Captura Group
Captura Group is a Hispanic + digital-first, full-service marketing agency founded in 2001 that delivers culturally relevant digital, content, social, paid, and influencer campaigns for U.S. enterprise brands targeting Hispanic consumers, operating from offices in San Diego, Chicago, Dallas, and Miami.
- Company typePrivate
- Founded2001
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Captura Group does
Captura Group is a Hispanic + digital-first full-service marketing agency founded in 2001 in San Diego by Lee Vann, operating as a privately held, certified Hispanic and Women-Owned Business Enterprise. The firm delivers end-to-end marketing services — including digital strategy, content marketing, social media, paid media, influencer marketing, shopper marketing, and analytics — entirely focused on U.S. Hispanic and multicultural consumers. It serves enterprise clients across food and beverage, insurance, financial services, retail, nonprofit, and government verticals, with named engagements for Kellogg's, Zelle, AARP, E&J Gallo, Dairy Farmers of America, 99 Cents Only, Pop-Tarts, and the U.S. Government.
The agency's core offering is cultural intelligence layered on digital execution, supported by a bilingual/bicultural creative team, proprietary Hispanic-market research, and a 20-year library of campaign case studies. Technology integrations are tactical rather than platform-level — for example, partnering with S4M for location-based attribution — rather than a proprietary technology stack or SaaS product. The firm holds ANA, NMSDC, and WBENC certifications, which qualify it for Fortune 500 supplier-diversity procurement.
Revenue is generated through project-based engagements and retainer fees on a quote-based model; specific pricing is not publicly disclosed. Go-to-market is sales-led and event-driven, combining direct enterprise engagement with thought-leadership content, industry conference participation (e.g., ANA Multicultural Marketing & Diversity Conference), and partnerships with general-market agencies. The firm maintains four offices — San Diego (HQ), Chicago, Dallas, and Miami — aligning physical presence with the largest U.S. Hispanic DMAs. Leadership includes co-founder and Executive Chairman Lee Vann, President and General Manager Walter Boza, EVP Roberto Orci, and ECD Jessica Cuevas Molina (recruited in 2021 from VMLY&R/Conill-Saatchi & Saatchi).
Captura Group firmographics
Firmographics- Name
- Captura Group
- Legal name
- Captura Group
- Website
- https://capturagroup.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Captura Group is a Hispanic + digital-first, full-service marketing agency founded in 2001 that delivers culturally relevant digital, content, social, paid, and influencer campaigns for U.S. enterprise brands targeting Hispanic consumers, operating from offices in San Diego, Chicago, Dallas, and Miami.
- Ownership category
- akta.pro rank
Captura Group industry classification
Industry- Product category
- Multicultural Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Multicultural & Diversity Marketing Creative Agencies (MPAAAAAK)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Consumer & Lifestyle PR (MPAAADAB), Social Media & Community Management (PR-led) (BPAFADAM)
Keywords
Where Captura Group is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Captura Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Services: Captura Group generates revenue through professional marketing services including digital marketing campaigns, content creation, media planning, and strategic consulting for brands targeting Hispanic and multicultural consumers. The agency operates on a project-based and retainer fee model typical of full-service advertising agencies.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels6 records
Captura Group product offering
Product offeringCore offering
Captura Group is a Hispanic and digital-first full-service marketing agency that develops and executes culturally relevant digital marketing campaigns, content marketing programs, social media initiatives, paid media, influencer marketing, shopper marketing, and strategic consulting for brands and organizations targeting U.S. Hispanic and multicultural consumers. Services are delivered as client engagements and campaigns rather than packaged software products, leveraging bilingual English/Spanish capabilities and cultural intelligence across offices in San Diego, Chicago, Dallas, and Miami.
Product overview
Captura Group is a Hispanic and digital-first full-service marketing agency, not a SaaS or product company. It provides professional services including Hispanic/multicultural digital marketing strategy, culturally relevant content marketing, social media campaigns, shopper marketing, influencer marketing, and digital advertising services. The agency leverages cultural intelligence and digital innovation to help brands connect with and grow the Hispanic market. Services are delivered through client engagements and campaigns rather than a software product platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Hispanic Digital Marketing Services Full-service, digital-first marketing strategy and execution aimed at U.S. Hispanic and multicultural consumers, delivered to enterprise brands and organizations seeking culturally relevant digital campaigns.
- Culturally Relevant Content Marketing Creation of Hispanic-targeted content programs, including award-winning initiatives such as Kellogg's Días Grandiosos and Pop-Tarts Día de Muertos, designed for U.S. Hispanic and multicultural audiences.
- Social Media Marketing Social media strategy and campaign execution for U.S. Hispanic and multicultural audiences across major platforms.
- Paid Media and Media Planning Paid media planning, buying, and amplification across digital channels, including location-based targeting tools such as S4M Dynamic Catchup tools used in the La Vaquita campaign.
- Influencer Marketing Influencer and content creator programs connecting brands with Hispanic creators and audiences.
- Shopper Marketing In-store and drive-to-store marketing programs for Hispanic shoppers, including mobile and location-based campaign work such as the La Vaquita campaign that drove 90,000 incremental retail visits.
- Strategic Consulting and Hispanic Market Insights Strategic planning, cultural intelligence, and Hispanic market research consulting for brands, including thought leadership on multicultural marketing trends, the Hispanic media landscape, and diversity investment.
