LIVE RIGA

What LIVE RIGA does

LIVE RIGA is the official tourism and investment promotion agency for Riga, Latvia, legally known as the Riga Investment and Tourism Agency and operated as a municipal entity under Riga City Municipality. The organization operates four interconnected digital platforms: VisitRiga for tourism guidance, InvestRiga as the business investment portal, Meet in Riga (via meetriga.com) for conference and event planning across 350+ venues, and Work in Riga for career and relocation information targeting skilled professionals. The agency serves five distinct user segments — tourists and visitors, investors and businesses, meeting and conference planners, professionals and talent considering relocation, and film/media productions — with all services provided free of charge as a public good.

Underlying technology is a multilingual web platform (EN, LV, DE, LT, EE) rather than proprietary software. The agency's product surface consists of marketing websites, a conference venue directory, email newsletters, and social media channels, supplemented by co-financing program administration (Riga Film Fund, Startup/Accelerator/Incubator Support Program, relocation incentives such as the Green Corridor and infrastructure fee discounts). The platform is co-financed by the European Regional Development Fund (ERDF) and operates under formal cooperation agreements with the national Latvian Investment and Development Agency (LIAA) signed in July 2021.

LIVE RIGA does not generate commercial revenue. Its operating model is funded through Riga City Municipality budget allocations, with revenue mechanics centered on administering incentive programs and promoting the city brand rather than selling services. The go-to-market motion is hybrid: event-driven city promotion (e.g., Riga's 825th birthday, Restaurant Week, Riga Business Awards) paired with direct-to-investor assistance and self-serve digital channels. Named investor wins attributed to the agency's funnel include SEB Global Services (1,100 employees relocating to GUSTAVS Business Center), Epson (150 new jobs at a European Business Services centre), Roche (satellite RSS location), Atea Global Services, and Zabbix (Enterprise of the Year in ICT at the 2025 Riga Business Awards).

Name

LIVE RIGA

Legal name

Riga Investment and Tourism Agency

Website

https://liveriga.com

Company type

Private

Founded year

2021

Operating status

Operating

Short description

LIVE RIGA is the official municipal tourism and investment promotion agency for Riga, Latvia. It operates four digital platforms — VisitRiga, InvestRiga, Meet in Riga, and Work in Riga — to attract tourists, investors, conferences, and skilled professionals to the city.

Ownership category

akta.pro rank

Product category

Tourism and investment promotion agency services

NAICS

Travel Agencies (561510)

SIC

Services-Advertising (7310), Services-Management Services (8741)

akta.pro primary industry

Relocation Benefits Administration & Vendor Management (THACALAK)

akta.pro secondary industries

Destination Services (Home Search, School Search, Area Orientation) (HSAKACAF), Relocation & Extended Stay Program Strategy (THACAMAO)

Keywords

• Tourism promotion services
• Investment facilitation
• City marketing
• Conference venue services
• Business relocation support

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Municipal Funding: LIVE RIGA operates as the Riga Investment and Tourism Agency, funded by Riga City Municipality. Revenue is generated through municipal budget allocations rather than commercial sales.
2. Co-financing Programs: The agency administers co-financing programs including the Riga Film Fund, startup support programs, and investor incentives such as the Green Corridor, infrastructure fee discounts, and real estate tax relief.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

LIVE RIGA (Riga Investment and Tourism Agency) is the official municipal agency promoting Riga, Latvia, as a destination for tourism, foreign investment, conferences, and skilled workforce relocation. It delivers information and advisory services through four dedicated portals — VisitRiga, InvestRiga, Meet in Riga, and Work in Riga — and administers co-financing programs such as the Riga Film Fund and startup support initiatives. All services are provided free of charge as a public service of Riga City Municipality.

Product overview

LIVE RIGA is a multi-faceted digital platform operated by the Riga Investment and Tourism Agency, offering four interconnected services: VisitRiga for tourism guidance, InvestRiga for business investment, Meet in Riga for conference venue booking, and Work in Riga for career relocation. The platform serves as the official gateway for tourism, investment, business events, and workforce attraction to Riga, Latvia.

Differentiator

Problem solved

Functional benefit

Products and services

• VisitRiga A comprehensive tourism guidance platform providing visitors with information about attractions, activities, dining, events, and experiences in Riga, Latvia. Targeted at domestic and international tourists planning leisure and cultural visits.
• InvestRiga An investment facilitation portal offering information about Riga's business environment, priority sectors, incentives (including the Green Corridor, infrastructure fee discounts, and real estate tax relief), and direct advisory support services for domestic and international investors and companies considering relocation or expansion.
• Meet in Riga A conference venue finding service offering access to more than 350 event venues in Riga and across Latvia, with transport link information, accommodation options, and event planning support. Targeted at organizations and event planners hosting conferences, meetings, and corporate events in Riga.
• Work in Riga A career and relocation information portal providing job market data, cost-of-living and housing guidance, quality-of-life information, and resources for professionals considering building a career or relocating to Riga, including relocation programs for highly qualified specialists.
• Riga Film Fund A co-financing program administered by LIVE RIGA providing grants to international film productions shooting in Riga, along with location and permit support services. Targeted at international film and media production companies. Supported film projects brought nearly €3.8 million to the economy last year.
• Startup Support Programs Administered startup ecosystem support programs including the Startup Support Programme, Accelerator and Incubator Support Program, and relocation programs for highly qualified specialists. Targeted at early-stage and growth-stage technology startups considering Riga.
• Riga Business Awards Annual awards ceremony operated by LIVE RIGA in conjunction with Riga City Council recognizing outstanding entrepreneurs and companies across multiple business categories, including Industry/Trade, ICT, and Workplace/Culture.

