Pacific Radiology
Pacific Radiology is New Zealand's largest private radiology network, operating 42+ clinics that deliver MRI, CT, PET-CT, mammography, ultrasound, and interventional imaging to patients, healthcare referrers, Health New Zealand, and ACC as part of the RHCNZ group.
- Company typePrivate
- Founded2007
- HeadquartersWellington, New Zealand
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Pacific Radiology does
Pacific Radiology is New Zealand's largest specialist radiology provider, operating 42+ clinics across the country from Waikato to Southland and is part of the RHCNZ network alongside Auckland Radiology Group and Bay Radiology. The company delivers a comprehensive portfolio of diagnostic imaging services spanning MRI, CT (including CT Calcium Score and CT Colonography), PET-CT, X-ray, ultrasound (including obstetric), mammography, breast imaging (including tomosynthesis, contrast-enhanced mammography, and MRI-guided biopsy), bone density, interventional procedures, dental imaging, and cone beam CT. Proprietary digital platforms include the IntelePACS referrer portal and myImaging patient portal, and the network employs 1,400+ staff including 170+ specialist radiologists with fellowship-trained sub-specialisations.
Revenue mechanics are diversified across four streams: (i) publicly funded imaging under contract with Health New Zealand, including BreastScreen Aotearoa delivery; (ii) ACC-covered accident imaging; (iii) direct insurance billing for insured services; and (iv) out-of-pocket private pay for non-covered services. Distribution is omnichannel: physical clinic network, online booking, dedicated call-centre booking across six regions, an enterprise referrer portal, and government contract delivery. The business serves individual patients (both self- and provider-referred), GPs and specialists as the healthcare referrer base, government (Health New Zealand), and elite sports organisations (Crusaders, Hurricanes, Wellington Phoenix, Snow Sports NZ, Royal NZ Ballet, Triathlon NZ, Canterbury Rugby).
Governance is physician-led: the network is supported by shareholding radiologists, with a Board, Executive Leadership Team, and Clinical Advisory Group, and a dedicated Director of Clinical Training and Fellowships. R&D activity is significant, with the RHCNZ Research Network completing 400+ clinical studies, ongoing work in deep-learning MRI reconstruction (with Siemens), MARS spectral imaging (with CERN-derived detector chips), tau PET imaging for neurodegenerative disease (with NZ Brain Research Institute), and CT Colonography awareness (with the Gut Foundation). Certifications include IANZ accreditation, Privacy Act 2020 compliance, and health information privacy controls aligned with HIPAA-style frameworks.
Pacific Radiology firmographics
Firmographics- Name
- Pacific Radiology
- Legal name
- Pacific Radiology Limited
- Website
- https://pacificradiology.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Pacific Radiology is New Zealand's largest private radiology network, operating 42+ clinics that deliver MRI, CT, PET-CT, mammography, ultrasound, and interventional imaging to patients, healthcare referrers, Health New Zealand, and ACC as part of the RHCNZ group.
