Kolmarden Wildlife Park

What Kolmarden Wildlife Park does

Kolmården Wildlife Park (Kolmårdens djurpark) is a for-profit, privately held zoo and integrated leisure destination founded in 1965 and located in Kolmården, Sweden, approximately 150 km south of Stockholm on the Bråviken inlet. Spanning 1.75 square kilometers, it is described as Nordens största djurpark (Nordic's largest wildlife park) and attracts approximately 700,000 visitors per season, primarily families with children. The company operates as "Destination Kolmården," combining a wildlife park housing 500+ animal species with thrill rides, animal shows, dining outlets, and the adjacent Vildmarkshotellet family and conference hotel. Since 2001 it has been part of the Parks & Resorts Scandinavia AB group, which also owns Gröna Lund, Skara Sommarland, and Furuviksparken; the park is profit-generating and receives no economic support from state or municipality (Swedish organizational number 556447-5894).

The product portfolio spans the core wildlife park, the award-winning Wildfire wooden roller coaster (opened 2016), the Safari aerial cable car (2011), the licensed Bamses Värld themed area (2015), a dolphinarium (1969), and primate facilities. Revenue is generated through multiple streams: park admission tickets (with all rides included in entry), Vildmarkshotellet accommodation packages (Kolmårdenpaketet, Bamsepaketet, Safari Camp, Halloween, Sagojul, Simply Stay), on-site food and beverage across numerous restaurants and kiosks, premium exclusive animal guidances priced 249–449 SEK per person, parking fees, and conservation donations via the Kolmården Foundation. Operations are cashless (cards, contactless, Swish) and powered in part by solar energy from the Fjällskär solar park.

Go-to-market is direct-to-consumer: tickets and packages are sold exclusively through kolmarden.com with time-specific entry slots, supported by seasonal event-driven campaigns (Wildfire 10-year anniversary, Bamse events, Halloween, Sagojul) and community/conservation-led positioning through the Kolmården Foundation, which distributed over 1.6 million SEK to 17 conservation projects in 2024. The park is a member of EAZA, WAZA, and the Swedish Zoo Association, participating in over 30 European Endangered Species Programs. It employs roughly 215 permanent and up to 1,300 seasonal staff during peak periods.

Name

Kolmarden Wildlife Park

Legal name

Kolmårdens djurpark

Website

https://kolmarden.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

101–250 employees

Short description

Kolmården Wildlife Park is Nordic's largest zoo (1.75 km²) in Sweden, drawing ~700,000 visitors per season with animals, thrill rides, shows, an on-site hotel, dining, and conservation programs, serving primarily families with children.

Ownership category

akta.pro rank

Product category

Wildlife Park and Theme Park Entertainment

NAICS

Zoos and Botanical Gardens (71213), Amusement and Theme Parks (71311), Nature Parks and Other Similar Institutions (712190)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Safari Parks & Drive-Through Wildlife Parks (THAAAFAD)

akta.pro secondary industries

Destination Theme Parks (Large-Scale, Multi-Attraction Parks) (THAJAEAA), Guided Wildlife Safaris & Game Drives (Sanctuary/Reserve-Based) (THAAAFAF), Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG), Birding & Wildlife Observation Lodges (THAGAIAK)

Keywords

• Wildlife park operations
• Zoo and conservation services
• Family entertainment attractions
• Hospitality and accommodation
• Theme park experiences

