RJS Craft Winemaking
RJS Craft Winemaking is a Mississauga-based division of Arterra Wines Canada that manufactures 125+ DIY wine and beer making kits, distributing exclusively through a curated Academy retail store network across Canada to hobbyist home winemakers and SMB retail partners.
- Company typePrivate
- Founded1955
- HeadquartersMississauga, Canada
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What RJS Craft Winemaking does
RJS Craft Winemaking (legal name RJ Spagnols) is a Mississauga, Ontario-based producer of DIY wine making and craft beer making kits, operating as a division of Arterra Wines Canada, which is itself a subsidiary of Constellation Brands (NYSE: STZ). Founded in 1955 and Canadian-owned since 1962, the company manufactures more than 125 wine kit varieties in a world-class facility, built around a proprietary ingredient stack that includes GenuWine moist grape skins for red wines, oak additives, and specialized yeast strains sourced from major wine regions worldwide. Its wine kit portfolio spans multiple tiers (Premium 8-week, Gold 6-week, Silver 5-week, Everyday 4-week, and Easy Drinking bag-in-pail) and brand families (En Primeur Winery Series, Cru Select, Cru International, Heritage Estates, Orchard Breezin', Cru Specialty, Restricted Quantities, and Trio Winemaker), complemented by Coopers-branded beer making kits covering Lager, Bitter, Blonde, Mexican Cerveza, Stout, Pilsner, and Real Ale styles.
The company sells exclusively through a curated network of independent Academy retail stores across Canada, supported by a B2B retailer portal and regional inside-sales teams for Eastern and Western Canada. Hobbyist home winemakers and home beer makers are the primary consumer segments, while SMB retail partners are the primary business customers, receiving training, sanitation standards, and early access to limited releases in exchange for meeting the Academy bar. Marketing is concentrated in a bilingual English/French website, an Instagram-led social presence, the Craft & Cork blog and newsletter, and a store-locator tool that drives foot traffic to partner retailers. Revenue is generated via one-time kit sales and ancillary equipment/ingredient sales at unit pricing across the tiered portfolio, with no subscription or recurring digital revenue stream disclosed.
RJS Craft Winemaking firmographics
Firmographics- Name
- RJS Craft Winemaking
- Legal name
- RJ Spagnols
- Website
- https://rjscraftwinemaking.com
- Company type
- Private
- Founded year
- 1955
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RJS Craft Winemaking is a Mississauga-based division of Arterra Wines Canada that manufactures 125+ DIY wine and beer making kits, distributing exclusively through a curated Academy retail store network across Canada to hobbyist home winemakers and SMB retail partners.
- Ownership category
- akta.pro rank
RJS Craft Winemaking industry classification
Industry- Product category
- Home Winemaking Kits
- NAICS
- Beverage Manufacturing (3121), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industries
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH), Craft & Specialty Beverage Wholesale (Local/Artisanal) (AFAIAGAH)
Keywords
Where RJS Craft Winemaking is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
RJS Craft Winemaking business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Wine Making Kits: Sale of wine making kits in various tiers (Premium 8-week, Gold 6-week, Silver 5-week, Everyday 4-week) containing all ingredients and instructions for home winemaking. Kits available in red, white, and rosé styles from global wine regions.
- Beer Making Kits: Coopers branded beer making kits including English Bitter, Lager, Blonde, Mexican Cerveza, Stout, Pilsner, and Real Ale varieties. Equipment starter packs also available.
- Wine Making Supplies and Equipment: Accessories, equipment, ingredients, and supplies for winemaking and beer making sold through retail stores and online retailer portal.
- Retailer B2B Portal: B2B sales platform for authorized retailers to order products, with regional sales contacts for Eastern and Western Canada.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Premium Collection 8 Week - Highest quality kits with extended fermentation time |
| Unit Pricing | Pay-as-you-go | Gold Tier 6 Week - Premium quality with faster turnaround |
| Unit Pricing | Pay-as-you-go | Silver Tier 5 Week - Mid-range quality kits |
| Unit Pricing | Pay-as-you-go | Everyday Wine Tier 4 Week - Quick turnaround budget options |
| Unit Pricing | Pay-as-you-go | Easy Drinking Tier - Bag-in-Pail format for convenience |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
RJS Craft Winemaking product offering
Product offeringCore offering
RJS Craft Winemaking produces and distributes do-it-yourself wine making kits and craft beer making kits under multiple sub-brands (En Primeur Winery Series, Cru Select, Cru International, Heritage Estates, Orchard Breezin', Cru Specialty, Restricted Quantities, and Coopers beer kits). The kits contain juices, concentrates, specialty ingredients, and instructions enabling hobbyists and retail partners to produce red, white, rosé, fruit, and beer styles at home or on-site in Academy retail stores across Canada.
