El Chorro
- Company typePrivate
- Founded1934
- HeadquartersParadise Valley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
El Chorro firmographics
Firmographics- Name
- El Chorro
- Legal name
- El Chorro Lodge
- Website
- https://elchorro.com
- Company type
- Private
- Founded year
- 1934
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
El Chorro industry classification
Industry- Product category
- Restaurant and Event Venue Hospitality
- NAICS
- Full-Service Restaurants (722511), Caterers (722320), Special Food Services (7223)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Special Occasion & Destination Restaurants (THAFACAK), Wedding & Reception Catering (HSACAGAD)
Keywords
Where El Chorro is headquartered
LocationHeadquarters
- HQ city
- Paradise Valley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
El Chorro business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Restaurant Dining: Full-service dining offering brunch (Sunday 9am-2pm) and dinner service (Wednesday-Sunday 5pm). Features elevated American cuisine with Arizona/Southwestern influences, extensive wine list, craft cocktails, and signature sticky buns. Reservations managed via OpenTable.
- Wedding & Event Venue Rental: Multiple event spaces available for weddings, corporate events, and private celebrations. Spaces include Event Lawn (up to 350 seated), Casa Paloma (up to 250), Classroom Bar & Bocce Lawn (up to 120), Herb Garden (up to 60), Gallery Room (up to 50), Lower Patio (up to 32), and Hampton Room. Revenue from venue rental, catering, and event coordination services.
- Private Events & Celebrations: Hosting of birthdays, anniversaries, bridal showers, rehearsal dinners, corporate gatherings, bar/bat mitzvahs, and family reunions across various intimate and large-scale spaces.
- Gift Cards: Physical gift cards available for pickup or mailing, and e-gift cards sold instantly via Toast Tab platform. Allows customers to purchase gift card value for gifting purposes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Wine Dinner Events - $130++ per person |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
El Chorro product offering
Product offeringCore offering
El Chorro operates a full-service restaurant offering Sunday brunch and Wednesday-Sunday dinner service featuring elevated American cuisine with Arizona/Southwestern influences, an extensive wine list, craft cocktails, and signature sticky buns. It also operates as a premier wedding and event venue, hosting weddings, corporate events, and private celebrations across eight distinct event spaces with capacities ranging from 32 to 350 guests on its 22-acre Paradise Valley property.
Product overview
El Chorro Lodge operates as a historic dining and events venue in Paradise Valley, Arizona, offering two core service lines: (1) Bar & Dining — a full-service restaurant with brunch, dinner, bar, and wine menus serving Arizona cuisine with Southwestern influences; and (2) Weddings & Events — event venue rental across 8 distinct spaces (Event Lawn, Casa Paloma, Herb Garden, Classroom Bar & Bocce Lawn, Lower Patio, Gallery Room, South Lawn, and Hampton Room) ranging from 32 to 350 guest capacity, plus gift card sales. The venue is known for its signature sticky buns and historic character dating to 1937.
Differentiator
Problem solved
Functional benefit
Products and services
- Bar & Dining Full-service restaurant offering brunch (Sunday 9am-2pm) and dinner service (Wednesday-Sunday 5pm) with signature cocktails, an extensive wine list, and seasonal menus featuring Arizona cuisine with Southwestern flair. Open to walk-ins and reservations via OpenTable.
- Weddings & Events Event venue services hosting weddings, corporate events, and private celebrations across eight distinct spaces (Event Lawn, Casa Paloma, Herb Garden, Classroom Bar & Bocce Lawn, Lower Patio, Gallery Room, South Lawn, Hampton Room) with capacities from 32 to 350 seated guests, including event coordination and catering.
- Gift Cards Physical gift cards available for pickup or mailing and e-gift cards delivered instantly via email or text through the Toast Tab platform, allowing customers to purchase gift card value for gifting purposes.
Quantifiable outcome
- First restaurant in Arizona to earn LEED Gold Certification with 50%+ energy reduction through solar systems
- +3 more outcomes
Companies that use El Chorro
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
El Chorro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
El Chorro partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Marc & Rose HospitalitycoreMarc & Rose Hospitality acquired El Chorro in July 2021 alongside Grossman Company Properties. Marc & Rose specializes in boutique service, elevated design, and uniquely curated experiences. They operate a portfolio of restaurants and resorts throughout Arizona and California, including The Scott Resort & Spa, Arizona Grand Resort & Spa, and High Country Motor Lodge.
- Grossman Company PropertiescoreCo-acquired El Chorro with Marc & Rose Hospitality in July 2021. Grossman Company Properties is a real estate investment and hospitality company based in Arizona.
- 1% for the PlanetminorGlobal alliance of businesses committed to environmental responsibility and sustainability. Marc & Rose Hospitality joined as the network's first-ever hotel management company. El Chorro participates under this commitment to environmental stewardship.