- Ownership category
- akta.pro rank
Pacific Radiology industry classification
Industry- Product category
- Diagnostic Imaging Services
- NAICS
- Diagnostic Imaging Centers (621512), Ambulatory Health Care Services (621)
- SIC
- Services-Health Services (8000), Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound) (HLAFAKAA)
- akta.pro secondary industries
- Nuclear Medicine & Molecular Imaging (SPECT/PET) (HLAHABAE), Breast Imaging Centers (Mammography/Tomosynthesis) (HLAFAKAD), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI)
Keywords
Where Pacific Radiology is headquartered
LocationHeadquarters
- HQ city
- Wellington
- HQ country
- New Zealand
- HQ region
- Oceania
Offices10 records
Markets served
Pacific Radiology business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Diagnostic Imaging Services: Revenue generated from providing medical imaging services including MRI, CT, X-ray, Ultrasound, Mammography, PET-CT and interventional procedures to patients referred by healthcare providers or self-referred
- Publicly Funded Services: Services delivered under contract with Health New Zealand for publicly funded imaging, including BreastScreen Aotearoa screening programs
- ACC Services: Imaging services covered under ACC (Accident Compensation Corporation) for accident-related injuries
- Insurance Billing: Direct billing to health insurance providers for covered imaging services
- Private Pay: Out-of-pocket payments for uninsured services or services not covered by insurance
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Insurance-covered imaging services |
| Other | Multi-year contract | Free BreastScreen Aotearoa screening |
| Transaction based/ take rate | Pay-as-you-go | ACC-covered imaging |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Pacific Radiology product offering
Product offeringCore offering
Pacific Radiology provides comprehensive diagnostic and interventional medical imaging services across New Zealand through 42+ clinics. Core offerings include X-ray, MRI, CT scans, Ultrasound, PET-CT, Mammography, Bone Density, and specialized breast imaging, delivered by 170+ specialist radiologists. Services are accessed via healthcare provider referrals, self-referral, or publicly funded programs (Health NZ, BreastScreen Aotearoa, ACC), with digital tools (IntelePACS, myImaging Portal) supporting referrer and patient workflows.
Product overview
Pacific Radiology operates as a comprehensive diagnostic imaging provider offering a full portfolio of medical imaging services across multiple modalities. The core service offering includes X-ray, Ultrasound (including Pregnancy Ultrasound), MRI, CT Scan (including CT Calcium Score and CT Colonography), PET-CT, Bone Density (DEXA), and specialized Breast Imaging services. Breast Imaging encompasses mammograms, breast ultrasound, breast MRI, breast tomosynthesis (3D mammography), contrast enhanced mammograms (CEM), breast biopsy procedures, and breast MRI biopsy. Additional services include immigration X-ray, interventional services, dental imaging, and Cone Beam CT (CBCT). The company also provides patient-facing digital services through the myImaging Portal for accessing imaging records, and IntelepACS for referring clinicians to access images and reports. Pacific Radiology participates in the national BreastScreen Aotearoa screening program and has research capabilities in advanced imaging including Deep Learning MRI reconstruction and PET imaging with novel radiotracers.
Differentiator
Problem solved
Functional benefit
Products and services
- X-ray Standard X-ray imaging service for diagnostic evaluation of bones, joints, chest, and other body structures using low-dose radiation; available across the New Zealand clinic network.
- Ultrasound Ultrasound imaging using sound waves to produce images of organs and tissues, including abdominal, pelvic, and musculoskeletal imaging.
- Pregnancy Ultrasound Specialized obstetric ultrasound services for prenatal imaging and monitoring, including dating scans, anomaly scans, and growth assessments.
- MRI
- CT Scan Computed Tomography scan using advanced X-ray technology and computer software to create detailed cross-sectional images of the body for diagnosis of various medical conditions.
- CT Calcium Score Specialized CT technique to detect calcium deposits in coronary arteries, used for early detection of coronary artery disease before symptoms occur.
- CT Colonography Virtual colonoscopy using CT scanning to examine the colon for bowel cancer and pre-cancerous polyps, offering a less invasive alternative to conventional colonoscopy.
- Breast Imaging Comprehensive breast imaging services including mammography, breast MRI, breast ultrasound, breast tomosynthesis, contrast enhanced mammography, and breast biopsy for screening and diagnosis.
- PET-CT Positron Emission Tomography combined with CT scanning for cancer diagnosis, staging, and treatment planning.
- Bone Density DEXA scan measuring bone mineral density to diagnose osteoporosis and assess fracture risk.
- Immigration X-ray X-ray imaging services required for immigration medical examinations in New Zealand.
- Interventional Services Image-guided procedures for diagnosis and treatment including biopsies, ablations, and pain management interventions.
- Screening Services Preventive health screening programs including cancer screening and health assessment imaging services.
- Dental Imaging Dental X-ray and imaging services for dental diagnosis and treatment planning.
- Cone Beam CT (CBCT) 3D dental and maxillofacial imaging using cone beam computed tomography for detailed bone and teeth visualization.
