ADI.tv
ADI.tv (ADI UK Ltd) is a UK-founded (1991) LED screen, event production, and digital stadium solutions provider operating the world's largest mobile LED fleet and serving global sports federations, football clubs, theatres, and retail venues worldwide.
- Company typePrivate
- Founded1991
- HeadquartersPreston, United Kingdom
- Headcount101–250
- GTM typeB2B
- OfferingServices
What ADI.tv does
ADI.tv (legal entity ADI UK Ltd) is a Preston-headquartered, UK-founded (1991) provider of LED screen technology, live event production, and digital stadium solutions. The company operates the world's largest mobile LED screen fleet (50+ units under the iCONIC brand), a proprietary MT Series modular LED hardware platform (including fire-rated MTF and ultra-fine 1.5mm MTi variants), and specialized systems such as Chronopole finish-line gantries and digiBOARD digital perimeters. Its portfolio spans four service lines: event screen hire, stadium/permanent LED installations, sports presentation and event production, and in-house content creation via a Studios Division. Revenue is generated through multi-year federation contracts (England Netball, SailGP, ABB FIA Formula E, A.S.O./Tour de France), long-tenured club relationships (Aston Villa, 25+ years), and project-based enterprise installations across theatres, retail, and civic venues. The company is privately held, founder-led (Geraint Williams, CEO since 1991), operates across the UK, Europe, North America, Asia, Australia, and the Middle East, and holds ISO 14001 and WEEE compliance certifications on its Displays Division.
ADI.tv firmographics
Firmographics- Name
- ADI.tv
- Legal name
- ADI UK Ltd
- Website
- https://adi.tv
- Company type
- Private
- Founded year
- 1991
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- ADI.tv (ADI UK Ltd) is a UK-founded (1991) LED screen, event production, and digital stadium solutions provider operating the world's largest mobile LED fleet and serving global sports federations, football clubs, theatres, and retail venues worldwide.
- Ownership category
- akta.pro rank
ADI.tv industry classification
Industry- Product category
- Live Event LED Display & Production Services
- NAICS
- Electric Lighting Equipment Manufacturing (3351), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139), Indoor and Outdoor Display Advertising (541850)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Video/IMAG & LED Wall Production (MPAGAKAD)
- akta.pro secondary industry
- Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting) (IMAGAIAI)
Keywords
Where ADI.tv is headquartered
LocationHeadquarters
- HQ city
- Preston
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
ADI.tv business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- LED Screen Hire: Rental of mobile and modular LED screens for events throughout UK, Europe and worldwide. Full-service, project-managed solution catering to events of all sizes and budgets. One of the world's leading suppliers of giant LED screens to events.
- Digital Installation Projects: Full turn-key solutions covering concept through installation, service and support for permanent LED screen installations. Includes design engineering, manufacturing, and installation services for stadiums, venues, retail, and public spaces.
- Sports Presentation & Event Production: Creative and operational delivery of major sporting events including opening ceremonies, scoring, entertainment, fan zones, medal ceremonies, and broadcast integration. Multi-year contracts with federations and leagues.
- Content Creation: In-house Studios Division creating epic content to bring LED screens and signage to life. Includes bespoke creative content, live content capture, and partner integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
ADI.tv product offering
Product offeringCore offering
ADI.tv provides LED screen hire, digital display installations, and end-to-end event production services for sports venues, federations, theatres, and live event organizers. The company manufactures and integrates its own MT Series LED modules, offers mobile and modular screen rental fleets, and delivers supporting services including sports presentation, event technical production, and on-screen content creation through its Studios division.
Product overview
ADI.tv is a British company with over 30 years of experience offering a comprehensive portfolio of LED screen technologies, event production, and creative content services. The product portfolio is organized around four main service lines: Event LED Screen Hire (iCONIC mobile LED screens, modular LED screens, event digital signage), Stadium Solutions (digiBOARD digital perimeter, stadium LED screens, Making the Matchday content services), Live Event Production (sports presentation, event technical services), and Digital Installations (MT Series LED modules, content creation via Studios Division, full-service solutions). The MT Series LED modules serve as the core proprietary hardware platform used across installation projects. The company operates the world's largest mobile LED screen fleet with over 50 screens and serves sports, live entertainment, retail, and leisure sectors worldwide.
