |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Autopia product offering
Product offeringCore offering
Autopia administers novated lease arrangements for Australian employees, bundling vehicle finance, fuel/charging, insurance, registration, servicing, tyres, and maintenance into a single pre-tax salary deduction. The company also partners with employers to offer the program as a zero-cost employee benefit, leveraging its dealer network to secure fleet-level pricing discounts on vehicles and aftermarket services.
Product overview
Autopia is a novated leasing and car salary packaging financial services platform, operating as part of Smartgroup Corporation Ltd. The core offering is novated leasing—a tax-efficient vehicle financing arrangement where employees sacrifice pre-tax salary to cover car finance and running costs. The platform serves both individual employees and businesses (with dedicated programs for SMEs under 50 employees). Related services include bundled insurance products (motor, lease protection, tyre/wheel, total loss benefit) through Vero, BMS, and ProRisk; roadside assistance via NRMA; vehicle maintenance programs with discounted servicing; and sale-and-leaseback arrangements. The company also maintains brand partnerships for exclusive deals on BYD and BMW electric vehicles through novated leases. All running costs (fuel, insurance, servicing, registration) are consolidated into single monthly payments, with an online calculator for savings estimation.
Differentiator
Problem solved
Functional benefit
Products and services
- Novated Leasing Core salary packaging arrangement in which an employee's pre-tax income covers vehicle finance and running costs (fuel/charging, insurance, registration, servicing, maintenance) through a single monthly deduction, providing income tax savings. Available to employees whose employer is willing to enter a novation agreement.
- Small Business Novated Leasing Program Salary packaging program designed specifically for businesses with fewer than 50 employees, removing Fringe Benefits Tax (FBT) on vehicles and providing access to Autopia's dealer network deals at no cost to the employer.
- Business Novated Leasing Employer-sponsored car salary packaging program offering tax advantages to employees with no cost to the business. Employees use pre-tax income for vehicle finance and running costs while the employer acts as a third party to the lease.
- Electric Vehicle Novated Leasing Specialised novated leasing arrangement for electric vehicles, leveraging the Electric Vehicle Discount to provide FBT exemption and no GST on the purchase price, potentially delivering greater tax savings than ICE vehicles.
- Sale and Leaseback Arrangement allowing customers to sell their existing vehicle to Autopia and finance it back via a novated lease, freeing up capital while retaining use of the vehicle.
Quantifiable outcome
- Estimated tax savings of $18,698 to $48,322 over 5-year lease depending on vehicle and salary
- +2 more outcomes
Companies that use Autopia
Customer profileSegments3 records
Ideal customer profiles3 records
Autopia technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Autopia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- BYD Australia Pty LtdcoreExclusive novated lease partnership offering 5% off vehicle base price on select BYD models (ATTO 1, ATTO 2, ATTO 3, Dolphin, SEAL, SEALION 7). Orders placed March-June 2026 with delivery by July 2026 qualify for the discount.
- Smartgroup Corporation LtdcoreAutopia Management Pty Ltd is a Smart™ company and part of the Smartgroup Corporation Ltd group. Smartgroup provides the parent infrastructure, shared services, and brand platform for Autopia's novated leasing operations.
- Vero (Suncorp)minorVero provides comprehensive motor fleet insurance products specifically designed for novated lease customers. Insurance is bundled into the monthly lease payment.
- BMS Risk SolutionsminorBMS Risk Solutions provides financial services and insurance risk management for Autopia customers, including Total Loss Benefit Insurance and Lease Protection Insurance products.
- Eric Insurance LimitedminorEric Insurance provides lease protection, warranty, tyre & wheel, and total assist insurance products for Autopia novated lease customers.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Autopia competitors and assessment
Company assessmentBroad incumbents
- ORIX Australia: Established Australian vehicle leasing, fleet management and novated lease provider. Comparable end-to-end lease management and corporate/individual customer overlap with Autopia.
- Custom Fleet: Major Australian fleet management and vehicle leasing provider (part of Aware Super). Competes in the broader fleet-novated-lease ecosystem with similar bundled service offerings and dealer discounts.
- SG Fleet: Larger Australian fleet management and vehicle leasing company (part of SG Holding Group). Comparable fleet buying power and dealer economics as Autopia, but serves a broader enterprise-fleet client base beyond consumer novated leases.
- FleetPartners (formerly Eclipx): ASX-listed fleet leasing and management provider in Australia. Overlaps with Autopia on novated lease/fleet buying mechanics while also serving corporate vehicle management contracts of much larger scale.
- LeasePlan Australia: Global fleet management and vehicle leasing major with significant Australian operations. Competes with Autopia in the fleet-leasing and salary-packaging segment while serving a much larger commercial customer base.
Direct peers
- Smartsalary (Smartleasing): A sister brand within the Smartgroup Corporation Ltd portfolio offering employee salary packaging and novated leasing services to the same Australian market. Most directly comparable given identical parent infrastructure, customer base overlap, and product structure.
- Maxxia: One of Australia's largest novated leasing and salary packaging providers, competing head-on with Autopia for employee benefits contracts and individual novated lease customers across the same end-markets.
- McMillan Shakespeare (MSL): ASX-listed salary packaging and novated leasing operator (Asset Development Managers). A long-established direct competitor to Autopia in employee vehicle novated leasing, with comparable bundling and dealer-network economics.
Emerging players
- Toyota Fleet Management: OEM-captive fleet and novated lease offering in Australia, leveraging Toyota's dealer scale. A direct threat to Autopia's dealer-network intermediation model in the fleet buying-power and salary packaging segments.
- Novated Lease Australia: Specialist Australian novated lease broker/aggregator. Comparable core offering to Autopia but typically operates with a lighter bundled-services stack, making it a closer alternative for price-sensitive individual employees.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Autopia social profiles
Digital presenceAutopia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autopia leadership team
Management profileNumber of profiles
Profiles1 record
Autopia funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autopia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autopia
What does Autopia do?
Autopia administers novated lease arrangements for Australian employees, bundling vehicle finance, fuel/charging, insurance, registration, servicing, tyres, and maintenance into a single pre-tax salary deduction. The company also partners with employers to offer the program as a zero-cost employee benefit, leveraging its dealer network to secure fleet-level pricing discounts on vehicles and aftermarket services.
Is Autopia a public or private company?
Autopia is a private company. It is classified as corporate owned and is currently operating.
When was Autopia founded?
Autopia was founded in 2004. It employs 11 to 50 people.
Where is Autopia based?
Autopia is headquartered in Sydney, Australia, in the Oceania region.
How does Autopia make money?
Two revenue lines are on record. Novated Lease Administration Fees are the primary driver. The others are fleet Buying Power Discounts.
Who are Autopia's main competitors?
Broad incumbents on record are ORIX Australia, Custom Fleet, SG Fleet, FleetPartners (formerly Eclipx) and LeasePlan Australia. Direct peers are Smartsalary (Smartleasing), Maxxia and McMillan Shakespeare (MSL). Emerging players are Toyota Fleet Management and Novated Lease Australia.
Does Autopia have an API?
No public API is recorded for Autopia.
What industry is Autopia in?
Autopia's product category is Vehicle Leasing & Salary Packaging. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use). Its NAICS code is 5321 and its SIC code is 6172.