What Heutink ICT does

Heutink ICT, operating as Cloudwise since the December 2024 brand consolidation, is a Netherlands-based ICT service provider focused exclusively on Dutch primary and secondary education (K-12). Founded in 1999 as a partnership between Lesscher IT (now Odin Groep) and Heutink Primair Onderwijs, the company is a subsidiary of Odin Groep, a diversified Dutch technology conglomerate. It serves school boards, individual schools, and educators with an integrated portfolio spanning digital learning platforms, managed devices, network and cybersecurity services, and accredited professional development.

The company's core offering is the COOL platform — a digital learning and working environment that combines Start (portal/app access), Check (secure digital testing), Manage (device and user management), and Focus (screen control) modules. COOL integrates natively with both Google Workspace for Education (including Gemini) and Microsoft 365, allowing schools to standardize on either productivity stack while operating within a unified Dutch-education layer that connects to student information systems (LAS), HR systems, and the Basispoort educational content hub. Adjacent products include the legacy MOO Suite (being phased into COOL through October 2025), Klasbord Ouderapp (parent communication portal), Schoolintranet, and Schoolwebsite. Hardware and managed-device services are delivered through partnerships with Lenovo (Device MAX), Predia (interactive touchscreens), Epson (projectors), Ruckus (WiFi), and Fortinet (network security).

Cloudwise generates revenue across five streams: recurring software subscriptions (COOL/MOO Suite), managed hardware sales and lifecycle services, recurring managed services (network, cloud, Cybersecurity-as-a-Service via Sophos, Identity & Access Management, Privacy Officer as a Service), professional services (ICT-regisseur advisory, Securityscan Normenkader, phishing campaigns, cyber crisis exercises), and training through Cloudwise Academy (Post-hbo I-Coach, Specialist Digitale Geletterdheid, Specialist AI, Bootcamps). Pricing is quote-based and tailored to school or school-board contracts; Google Workspace for Education Plus is distributed via the SIVON Dynamic Purchasing System framework. The company reaches over 1,400 schools, with reference deployments spanning 46-school boards (Stichting MOVARE) and 25-school, ~2,900-employee multi-school organizations (Stichting LVO).

Name

Heutink ICT

Legal name

Cloudwise

Website

https://heutink-ict.nl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Cloudwise (formerly Heutink ICT) is a Dutch IT service provider exclusively serving K-12 primary and secondary schools with the COOL digital learning platform, managed devices, cybersecurity, network services, and educator training.

Ownership category

akta.pro rank

Product category

Education Technology Software and Services

NAICS

Computer Systems Design and Related Services (54151), Educational Support Services (611710), Computer Training (61142)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Learning Device Ecosystems & 1:1 Program Solutions (Devices, MDM, Charging) (EDAJAMAL)

akta.pro secondary industries

Core Digital Curriculum & Courseware (Full Programs & Units) (EDAFACAA), Cloud Computing & Infrastructure (AWS/Azure/GCP, Virtualization) (EDABAFAB), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Cloud Storage & File Management (EDAAAIAM)

Keywords

• Education technology services
• Digital learning environment
• School ICT infrastructure
• Managed educational devices
• School cybersecurity services