- BreastScreen Aotearoa Free national breast screening program providing 2-yearly mammograms for eligible women aged 45-74 through participating clinics and a mobile screening unit.
- MRI-Guided SAVI SCOUT Breast Marker Placement New Zealand-first wire-free breast localization procedure using radar-based SAVI SCOUT system under MRI guidance for lesions visible only on MRI, enabling reflector placement up to 30 days before surgery.
- MRI Service — Wānaka MRI service launching in Wānaka in late 2026 to serve Central Otago residents, expanding existing x-ray and ultrasound services. Multi-million dollar investment expected to add capacity for up to 4,000 additional diagnostic scans annually.
Quantifiable outcome
- 90% of breast cancers detected by mammography; early detection increases survival rates
- +4 more outcomes
Companies that use Pacific Radiology
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles4 records
Pacific Radiology technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature8 records
Pacific Radiology partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Snow Sports New ZealandcoreOfficial imaging partner for SSNZ athletes across alpine ski racing, snowboarding, cross country skiing, freeride, freeskiing, and adaptive snow sports. Provides fast-track diagnostic imaging for injury assessment and specialist musculoskeletal radiology.
- Hāpai Commercial Property LPminorProperty developer partnership for purpose-built Dunedin Central clinic development. Represents significant investment by large-scale collective iwi property fund.
- Sports Medicine New ZealandminorLong-standing partnership supporting education and collaboration in sport and exercise medicine.
- Selina Sutherland HospitalminorPartnership to deliver local MRI capability in Wairarapa region, bringing MRI services closer to Wairarapa patients.
- GRACI FoundationminorPartnership supporting gynaecological cancer research through dedicated Clinical Research Nurse role for studies underway in Canterbury.
- MARS Bio-ImagingcoreResearch collaboration to develop MARS scanner technology using detector chips from CERN for point-of-care imaging at After Hours clinic in Christchurch. Revolutionary spectral imaging for improved patient diagnosis.
- Wellington ZoominorPartnership providing veterinary imaging services to ensure welfare of animals at Wellington Zoo.
- Heart FoundationminorCommunity partnership focused on preventative healthcare. Collaboration includes health awareness initiatives and community health programs.
- New Zealand Brain Research InstitutecoreCollaborative research partnership for neurodegenerative disease imaging. Pacific Radiology provides tau PET imaging using PI-2620 tracer for Parkinson's disease dementia research study.
- Gut FoundationminorResearch collaboration to reduce bowel cancer mortality through qualitative research and 'Review your Poo' awareness campaign. CT Colonography promoted as diagnostic option.
- Royal New Zealand BalletminorSporting/cultural partnership providing world-class medical imaging services to ballet company members.
- CrusadersminorOfficial imaging partner providing medical imaging services to the Crusaders rugby team.
- Triathlon New ZealandminorPartnership supporting triathletes with fast-track diagnostic imaging and specialist radiology expertise.
- HurricanesminorOfficial imaging partner for the Hurricanes rugby team.
- Wellington Phoenix FCminorOfficial imaging partner for the Wellington Phoenix football club.
- Canterbury RugbyminorOfficial imaging partner providing medical imaging services to Canterbury Rugby.
- Ōtākou RūnakaminorMana whenua partner in Dunedin Central clinic development as part of iwi property fund investment.
- Canterbury BreastcarecorePartnership for breast imaging services at Greymouth and Timaru clinics. Provides mammograms, breast ultrasound, and breast biopsy services.
- Auckland RadiologyminorTrusted referral partner for patients seeking imaging services outside Pacific Radiology's regional coverage. Part of RHCNZ network.
- Bay RadiologyminorTrusted referral partner for patients seeking imaging services outside Pacific Radiology's regional coverage. Part of RHCNZ network.
Scale indicators12 records
Recent moves11 records
Expansion highlights6 records
Pacific Radiology competitors and assessment
Company assessmentDirect peers
- Auckland Radiology Group: Sister brand within the RHCNZ network, operating as a New Zealand private radiology provider across the Auckland region with comparable diagnostic imaging modalities, sub-specialist radiologists, and referrer portal infrastructure. Directly comparable in business model and operating geography.
