La Direction
La Direction is a French financial consulting firm founded in 2020 that provides part-time CFO services, transaction services, and administrative support to tech startups, scale-ups, SMEs, and investment funds across Bordeaux, Toulouse, and Paris.
- Company typePrivate
- Founded2020
- HeadquartersBordeaux, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What La Direction does
La Direction is a French financial consulting firm founded in 2020 in Bordeaux by Thibault Salou, specializing in part-time (fractional) CFO services, transaction services, and administrative and financial support for technology startups, scale-ups, SMEs, and investment funds. The firm embeds senior financial professionals into client teams on a recurring basis, providing financial control, reporting, fundraising preparation, and M&A support, and has completed more than 90 transaction services missions and served over 150 clients since inception.
The firm operates across three offices (Bordeaux, Toulouse, Paris) with 12 employees as of 2024, having grown from 5 employees in 2022. Its delivery model is built on senior profiles recruited from Big 4 accounting firms and investment funds, who provide ongoing fractional CFO engagements as well as project-based transaction mandates. La Direction does not build proprietary technology; it relies on third-party SaaS finance tools (Pennylane, Spendesk, Bankin', PayFit) for client delivery and internal operations.
La Direction is self-funded and profitable, with revenues targeted at approximately €1M for 2023 (not confirmed by realized data). It monetizes via day-rate and recurring monthly retainer fees for part-time CFO mandates and fixed-fee transaction services missions. Customer acquisition is driven by a network of 34 investment funds and family offices that act as referral sources, partnerships with ecosystem players (Spendesk, Héméra), and visibility rankings such as Trustfolio #1 in Legal and Finance (Q2 2021). The firm is currently extending its geographic footprint and partner-level bench to capture more of the French startup finance market.
La Direction firmographics
Firmographics- Name
- La Direction
- Legal name
- La Direction
- Website
- https://ladirection.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- La Direction is a French financial consulting firm founded in 2020 that provides part-time CFO services, transaction services, and administrative support to tech startups, scale-ups, SMEs, and investment funds across Bordeaux, Toulouse, and Paris.
- Ownership category
- akta.pro rank
La Direction industry classification
Industry- Product category
- Financial Consulting
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Financial Management & Performance Improvement Consulting (BPAHACAF)
- akta.pro secondary industry
- Operations & Process Improvement Consulting (BPAHACAB)
Keywords
Where La Direction is headquartered
LocationHeadquarters
- HQ city
- Bordeaux
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
La Direction business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Part-Time CFO Services: Provides experienced CFOs and financial controllers on a part-time basis (1-10 days per month) for startups, scale-ups, and SMEs. Services include financial modeling, business plans, budgeting, reporting, cash management, and strategic advisory.
- Transaction Services: Buy-side financial due diligence and vendor assistance for investment decisions, acquisitions, and sales. Services include business model review, financial performance analysis, risk identification, valuation, and transaction support.
- Administrative Support: Part-time office management and pre-accounting services including customer accounts management, supplier management, HR administrative support, and general office administration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Day-rate consulting with flexible engagement levels |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
La Direction product offering
Product offeringCore offering
La Direction is a French financial consulting firm that delivers outsourced financial direction and administrative management to tech startups, scale-ups, and innovative SMEs. It provides part-time CFOs and financial controllers (1 day/month to 3 days/week), buy-side financial due diligence and vendor assistance for transactions, and outsourced pre-accounting and office management services. The firm operates as a team-based consulting practice staffed by professionals recruited from audit firms, investment funds, and large-group finance departments.
Product overview
La Direction is a financial consulting firm offering three interconnected core services: Part-Time CFO (externalized financial direction for innovative companies with services including financial modeling, reporting, strategic consulting, and treasury management), Transactions Services (financial due diligence and vendor assistance for acquisitions, sales, and fundraises), and Administrative Support (outsourced pre-accounting and administrative tasks). The services are designed to work together, providing comprehensive financial and administrative operational support to tech and digital companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Part-Time CFO Externalized financial direction service providing experienced CFOs and financial controllers to innovative companies on a part-time basis (1-10 days per month, up to 3 days per week). Includes financial modeling (business plans, budgets, forecasts), financial reporting, strategic consulting, treasury management, investor relations, and finance function structuring. Targeted at tech startups, scale-ups, and SMEs that need senior CFO-level expertise without a full-time hire.
- Transactions Services Financial due diligence and vendor assistance service for investment decisions, company sales, acquisitions, and fundraises. Includes buy-side financial due diligence (business model review, financial performance analysis, risk identification, valuation) and sell-side vendor assistance (preparation of financial materials, business plans, and due diligence support for clients). Serves investment funds, family offices, and target companies across all sectors.
- Administrative Support Outsourced pre-accounting and administrative tasks service including accounts receivable management (invoicing, collection), accounts payable management, HR administrative support, and general office administration. Delivered by dedicated Office Managers either on-site at client premises or remotely, freeing founders from operational administrative workload.
Quantifiable outcome
- Clients report high satisfaction with financial documentation quality - investors and banks impressed by readability and quality of business plans (Excel)
- +2 more outcomes
Companies that use La Direction
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
La Direction technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
La Direction partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- UnitecminorPartnership for organizing workshops and training sessions on financial best practices for startups and entrepreneurs.
- HéméraminorPartnership for organizing educational events and workshops, including breakfast sessions on financial management topics.
- SpendeskminorJoint workshop on expense management and cash mastery for startups, combining Spendesk's expense automation platform with La Direction's financial expertise.
Scale indicators6 records
Recent moves7 records
Expansion highlights8 records
La Direction competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
La Direction social profiles
Digital presenceLa Direction financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Direction leadership team
Management profileNumber of profiles
Profiles18 records
La Direction funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Direction M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Direction
What does La Direction do?
La Direction is a French financial consulting firm that delivers outsourced financial direction and administrative management to tech startups, scale-ups, and innovative SMEs. It provides part-time CFOs and financial controllers (1 day/month to 3 days/week), buy-side financial due diligence and vendor assistance for transactions, and outsourced pre-accounting and office management services. The firm operates as a team-based consulting practice staffed by professionals recruited from audit firms, investment funds, and large-group finance departments.
Is La Direction a public or private company?
La Direction is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was La Direction founded?
La Direction was founded in 2020. It employs 1 to 10 people.
Where is La Direction based?
La Direction is headquartered in Bordeaux, France, in the Europe region.
How does La Direction make money?
Three revenue lines are on record. Part-Time CFO Services are the primary driver. The others are transaction Services and administrative Support.
Does La Direction have an API?
No public API is recorded for La Direction.
What industry is La Direction in?
La Direction's product category is Financial Consulting. Its primary akta.pro industry code is BPAHACAF, Financial Management & Performance Improvement Consulting, with a secondary code of BPAHACAB, Operations & Process Improvement Consulting. Its NAICS code is 54161 and its SIC code is 8742.