Headquarters

HQ city

Hengelo

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Software Platform Subscriptions (COOL / MOO Suite): Annual subscription fees for access to the COOL digital learning and working environment and MOO Suite, including modules for device management, user administration, digital testing, and screen control.
2. Managed Hardware Sales: Sale of managed devices including Chromebooks, Windows laptops, iPads, Predia touchscreens, Epson laser projectors, and Ruckus WiFi equipment, often bundled with Device MAX managed service.
3. Professional Services: Billed services including ICT-regisseur (ICT director-as-a-service), ICT-vaardighedenscan, Securityscan Normenkader, bewustwordingscampagne, phishing campaigns, cybercrisis exercises, and implementation/migration services.
4. Managed Services: Recurring managed services including network management, cloud management, Cybersecurity-as-a-Service (CaaS), Service Management, and Privacy Officer as a Service (POaaS).
5. Training & Academy: Cloudwise Academy generates revenue from accredited Post-hbo I-Coach programs, Specialist Digitale Geletterdheid and AI courses, bootcamps, workshops, and Google/Microsoft certification programs for educators.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Heutink ICT (now Cloudwise) provides a unified digital learning and working environment (COOL platform and MOO Suite) for Dutch primary and secondary schools, integrating Google Workspace or Microsoft 365 productivity tools with device management, secure digital testing, screen control, and identity & access management. The company complements its software with managed hardware (Chromebooks, Windows devices, iPads, Predia touchscreens), network and cloud management services, cybersecurity-as-a-service, and educator professional development via Cloudwise Academy.

Product overview

Cloudwise (formerly Heutink ICT, merged December 2024) is an ICT service provider for Dutch primary and secondary education offering a unified portfolio of software platforms, hardware solutions, and professional services. At its core is the COOL platform — a digital learning and work environment combining Start (app access), Check (digital testing), Manage (device/user management), and Focus (screen management) — as well as the MOO Suite (an integrated educational software suite with Startportaal, Basishub, and screen control). Schools can choose between Google Workspace for Education or Microsoft 365 as their productivity platform, both tightly integrated into COOL. Hardware offerings include Predia interactive touchscreens (Touch Pro and Touch Base), Chromebooks, Windows devices, and Apple devices, plus managed hardware services. A full suite of managed services covers network management, cloud management, Cybersecurity-as-a-Service (CaaS, in partnership with Sophos), Identity & Access Management (IAM), backup, MFA/Defender security, Privacy Officer as a Service, ICT-regisseur advisory, phishing/cyber crisis training, digital skills programs, and the Cloudwise Academy for professional development.

Differentiator

Problem solved

Functional benefit

Brands

• COOL Platform: Digital learning and working environment platform for primary and secondary education
• MOO Suite
• Predia
• Cloudwise Academy
• Klasbord

Products and services

• COOL Platform Digital learning and work environment (digitale leer- en werkomgeving) for Dutch primary and secondary education, providing a unified hub for accessing educational apps, digital testing, device management, and screen management. Integrates with Google Workspace and Microsoft 365.
• MOO Suite Educational software suite integrating Startportaal, Basishub, and Schermcontrole into a unified environment for primary and secondary education. Connects with Basispoort, learning management systems, and HR applications.
• Klasbord Ouderapp

Quantifiable outcome

• Over 1,400 schools adopted the MOO Suite within months of its official launch in 2023
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• SophoscoreTechnology or Integration · 19 September 2024Cloudwise and Sophos entered a strategic partnership in September 2024 to deliver a comprehensive and affordable Cybersecurity-as-a-Service (CaaS) solution specifically designed for education. The service provides 24/7 security monitoring and protection for all data and workstations, built on Sophos technology and managed by Cloudwise.
• NextcloudcoreStrategic or Co-development Partner · 15 April 2024Cloudwise and Nextcloud are collaborating to explore the development of a sovereign cloud solution for Dutch education, addressing growing demand for digital autonomy and control over educational data. The partnership organized a joint roundtable on digital sovereignty and is investigating the feasibility of a soverein cloud platform.
• SIVONcoreChannel Partner/ Reseller/ DistributorSIVON (Samenwerkingsorganisatie VO) facilitates Dutch schools in procurement of Google Workspace for Education Plus licenses through its Dynamic Purchasing System (DAS). Cloudwise is a selected supplier within this framework. SIVON also advises schools on Google Workspace licensing tiers and AVG/GDPR compliance, working with Cloudwise on Google privacy improvements for Dutch education.
• Google for EducationcoreTechnology or IntegrationCloudwise integrates Google Workspace for Education (including Gemini AI tools) within its COOL/MOO Suite platform, provides migration and management services, and offers Google Certified Educator training through Cloudwise Academy. The company is recognized as a Google education partner.
• MicrosoftcoreTechnology or IntegrationCloudwise integrates Microsoft 365 (including Teams, OneDrive, SharePoint, and AI capabilities via Copilot) within its platform offering. The company delivers Microsoft 365 MAX managed services, SharePoint intranet implementations, and Microsoft security services including MFA and Defender. Cloudwise was invited by Microsoft to present at the BETT 2023 pre-event in London.
• PrediacoreTechnology or IntegrationPredia is the preferred brand for interactive touchscreens sold and deployed by Cloudwise. Product range includes Predia Touch Pro (advanced features) and Predia Touch Base (focus on simplicity, safety, and sustainability). Cloudwise also resells and manages Bytello Share (wireless casting) software.
• PresentisminorStrategic or Co-development PartnerCloudwise and Presentis entered a partnership to integrate Presentis's digital student guidance system with the MOO Suite, targeting digitalization of practical education (PrO) and specialized education (VSO/GO). The integration was presented at the 4th national conference for VSO-PRO-(V)MBO in September 2023.
• Stichting getITfreeminorOthersCloudwise partners with Stichting getITfree, a foundation that refurbishes decommissioned devices for donation to families without means. Cloudwise donates used devices and contributes financial support to the initiative, aligning with its belief in technology access as a fundamental right.

