Musto Wine Grape Company

What Musto Wine Grape Company does

Musto Wine Grape Company, operating as M&M Wine Grape Co., LLC, is a privately-held, family-owned wine grape and winemaking supplies distributor headquartered at 101 Reserve Road, Hartford, CT, serving customers across the U.S. and Canada since its current entity was established in 2009. Its core offering is fresh wine grapes, fresh grape juice in 23L pails, and the Mosti Mondiale line of 100% pasteurized fresh-grape-must kits (over 25 varietals across Masters Edition, Original All Juice, Summer Breeze, Village Vintner, and Vinifera Noble tiers), supported by a full secondary catalog of barrels, tanks, crushers, presses, carboys, corks, filtration, testing and laboratory supplies, and educational content. Sourcing spans premier domestic and international growing regions — Napa, Sonoma, Lodi, Amador, Suisun Valley, Central Valley, Washington, Chile, Argentina, South Africa, Italy and Australia — with the company explicitly differentiating itself from brokers by taking direct ownership of product and operating a 20,000 sq ft refrigerated cooler that maintains grapes at approximately 38°F and achieves field-to-cooler turnaround under 12 hours.

The business monetizes through a direct-to-consumer e-commerce storefront at juicegrape.com (with account-based checkout), toll-free phone-based sales and quoting for larger orders, and a separate wholesale-for-retail channel serving home brew shops and retailers. A parallel Industry Solutions line targets commercial wineries, breweries, distilleries and cideries with grower representation, bulk wine and private labeling, fruit sourcing, logistics (FTL, LTL, refrigerated or dry, air, common carrier, tanker), and winemaking consulting. Pricing is primarily unit-based and quote-driven for higher-ticket items, with selected fixed-price items (e.g., Bordeaux 750ml case at $15, Merlot 23L juice at $60, Winemaker's Bootcamp at $150), and a tiered return policy (full refund within 30 days, 20% restocking fee after 30 days, 25% restocking with credit after 60 days). Customer support is structured across dedicated sales, support and winemaker-advisor inboxes, plus a grower-relations contact, with active social media presence on Facebook, Twitter, Instagram, Pinterest and YouTube, a company blog, and a harvest tracker driving seasonal demand.

The company has no disclosed funding rounds, no institutional investors, no parent entity, and no reported headcount or revenue; ownership and operational leadership sit with the founding family, including Frank Musto (founder) and Christina Musto (grower relations). All available evidence — active website copyright through 2026, an operating 20,000 sq ft cooler facility, dual-coast coverage since 2015, and ongoing content and catalog expansion into commercial verticals and lab supplies — points to a stable, niche-focused operator with a tightly defined customer base, rather than a venture-backed or rapidly scaling technology business.

Name

Musto Wine Grape Company

Legal name

M&M Wine Grape Co., LLC

Website

https://juicegrape.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Musto Wine Grape Company is a privately-held, family-owned wine grape and winemaking supplies distributor in Hartford, CT, selling fresh grapes, juice pails, Mosti Mondiale kits, equipment and lab supplies via juicegrape.com D2C, phone sales, and wholesale to retailers and commercial wineries, breweries, cideries and distilleries across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Winemaking Supplies and Equipment Distribution

NAICS

Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA)

akta.pro secondary industries

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH), Alcohol Importers & Brand Owners (Wholesale) (CRAOAIAB)

Keywords

• Wine grapes
• Fresh juice
• Winemaking kits
• Winemaking supplies
• Home winemaking

Headquarters

HQ city

Hartford

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Revenue generated through direct online sales of wine grapes, fresh juices, winemaking kits, equipment, barrels, testing supplies, and other winemaking products through juicegrape.com. Products include fresh wine grapes (from various AVAs), fresh juice pails, Mosti Mondiale wine kits, barrels, equipment, and accessories.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Musto Wine Grape Company distributes and retails fresh wine grapes, fresh grape juice pails, Mosti Mondiale winemaking kits, barrels, tanks, crushers and presses, fermentation products, and laboratory testing supplies to home winemakers and commercial wineries, breweries, cideries, and distilleries. The company sources from premier AVAs in California and Washington State as well as Chile, Argentina, South Africa, Italy, and Australia, and maintains cold chain integrity through a 20,000 sq ft refrigerated cooler facility in Hartford, CT. It supplements product sales with wholesale distribution to homebrew retailers and consultative industry services including grower representation, logistical services, bulk wine and private labeling, and winemaking consulting.