Product overview
RJS Craft Winemaking is a division of Arterra Wines Canada offering do-it-yourself winemaking and craft beer making products through a network of retail stores across Canada. The company provides a comprehensive portfolio of wine kit brands organized by quality tiers: En Primeur Winery Series (premium), Cru Select and Cru International (mid-tier), Heritage Estates (entry-level), Orchard Breezin' (fruit wines), Cru Specialty (specialty), and Restricted Quantities (limited editions with annual themes). Wine kits are available in multiple quality tiers ranging from 4 to 8 weeks. The company also offers Coopers beer making kits for craft beer enthusiasts. Products are sold through independent retail stores, with an Academy program recognizing premium retailers who meet high service standards.
Differentiator
Problem solved
Functional benefit
Brands
- En Primeur Winery Series: Premium wine kit series featuring wines from world wine regions
- Cru Select
- Cru International
- Heritage Estates
- Orchard Breezin
- Cru Specialty
- Restricted Quantities (RQ)
- Coopers
- Trio Winemaker
Products and services
- En Primeur Winery Series Premium wine kit series offering high-quality winemaking experience with superior ingredients and craftsmanship, targeted at enthusiasts seeking elevated quality red, white, and rosé kits from world wine regions.
- Cru Select Mid-tier wine kit brand offering a balance of quality and accessibility for home winemakers looking for shared, joyful craft wine experiences.
- Cru International Wine kit brand featuring international varietals and styles from around the world, designed to let home winemakers explore global wine styles.
- Heritage Estates Entry-level wine kit brand designed for simplicity and ease of use, celebrating straightforward winemaking for beginners and casual hobbyists.
- Orchard Breezin' Fruit wine and wine cocktail kits offering refreshing and unique flavor profiles for casual winemakers seeking easy, everyday styles.
- Cru Specialty Specialty wine kits featuring unique varietals and limited-edition offerings for enthusiasts savoring special moments.
- Restricted Quantities (RQ) Limited-edition themed wine kit collection released annually with unique regional themes and festival inspirations, offering early-access wines at Academy retail stores.
- Coopers Beer Kits Coopers branded premium beer making kits including Lager, Stout, Real Ale, Blonde, Pilsner, English Bitter, and Mexican Cerveza varieties for craft beer enthusiasts, with equipment starter packs.
Quantifiable outcome
- More than 125 wine kit varieties produced in world-class manufacturing facility
- +2 more outcomes
Companies that use RJS Craft Winemaking
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles2 records
RJS Craft Winemaking technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
RJS Craft Winemaking partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Arterra Wines CanadacoreRJS Craft Winemaking is a division of Arterra Wines Canada, Canada's leading producer and marketer of award-winning Canadian and imported wines. Arterra portfolio includes Jackson-Triggs, Inniskillin, Sawmill Creek, Woodbridge by Robert Mondavi, Ruffino, and Kim Crawford.
- Constellation Brands CanadacoreParent company providing R&D resources. R&D team constantly searches for new ways to improve wines through experimentation and refinement. Rachel Kvas serves as R&D Coordinator for Constellation Brands Canada.
- WineMaker MagazineminorPartnership for annual International Amateur Wine Competition where RJS customers compete and win awards. RJS promotes competition and celebrates winners.
- Academy Retail PartnerscoreNetwork of Canada's best and most passionate craft winemaking retailers selected by RJS. Partners receive exclusive wine kits, early access to limited releases, extensive training on wine varietals and styles, and commitment to highest sanitation standards.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
RJS Craft Winemaking competitors and assessment
Company assessmentDirect peers
- Mr. Beer: Mr. Beer is a leading home brewing kit brand in North America, comparable to RJS's Coopers DIY beer kit line. Both target beginner-to-intermediate hobbyist brewers with all-in-one kit formats.
