Heritage Community Bank

What Heritage Community Bank does

Heritage Community Bank is a privately held, FDIC-insured state-chartered community bank operating under holding company Heritage Management Company, Inc., with five retail branches and one ATM serving communities in eastern Missouri (Chamois, Marthasville, Union, Washington, and Pevely). The bank serves local individuals, small and medium-sized businesses, and agricultural borrowers with a full-service retail and commercial banking suite: tiered interest-bearing checking (HERITAGE Interest and Elite), reward and high-yield checking (EZ Reward, EZ+ Reward), standard and children's savings (Bright $aver$ Club), money market, CDs from 3 to 60 months, Traditional and Roth IRAs, HSAs, and a broad loan menu spanning consumer vehicle/boat/RV loans, commercial loans (including SBA/FSA), agricultural loans, and residential mortgages (fixed-rate, adjustable-rate, and construction).

Revenue is generated through the traditional community banking spread model: net interest income on loans and securities, deposit account service charges (with monthly fees on balances below stipulated thresholds), transaction and processing fees (wire transfers, money orders, cashier's checks, notary), debit-card interchange on MasterCard-branded cards, safe deposit box rentals, and merchant services (remote capture, direct deposit). Go-to-market is sales-led through physical branches supplemented by digital channels: an internet banking platform, a mobile banking app with biometric login and remote deposit capture, 24-hour Voice Access telephone banking, and a mortgage application portal. Distribution is augmented by partner integrations including Zelle for P2P payments, Apple Pay, MoneyPass for surcharge-free ATM access (over 32,000 ATMs), and Fiserv's CardValet for debit card controls.

The bank's technology stack is primarily built on industry-standard third-party platforms (Fiserv for card controls, Deluxe for check reordering, TimeValue Software for financial calculators, Zelle for P2P, MasterCard for card network) rather than proprietary AI or data platforms. The bank's chief differentiators are relational rather than technical: a 90-year community heritage (founded 1935 as United Bank of Chamois), deep local involvement across over 150 community events annually, NCAA athlete and high-school athletic sponsorships, and a deliberate strategy of matching neobank-style deposit rewards (4% cash back on EZ Reward; 3.25% APY on EZ+) from inside a traditional branch-led model. The bank is regulated under US federal and Missouri state frameworks (FDIC-insured, equal housing lender) and operates with a board of directors and an executive team led by President and CEO Robert D. Marquart, with officers also serving as relationship-based loan officers at individual branches.

Name

Heritage Community Bank

Legal name

Heritage Community Bank

Website

https://hcbanks.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage Community Bank is a privately held, FDIC-insured community bank operating five branches in eastern Missouri (Chamois, Marthasville, Union, Washington, Pevely), serving local individuals, small businesses, and agricultural borrowers with deposits, consumer and commercial loans, mortgages, and digital banking.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Commercial Banking (52211)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking services
• Retail deposit products
• Consumer mortgage lending
• Small business banking
• Agricultural loans

Headquarters

HQ city

Chamois

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Interest Income on Loans: Heritage Community Bank generates revenue primarily through interest earned on various loan products including commercial loans, consumer loans (vehicles, boats, RVs), agricultural loans, and real estate mortgages. Interest rates vary by product type and term.
2. Interest on Deposits: The bank pays interest on customer deposits (checking, savings, money market, CDs, IRAs) and earns the spread between what it pays depositors and what it earns on loans.
3. Account and Service Fees: Monthly service charges on accounts that fall below minimum balance requirements (e.g., $5/month if average daily balance falls below $750 for Interest Checking, $10/month if below $1,000 for Money Market). Dormant account fees of $5/cycle for accounts with $200 or less balance after 365 days of inactivity.
4. Transaction and Processing Fees: Fees from wire transfers, money orders, cashier's checks, notary services, and other teller services.
5. Debit Card Transaction Fees: Revenue from interchange fees on debit card transactions processed through the MasterCard network.
6. Safe Deposit Box Rental: Annual rental fees for safe deposit boxes in various sizes for secure storage of valuable items and documents.
7. Merchant Services: Remote capture and direct deposit capabilities for business customers, processing fees for business banking services.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Heritage Community Bank is a Missouri-based community bank providing deposit accounts (checking, savings, money market, CDs, IRAs, HSAs), consumer and commercial loans (vehicle, agricultural, commercial, mortgage), and digital banking services to individuals, families, and small businesses across eastern Missouri. The bank combines traditional in-branch relationship banking with mobile, online, and telephone banking channels.