Headquarters

HQ city

Kolmården

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Park Admission Tickets: Entry tickets to Kolmården Wildlife Park, Nordens största djurpark (Nordic's largest wildlife park). Approximately 700,000 visitors per season.
2. Vildmarkshotellet Accommodation: On-site hotel with packages including Kolmårdenpaketet, Bamsepaketet, Safari Camp, Halloween packages, and Simply Stay options. Family and conference hotel located by Bråviken.
3. Food and Beverage Operations: Multiple dining outlets including Bondens Café, Farmors Kök, Restaurang Hyllan, Nham-Nham, Fish'n'Chips, Reef Burgers, and various kiosks offering diverse cuisines.
4. Exclusive Animal Experiences: Premium experiences including exclusive animal guidances (Tiger, Giraffe, Bear, Surikat, Kapybara, Bird) priced from 249-449 SEK per person, and safari rides.
5. Conservation Donations: Donations through Kolmården Foundation supporting global conservation projects. Bottle recycling proceeds and in-park donations support endangered species preservation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kolmården Wildlife Park operates the Nordic region's largest wildlife park spanning 1.75 km² with over 500 mammal species and 200 bird species. The park delivers integrated family entertainment combining animal encounters, thrill rides (including the award-winning Wildfire roller coaster), themed areas such as Bamses Värld, on-site accommodation at Vildmarkshotellet, and food and beverage operations. The park also conducts conservation breeding programs through participation in over 30 European Endangered Species Programs (EEP).

Product overview

Kolmårdens djurpark (Kolmården Wildlife Park) is Nordens största djurpark (Nordic's largest wildlife park), operated by Parks & Resorts Scandinavia AB. The portfolio consists of the core wildlife park featuring animals from around the world, thrill rides (including award-winning Wildfire roller coaster), Bamses Värld themed area, and the adjacent Vildmarkshotellet hotel. The park offers various stay packages (Kolmårdenpaketet, Bamsepaketet, Safari Camp, Simply Stay, and seasonal Halloween and Christmas packages), exclusive animal tours, and dining options. Kolmården Foundation operates as a conservation fundraising arm supporting global wildlife preservation projects. The park spans 1.75 square kilometers and attracts approximately 700,000 visitors per season.

Differentiator

Problem solved

Functional benefit

Brands

• Vildmarkshotellet: Family and conference hotel located by Bråviken bay, offering spa and accommodation services.
• Bamses Värld
• Safari Camp
• Kolmården Foundation

Products and services

• Kolmårdens Djurpark (Wildlife Park Entry) Nordic's largest wildlife park spanning 1.75 km² with over 500 mammal species and 200 bird species. Park entry includes access to all animal exhibits, shows, and rides. Attracts approximately 700,000 visitors per season.
• Vildmarkshotellet

Quantifiable outcome

• 700,000 visitors per season
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• EAZA (European Association of Zoos and Aquaria)coreStrategic or Co-development PartnerKolmården is a member of EAZA, participating in European conservation breeding programs and species exchange networks. EAZA coordinates conservation efforts across European zoos, with member parks donating 380 million SEK in 2024 to wild conservation projects for 800 species.
• WAZA (World Association of Zoos and Aquariums)coreStrategic or Co-development PartnerGlobal zoo association membership providing access to international conservation networks and breeding programs for endangered species.
• SDF (Svenska Djuparksföreningen)coreStrategic or Co-development PartnerSwedish Zoo Association membership connecting Kolmården with domestic conservation efforts and national zoo community.
• EEP (European Endangered Species Program)coreStrategic or Co-development PartnerKolmården participates in over 30 European Endangered Species Programs coordinated through EAZA for breeding threatened animal populations.
• Coca-ColaminorOthersCorporate sponsor of Kolmården's sustainability initiatives and visitor services.
• VolvominorOthersCorporate partner supporting park operations.
• ICAminorOthersCorporate partner and retailer at park facilities.
• SITAminorOthersWaste management and sustainability partner.
• GB (Glass玻璃)minorOthersIce cream and confectionery partner.
• Linköping UniversitycoreTechnology or IntegrationResearch collaboration on rhino protection technology. Kolmården serves as test arena for smartphone apps, sensor systems, drones, and AI-powered cameras developed to protect rhinos in Kenya's Ngulia Reserve.
• Phoenix Fund (Russia)minorStrategic or Co-development PartnerConservation partner for Amur tiger protection in Russia, previously supported before geopolitical changes shifted focus to China.
• Snow Leopard TrustcoreStrategic or Co-development PartnerSince 2008, Kolmården Foundation has supported Snow Leopard Trust's work in Mongolia, funding GPS collar studies, population monitoring, and community-based conservation efforts for snow leopards.
• Jane Goodall Institute (Tchimpounga)minorStrategic or Co-development PartnerSupported chimpanzee rehabilitation center in Republic of Congo with funding for food and equipment (2003-2005).
• Painted Dog Conservation (PDC)minorStrategic or Co-development PartnerSupported rehabilitation center in Zimbabwe from 2005-2018 for African wild dog conservation, anti-snare patrols, and community education.
• Dambari Wildlife TrustminorStrategic or Co-development PartnerPartnership to protect black and southern white rhinos in Matopos National Park, Zimbabwe through monitoring and dehorning programs.
• Punta San Juan ProjectminorStrategic or Co-development PartnerConservation partnership protecting Humboldt penguins in Peru, with Kolmården zookeepers volunteering and Foundation funding observer programs.
• Project SAMBAHcoreStrategic or Co-development PartnerInternational acoustic monitoring project for Baltic Sea harbor porpoises, co-financed by Kolmården alongside EU, Swedish Environmental Protection Agency, and Baltic Sea nations. Coordinated from Kolmården.

