Go Vilnius

Destination Marketing & Tourism Promotiongovilnius.lt

Go Vilnius is the official destination management organization of Vilnius, Lithuania, operated by Vilnius City Municipality. It promotes tourism via the Vilnius Pass, attracts foreign investment, supports relocating professionals, and runs the Convention Bureau across four integrated service pillars.

Company typePrivate
Founded-
HeadquartersVilnius, Lithuania
Headcount51–100
GTM typeB2B and B2C
OfferingServices

What Go Vilnius does

Go Vilnius is the official destination management organization of Vilnius, Lithuania, operated directly by Vilnius City Municipality as a public sector entity with 51-100 employees. The organization is structured around four pillars: Tourism, Investment & Business, Work & Live, and the Vilnius Convention Bureau. Its commercial flagship is the Vilnius Pass tourist card, available in 24-hour (€39), 48-hour (€49), and 72-hour (€59) durations plus a €15 Vilnius Night Pass offering 3 nights of evening experiences; passes are distributed through the official website, iOS App Store, Google Play, and the physical Tourist Information Centre at Pilies St. 7, with redemption at 60+ partner museums and attractions. Beyond commercial products, the organization delivers free services including the Meet a Local program (connecting tourists with local ambassadors), AI-powered personalized travel planning, and the immersive 'Vilnius: A Taste of Stories' projection experience.

The organization is primarily funded through Vilnius City Municipality budget allocations, Lithuanian national government support, and EU tourism promotion grants, with Vilnius Pass sales and event-space rental at the Tourist Information Centre representing the principal direct commercial revenue. Go Vilnius targets four distinct customer segments: (1) tourists and visitors seeking attractions, gastronomy, and cultural experiences; (2) international businesses and investors evaluating Vilnius for relocation, FDI, or GBS centres, supported by partnerships with Ober Haus, Colliers Baltics, and Newsec Baltics; (3) international professionals and talent relocating via International House Vilnius for work, study, or career moves; and (4) meeting planners and event organizers served by the Convention Bureau's venue finder, service finder, conference support programme, and RFP handling. The technology stack is conventional DMO infrastructure with no documented API, proprietary platform, or developer ecosystem; integrations are limited to third-party transportation apps (Trafi, Uber, Bolt, LTG Link) and the external meetalocal.lt booking platform.

Go Vilnius is positioned as the official promoter of Vilnius's brand equity anchored in 2025 designations including European Green Capital (61% green space), European Christmas Capital, European Hospitality City, and Lonely Planet Top Destination 2025, alongside structural advantages such as a 16% flat corporate tax rate, 282 licensed fintech firms serving 27m clients (largest in the EU), four tech unicorns, and an €15.5bn startup ecosystem valuation as of January 2026.

Go Vilnius firmographics

Firmographics

Name: Go Vilnius
Legal name: Go Vilnius (Vilnius City Municipality)
Website: https://govilnius.lt
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Go Vilnius is the official destination management organization of Vilnius, Lithuania, operated by Vilnius City Municipality. It promotes tourism via the Vilnius Pass, attracts foreign investment, supports relocating professionals, and runs the Convention Bureau across four integrated service pillars.
Ownership category
akta.pro rank

Go Vilnius industry classification

Industry

Product category: Destination Marketing & Tourism Promotion
NAICS: Convention and Visitors Bureaus (561591), Tour Operators (561520), Scenic and Sightseeing Transportation (487)
SIC: Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
akta.pro primary industry: Travel Subscription, Membership & Deal Clubs (THAKAAAL)
akta.pro secondary industries: Walking City Tours (Highlights & Orientation) (THAJAAAA), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC), Culinary Walking & Market Tours (THAJAGAA), History, Heritage & Museum-Focused Study Tours (THAKAGAN)

Keywords

Destination marketing
Tourism promotion
Investment facilitation
Convention bureau services
City relocation support

Where Go Vilnius is headquartered

Location

Headquarters

HQ city: Vilnius
HQ country: Lithuania
HQ region: Europe

Offices2 records

Markets served

Go Vilnius business model

Business model

GTM type: B2B and B2C
Offering type: Services
Cost components: Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

Vilnius Pass Sales: Revenue from sale of Vilnius Pass tourist cards offering free entry to museums and attractions across Vilnius. Available in 24h, 48h, and 72h durations, plus Night Pass options.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	24-hour Vilnius Pass
Unit Pricing	Pay-as-you-go	24-hour Pass + Public Transport
Unit Pricing	Pay-as-you-go	48-hour Vilnius Pass
Unit Pricing	Pay-as-you-go	72-hour Vilnius Pass
Unit Pricing	Pay-as-you-go	Vilnius Night Pass

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Go Vilnius product offering

Product offering

Core offering

Go Vilnius is the official tourism and business development organization for the City of Vilnius, Lithuania, operated by Vilnius City Municipality. It markets Vilnius as a tourism, investment, and talent destination, and sells the Vilnius Pass tourist card (24h/48h/72h and Night Pass variants) granting free entry to 60+ museums and attractions. Supporting services include the Meet a Local program, AI-powered travel planning, guided tours, event listing, and Convention Bureau services for MICE clients.

Product overview

Go Vilnius operates the official tourism and business platform for Vilnius, Lithuania, offering a portfolio of visitor services centered around the Vilnius Pass (a tourist card available in 24h, 48h, and 72h durations, plus a Vilnius Night Pass for evening experiences). The platform provides AI-powered personalized travel planning and the immersive 'Vilnius: A Taste of Stories' experience at its Tourist Information Centre. Supporting services include the free 'Meet a Local' program connecting tourists with local ambassadors, comprehensive events listings, guided and self-guided tour offerings, and downloadable tourist publications. The platform serves tourists, business investors, and professionals relocating to Vilnius, functioning as a digital hub for destination marketing and visitor services.

