What Consortium Food Group does

CH Projects, Inc. (operating as Consortium Holdings or Consortium Food Group) is a privately held, San Diego-based hospitality company that operates a portfolio of 17+ distinct restaurant, bar, and hotel concepts across San Diego County. Founded in 2009 with the opening of Craft & Commerce, the company has expanded into seafood (Ironside Fish & Oyster), ramen (Underbelly), American Chinese (Fortunate Son), steakhouse (Born and Raised), brunch (Morning Glory), Italian (Seneca Trattoria), and numerous cocktail and tiki bars (Noble Experiment, Polite Provisions, False Idol, Raised By Wolves, Part Time Lover, Neighborhood, Youngblood, Night Hawk, Fallen Empire). The portfolio also includes two hotel properties — the historic Lafayette Hotel (acquired and renovated in 2018) and the Baby Grand Hotel in Coronado (2020) — with on-site dining outlets and bars under the same umbrella.

The company's core technology stack is standard for a multi-concept hospitality operator: a Shopify-hosted e-commerce storefront for branded merchandise and venue-specific gift cards, ToastTab for digital gift card sales and online ordering, curated Spotify playlists for venue ambiance, and USPS Priority Mail for merchandise fulfillment. There are no proprietary technology platforms, APIs, or AI/ML systems disclosed. The merchandise vertical spans apparel-adjacent accessories (pins, patches, hats, totes, Swiss knives), venue-branded drinkware (glasses, mugs), hotel goods (robes, towels), and a Mystery Pack program, priced between $2.69 and $149.99.

CH Projects generates revenue primarily from on-premise food and beverage sales across its physical venues, supplemented by private event bookings, gift card sales (predominantly $25 denominations, venue-specific), and direct-to-consumer merchandise sales via Shopify. The company is bootstrapped with no disclosed external funding, is founder/closely held, and operates solely within San Diego County. The stated customer segments include social diners and nightlife enthusiasts, brand loyalists and collectors, and event hosters, all served through direct-to-consumer channels without enterprise B2B contracts.

Name

Consortium Food Group

Legal name

CH Projects, Inc.

Website

https://consortiumholdings.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

CH Projects (Consortium Holdings) is a privately held San Diego hospitality company operating 17+ distinct restaurant, bar, and hotel concepts across San Diego County, generating revenue from on-premise food and beverage sales, private events, gift cards, and branded merchandise sold through its Shopify storefront.

Ownership category

akta.pro rank

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Food and Beverage Sales: Core revenue from operating restaurants, bars, and hotel concepts across San Diego, including Craft & Commerce, Ironside Fish & Oyster, Noble Experiment, Underbelly, Polite Provisions, False Idol, Born and Raised, Raised By Wolves, Morning Glory, and others
2. Merchandise Sales: Sale of branded merchandise including gift cards ($25), pins ($7.99-$18.99), glasses ($10-$18.99), mugs ($10.99-$34.99), robes ($79.99-$149.99), towels ($46.19), bottles ($22.99), notebooks ($8.99), totes ($9.99), Swiss knives ($24.69), and mystery packs ($20)
3. Gift Cards: Sale of location-specific gift cards at $25 denominations, valid only at specific CH Projects locations
4. Private Events and Catering: Revenue from private party bookings and event reservations at their various venues

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Consortium Food Group, operating as CH Projects / Consortium Holdings, owns and operates a portfolio of more than 17 distinct restaurant, bar, and hotel concepts across San Diego and Coronado, California. E-commerce operations through a Shopify-hosted store sell branded merchandise (pins, glassware, mugs, robes, towels, accessories) and venue-specific gift cards, while on-site private party and event bookings are offered across venues. The company positions itself as a creator of public gathering spaces with a philosophy of "confronting loneliness" through cultivated hospitality environments.

Product overview

CH Projects is a San Diego-based hospitality company operating a portfolio of distinct restaurant and bar concepts alongside a Shopify-hosted e-commerce store selling branded merchandise and gift cards. The portfolio includes: Craft & Commerce (bar/restaurant, est. 2009), Ironside Fish & Oyster (seafood), Noble Experiment (speakeasy bar), Underbelly (ramen, two locations), Polite Provisions (cocktail bar), Fortunate Son (American Chinese), False Idol (tiki bar), Part Time Lover (vinyl listening bar), Born and Raised (steakhouse), Raised by Wolves (cocktail bar), Morning Glory (brunch/soufflé pancakes), The Invigatorium & J & Tony's (Negroni bar), Youngblood (cocktail bar), Seneca Trattoria (Italian), Neighborhood (cocktail bar), Quixote (mezcal restaurant), Lou Lou's, Beginner's Diner, The Gutter (at The Lafayette Hotel), and hotel properties Baby Grand Hotel, Night Hawk, and Fallen Empire (in Coronado). The merchandise line includes branded accessories (stickers, pens, notebooks, tote bags, Swiss knives), apparel-adjacent items (pins, patches, hats), hotel merchandise (robes, towels), drinkware (glasses, mugs), and gift cards for all venues. Services include private event bookings.