- Jacquie DorrancecoreParadise Valley philanthropist who rescued El Chorro from impending decline or demolition during the Great Recession in 2009. She undertook an extensive renovation including essential building upgrades and installation of a sophisticated solar panel system that earned LEED Gold certification.
- The Scott Resort & SpaminorSister property under Marc & Rose Hospitality portfolio, located in Scottsdale, Arizona. Features on-site restaurant The Canal Club.
- Arizona Grand Resort & SpaminorSister property under Marc & Rose Hospitality portfolio located in Phoenix, Arizona.
- High Country Motor LodgeminorSister property under Marc & Rose Hospitality portfolio, located in Flagstaff, Arizona.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
El Chorro competitors and assessment
Company assessmentDirect peers
- Steak 44: High-end steakhouse in Phoenix's Camelback Corridor with private dining rooms and event space. Comparable for upscale dinner occasions, corporate entertaining, and private event revenue in the same Paradise Valley micro-market.
- The Gladly: New-American restaurant and bar in Phoenix's Biltmore area with strong cocktail program and elevated comfort food. Comparable as a Scottsdale/Phoenix upscale dining competitor targeting similar affluent weeknight and special-occasion diners.
- Quiessence at The Farm at South Mountain: Farm-to-table destination restaurant on a 10-acre urban farm in Phoenix, offering seasonal menus in a rustic-garden setting. Comparable as a distinctive Arizona destination venue combining elevated dining with event/private-booking capabilities.
- FnB Restaurant: James Beard-recognized farm-to-table restaurant in Old Town Scottsdale offering Arizona-centric cuisine and wine program. Comparable as a destination Scottsdale-area restaurant competing for the same special-occasion diner.
- Talavera at Four Seasons Resort Scottsdale: Fine dining steakhouse at Four Seasons Scottsdale at Troon North, featuring Southwestern-influenced cuisine and panoramic desert views. Direct competitor for luxury Scottsdale/Paradise Valley dining and wedding/event business with resort lodging bundled.
- Tarbell's: Long-established upscale Phoenix/Scottsdale restaurant by chef Mark Tarbell, featuring contemporary American cuisine and strong wine program. Comparable as a heritage fine dining operator competing for affluent Valley diners and private events.
- Elements at Sanctuary Camelback Mountain Resort: Paradise Valley luxury resort fine dining restaurant offering elevated American cuisine with mountain views. Direct competitor for destination dining occasions and corporate/private events within the same Camelback Mountain micro-market.
- Binkley's Restaurant: Highly regarded fine dining destination in Cave Creek/Scottsdale area known for tasting-menu experiences and chef-driven cuisine. Comparable as an upscale Arizona destination restaurant chasing the same affluent local and tourist clientele.
Broad incumbents
- Mastro's Steakhouse: National upscale steakhouse chain with a Scottsdale location, offering premium dining, live entertainment, and private event space. Comparable as a high-end dining operator with broader capital base and marketing reach chasing the same luxury segment.
Others
- The Scott Resort & Spa (Canal Club): Sister property under Marc & Rose Hospitality in Scottsdale, featuring The Canal Club restaurant. Comparable as a same-portfolio hospitality/dining venue with cross-property guest flow, package opportunities, and shared management platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
El Chorro social profiles
Digital presenceEl Chorro compliance and trust
Trust signalCompliance1 record
El Chorro financial estimates
Financial estimateRevenue estimate
Valuation estimate
El Chorro leadership team
Management profileNumber of profiles
El Chorro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
El Chorro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about El Chorro
What does El Chorro do?
El Chorro operates a full-service restaurant offering Sunday brunch and Wednesday-Sunday dinner service featuring elevated American cuisine with Arizona/Southwestern influences, an extensive wine list, craft cocktails, and signature sticky buns. It also operates as a premier wedding and event venue, hosting weddings, corporate events, and private celebrations across eight distinct event spaces with capacities ranging from 32 to 350 guests on its 22-acre Paradise Valley property.
Is El Chorro a public or private company?
El Chorro is a private company. It is classified as corporate owned and is currently operating.
When was El Chorro founded?
El Chorro was founded in 1934. It employs 11 to 50 people.
Where is El Chorro based?
El Chorro is headquartered in Paradise Valley, United States, in the North America region.
How does El Chorro make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are wedding & Event Venue Rental, private Events & Celebrations and gift Cards.
Who are El Chorro's main competitors?
Direct peers on record are Steak 44, The Gladly, Quiessence at The Farm at South Mountain, FnB Restaurant, Talavera at Four Seasons Resort Scottsdale, Tarbell's, Elements at Sanctuary Camelback Mountain Resort and Binkley's Restaurant. Mastro's Steakhouse is listed as a broad incumbent. The Scott Resort & Spa (Canal Club) is listed as an others.
Does El Chorro have an API?
No public API is recorded for El Chorro.
What industry is El Chorro in?
El Chorro's product category is Restaurant and Event Venue Hospitality. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAK, Special Occasion & Destination Restaurants. Its NAICS code is 722511 and its SIC code is 5810.