Differentiator
Problem solved
Functional benefit
Brands
- digiBOARD: LED digital perimeter board system for stadium advertising and sponsorship activation
- iCONIC
- MT Series
- Chronopole
Products and services
- iCONIC Mobile LED Screens
- Modular LED Screens
- Event Digital Signage
- MT Series LED Modules
- MTF Fire-Rated LED Screen
- digiBOARD Digital Perimeter
- Stadium LED Screens
- Sports Presentation
- Event Technical Services
- Content Creation & Delivery (Studios Division)
- Full Service Solutions
Quantifiable outcome
- 9,100+ fans attended and +91 Net Promoter Score at Netball Super League Grand Final
- +3 more outcomes
Companies that use ADI.tv
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles5 records
ADI.tv technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ADI.tv partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship, core and minor.
- Aston Villa FCflagship25+ year partnership providing digital stadium solutions at Villa Park. ADI installed UK's largest indoor fan zone screen (90.3 sqm) at the warehouse venue, supporting matchday screenings, live entertainment, conferences and exhibitions. MT Series technology enables flexible formats for sponsor messaging and interactive elements as part of wider stadium transformation.
- LIV GolfcoreFive major international events delivered in Q1 2026 across multiple countries. ADI provides digital solutions, LED displays, and fan engagement activations for the championship's international season.
- SailGP / Rolex SailGP ChampionshipcoreMulti-year contract secured late 2025 for fan experience production across 13 coastal sites globally. ADI produces everything fans see or feel - hosts, music, screen content, storytelling. Team adapts content for local cultures while maintaining championship brand consistency. Weather-dependent sport requires real-time adaptability.
- England Netballcore4-year contract for sports presentation and event production. ADI responsible for innovative and inspiring sports presentation across international test series, Nations Cup, and Netball Super League. Multi-year engagement demonstrates deep integration with netball's growth strategy.
- A.S.O. (Amaury Sport Organisation)coreLong-standing partnership with Tour de France organizer. ADI delivers sports presentation solutions including finish-line infrastructure, mobile LED screens, Chronopole systems, content, stage coordination and ceremonies. Multi-country logistics across Spain, France and Switzerland.
- ABB FIA Formula E World ChampionshipcorePartnership since 2015 providing digital solutions, LED displays, and event production. ADI supports the championship's global tour with consistent event presentation across different cities and venues.
- Netball Super LeaguecoreSeason-long sports presentation and event production partnership. Supported 40+ fixtures throughout 2026 season, culminating in Grand Final at Co-op Live with 9,100+ fans and +91 Net Promoter Score. First ball sport and sporting final at UK's largest entertainment arena.
- Warner Brothers Discovery (UCI Mountain Bike World Series)corePartnership for UCI Mountain Bike World Series delivering custom LED concepts including dual-face gantry, descent towers, and Hot Seat structure. 43 live event days across 9 international venues including Haute-Savoie, Snowshoe, and Mont Sainte-Anne.
- Badminton EnglandcoreSports presentation contract for Badminton England and YONEX All England Open Badminton Championships at Utilita Arena Birmingham.
- British Canoeing / International Canoeing FederationcoreDelivered six days of sports presentation and event production for ICF Canoe Slalom World Championships at Lee Valley. Included ceremonies, creative content, fan zones, venue AV management, SFX, and LED screens (138sqm deployed).
- English National Opera (ENO)minorTechnical production management for ENO Drive and Live - world's first fully staged drive-in opera. Transformed Alexandra Palace car park into outdoor theatre with 45sqm LED screens, staging, lighting, cameras, and broadcast for Sky Arts.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
ADI.tv competitors and assessment
Company assessmentEmerging players
- Leyard / Planar: Global LED and fine-pitch display manufacturer serving sports venues, retail, broadcast, and corporate installations. Comparable on the LED hardware component of ADI's installation and rental offering.
