What xBhp does

xBhp Automedia Private Limited, operating as xBhp, is an India-based motorcycling media and community platform founded in 2002 and headquartered in New Delhi. The company operates a multi-surface ecosystem that includes the xBhp.com content website, the Talkies community forum, xBhp.tv video channel, a print magazine (India's only motorcycling lifestyle magazine), a merchandise e-commerce store, and organized road trip programs (roadTripUnited, CEAT xPlorer, xBhp JK SmartRides). Its core technology is a digital media platform with over 20 years of accumulated motorcycling content, including 2,251 pages of news archives, reviews, ownership experiences, travelogues, and motorsports coverage, plus an active user community forum.

The company serves Indian motorcycling enthusiasts — motorcycle owners, riders, touring enthusiasts, and motorsports fans — as well as motorcycle industry brands seeking access to a niche, highly engaged audience. xBhp's revenue model combines four streams: print magazine sales (₹125–₹150 per issue, also distributed digitally via Magzter), branded merchandise including co-developed helmets (xBhp/Axor Bionic at ₹6,500), advertising and brand partnerships (with core partners Castrol, CEAT Tyres, Axor, and Rynox), and event sponsorships tied to organized rallies and road trips.

The go-to-market motion is community-led: organic content, social media, signature events, and user-generated forum content drive engagement, while strategic brand partnerships provide monetization. Distribution is primarily domestic India through owned channels (website, YouTube, Instagram, Facebook, X, MotoVilla event space) with global digital reach for the magazine via Magzter. The company operates as a privately held, bootstrapped entity under direct founder control with no disclosed external funding, parent company, or institutional investors.

Name

xBhp

Legal name

xBhp Automedia Private Limited

Website

https://xbhp.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

xBhp is an India-based motorcycling media and community platform founded in 2002, operating a website, forum, video channel, print magazine, merchandise store, and organized road trips. It serves Indian motorcycle enthusiasts and monetizes via brand partnerships, advertising, magazine sales, and co-branded merchandise.

Ownership category

akta.pro rank

Product category

Motorcycling Media and Community

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)

SIC

Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industries

Motorcycle Riding Gear & Apparel Retail (CRAMANAA), Guided & Packaged Motorcycle / Powersports Rental Tours (THADAHAL)

Keywords

• Motorcycle news media
• Motorcycle reviews
• Biker community forum
• Motorcycle road trips
• Motorcycling lifestyle magazine

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Print Magazine Sales: Sale of xBhp print magazine covering motorcycling lifestyle, reviews, and features. Issues are available for purchase directly and through Magzter digital platform.
2. Merchandise Sales: Sale of xBhp-branded merchandise including helmets (collaboration with Axor), t-shirts, and past magazine issues.
3. Advertising & Brand Partnerships: Revenue from branded content, advertising on the platform, and strategic partnerships with motorcycle industry brands like Castrol, CEAT Tyres, Rynox, and others.
4. Event Sponsorships: Organizing and sponsoring road trips, rallies (like roadTripUnited, SJOBA Rally), and community events with brand partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

xBhp operates India's largest motorcycling media platform, producing and distributing original motorcycle news, reviews, features, ownership experiences, and motorsports coverage through its website (xBhp.com), community forums (Talkies), video channel (xBhp.tv), and a print motorcycling lifestyle magazine. Beyond content, the company sells branded merchandise (co-developed helmets with Axor, t-shirts) and organizes community events including signature pan-India road trips, rallies, and brand-sponsored riding programs such as roadTripUnited, CEAT xPlorer, and xBhp JK SmartRides.

Product overview

xBhp is a comprehensive motorcycling platform consisting of a website/online community (xBhp.com), a print magazine, video content (xBhp.tv), community forums (Talkies), merchandise store, and organized road trip programs. The platform serves as India's largest motorcycling community since 2002, offering news, reviews, features, forums, videos, and merchandise to motorcycle enthusiasts across India.

