The MRKT

What The MRKT does

The MRKT is a full-service, minority- and women-owned multicultural marketing and communications agency founded in 2004 as the multicultural arm of Terry Hines & Associates. The agency is headquartered in Los Angeles, California, with a stated team of 11 to 50 employees (approximately 30 individuals visible on the firm's People page). It is organized around five core service lines: consultation and strategy, publicity and communications, creator and influencer marketing, experiential marketing, and social media strategy and creative, delivered through specialized divisions for AAPI, Latinx, African-American, and multicultural social media audiences. The company also produces the mitú InTell Series of proprietary research studies on the U.S. Latino community through a partnership with mitú. Its core technology is essentially nil — The MRKT operates as a people-and-insight-driven services firm rather than a software platform.

The agency serves enterprise clients in entertainment, sports, and corporate tech. Named engagements include Sony Pictures Entertainment, Paramount Pictures (including the Mission: Impossible franchise), Disney (Toy Story 5 premiere and experiential activations), Prime Video, Pluto TV, NBC, WWE/ESPN, and McDonald's. Campaign work is delivered project-by-project or on retainer, with quote-based, non-publicly-disclosed pricing typical of B2B creative agencies. Notable 2022 corporate moves were the formal launch of the AAPI Division (hiring Diane Nguyen from IW Group) and the Influencer Marketing Division (co-led by Shawn Savage Jaramillo and Misha Lightner), expanding the agency's multicultural-service footprint beyond its Latinx and African-American roots.

Revenue mechanics are professional-services driven: marketing and communications billings on enterprise engagements, augmented by influencer management and experiential activation fees. There is no public-company listing, no venture funding, and no disclosed revenue. The agency was recognized in 2025 by PR News (Agency Elite Top 120), Chief Marketer Network (IGNITE Awards win and Honorable Mention for Mission: Impossible work), PR Daily (Social Media & Digital Awards finalist), and PRSA Los Angeles (PRism finalist), with additional legacy recognition including PR News Top 100 and Bulldog PR Awards.

Name

The MRKT

Legal name

THE MRKT CO.

Website

https://mrktco.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

The MRKT is a minority- and women-owned, full-service multicultural marketing agency founded in 2004 in Los Angeles as the multicultural arm of Terry Hines & Associates. It serves enterprise entertainment, sports, and corporate tech clients with cultural consultation, PR, influencer marketing, experiential activations, and social media strategy across AAPI, Latinx, and African-American audiences.

Ownership category

akta.pro rank

Product category

Multicultural Marketing Services

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising (7310)

akta.pro primary industry

Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)

Keywords

• Multicultural marketing services
• Experiential marketing activations
• Influencer marketing agency
• Public relations services
• Cultural marketing consultancy

Headquarters

HQ city

Burbank

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing and Communications Services: Full-service agency providing strategic marketing, public relations, influencer marketing, experiential marketing, and social media services to entertainment, sports, and corporate tech clients on a project and retainer basis.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

The MRKT is a full-service multicultural marketing and communications agency that provides strategic consultation, bilingual public relations, influencer and creator marketing, experiential marketing activations, and social media strategy to enterprise clients in entertainment, sports, and corporate technology. The agency's offerings are organized around five core service practices plus four specialized multicultural divisions (AAPI, Latinx, African-American, and multicultural social media) and a research partnership producing the mitú InTell Series studies.