Differentiator

Problem solved

Functional benefit

Brands

• CH Projects: Primary operating brand for hospitality concepts including restaurants, bars, and hotels in San Diego, CA
• Consortium Holdings

Products and services

• CH Projects Online Store Shopify-hosted e-commerce platform selling CH Projects branded merchandise and gift cards for all restaurant, bar, and hotel concepts, with pickup at Downtown San Diego HQ or USPS Priority Mail shipping.
• Craft & Commerce A bar and restaurant at 675 W. Beech St, San Diego, described as 'A Place at the Intersection of Art, Food, and Commerce.' Operating since 2009.
• Ironside Fish & Oyster A seafood restaurant at 1654 India St, Little Italy, San Diego. Tagline: 'We are all waves from the same sea.'
• Noble Experiment A speakeasy-style cocktail bar in San Diego. Tagline: 'If you're reading this, it's too late.'
• Underbelly A ramen restaurant with locations in Little Italy (750 W Fir St) and North Park (3000 Upas St), San Diego. Tagline: 'Where it is polite to slurp.'
• Polite Provisions A cocktail bar at 4696 30th St, Normal Heights, San Diego. Tagline: 'POLITE AS FUCK.'
• Fortunate Son An American Chinese restaurant at 2943 Adams Ave, San Diego. Tagline: 'Working class American Chinese food.'
• False Idol An exotic tiki bar at 675 W Beech St, San Diego. Tagline: 'An exotic love affair.'
• Part Time Lover A vinyl listening bar at 3829 30th St, San Diego. Tagline: 'PURITY AND ACCURACY.'
• Born and Raised A steakhouse at 1909 India St, San Diego. Tagline: 'A dry-aged resurrected ode to the high church tradition of European fine dining and West Coast hip hop.'
• Raised By Wolves A bar at 4301 La Jolla Village Dr #2030, San Diego. Tagline: 'An elaborate re-creation of a place you've never been.'
• Morning Glory A brunch restaurant at 550 W Date St Suite #C, San Diego, known for soufflé pancakes. Tagline: 'What A Time To Be Alive.'
• J & Tony's Discount Cured Meats and Negroni Warehouse A cured meats and Negroni bar at 631 Ninth Ave, San Diego. Tagline: 'A Place that used to be cool.'
• Youngblood A bar at 777 G St, San Diego. Tagline: 'YOUTH WILL ALWAYS WIN.'
• Seneca Trattoria An Italian restaurant at 901 Bayfront Court, San Diego. Tagline: 'FRESCO. FORTE. FRAGRANTE. A new way of doing very old things.'
• Neighborhood A bar at 777 G St, San Diego. Tagline: 'No bad memories.'
• The Lafayette Hotel A hotel property at 2223 El Cajon Blvd, San Diego, featuring multiple dining outlets including Quixote, Lou Lou's, The Gutter, and Beginner's Diner.
• Baby Grand Hotel A hotel at 1315 Orange Ave, Coronado, CA 92118. Tagline: 'AN OASIS OF REGENERATION AND RUIN.'
• Night Hawk A bar at 1315 Orange Ave, Coronado, CA 92118. Tagline: 'Nighthawk lives in that overlap between places.'
• Fallen Empire A bar at 1315 Orange Ave, Coronado, CA 92118. Tagline: 'The Hidden Pearl Of Crown City. A relic remains. Once opulent, now weathered.'
• Quixote A mezcal restaurant at 2223 El Cajon Blvd, San Diego, featuring Dining, Altar, and Kitchen sections.
• Beginner's Diner A diner at 2223 El Cajon Blvd, San Diego, part of The Lafayette Hotel property.
• Lou Lou's A restaurant at 2223 El Cajon Blvd, San Diego, part of The Lafayette Hotel property.
• The Gutter A bar at 2223 El Cajon Blvd, San Diego, part of The Lafayette Hotel property. Tagline: 'A FUN PLACE.'
• CH Projects Branded Merchandise Branded merchandise line including vinyl stickers (15-pack, $5.00), pens ($4.99), Sharpies ($2.69), tote bags ($9.99), notebooks ($8.99), bottles ($22.99), Swiss knives ($24.69), hat pins ($7.99), hotel robes ($79.99–$149.99), beach/pool towels ($46.19), branded mugs ($10.99–$34.99), branded drinking glasses ($10–$18.99), patches ($3.99–$7.99), camper hats ($22.99), mirrored sunglasses ($19.99), matches ($9.99), mystery packs ($20), and commemorative gift pins/mugs.
• CH Projects Venue Gift Cards Gift cards valid at individual CH Projects venues (Craft & Commerce, Ironside, Noble Experiment, Polite Provisions, Underbelly, False Idol, Born & Raised, Raised By Wolves, Morning Glory, Seneca, Quixote, Lafayette, Beginner's Diner, Neighborhood, Youngblood, Part Time Lover, Night Hawk, Fallen Empire, Starlite, J&Tony's, Fortunate Son, 8th & G Complex), most at $25 standard denomination with Morning Glory offering tiered $25–$500.
• Private Parties and Event Booking Event booking and private party reservation service offered across all CH Projects venues for celebrations, gatherings, and corporate events.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Shopify Inc.coreTechnology or IntegrationShopify provides the e-commerce platform powering CH Projects' online store, enabling merchandise sales, gift cards, and order management. The platform handles payment processing, inventory management, and checkout functionality for their direct-to-consumer retail operations.
• ToastTabcoreTechnology or IntegrationToastTab powers digital gift cards and online ordering for CH Projects' restaurant concepts. The platform enables e-gift card purchases, balance checking, and food ordering across their various venues including False Idol, Fortunate Son, Craft & Commerce, and others.
• USPSminorOthersUnited States Postal Service handles shipping for online merchandise and gift card orders from the CH Projects store, with orders prepared in 3-5 business days and shipped via Priority Mail.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• The H. Wood Group: Los Angeles-based hospitality group operating multiple curated restaurant, bar, and nightlife concepts with strong brand identity. Most directly comparable to CH Projects in terms of multi-concept premium hospitality strategy, founder-led creative direction, and cluster-based geographic expansion in a single California metro.
• Mr. Hospitality Group: Operator of multiple restaurant and nightlife concepts in major US cities including Hamptons, NYC, and Las Vegas. Comparable to CH Projects through multi-venue curated hospitality with strong brand-identity focus on experiential dining and cocktails.
• Hillstone Restaurant Group: Multi-concept restaurant operator founded by george mihailides with brands including hillstone, r&d kitchen, bandera, and honor bar. Comparable to CH Projects as a founder-led multi-concept operator with curated upscale-casual concepts across concentrated geographies.
• Tao Group Hospitality: Operates Tao Asian Bistro, Avenue, Lavo, and other upscale restaurant/nightlife concepts across major US markets. Comparable to CH Projects through multi-concept premium hospitality with strong experiential and nightlife emphasis and disciplined brand portfolio management.
• Major Food Group: Restaurant group operating Carbone, Dirty French, The Grill, and other high-end concepts across NYC, Miami, Las Vegas, and Hong Kong. Comparable as a hospitality group with multiple premium concepts, strong brand equity, and expansion across geographies.