Quantifiable outcome

• Startups attracted €21.8 million in investments to Riga last year
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor, core and supporting.

• Choose Europe ConsortiumminorStrategic or Co-development Partner · 30 September 2022Riga participates in a joint project of European cities and regions to promote investment attraction across the 'Choose Europe' initiative.
• Riga Investors Advisory CouncilcoreStrategic or Co-development Partner · 16 May 2022Established council bringing together entrepreneurs and investors to advise on investment climate improvements and provide feedback on business environment in Riga.
• LIAA (Latvian Investment and Development Agency)coreStrategic or Co-development Partner · 22 July 2021Riga Investment and Tourism Agency has signed cooperation agreements with LIAA (Latvijas Investīciju un attīstības aģentūra). Contract No. SKV-L-2021/209 signed on July 22, 2021, and Contract No. SKV-TL-2021/17 signed on July 27, 2021, establish mutual cooperation for investment and tourism promotion activities.
• Riga Technical UniversitysupportingStrategic or Co-development PartnerOne of Latvia's leading technical universities contributing to the local technology ecosystem and talent pipeline for companies operating in Riga.
• University of LatviasupportingStrategic or Co-development PartnerLatvia's largest university supporting the educational foundation in engineering and IT that contributes to the local technology ecosystem.
• Eurocities Working Group EmploymentminorStrategic or Co-development PartnerRiga participates in the Eurocities Working Group Employment, hosting meetings and collaborating with other European cities on employment-related initiatives.
• GALIO GroupsupportingStrategic or Co-development PartnerReal estate developer building the GUSTAVS Business Center in Riga's VEF business area, developing sustainable office space for companies.
• MERKS (SIA Merks)supportingStrategic or Co-development PartnerConstruction company building the GUSTAVS Business Center to BREEAM Excellent sustainability standards, supplementing Riga's urban environment.
• JEWELS Tours ProjectminorStrategic or Co-development PartnerLIVE RIGA participates in the JEWELS Tours project, a European cooperation initiative for tourism promotion.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Tallinn / Tallinn Convention Bureau: Direct municipal DMO peer; promotes Tallinn across tourism, meetings, and investment attraction using a Visit/Invest/Meet-style multi-portal structure that mirrors LIVE RIGA's offering in the same Baltic–Nordics competitive set.
• Go Vilnius / Vilnius Convention Bureau: Lithuania's capital DMO and convention bureau; competes head-to-head with LIVE RIGA for international conferences, FDI inflows, and startup ecosystem positioning in the Baltic region.
• Invest Lithuania: National investment promotion agency running parallel FDI-attraction mandates (ICT, BPO, fintech) in direct competition with LIVE RIGA's Invest in Riga and Startup support programmes.
• Enterprise Estonia / Invest Estonia: Estonia's national investment and tourism promotion agency; operates an analogous FDI pipeline plus Tourism Estonia branding that competes with LIVE RIGA for Northern European and CEE inflow.
• Warsaw Convention Bureau / Warsaw Tourism Organization: Capital-city DMO offering meeting planning and investment promotion in Warsaw; comparable venue directory (~LIVE RIGA's 350+), and competes for the same EU/CEE conference and corporate relocation demand.

Broad incumbents

• London & Partners: Larger, well-funded DMO and inward investment agency serving London; operates the same Visit/Invest/Study model, represents the mature upper bound of what a city-level agency can scale to.
• visitBerlin / Berlin Convention Office: Capital-city DMO promoting Berlin's tourism, meetings, and business location proposition; comparable multi-channel digital strategy and a marquee reference city that LIVE RIGA explicitly benchmarks against in its marketing copy.
• CzechInvest / CzechTourism: National-level FDI and tourism promotion pair; competes for CEE corporate relocations and conference mandates with a comparable dual-mandate (investment + tourism) structure to LIVE RIGA.
• amsterdam&partners: Amsterdam's DMO and investment promotion agency; runs a parallel Visit/Invest/Live multi-product portal model, providing a benchmark for how a mid-sized European capital scales city-brand promotion.

Others

• Choose Chicago: US municipal DMO serving as a strategic benchmark for tourism plus meetings plus economic development under one brand—relevant analog for LIVE RIGA's integrated Visit/Invest/Meet/Work mandate despite the geographic disconnect.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/liveriga
• Facebookfacebook.com/LIVERIGAcom
• LinkedInlinkedin.com/company/liveriga

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVE RIGA