Rexair
- Company typePrivate
- Founded1929
- HeadquartersTroy, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
Rexair firmographics
Firmographics- Name
- Rexair
- Legal name
- Rexair LLC
- Website
- https://rainbowsystem.com
- Company type
- Private
- Founded year
- 1929
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Rexair industry classification
Industry- Product category
- Home Cleaning Appliances
- NAICS
- Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256)
- SIC
- Electric Housewares & Fans (3634), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Carpet & Upholstery Foam/Shampoo Cleaners (CRAJALAB)
- akta.pro secondary industries
- Concentrated All-Purpose Cleaners (Dilutable) (CRAJAMAH), Aerosol Air Fresheners & Sprays (CRAJAEAA)
Keywords
Where Rexair is headquartered
LocationHeadquarters
- HQ city
- Troy
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rexair business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Rainbow Cleaning System Sales: Revenue generated from direct sales of the Rainbow SRX and other Rainbow vacuum models through independent Authorized Distributors. Products are sold exclusively via in-home demonstrations, with no retail or internet sales permitted.
- Accessories and Attachments: Sales of optional accessories including Power Nozzle, AquaMate, RainJet, MiniJet, RainbowMate, JetPad, Extended Hose, Sprayer, and replacement parts like HEPA filters and belts.
- Cleaning Solutions: Specialty formulated cleaning products including Fresh Air deodorizer, Clean Floor concentrate, AquaMate carpet cleaner, and Rexafoamer carpet shampoo.
- Fragrances: Concentrated fragrance oils for the Rainbow system and RainMate, available in various collections including Assorted Scents, Luxury Collection, Tropical Collection, Autumn Collection, and Winter Collection.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Rainbow SRX unit pricing varies by package |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Rexair product offering
Product offeringCore offering
Rexair manufactures and sells the Rainbow Cleaning System — a premium water-based home cleaning platform whose flagship is the Rainbow SRX vacuum and certified air cleaner. The system uses a two-stage filtration (water bath plus HEPA Neutralizer) to vacuum and purify indoor air, and is complemented by powered attachments, specialty cleaning solutions, fragrances, and the RainMate compact air freshener. All products are sold exclusively through a direct-selling network of independent Authorized Rainbow Distributors and Dealers via personalized in-home demonstrations, with no retail or internet sales permitted.
Product overview
Rexair manufactures the Rainbow Cleaning System — a family of water-based home cleaning products built around the flagship Rainbow SRX. The SRX is a dual-function vacuum and certified air cleaner that uses a two-stage filtration combining a water basin with a HEPA Neutralizer to trap dirt, allergens and contaminants. It is complemented by a suite of powered and manual attachments (Power Nozzle, AquaMate, RainJet, MiniJet, RainbowMate) and accessories (cleaning solutions, fragrances). The system is sold exclusively through independent Authorized Rainbow Distributors via in-home demonstrations. Rexair also offers the RainMate — a compact air freshening device — and continues to support prior generation models (e2, eSERIES, D4) with documentation.
Differentiator
Problem solved
Functional benefit
Brands
- Rainbow: The Rainbow Cleaning System is a water-based filtration home cleaning system that cleans floors, carpets, and air. It is the company's flagship product line.
- RainMate
- Fresh Air
- Clean Floor
- AquaMate
- Rexafoamer
Products and services
- Rainbow SRX Flagship water-based home cleaning system and AHAM-certified air cleaner. Uses two-stage filtration combining a water basin with HEPA Neutralizer to capture dirt and microscopic contaminants. Features a four-speed high-performance motor with 30% improved airflow over preceding models. Certified asthma & allergy friendly by AAFA. Sold exclusively through independent Authorized Rainbow Distributors via in-home demonstration.
- Power Nozzle (SRX) Powered floor cleaning attachment with a brush roll for deep carpet cleaning, integrated with the Rainbow SRX. Includes an Airflow Control Vent for adjustable suction based on surface type.
- AquaMate (SRX) Carpet cleaning accessory for the Rainbow SRX that combines cleaning, reconditioning, deodorizing and protecting carpets, using AquaMate Carpet Cleaner solution.
- RainJet Hard surface floor cleaner attachment for wet cleaning of ceramic tiles, marble, stone, vinyl and linoleum floors using the Rainbow Clean Floor concentrate.
- RainbowMate Mattress cleaning attachment for deep cleaning mattresses when used with the Rainbow SRX system.
- RainMate Compact, quiet air freshening device that draws air into a swirling water bath and returns it fresh and scented. Features an LED nightlight with low and high settings and is compatible with Rainbow Fragrance oils.
- MiniJet Compact wet pickup and extractor head for spot cleaning stubborn stains and spills on carpets and upholstery with the Rainbow system.
- Rainbow SRX Standard Attachments Collection of standard attachments bundled with every Rainbow SRX unit, including Upholstery Tool, Dusting Brush, Floor & Wall Brush, Crevice Tool, Pet Grooming Tool, Wet Pickup/Extractor Head, Attachment Caddy, Aerofresh Bag, Inflator Tool, Coil Cleaner, 8-Foot Hose, and Stainless Steel Wands.
- Rainbow Cleaning Solutions Specially formulated cleaning concentrates for use with the Rainbow system: Fresh Air odor eliminator, Clean Floor hard surface concentrate, AquaMate carpet cleaner, and Rexafoamer residue-free dry foam stain remover for rugs, carpets and upholstery.