Product overview

The MRKT is a full-service multicultural marketing and communications agency that offers a comprehensive suite of services organized around strategic consultation, publicity, influencer/creator marketing, experiential activations, and social media creative. The agency operates specialized divisions focused on distinct multicultural segments (AAPI, Latinx, African-American, and multicultural social media) and produces research products like the mitú InTell Series in partnership with mitú. Founded in 2004 as a brain trust of multicultural marketers, the agency functions as a service-based consultancy rather than a software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Consultation + Strategy Strategic positioning refinement, cultural touchpoint integration, risk anticipation, and execution roadmap development services for brands seeking to engage multicultural audiences.
• Publicity + Comms Bilingual, bicultural public relations services including press release crafting, media training, reputation management, thought leadership development, and press day/premiere execution for entertainment and brand clients.
• Creator and Influencer Marketing Influencer partnership sourcing and securing, contract negotiation, content production, gifting programs, and FTC-compliant execution for entertainment and brand campaigns, spanning macro and micro influencer tiers.
• Experiential Marketing Immersive brand activation concepting and building, custom event fabrication, logistics coordination, onsite execution, and delivery of memorable brand experiences at premieres, festivals, and branded events.
• Social Media Strategy + Creative Authentic content creation and dynamic storytelling, paid media amplification, community management, engagement driving, and performance analytics optimization for multicultural audiences.
• AAPI Marketing Division Specialized marketing and communications division focused on Asian Americans and Pacific Islanders, providing high-level strategies and campaigns targeting this diverse community spanning 40+ ethnicities.
• Influencer Marketing Division Dedicated influencer team working with influencers, content creators, and celebrities at macro and micro levels to develop content strategies maximizing reach and cultural relevance across social platforms.
• Latinx Marketing/Communications Targeted marketing and communications services focused on the U.S. Latinx community, providing cultural insights and authentic representation.
• African-American Marketing/Communications Targeted marketing and communications services focused on the African-American community with cultural nuance and authenticity.
• Multicultural Social Media/Creative Marketing Social media strategy and creative services specifically designed for multicultural audiences with diverse-forward authentic content development.
• mitú InTell Series Research studies series examining the U.S. Latino community's attitudes, behaviors, and trends across topics including health, wellness, and finance, conducted in partnership with mitú.

Quantifiable outcome

• Franchise-record-breaking campaign success for Mission: Impossible – The Final Reckoning
• +2 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• mitúcoreStrategic or Co-development Partner · 18 November 2021Leading Latino digital media company mitú partnered with The MRKT to release the mitú InTell Series of studies on the current state of the U.S. Latino community. The partnership produced studies on health & wellness and financial state of U.S. Hispanics, providing proprietary research insights that inform The MRKT's multicultural marketing strategies.
• Terry Hines & AssociatescoreOthersThe MRKT is the multicultural marketing and communications arm of Terry Hines & Associates, operating as a specialized division focused on multicultural marketing services.
• IW Group Inc.minorOthersDiane Nguyen, who now leads The MRKT's AAPI Division, previously worked at IW Group Inc. where she spearheaded the PR campaign for Warner Bros. Pictures' Crazy Rich Asians.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• IW Group: Long-standing Asian-American focused multicultural marketing agency with PR, creative, and digital capabilities. Directly comparable as a boutique multicultural specialist; notably the prior employer of The MRKT's AAPI Division lead.
• Alma: Hispanic-led, full-service multicultural creative and media agency. Comparable as a minority-owned, culture-first agency serving Fortune 500 brands with creative, PR, and influencer capabilities.
• Republica Havas: Hispanic-American creative, media, and PR agency within the Havas network. Comparable as a multicultural full-service agency with entertainment, sports, and CPG clients and similar end-to-end capabilities.
• Lopez Negrete Communications: One of the largest independent Hispanic marketing agencies in the U.S. Comparable as a full-service multicultural shop with deep Hispanic expertise and longstanding Fortune 500 client relationships.
• Captura Group: Hispanic and multicultural digital marketing and PR agency. Comparable as a Hispanic-led boutique serving entertainment, CPG, and tech clients with influencer and experiential capabilities.
• Carol H. Williams Advertising: African-American focused full-service advertising agency. Comparable as a minority-owned culture-led creative agency serving major brands across entertainment and consumer categories.
• interTrend Communications: Asian-American and multicultural full-service advertising agency. Comparable as a culture-first creative, PR, and digital shop serving Fortune 500 clients with deep AAPI expertise.
• Acento Advertising: Independent Hispanic-focused advertising and communications agency. Comparable as a full-service multicultural creative and PR firm serving major CPG, entertainment, and tech clients.
• Sensis: Cross-cultural digital and creative agency with Hispanic and multicultural marketing capabilities. Comparable as a boutique specialist offering strategy, creative, media, and PR for multicultural audiences.

Emerging players

• EGC Group: Multicultural and Hispanic-focused PR, influencer, and experiential agency. Comparable as a culture-led boutique with entertainment and brand clients; smaller in scale than The MRKT but directly competitive in the experiential/influencer niche.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/the-mrkt
• Instagraminstagram.com/mrktco

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The MRKT