Product overview

Heritage Community Bank operates as a traditional community bank offering a comprehensive suite of banking products and services for individuals and businesses. The bank's product portfolio includes multiple checking account options (EZ Reward, EZ+ Reward, HERITAGE Interest, HERITAGE Elite), savings accounts including a children's savings club (Bright $aver$), certificates of deposit with various terms, individual retirement accounts (Traditional and Roth IRAs), health savings accounts, and money market accounts. For business customers, the bank provides business checking, money market, and savings accounts along with merchant services (remote capture and direct deposit). The loan products encompass commercial loans (including SBA/FSA), consumer loans for vehicles, agricultural loans, and real estate financing including adjustable-rate mortgages, fixed-rate mortgages, and construction loans. Digital banking services include internet banking, mobile banking with biometric login, 24-hour telephone banking (Voice Access), and financial calculators. Convenience services include debit/ATM cards (Mastercard), night depositories, safe deposit boxes, and traditional teller services. The bank partners with Zelle for payments, Apple Pay, MoneyPass for surcharge-free ATMs, CardValet from Fiserv for debit card control, and TimeValue Software for financial calculators.

Differentiator

Problem solved

Functional benefit

Products and services

• EZ Reward Account Checking account offering 4% cash back on the first $250 of debit card purchases per cycle (capped at $10), with MoneyPass ATM access and two free mobile check deposits per cycle. Designed for individual consumers seeking rewards on everyday spending.
• EZ+ Reward Account High-yield checking account paying 3.25% APY on average monthly balances up to $10,000 when customers meet monthly requirements (one bill pay/ACH, 12+ debit transactions, e-statements). Targeted at individual consumers.
• Heritage Interest Checking Interest-bearing checking account with tiered APY based on balance. Requires $750 minimum average daily balance to waive the $5 monthly service charge. First box of checks free.
• Heritage Elite Checking Checking account designed for customers aged 55 and older. Requires $1,000 minimum balance to avoid the $5 monthly service charge; first box of checks free.
• Heritage Savings Account Tiered savings account with rates up to 0.25% APY based on balance, interest compounded daily and paid quarterly. Designed for individual savers.
• Bright $aver$ Club Children's savings account for ages birth to 13 featuring a punch card reward system with one punch per $10 deposit and a prize after 10 punches. $25 minimum opening deposit required.
• Certificate of Deposit (CD) Time deposits with terms ranging from 3 to 60 months, including special-rate 7-, 11-, 24-, and 48-month terms at 4.16% rate / 4.25% APY. Minimum $1,000 to open, automatically renewable with a 10-day grace period, interest compounds daily. Early withdrawal penalties apply.
• Heritage Money Market Account Money market account with tiered interest up to 0.40% APY, check-writing capabilities, and first box of checks free. $1,000 minimum balance to avoid $10 monthly service charge. Restricted to 6 transactions per month.
• Traditional IRA Tax-deferred individual retirement account offering IRA Savings and IRA CDs at 0.50% APY, with no monthly service charge. Annual contributions may be tax-deductible.
• Roth IRA Tax-free growth retirement account offering Roth IRA Savings and Roth IRA CDs at 0.50% APY. Contributions are not tax-deductible; qualified withdrawals are tax- and penalty-free.
• Health Savings Account (HSA) Tax-advantaged account for individuals with high-deductible health plans. No minimum opening balance, no monthly service charge, full ACH capabilities, and debit card for medical expenses. Funds roll over annually and are portable.
• Business Checking Account Business checking with no minimum balance requirement, monthly statement with images, ATM/debit card, and remote merchant capture capabilities for small and medium-sized businesses.
• Business Savings Account Business savings account with transaction limits and potential dormant status fees after 365 days of inactivity.
• Business Money Market Account Business money market account with $1,000 minimum opening balance, monthly interest based on balance, first box of checks free, and $10 monthly service charge if balance falls below $1,000.
• Merchant Services Business services including remote capture for convenient check deposits from business premises and direct deposit for simplified employee payment processing.
• Commercial Loans Business loans for expansion, investment, or operational improvements, including SBA and FSA loan options tailored to small and mid-sized business needs.
• Consumer Loans Personal loans for financing vehicles including cars, boats, and recreational vehicles, with guided application support from branch loan officers.
• Agricultural Loans Specialized financing for farming operations including equipment upgrades and crop expansion, offered through an agricultural lending officer serving the Chamois location.
• Fixed-Rate Mortgages Traditional mortgage loans with fixed interest rates for predictable monthly payments throughout the loan term, supporting home purchases and refinancing.
• Adjustable-Rate Mortgages Mortgage loans with interest rates that adjust based on market conditions, providing flexible financing options for home purchases or refinancing.
• Construction Loans Loans supporting home building projects, providing financing at various stages of construction for new home builds.
• Internet Banking Web-based banking platform enabling customers to view account activity, transfer funds, send secure messages, set up alerts, receive e-statements, and use bill pay.
• Mobile Banking App Smartphone application with optional facial recognition and fingerprint login, push notifications, Apple Pay support, and remote check deposit capabilities.
• Bill Pay Online bill payment service allowing customers to schedule automatic payments to merchants and service providers via the internet banking platform.
• Debit and ATM Cards MasterCard-branded debit/ATM cards with $300 daily cash withdrawal limit and $800 PIN or signature transaction limit, plus CardValet fraud controls and transaction alerts.
• Safe Deposit Boxes Secure storage containers available in various sizes for protecting valuable items and important documents, rented at competitive annual rates.
• Night Depository After-hours deposit service available at each branch, processed the next business day. Standard envelopes accepted; large bags require a key.