Scale indicators6 records

Recent moves2 records

Direct peers

• Liseberg: Scandinavia's largest amusement park in Gothenburg, Sweden. Direct competitor for Swedish family tourism, with a comparable mix of thrill rides, family attractions and on-site lodging — competing head-to-head with Kolmården for Nordic visitor share.
• Gröna Lund: Stockholm-based amusement park and direct sister property under Parks & Resorts Scandinavia AB. Operates an urban amusement park model with rides and live entertainment — comparable business model and group ownership, but city-center vs. destination positioning.
• Astrid Lindgren's World: Swedish family theme park in Vimmerby based on Astrid Lindgren literary IP. Direct competitor for Swedish family day-trip and overnight demand, with similar IP-driven positioning, seasonal operation and family audience overlap with Kolmården's Bamses Värld.
• Skansen: Stockholm open-air museum and zoo combining cultural heritage with live animals. Direct Nordic peer on the wildlife/visitor-attraction axis, sharing the Swedish cultural-tourism and family-visit market with Kolmården.
• Tierpark Hagenbeck: Hamburg-based wildlife park combining zoo, aquarium and amusement attractions. Closely comparable European operator with safari-style animal viewing, mixed wildlife/amusement positioning and similar large-park destination model.
• Copenhagen Zoo: One of Europe's oldest and largest zoos, located just across the Øresund from Sweden. Directly comparable Nordic zoo operator with EAZA membership, conservation programs and family-visit model that overlaps with Kolmården's catchment area.
• Skara Sommarland: Swedish water/theme park also owned by Parks & Resorts Scandinavia AB. Sister property with shared group resources, comparable seasonal family-leisure model and overlapping Swedish family demographic.
• Furuvik: Swedish zoo and amusement park near Gävle, owned by Parks & Resorts Scandinavia AB. Sister property with the closest direct overlap — combining zoo and amusement park in one destination — and competes with Kolmården within the same Swedish family market.

Regional players

• High Chaparral: Swedish Western-themed family park. Comparable regional Swedish theme park competing for family day-trip and short-break demand, though positioned around Western theme rather than wildlife.

Broad incumbents

• SeaWorld Entertainment: US-listed operator of marine mammal parks, theme parks and resorts. Broader incumbent in wildlife-themed destination entertainment with dolphin shows, animal encounters and integrated resort-style operations — comparable business model despite being a much larger portfolio operator.

Market position

Strengths4 records

Weaknesses4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Kolmarden

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kolmarden Wildlife Park