- Rainbow Fragrances Highly concentrated fragrance oils for use in the Rainbow water basin or in the RainMate, offered in multiple collections: Assorted Scents (Apple Blossom, Berry, Eucalyptus, Gardenia, Lemon, Orange, Pine, Spice, Vanilla, Violet), Luxury Collection (Lavender Juniper, Mandarin Rosewood, Orange Ginger, Tea Tree Mint), Tropical Collection (Coconut Sunshine, Sun and Sand, Island Tang, Seaside Unwind), Autumn Collection (Cinnamon Doughnut, Spiced Cider, Pumpkin Spice, Harvest Apple), and Winter Collection (Candy Cane, Forest Pine, Frozen Berry, Ginger Spice).
- Rainbow e2 Previous-generation Rainbow cleaning system still supported by Rexair with owner manuals and replacement parts; available in Black, Silver, and Gold variants. The Black variant launched in 2011 with updated motor technology.
- Rainbow eSERIES Prior-generation Rainbow model series; supported by Rexair with owner manuals and parts.
- Rainbow D4 Legacy Rainbow cleaning system launched in 1986 as Rexair's Golden Anniversary edition, the first major model change in twenty years; supported with owner manuals.
Quantifiable outcome
- Nearly 100% of dirt and contaminants removed from home through two-stage filtration
- +2 more outcomes
Companies that use Rexair
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Rexair technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rexair partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Direct Selling Association (DSA)coreRexair is a proud member of the Direct Selling Association, adhering to the DSA's Code of Ethics. This membership ensures that the marketing of products is conducted with the highest level of business ethics and service to consumers. The DSA membership provides legitimacy and credibility to Rexair's direct selling business model.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Rexair competitors and assessment
Company assessmentDirect peers
- Dyson: Premium vacuum and air-treatment appliance maker with overlapping technology in cyclonic/HEPA separation and a comparable premium pricing and brand-equity position. Dyson offers direct competition on both the vacuum and air-purifier use cases that drive Rainbow's value proposition.
- Vorwerk (Kobold): Direct-sales premium vacuum and home appliance company (Kobold vacuum line) sold exclusively via in-home demonstrations — the closest analog to Rexair's authorized-distributor, in-home-demo go-to-market model and premium positioning.
- Miele: Premium vacuum brand built on a similar durability-and-engineering value proposition, targeting comparable affluent, quality-focused consumers through independent retailers rather than direct sales.
- iRobot (Roomba): Market-leading robotic vacuum brand (Roomba) competing for the same premium home-cleaning budget with a fundamentally different, connected/automated form factor — direct competitive pressure on Rainbow's traditional upright demo-driven sale.
- Kirby: Heritage direct-sales premium vacuum cleaner sold via in-home demonstrations — closely comparable business model and customer demographic to Rexair's Authorized Distributor network.
Broad incumbents
- Bissell: Major floor-care brand with broad vacuum and carpet-cleaning product lines including dedicated cleaning-solution consumables, directly mirroring Rexair's vac-plus-solutions attachment model at a more mass-market price point.
- SharkNinja: Diversified household cleaning appliance maker (vacuums, hard-floor cleaners) with broad retail distribution and rapid product-cycle cadence, competing for premium cleaning-appliance share through feature-driven innovation.
- Hoover: Long-standing vacuum heritage brand with broad product portfolio across price tiers — a benchmark incumbent competing for the same household cleaning category across mass and premium segments.
Emerging players
- Roborock: Fast-growing smart robotic vacuum and floor-care brand combining mopping and self-emptying features, capturing premium share among digitally native consumers — partial overlap with Rainbow's premium positioning but distinct technology and channel strategy.
- Tineco: Smart wet-dry floor washer and cordless vacuum brand (an Ecovacs sub-brand) targeting premium home-cleaning buyers with connected, app-enabled appliances — overlapping use case with Rainbow's AquaMate/RainJet hard-floor cleaning line.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Rexair social profiles
Digital presenceRexair compliance and trust
Trust signalCompliance3 records
Rexair financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rexair leadership team
Management profileNumber of profiles
Profiles1 record
Rexair funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rexair M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rexair
What does Rexair do?
Rexair manufactures and sells the Rainbow Cleaning System — a premium water-based home cleaning platform whose flagship is the Rainbow SRX vacuum and certified air cleaner. The system uses a two-stage filtration (water bath plus HEPA Neutralizer) to vacuum and purify indoor air, and is complemented by powered attachments, specialty cleaning solutions, fragrances, and the RainMate compact air freshener. All products are sold exclusively through a direct-selling network of independent Authorized Rainbow Distributors and Dealers via personalized in-home demonstrations, with no retail or internet sales permitted.
Is Rexair a public or private company?
Rexair is a private company. It is classified as management employee owned and is currently operating.
When was Rexair founded?
Rexair was founded in 1929. It employs 251 to 500 people.
Where is Rexair based?
Rexair is headquartered in Troy, United States, in the North America region.
How does Rexair make money?
Four revenue lines are on record. Rainbow Cleaning System Sales are the primary driver. The others are accessories and Attachments, cleaning Solutions and fragrances.
Who are Rexair's main competitors?
Direct peers on record are Dyson, Vorwerk (Kobold), Miele, iRobot (Roomba) and Kirby. Broad incumbents are Bissell, SharkNinja and Hoover. Emerging players are Roborock and Tineco.
Does Rexair have an API?
No public API is recorded for Rexair.
What industry is Rexair in?
Rexair's product category is Home Cleaning Appliances. Its primary akta.pro industry code is CRAJALAB, Carpet & Upholstery Foam/Shampoo Cleaners, with a secondary code of CRAJAMAH, Concentrated All-Purpose Cleaners (Dilutable). Its NAICS code is 32561 and its SIC code is 3634.