Broad incumbents

• Union Square Hospitality Group: Danny Meyer's multi-concept restaurant group including Union Square Cafe, Gramercy Tavern, Shake Shack (formerly), and Blue Smoke. Comparable to CH Projects as a founder-led, philosophy-driven multi-concept hospitality operator; broader scale and national recognition make it an incumbent benchmark.
• Lettuce Entertain You Enterprises: Chicago-based multi-concept restaurant group operating 60+ restaurants across the US including R.J. Grunts, Wildfire, Big Bowl, and others. Comparable as a diversified hospitality operator with multiple distinct concepts and event/catering capabilities.
• Ace Hotel: Lifestyle hotel brand with multiple properties featuring integrated F&B, bars, and cultural programming. Comparable to CH Projects' Lafayette and Baby Grand Hotel strategy of operating hotels with curated on-site F&B concepts as a destination experience.

Regional players

• El Chorro Lodge / Blue Hound Kitchen: Regional boutique hospitality operators in Scottsdale/Phoenix and other Sunbelt markets combining hotels, restaurants, and bars under a unified experiential brand. Comparable to CH Projects as a Sunbelt metro-concentrated hospitality portfolio with hotel-anchored concept clusters, though in different regional markets.

Emerging players

• Soho House & Co. Membership-based hospitality company operating private clubs, hotels, and restaurants globally with a community-and-creative-class positioning. Comparable to CH Projects' 'confronting loneliness' community-gathering philosophy and its multi-format portfolio of hotels, restaurants, and bars; though Soho House operates at much larger scale and a different membership model.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/lil_ch_world
• Facebookfacebook.com/chprojectsinc
• LinkedInlinkedin.com/company/consortium-holding-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Consortium Food Group