- Master Vintner: Master Vintner is a wine kit manufacturer offering ingredient kits, equipment, and starter bundles for home winemaking. Comparable to RJS in core product offering and hobbyist customer base.
- Winexpert: Winexpert is a leading North American wine kit manufacturer producing concentrate-based wine kits under multiple brands. Direct competitor to RJS Craft Winemaking in the DIY wine kit category with overlapping product tiers and retail distribution.
- Northern Brewer: Northern Brewer is a major home brewing supply retailer and kit manufacturer, comparable to RJS for the beer kit portion of its business. Both sell all-inclusive ingredient kits and equipment to hobbyist home brewers.
- Cellar Craft: Cellar Craft produces premium wine kits with global varietals under similar concentrate-based manufacturing. Directly comparable to RJS's En Primeur and Cru Select lines in product positioning and target consumer.
Broad incumbents
- Coopers Brewery: Coopers is the Australian brewery whose DIY home brew brand RJS distributes. As the brand owner of Coopers DIY kits, Coopers is the upstream partner that could be considered a broad incumbent in the beer kit category.
- Arterra Wines Canada: Arterra Wines Canada is RJS's parent company and Canada's largest wine producer with major brands like Jackson-Triggs and Inniskillin. While not a direct competitor, Arterra is a broad incumbent that owns the RJS unit and shares winemaking expertise.
- BSG Craftbrewing: BSG Craftbrewing supplies brewing ingredients, equipment, and winemaking supplies at scale to homebrew shops and craft producers. While broader in scope, BSG overlaps with RJS in ingredient sourcing and indirect supply to the same hobbyist channel.
Emerging players
- MoreBeer: MoreBeer is an online retailer and kit supplier for home brewing, with growing wine kit offerings. Comparable to RJS for the home-brew kit category and as a competing DTC + retail supplier.
- Adventures in Homebrewing: Adventures in Homebrewing sells beer and wine making kits and supplies through retail stores and online, directly comparable to RJS Academy retailers as a competing retail + kit distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RJS Craft Winemaking social profiles
Digital presenceRJS Craft Winemaking financial estimates
Financial estimateRevenue estimate
Valuation estimate
RJS Craft Winemaking leadership team
Management profileNumber of profiles
Profiles2 records
RJS Craft Winemaking funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RJS Craft Winemaking M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RJS Craft Winemaking
What does RJS Craft Winemaking do?
RJS Craft Winemaking produces and distributes do-it-yourself wine making kits and craft beer making kits under multiple sub-brands (En Primeur Winery Series, Cru Select, Cru International, Heritage Estates, Orchard Breezin', Cru Specialty, Restricted Quantities, and Coopers beer kits). The kits contain juices, concentrates, specialty ingredients, and instructions enabling hobbyists and retail partners to produce red, white, rosé, fruit, and beer styles at home or on-site in Academy retail stores across Canada.
Is RJS Craft Winemaking a public or private company?
RJS Craft Winemaking is a private company. It is classified as corporate owned and is currently operating.
When was RJS Craft Winemaking founded?
RJS Craft Winemaking was founded in 1955. It employs 51 to 100 people.
Where is RJS Craft Winemaking based?
RJS Craft Winemaking is headquartered in Mississauga, Canada, in the North America region.
How does RJS Craft Winemaking make money?
Four revenue lines are on record. Wine Making Kits are the primary driver. The others are beer Making Kits, wine Making Supplies and Equipment and retailer B2B Portal.
Who are RJS Craft Winemaking's main competitors?
Direct peers on record are Mr. Beer, Master Vintner, Winexpert, Northern Brewer and Cellar Craft. Broad incumbents are Coopers Brewery, Arterra Wines Canada and BSG Craftbrewing. Emerging players are MoreBeer and Adventures in Homebrewing.
Does RJS Craft Winemaking have an API?
No public API is recorded for RJS Craft Winemaking.
What industry is RJS Craft Winemaking in?
RJS Craft Winemaking's product category is Home Winemaking Kits. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 3121 and its SIC code is 2080.