- Spanish-Language Integrated Campaigns End-to-end Spanish-language integrated campaigns for brands such as Zelle, developing culturally relevant, family-focused creative for digital-savvy Hispanic audiences aged 35 to 54.
Quantifiable outcome
- 90,000 incremental in-store visits for La Vaquita campaign
- +3 more outcomes
Companies that use Captura Group
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Captura Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Captura Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- Pitaya EntertainmentcoreCaptura Group partnered with Pitaya Entertainment as their digital media agency to provide culturally relevant digital amplification support to grow the U.S. Hispanic audience for Pitaya's podcasts. Pitaya is one of the most important players in the Latino podcast market and the fastest-growing podcast network for Latinos in the U.S.
- Pereira O'DellcoreCaptura Group collaborated with Pereira O'Dell on a Zelle campaign, developing Spanish language integrated campaigns for the digital payment brand. The partnership focused on creating authentic, culturally relevant family-focused content that resonated with the Hispanic target audience.
- S4MsupportingCaptura Group partnered with S4M, a drive-to-store platform, to execute a mobile campaign for La Vaquita. S4M provided location-based targeting technology and Dynamic Catchment Area tools to deliver ads that converted impressions to in-store visits.
- Support Latino BusinesscoreCaptura Group partners with Support Latino Business, a non-profit organization dedicated to promoting Latino-owned businesses in the U.S. As part of this partnership, Captura Group sponsors the Ilumina Latino Business Marketing Grant, providing $4,000 worth of marketing services and $1,000 cash to one Latino(a) business.
- CulturatisupportingCaptura Group collaborated with Culturati, a leading research and consulting firm, contributing to their POV on the new Hispanic media landscape. The partnership focused on providing insights on Hispanic media behavior and consumption patterns.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Captura Group competitors and assessment
Company assessmentDirect peers
- Dieste: Dallas-based Hispanic and multicultural marketing agency within the Havas Creative network. Direct competitor for U.S. Hispanic digital marketing mandates, particularly in CPG and retail.
- Pereira O'Dell: Independent full-service agency with a multicultural practice and prior co-development partnership with Captura Group on the Zelle Spanish-language campaign. Comparable offering across culturally relevant brand storytelling.
- Alma: Independent multicultural creative agency serving Hispanic, Asian American and African American segments with full-service capabilities. Closely comparable offering across multicultural digital and creative campaigns.
- Richards/Lerma: Dallas-based independent agency specialized in Hispanic and multicultural marketing. Directly comparable in client base (CPG, retail, QSR) and digital-first Hispanic execution model.
- InterTrend Communications: Long-standing independent Asian American and multicultural marketing agency with Hispanic and general-market capabilities. Comparable as a culturally focused full-service competitor for diversity-focused enterprise RFPs.
- Conill Advertising: Hispanic marketing agency now part of the Publicis/Saatchi & Saatchi network, with deep CPG heritage. Directly competes for Hispanic AOR assignments from the same enterprise brand roster Captura serves.
- Muse Communications: Independent multicultural agency with deep Hispanic marketing expertise, serving major consumer brands. Comparable independent full-service multicultural offering competing for the same AOR assignments.
- PM3: Independent multicultural advertising agency with offices in key Hispanic markets. Direct peer in delivering Hispanic-focused digital creative, media planning and shopper marketing to enterprise CPG brands.
- Republica Havas: Miami-based multicultural creative agency within the Havas network, specializing in Hispanic and Latino consumer marketing. Competes for the same Florida-based CPG and travel clients.
- Lopez Negrete Communications: Largest independent Hispanic-focused full-service advertising agency in the U.S., founded in Houston. Direct competitor in Hispanic digital marketing services for major CPG and consumer brands.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Captura Group social profiles
Digital presenceCaptura Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Captura Group leadership team
Management profileNumber of profiles
Profiles7 records
Captura Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Captura Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Captura Group
What does Captura Group do?
Captura Group is a Hispanic and digital-first full-service marketing agency that develops and executes culturally relevant digital marketing campaigns, content marketing programs, social media initiatives, paid media, influencer marketing, shopper marketing, and strategic consulting for brands and organizations targeting U.S. Hispanic and multicultural consumers. Services are delivered as client engagements and campaigns rather than packaged software products, leveraging bilingual English/Spanish capabilities and cultural intelligence across offices in San Diego, Chicago, Dallas, and Miami.
Is Captura Group a public or private company?
Captura Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Captura Group founded?
Captura Group was founded in 2001. It employs 11 to 50 people.
Where is Captura Group based?
Captura Group is headquartered in San Diego, United States, in the North America region.
How does Captura Group make money?
One revenue line is on record: marketing Services.
Who are Captura Group's main competitors?
Direct peers on record are Dieste, Pereira O'Dell, Alma, Richards/Lerma, InterTrend Communications, Conill Advertising, Muse Communications, PM3, Republica Havas and Lopez Negrete Communications.
Does Captura Group have an API?
No public API is recorded for Captura Group.
What industry is Captura Group in?
Captura Group's product category is Multicultural Marketing Services. Its primary akta.pro industry code is MPAAAAAK, Multicultural & Diversity Marketing Creative Agencies, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.