Product overview

Musto Wine Grape Company operates JuiceGrape.com as a comprehensive winemaking supply platform serving home winemakers, commercial wineries, breweries, cideries, distilleries, and homebrew shops. The core product portfolio centers on fresh wine grapes sourced from premier global wine regions (California, Washington State, Chile, Argentina, South Africa, Italy) and fresh grape juice pails. Supporting product lines include Mosti Mondiale winemaking kits (spanning Masters Edition, Original All Juice, Summer Breeze, Village Vintner, and Vinifera Noble tiers), winemaking equipment (barrels, tanks, crushers, presses), testing and laboratory supplies, fermentation products, and racking/bottling equipment. The company also offers industry services including logistical support, bulk wine/private labeling, grower representation, and winemaking consulting. The 20,000 sq ft state-of-the-art cooler facility and refrigerated logistics network maintain product freshness from field to customer.

Differentiator

Problem solved

Functional benefit

Products and services

• Mosti Mondiale Winemaking Kits Comprehensive line of 100% pasteurized fresh grape must winemaking kits including multiple product tiers (Masters Edition, Original All Juice, Summer Breeze, Village Vintner, Vinifera Noble), plus Special and Limited Edition offerings such as La Bodega Port. Mosti Mondiale Original All Juice offers over 25 varieties sourced globally in 23L format including Cabernet Sauvignon, Chardonnay, Pinot Noir, Merlot, and specialty blends. Sold to home winemakers and commercial customers through e-commerce, phone, and wholesale channels.
• Fresh Wine Grapes Hand-selected fresh wine grapes sourced from premier growing regions including California (Suisun Valley, Napa, Sonoma, Lodi, Central Valley, Amador, Paso Robles), Washington State, Chile, Argentina, South Africa, and Italy, maintained at approximately 38°F from field to facility for home winemakers and commercial wineries.
• Fresh Juice Pails Fresh grape juice available in 23L pails sourced from California, Chile, Italy, Suisun Valley, and New York, including single-variety juices and specialty Italian Fresco-style juices for home winemakers and commercial production.
• Winemaking Equipment Complete range of winemaking equipment including barrels (American, French, Used, Whiskey), crushers and presses, fermentation products, tanks (fixed capacity and variable capacity), and racking/bottling supplies (corkers, corks and stoppers, fillers, filtration, pumps) for home and commercial winemakers.
• Testing and Laboratory Supplies Laboratory equipment and supplies for wine testing including pH meters (Milwaukee MW 101 Pro, MW 102 Pro), acid test kits, chromatography kits, reagents for SO2 analysis, and calibration solutions for winemakers and commercial wineries.
• Industry Solutions Services Wholesale and consultative services for commercial wineries, breweries, cideries, and distilleries including grower representation, logistical services, bulk wine and private labeling, fruit sourcing for winery operations, and winemaking consulting.
• Winemaking Classes Educational offerings including Winemaker's Bootcamp 5-week courses and virtual winemaking classes for home winemakers and aspiring winemakers, with the Winemaker's Bootcamp priced at $150.

Quantifiable outcome

• Cold chain maintained at approximately 38-degree F environment from field to customer pickup

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• BSG CraftBrewing: Large-scale craft beverage ingredient supplier covering brewing, winemaking, and distilling. Comparable in serving craft producers with inputs and equipment, but at materially larger scale and broader category scope.

Emerging players

• Northern Brewer: Major homebrew retailer that has expanded into winemaking supplies and equipment. Comparable DTC hobbyist motion but with primary focus on beer/brewing rather than winemaking.

Direct peers

• Presque Isle Wine Cellars: Winery and home winemaking supplier offering fresh juices, grapes, and kits to hobbyists. Overlapping product catalog and customer segment.
• E.C. Kraus: Long-running home winemaking supplies retailer with a comparable catalog of equipment, juices, and kits targeting hobbyist winemakers.
• Country Wines: Supplier of fresh juices, winemaking kits, and equipment focused on the U.S. hobbyist market — directly comparable offerings and customer base.
• Winexpert: Manufacturer of private-label winemaking kits (similar to Musti's Mosti Mondiale line) distributed globally through hobby retailers. Closest comp on kit-based private-label winemaking.
• MoreWine!: Online retailer specializing in home winemaking supplies, fresh grapes, juices, equipment, and kits — directly comparable to Musto's juicegrape.com DTC offering and hobbyist customer base.
• L.D. Carlson Company: Distributor of homebrew, winemaking, and craft beverage supplies with both retail and wholesale channels. Comparable business model covering equipment, ingredients, and kits for hobbyists and small producers.
• Cellar Homebrew: Independent homebrew and winemaking supplies retailer with both storefront and online channels. Comparable product mix and hobbyist customer base, though smaller scale.
• RJS Craft Winemaking: Winemaking kit brand offering juice pails and concentrated must kits across multiple varietals. Directly comparable kit/juice portfolio to Musto.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MustoWineGrape
• YouTubeyoutube.com/channel/UCQ8G85cYuHA-2J3N30s04qA
• Facebookfacebook.com/MustoWineGrapeCoLLC
• Instagraminstagram.com/mustowinegrapeco
• Pinterestpinterest.com/mustowinegrape

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musto Wine Grape Company