INTRAC Latvija

Name

INTRAC Latvija

Legal name

INTRAC Latvija SIA

Website

https://intrac.lv

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Inventory and Supply Chain, Personnel, Infrastructure, Operations, Marketing or Sales

Revenue model

1. Heavy Equipment Sales: Sale of industrial and agricultural equipment including forestry (John Deere), lifting (Manitou), construction (Case, Develon, Bomag), and agricultural machinery (Massey Ferguson). Equipment ranges from harvesters, forwarders, excavators, telescopic handlers to tractors and agricultural implements.
2. After-Sales Service: Comprehensive service department providing technical maintenance, repairs, warranty service, diagnostics, and technical consultations for all represented equipment 24/7.
3. Spare Parts Sales: Sale of original spare parts and alternative parts for all represented brands, available 24/7 from warehouses in Rīga, Saldus, Rēzekne, and Valmiera. Parts can be delivered within 24 hours from European manufacturer warehouses.
4. INTRAC Finance Leasing: Company-offered leasing product providing competitive conditions for customers to finance equipment purchases without visiting separate leasing companies.
5. Long-term Rental: Various long-term equipment rental solutions based on client needs with fixed monthly payments that may include maintenance, repairs, and optionally operator services.
6. Operator Training: Training department offering theoretical and practical training for forestry, lifting, and construction equipment operators, including use of simulators for harvesters and forwarders. Company provides certification upon course completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

INTRAC Latvija distributes and services heavy industrial and agricultural machinery for forestry, construction, lifting, and agriculture segments in Latvia. The company sells new equipment from manufacturers including John Deere, Manitou, Massey Ferguson, Case, Develon, Bomag, Hardi, Dal-Bo, Moipu, Bracke, and Waratah, and provides 24/7 after-sales service, spare parts supply, INTRAC Finance leasing, long-term rental, and operator training with simulator capabilities.

Product overview

INTRAC Latvija is an industrial and agricultural equipment trading and after-sales service company operating in Latvia. The product portfolio is organized into four main categories: forestry equipment (John Deere machinery, Waratah equipment, Bracke soil mills, Moipu products, forest measuring instruments), construction equipment (Develon, Case, Bomag, Marini asphalt plants, Veekmas graders), lifting equipment (Manitou telescopic handlers, articulated loaders, compact loaders, rotating handlers, forklift trucks, lifting platforms, MAFI terminal tractors), and agricultural equipment (Massey Ferguson tractors, combines, balers, forage equipment, Hardi sprayers, Dal-Bo aggregates, Quicke front loaders). Supporting services include INTRAC Finance leasing, 24/7 service, operator training, spare parts supply, and specialized monitoring solutions like Timberlink for John Deere harvesters. The company also distributes complementary products including industrial oils (Shell), tires (Nokian, Michelin, Goodyear), batteries (Exide, Bosch), filters (Baldwin Filters), hydraulic components (Parker), and Baltrotors rotators.

Differentiator

Problem solved

Functional benefit

Brands

• INTRAC Pacēlājtehnika: Lifting equipment division focusing on Manitou, telescopic handlers, and related products
• INTRAC Mežtehnika
• INTRAC Lauksaimniecības tehnika
• INTRAC Būvtehnika

Products and services

• John Deere Forestry Equipment
• Develon Construction Equipment
• Case Construction Equipment
• Bomag Road Construction Equipment
• Marini Asphalt Plants
• Manitou Telescopic Handlers
• Massey Ferguson Agricultural Equipment
• Hardi Sprayers
• Dal-Bo Agricultural Aggregates
• Quicke Front Loaders
• Moipu Forestry Equipment
• Bracke Forestry Soil Preparation
• Waratah Forestry Attachments
• Spare Parts Distribution
• After-Sales Service and Repairs
• INTRAC Finance Leasing
• Long-term Equipment Rental
• Operator Training
• Intelligent Boom Control (IBC) for Forwarders
• Timberlink Data Monitoring
• Tuning Day (Tūninga Diena) Inspection Service
• Oil Analysis Service
• Hydraulic System Filtration (Super Caddy)
• Dafo Forrex Fire Suppression Systems