Scale indicators5 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Somtoday: Somtoday is a Dutch cloud-based student information system widely deployed in secondary education. It is comparable as a competing platform layer for Dutch secondary schools with overlapping school-board customers and integration requirements (Basispoort, LAS).
• Magister: Magister is a leading Dutch student information system (LAS) and school platform used across primary, secondary, and MBO schools. It is comparable because it sits in the same Dutch K–12 ICT stack as COOL/MOO Suite and competes for the same school-board IT budget.
• Iddink Group: Iddink is a Dutch educational services and content provider serving K–12 schools with digital learning resources, school administration, and Magister, its student information system. It is the most direct comparable to Heutink ICT/Cloudwise in the Dutch primary/secondary market with overlapping SIS, content, and platform plays.
• itslearning: itslearning is a European (originally Norwegian) K–12 learning platform with strong Northern European presence, including the Netherlands. It directly competes with COOL/MOO Suite as a digital learning environment and integrates with Microsoft/Google ecosystems.

Broad incumbents

• Microsoft Education: Microsoft Education supplies Microsoft 365, Teams, Intune, and Defender across Dutch schools—directly comparable as the productivity-and-device stack that Cloudwise integrates and manages, and a competitor for end-to-end school ICT positioning.
• PowerSchool: PowerSchool is a large North-American-headquartered K–12 SIS and learning platform vendor with global ambitions. It is comparable as an incumbent suite competing for multi-product school-board ICT mandates at international scale.
• Google for Education: Google for Education is the underlying productivity and classroom platform that Cloudwise wraps with managed services. It is comparable as the broader incumbent whose Workspace, Classroom, and Chromebook programs define much of the Dutch K–12 ICT stack Cloudwise integrates with.
• Apple Education: Apple's education program supplies iPads, Mac, and Apple School Manager to K–12 institutions globally. It is comparable as the device-and-MDM partner that schools procure alongside or instead of Cloudwise's Device MAX and COOL Manage stack.

Emerging players

• Securly: Securly is a K–12 student-safety and device-management vendor offering filtering, MDM, and classroom management comparable to COOL Manage and COOL Focus modules. It represents the type of purpose-built K–12 safety/MDM vendor that could displace bundled EdTech offerings.
• Canvas by Instructure: Canvas is a widely adopted global K–12 and higher-ed LMS with growing European footprint. It competes at the digital-learning-environment layer where COOL/MOO Suite operates and pairs with similar managed-service delivery models.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/heutinkict
• Facebookfacebook.com/heutinkicthengelo

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heutink ICT