Quantifiable outcome

• 4.25% APY available on special CD terms (24-month and 48-month)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ZellecoreTechnology or IntegrationHeritage Community Bank has partnered with Zelle to provide customers with a fast, safe, and easy way to send and receive money directly between almost any bank accounts in the U.S., typically within minutes. Customers access Zelle through the bank's online banking or mobile app.
• MoneyPasscoreTechnology or IntegrationMoneyPass network provides Heritage Community Bank customers with access to over 32,000 surcharge-free ATMs nationwide in the U.S. and Puerto Rico. This partnership eliminates ATM surcharge fees for customers using MoneyPass network ATMs.
• Apple PaycoreTechnology or IntegrationApple Pay integration allows Heritage Community Bank customers to use Apple Pay for payments in stores, in apps, and online. Built into iPhone, Apple Watch, Mac, and iPad devices for secure contactless payments.
• Deluxe CorporationminorChannel Partner/ Reseller/ DistributorHeritage Community Bank offers check reordering through Deluxe Corporation's online portal, providing personal and business check ordering services for customers.
• Local NCAA Division I AthletescoreStrategic or Co-development PartnerHeritage Community Bank's #HeritageHomegrown program partners with local NCAA Division I athletes including Trevor Buhr (Iowa State), Ryan Jostes (Missouri), Jack Nobe (Xavier), Bryce Mayer (Houston Astros), Mia Jacobsen (Missouri), and Taylor Brown (Texas A&M) to raise awareness and connect with the community.
• Local High Schools (Union, Borgia, Washington, Chamois)coreStrategic or Co-development PartnerHeritage Community Bank supports local high school athletic programs through the 3 for 3 program ($3 per successful three-pointer donated to programs) and annual HCB Scholarships for local students. Partnership benefits athletic departments and students in the communities served.
• MasterCardcoreTechnology or IntegrationHeritage Community Bank offers MasterCard-branded ATM/Debit Cards recognized worldwide. Cards provide daily cash withdrawal limit of $300 and PIN/signature transaction limit of $800.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Commerce Bank: Larger Missouri-headquartered regional bank with retail, business, mortgage, and wealth management across the broader Midwest — competes with HCB in deposit gathering and mortgage origination in shared eastern-Missouri markets but operates a much wider portfolio.
• Busey Bank: Regional community-bank franchise with Midwest presence built through multiple community-bank acquisitions — overlaps HCB in consumer/business banking products and competes for similar community deposit and loan relationships, but operates on a much larger scale.

Direct peers

• Equity Bank: Mid-sized community bank with a strong Missouri/Kansas footprint offering retail deposit, mortgage, business banking, and ag lending — directly comparable community-bank business model with similar mix of consumer and agricultural customers.
• Town & Country Bank: Privately held Missouri-headquartered community bank offering personal banking, mortgages, ag lending, and small-business services across mid-Missouri — a direct community-bank peer of similar size and product mix to Heritage Community Bank.
• Montgomery Bank: Privately held Missouri community bank serving consumers, businesses, and ag operators from multiple eastern-Missouri locations — directly comparable in geographic concentration, product breadth, and target customer base.
• Hawthorn Bank: Privately held Missouri community bank offering checking, savings, CDs, mortgages, and agricultural and commercial lending from Jefferson City area branches — operates the same community-banking playbook as HCB with overlapping agricultural lending exposure.
• FCS Financial: Missouri Farm Credit System lender providing agricultural loans to farmers and rural communities — directly comparable to HCB's agricultural equipment and crop-expansion lending vertical, serving overlapping Missouri farming customers.
• First Bank: Missouri-headquartered, privately held community bank with similar retail deposit, mortgage, and business banking product mix across multiple St. Louis-region branches — directly comparable in scale, governance, and customer profile to Heritage Community Bank.
• OakStar Bank: Community bank headquartered in southwest Missouri (Ozark region) serving consumers, businesses, and farms — directly comparable deposit and small-business lending model with rural/agricultural lending emphasis similar to HCB.
• The Callaway Bank: Central Missouri community bank offering consumer, business, mortgage, and ag lending — comparable to HCB in private, Missouri-based community-bank profile and rural-mid-Missouri market focus.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/hcbank_mortgage
• Facebookfacebook.com/heritagecommunitybankMO?mibextid=LQQJ4d
• Instagraminstagram.com/heritagecommunitybank?igshid=MTk0NTkyODZkYg==
• LinkedInlinkedin.com/company/heritagecommunitybanks

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage Community Bank