Quantifiable outcome

• Filtration service costs 40% less than hydraulic oil replacement
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• HARDIcoreChannel Partner/ Reseller/ Distributor · 6 April 2018Official HARDI dealer for Baltic region since 2018 - world-leading manufacturer of sprayers and atomizers for agricultural use. Offers self-propelled, trailed, and mounted sprayers.
• Massey FergusoncoreChannel Partner/ Reseller/ Distributor · 1 January 2016Official Massey Ferguson dealer since January 2016, offering tractors, combines, balers, and forage equipment. AGCO-owned brand strengthening positions in Baltic states.
• John DeerecoreChannel Partner/ Reseller/ DistributorOfficial John Deere dealer for forestry equipment in Latvia - including harvesters (D and E series), forwarders, processing heads (H270, H290, H413, H414, H415, H480C), and timber harvesting measurement systems (Timbermatic, TimberManager, CommandCenter).
• ManitoucoreChannel Partner/ Reseller/ DistributorOfficial Manitou representative in Latvia for telescopic handlers, articulated loaders, compact loaders, rotating handlers, forklift trucks, lifting platforms, and terminal tractors. Manitou Nordics support center established in Rīga.
• CasecoreChannel Partner/ Reseller/ DistributorOfficial Case dealer for construction equipment including excavator-loaders, graders, compact loaders. Organizes annual CASE Rodeo competitions for Baltic region.
• DeveloncoreChannel Partner/ Reseller/ DistributorOfficial Develon dealer for construction equipment including crawler excavators, wheeled excavators, articulated dumpers, wheel loaders, mini excavators, bulldozers. Formerly Doosan brand.
• BomagcoreChannel Partner/ Reseller/ DistributorOfficial Bomag dealer for road construction equipment including asphalt mills, pavers, rollers, soil compactors, mini rollers, and recycling equipment.
• BrackeminorChannel Partner/ Reseller/ DistributorBracke soil preparation equipment for forestry including soil cutters for site preparation.
• WaratahminorChannel Partner/ Reseller/ DistributorWaratah forestry attachments and equipment for timber processing.
• Dal-bocoreChannel Partner/ Reseller/ DistributorDanish manufacturer of agricultural soil cultivation equipment including rollers, grassland rollers, knife cylinders, pre-seeding units, and stubble cultivators.
• KongskildecoreChannel Partner/ Reseller/ DistributorAgricultural equipment including plows and cultivation equipment for soil preparation.
• BaltrotorsminorChannel Partner/ Reseller/ DistributorLatvian manufacturer of hydraulic rotators and suspensions for forestry, transport, construction, demolition and recycling industries. Over 20 years experience, produces 100+ rotator models, exports to 48 countries.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• INTRAC Lietuva: Lithuanian sister company within the INTRAC Group, distributing the same brand portfolio (John Deere, Manitou, Massey Ferguson, Case, Develon, Bomag) in a neighboring Baltic market with comparable product offering, customer segments, and service infrastructure.
• INTRAC Eesti: Estonian sister company within INTRAC Group AB, distributing identical heavy equipment brands to forestry, agriculture, construction, and lifting customers — the closest geographic and operational peer in the Baltic region.
• Konekesko (Baltic operations): Finnish-headquartered heavy equipment distributor with significant Baltic operations, selling competing agricultural and construction machinery brands (including Fendt, Valtra) — a direct competitor for the same Latvian forestry, agriculture, and construction customers.

Broad incumbents

• DOOSAN Infracore dealer network: Develon (formerly Doosan), one of INTRAC's core represented brands, also operates through alternative dealer networks and direct channels in Europe — represents an OEM-level competitive constraint and alternative channel for construction equipment customers.
• Massey Ferguson / AGCO dealer network (Baltic): AGCO's broader Massey Ferguson dealer network across the Baltic and Nordic regions competes for the same agricultural customer base, with alternative dealer points potentially siphoning share from INTRAC's territory in border regions.
• Stokvis Benelux: European multi-brand industrial equipment distributor representing Manitou and other brands in the Benelux region — comparable in operating model (multi-brand distribution, after-sales service, parts) but operating at a different geographic scale.
• Reesink: Dutch multi-brand distributor of agricultural, turf-care, and construction equipment representing premium brands including John Deere — comparable business model of exclusive multi-brand representation with full service and parts support.
• Titan Machinery: US-listed Case IH and CNH agricultural and construction equipment dealer group — same multi-brand dealer model with full service, parts, and finance capabilities but at much larger scale across the US and Europe.
• Cervus Equipment: Canadian John Deere agricultural and construction equipment dealer group — directly comparable operating model (exclusive John Deere representation, multi-brand complementary lines, after-sales service) though at a different geographic scale.

Emerging players

• Lantmännen Maskin: Swedish agricultural machinery distributor owned by Lantmännen cooperative — represents Valtra and other brands in the Nordic market and is an adjacent peer for the agricultural segment with overlapping OEM partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC2SdWdbJu9JpNOZuztz67OA
• Facebookfacebook.com/INTRACLatvija
• LinkedInlinkedin.com/company/1001097
• Instagraminstagram.com/intrac_latvija
• Xx.com/intrac_latvija

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTRAC Latvija