- Bay Radiology: Third brand within the RHCNZ network serving the Bay of Plenty region. Operates the same physician-owned, multi-modality radiology model with shared governance, research, and clinical training pipelines as Pacific Radiology.
Broad incumbents
- I-MED Radiology Network: Australia's largest private radiology operator with over 250 clinics, multi-modality services, and a broad range of referrer and patient offerings. Highly comparable business model with significantly larger geographic and operational scale.
- Sonic Healthcare Limited: Listed Australian diagnostics powerhouse spanning pathology and radiology services with a large private-pay radiology footprint in Australia and New Zealand. Overlap on multi-modality imaging and government-funded contracts makes it a relevant scaled benchmark.
- Healius Limited: Large Australian healthcare operator with pathology and imaging services including Lumus Imaging, serving a comparable outpatient diagnostic market with insurer and government payor mix. Different end markets but adjacent service model.
- Radiology Partners: US-based physician-owned radiology group operating over 350 sites across the United States. Comparable physician-led, multi-modality service model with heavy emphasis on sub-specialist reads and referrer relationships, though operating in a private-pay environment.
Others
- Canterbury District Health Board (Health New Zealand South): Public sector radiology provider serving the same Canterbury region as Pacific Radiology; competes indirectly on complex imaging (CT, MRI, interventional) and is the partner for BreastScreen Aotearoa delivery through its hospital network.
- MARS Bio-Imaging: Christchurch-based medical imaging technology company using CERN detector chips for spectral CT; named Core technology partner of Pacific Radiology. Comparable as a deep-tech radiology research organization enabling new modalities in the same market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Pacific Radiology social profiles
Digital presencePacific Radiology compliance and trust
Trust signalCompliance3 records
Pacific Radiology financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pacific Radiology leadership team
Management profileNumber of profiles
Profiles14 records
Pacific Radiology funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pacific Radiology M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pacific Radiology
What does Pacific Radiology do?
Pacific Radiology provides comprehensive diagnostic and interventional medical imaging services across New Zealand through 42+ clinics. Core offerings include X-ray, MRI, CT scans, Ultrasound, PET-CT, Mammography, Bone Density, and specialized breast imaging, delivered by 170+ specialist radiologists. Services are accessed via healthcare provider referrals, self-referral, or publicly funded programs (Health NZ, BreastScreen Aotearoa, ACC), with digital tools (IntelePACS, myImaging Portal) supporting referrer and patient workflows.
Is Pacific Radiology a public or private company?
Pacific Radiology is a private company. It is classified as management employee owned and is currently operating.
When was Pacific Radiology founded?
Pacific Radiology was founded in 2007. It employs 501 to 1,000 people.
Where is Pacific Radiology based?
Pacific Radiology is headquartered in Wellington, New Zealand, in the Oceania region.
How does Pacific Radiology make money?
Five revenue lines are on record. Diagnostic Imaging Services are the primary driver. The others are publicly Funded Services, ACC Services, insurance Billing and private Pay.
Who are Pacific Radiology's main competitors?
Direct peers on record are Auckland Radiology Group and Bay Radiology. Broad incumbents are I-MED Radiology Network, Sonic Healthcare Limited, Healius Limited and Radiology Partners. Others are Canterbury District Health Board (Health New Zealand South) and MARS Bio-Imaging.
Does Pacific Radiology have an API?
No public API is recorded for Pacific Radiology.
What industry is Pacific Radiology in?
Pacific Radiology's product category is Diagnostic Imaging Services. Its primary akta.pro industry code is HLAFAKAA, Radiology Imaging Centers (X-ray/CT/MRI/Ultrasound), with a secondary code of HLAHABAE, Nuclear Medicine & Molecular Imaging (SPECT/PET). Its NAICS code is 621512 and its SIC code is 8000.