Differentiator

Problem solved

Functional benefit

Brands

• xBhp Magazine: India's only motorcycling lifestyle magazine published by xBhp
• xBhp.tv
• MotoVilla
• roadTripUnited
• CEAT xPlorer
• xBhp JK SmartRides

Products and services

• xBhp.com Website and Online Platform
• xBhp Magazine (Print)
• xBhp Forums (Talkies)
• xBhp.tv Videos

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• CastrolcoreGTM or Marketing PartnerCastrol is a key marketing partner for xBhp, sponsoring content, road trips, and events. The partnership includes Castrol Power 1 branding and support for events like roadTripUnited and The Valley Run.
• CEAT TyrescoreGTM or Marketing PartnerCEAT Tyres partners with xBhp for events like CEAT xPlorer rides, SJOBA Rally sponsorship, and content featuring CEAT tyre products including Gripp XC, Gripp XL Plus, and SportDrive tyres.
• Axor HelmetscoreStrategic or Co-development PartnerxBhp collaborates with Axor to develop and sell co-branded helmets. Multiple helmet collaborations including Bionic helmet and iNineteen helmet, sold through xBhp's e-commerce platform.
• RynoxminorGTM or Marketing PartnerRynox motorcycle gear brand partners with xBhp for content and brand visibility on the platform.
• BMC Air FiltersminorGTM or Marketing PartnerBMC Air Filters provides products for xBhp's BMW M340i vehicle, with content featuring BMC filter performance benefits.
• CEAT SportDrive TyresminorGTM or Marketing PartnerCEAT SportDrive tyres equipped on xBhp's BMW M340i, featured in content showcasing tyre performance.
• Auto MarcminorGTM or Marketing PartnerAuto Marc provides car accessories and customizations for xBhp's BMW M340i including rear spoiler, roof spoiler, side skirts, and front canards.
• Thule (via CPG)minorGTM or Marketing PartnerThule rooftop box provided by CPG for xBhp's BMW M340i, featured in content about the vehicle.
• BikeaholicminorGTM or Marketing PartnerBikeaholic provides motorcycle protection accessories including frame sliders, fork protectors, swingarm spool, radiator protector, master cylinder guard, and rear axle protector for xBhp's Aprilia RS 457.
• PGX Auto AccessoriesminorGTM or Marketing PartnerPGX Auto Accessories provides winglets and lever protectors for xBhp's Aprilia RS 457.
• HollylandminorGTM or Marketing PartnerHollyland provides Lark M2S wireless microphones for xBhp video content production.
• MagzterminorChannel Partner/ Reseller/ DistributorDigital magazine distribution platform for xBhp magazine, allowing readers to access issues through Magzter's digital platform.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ZigWheels: Indian automotive content platform with strong motorcycle and car review content, video, and comparison tools. Competitor for digital ad inventory and review-driven audience in the Indian two-wheeler space.
• RushLane: Indian automotive news and reviews platform covering motorcycles and cars. Competes with xBhp for advertising revenue and motorcycle news audience share.
• MotorBeam: Indian automotive portal with motorcycle reviews, comparisons, and video content. Targets the same enthusiast community and competes for OEM sponsorship and advertising budgets.
• FastBikes India: Indian motorcycle-focused print and digital media brand with reviews, features, and event coverage. Direct competitor in the print magazine category and enthusiast content space.
• BikeWale: India's leading motorcycle research and discovery platform with reviews, comparisons, and owner community. Directly competes with xBhp for motorcycle enthusiast audience, OEM advertising, and review authority in the Indian market.
• Overdrive (Indian Auto): Indian automotive media outlet covering motorcycles, scooters, and cars with reviews, videos, and comparison content. Targets the same enthusiast audience and competes for OEM sponsorship and advertising revenue.

Emerging players

• BikeDekho: Indian motorcycle marketplace and content platform from the CarDekho group. Competes with xBhp on discovery content and OEM lead-generation, with a larger commercial marketplace model.
• 91Wheels: Indian vehicle research platform with strong motorcycle and scooter comparison and review content. Emerging competitor in spec-driven research and discovery that overlaps with xBhp's review content.

Broad incumbents

• Autocar India: Established Indian automotive media brand (print, digital, video) covering motorcycles and cars. Competes with xBhp across review content and OEM advertising, with a broader multi-vehicle scope and larger institutional scale.
• CarAndBike: Large Indian automotive marketplace and media platform covering motorcycles and cars. Competes with xBhp for new-vehicle manufacturer advertising and tech-forward audience attention.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/xBhp
• YouTubeyoutube.com/xbhpvideos
• Facebookfacebook.com/xBhpMotorcycling
• Instagraminstagram.com/xbhp
• LinkedInlinkedin.com/company/xbhp-magazine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about xBhp