Differentiator

Problem solved

Functional benefit

Brands

Vilnius Pass: Tourist card offering free entry to 60+ museums and attractions, guided tours, and city experiences. Available as 24-hour, 48-hour, or 72-hour passes, with optional public transport add-on.
Vilnius Night Pass
Vilnius Tourist Information Centre

Products and services

Vilnius Pass
Vilnius Night Pass
Meet a Local
AI-Powered Personalized Travel Planning
Vilnius: A Taste of Stories
Vilnius Events
Vilnius Tours
Tourist Information Centre Services
Tourist Publications

Quantifiable outcome

Vilnius named European Green Capital 2025
+4 more outcomes

Companies that use Go Vilnius

Customer profile

Segments4 records

Ideal customer profiles4 records

Go Vilnius technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Go Vilnius partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and supporting.

Lithuania TravelcoreStrategic or Co-development Partner · 7 June 2026National tourism promotion organization partnering with Go Vilnius as local partner for major international events including LCC Summit 2026, positioning Vilnius as European hub for travel innovation.
Ober HaussupportingOthersLeading real estate services company in the Baltics providing professional advisory, valuation, brokerage, and market analysis solutions for businesses considering Vilnius relocation or expansion.
Colliers BalticssupportingOthersInternational real estate advisory firm providing integrated consulting, brokerage, valuation, investment, and property management services for commercial real estate in Vilnius.
Newsec BalticssupportingOthersFull-service real estate advisory firm offering brokerage, property management, valuation, and investment consultancy services in the Baltic region.
International House VilniuscoreStrategic or Co-development PartnerOne-stop shop integration service helping international professionals and companies relocate to Vilnius, providing work permits, career advice, and community integration support under the Work & Live section of Go Vilnius.

Scale indicators19 records

Recent moves6 records

Expansion highlights6 records

Go Vilnius competitors and assessment

Company assessment

Broad incumbents

Tourism Ireland: National tourism development authority combining destination marketing with regional business and trade promotion — broader in scope (national rather than city-level) but architecturally similar in combining brand, FDI, and tourism marketing functions.
Invest Lithuania: National-level FDI agency of Lithuania that drives inbound investment to the whole country including Vilnius — a broader, national-scope incumbent that overlaps with Go Vilnius' investment pillar and coordinates with it.
Stockholm Business Region: Official business region development agency for the Stockholm capital area — combines investment promotion, talent attraction, and tourism destination marketing under one city-funded organization, similar in mandate to Go Vilnius but operating at larger scale.
Copenhagen Capacity: Copenhagen's official investment promotion and business development agency — peer in the integrated investment + business infrastructure pillar of Go Vilnius' model, with strong positioning on green/sustainability.

Direct peers

Live Riga (Riga Tourism Development Bureau): Riga's municipal tourism and investment promotion organization, directly comparable as a Baltic capital DMO competing with Vilnius for the same FDI project pool and conference RFPs.
Visit Tallinn: Official destination marketing organization for Tallinn, Estonia — operates as a municipal/regional DMO running tourism, convention bureau (Tallinn Convention Bureau), and business/investment positioning for the capital, making it the closest Baltic analog to Go Vilnius' multi-pillar model.
Amsterdam Marketing: Municipal marketing organization for Amsterdam combining tourism marketing, business positioning, and city branding — directly comparable as a mature European capital DMO with overlapping tourism pass (Iamsterdam) and FDI engagement functions.
Helsinki Partners: City of Helsinki's investment, talent, and tourism promotion agency — operates the same multi-pillar (investment + talent + tourism + business) integrated model as Go Vilnius, serving as a Northern European benchmark.

Regional players

Prague City Tourism ( Prague Convention Bureau ): Official tourism and convention bureau for Prague — comparable as a CEE capital DMO with a strong conference pillar and tourist card offering, though focused on a different geography from Vilnius.
Warsaw Tourism Organisation: Official DMO for Warsaw, Poland — CEE capital DMO competitor for FDI investment projects and conference hosting with similar product portfolio (tourist card, convention bureau).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Go Vilnius financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Go Vilnius leadership team

Management profile

Number of profiles

Profiles9 records

Go Vilnius subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Go Vilnius funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Go Vilnius M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go Vilnius

What does Go Vilnius do?

Is Go Vilnius a public or private company?

Go Vilnius is a private company. It is classified as state government owned and is currently operating.

When was Go Vilnius founded?

Go Vilnius was founded in -1. It employs 51 to 100 people.

Where is Go Vilnius based?

Go Vilnius is headquartered in Vilnius, Lithuania, in the Europe region.

How does Go Vilnius make money?

One revenue line is on record: vilnius Pass Sales.

Who are Go Vilnius's main competitors?

Broad incumbents on record are Tourism Ireland, Invest Lithuania, Stockholm Business Region and Copenhagen Capacity. Direct peers are Live Riga (Riga Tourism Development Bureau), Visit Tallinn, Amsterdam Marketing and Helsinki Partners. Regional players are Prague City Tourism ( Prague Convention Bureau ) and Warsaw Tourism Organisation.

Does Go Vilnius have an API?

No public API is recorded for Go Vilnius.

What industry is Go Vilnius in?

Go Vilnius's product category is Destination Marketing & Tourism Promotion. Its primary akta.pro industry code is THAKAAAL, Travel Subscription, Membership & Deal Clubs, with a secondary code of THAJAAAA, Walking City Tours (Highlights & Orientation). Its NAICS code is 561591 and its SIC code is 7900.