- Lighthouse Technologies: LED display manufacturer supplying fine-pitch and rental LED panels for sport, live events, and commercial installations. Comparable on rental-grade LED hardware technology to ADI's MT Series and modular fleet.
- Unilumin: Global Chinese LED display manufacturer offering fixed and rental LED panels for sport, retail, DOOH, and broadcast. Comparable on the hardware/display side of ADI's business and an OEM competitor in screen rental pools.
Broad incumbents
- PRG (Production Resource Group): Global entertainment production services company offering lighting, video (including LED screens), and audio for live events, concerts, and sport. Overlaps with ADI's event production and screen hire offering at much larger scale.
- Solotech: North American-headquartered AV and live event production services group (including the legacy XL Video business) supplying LED screens, lighting, and audio globally. Comparable as a multi-vertical live-event production peer to ADI.
Direct peers
- digiLED: LED screen manufacturer and rental specialist supplying both sale and hire of LED displays for live events, sport, and broadcast. Directly comparable product set (LED panels) and overlapping customer base to ADI.
- Neg Earth Lights: UK-based lighting and rigging hire company serving concerts, festivals, tours, and live events. Adjacent peer because it competes with ADI for event technical services budgets at major UK and European productions.
- Stage Electrics: UK event production and AV integration company supplying staging, lighting, sound, and video infrastructure to theatre, broadcast, and live events. Comparable technical production scope to ADI's Event Technical Services.
- Universal Pixels (UP): UK-based LED screen hire and events specialist supplying modular and mobile LED screens to live events, sport, and broadcast. Closest direct UK peer to ADI's iCONIC and modular rental business.
- White Light: UK-based technical production specialist for theatre, events, and broadcast, offering lighting, audio, video, and AV integration. Comparable to ADI's theatre (West End) and event production service lines.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ADI.tv social profiles
Digital presenceADI.tv compliance and trust
Trust signalCompliance2 records
ADI.tv financial estimates
Financial estimateRevenue estimate
Valuation estimate
ADI.tv leadership team
Management profileNumber of profiles
Profiles2 records
ADI.tv subsidiaries and ownership
Company hierarchySubsidiaries1 record
ADI.tv funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ADI.tv M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ADI.tv
What does ADI.tv do?
ADI.tv provides LED screen hire, digital display installations, and end-to-end event production services for sports venues, federations, theatres, and live event organizers. The company manufactures and integrates its own MT Series LED modules, offers mobile and modular screen rental fleets, and delivers supporting services including sports presentation, event technical production, and on-screen content creation through its Studios division.
Is ADI.tv a public or private company?
ADI.tv is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ADI.tv founded?
ADI.tv was founded in 1991. It employs 101 to 250 people.
Where is ADI.tv based?
ADI.tv is headquartered in Preston, United Kingdom, in the Europe region.
How does ADI.tv make money?
Four revenue lines are on record. LED Screen Hire is the primary driver. The others are digital Installation Projects, sports Presentation & Event Production and content Creation.
Who are ADI.tv's main competitors?
Emerging players on record are Leyard / Planar, Lighthouse Technologies and Unilumin. Broad incumbents are PRG (Production Resource Group) and Solotech. Direct peers are digiLED, Neg Earth Lights, Stage Electrics, Universal Pixels (UP) and White Light.
Does ADI.tv have an API?
No public API is recorded for ADI.tv.
What industry is ADI.tv in?
ADI.tv's product category is Live Event LED Display & Production Services. Its primary akta.pro industry code is MPAGAKAD, Video/IMAG & LED Wall Production, with a secondary code of IMAGAIAI, Lighting Controls & Building Integration (Drivers, sensors, dimming, lighting control panels, networked lighting). Its NAICS code is 3351 and its SIC code is 3640.