What Loss Prevention Foundation does

The Loss Prevention Foundation (LPF) is a 501(c)(6) not-for-profit organization founded in 2006 that serves as the primary education and certification body for retail loss prevention (LP) and asset protection (AP) professionals in North America and internationally. It administers two internationally sanctioned credentials — LPQualified (LPQ), an entry-level certification for professionals with less than three years of experience, and LPCertified (LPC), an advanced certification for experienced LP/AP management — each backed by college-accredited, web-accessible prep courses delivered through a third-party learning management system (PathwayVLE) and 100/200-question web-proctored exams.

LPF generates revenue primarily through one-time certification course sales ($745-$1,095), tiered membership subscriptions ($25-$189 plus a Lifetime tier), annual LPC recertification fees ($50), donations to its affiliated 501(c)(3) LP Benevolent Fund, and a growing portfolio of specialized courses including Organized Retail Crime (ORC) certificates distributed via lpPro. Its go-to-market combines self-serve online enrollment with partner-led scholarship programs from solution providers (Sensormatic/Johnson Controls, Motorola Solutions) and bulk corporate arrangements with major retailers, supplemented by annual flagship events including the LP Leadership Summit and Swing for Certification golf tournament. The organization is governed by a 34-member board representing $850 billion in aggregate annual retail revenue, lending substantial industry credibility but concentrating governance influence among a small number of large retailers.

Strategic context: LPF expanded its content and media footprint through the January 2022 acquisition of LP Magazine, has aggressively grown its partner roster in 2024-2025 (adding Motorola Solutions, SecureSeal, Hapn, The OSINT Group, Vaxtor Technologies), and refreshed governance with eight new board members and executive committee additions in mid-2025. The organization operates with 1-10 employees and has not disclosed revenue, suggesting a micro-entity that monetizes primarily through certification courses, membership, and partner-sourced scholarships.

Name

Loss Prevention Foundation

Legal name

The Loss Prevention Foundation

Website

https://yourlpf.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

The Loss Prevention Foundation is a 501(c)(6) not-for-profit founded in 2006 that administers the LPQ and LPC industry certifications, online prep courses, and membership programs for retail loss prevention and asset protection professionals across North America and internationally.

Ownership category

akta.pro rank

Product category

Professional Certification & Education

NAICS

Professional Organizations (81392), Investigation and Security Services (5616)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Loss Prevention & Retail Security Training (BPAKAOAE)

akta.pro secondary industry

Organized Retail Crime (ORC) Investigations & Case Building (BPAKAJAH)

Keywords

• Loss prevention certification
• Retail asset protection
• Professional certification programs
• Organized retail crime training
• Workforce credentialing

Headquarters

HQ city

Mooresville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Certification Course Sales: Revenue from LPQ and LPC certification course and exam fees. LPQ Course and Exam: $745 non-member, $646 paid member. LPC Course and Exam: $1,095 non-member, $936 paid member. Additional revenue from exam retakes ($250 LPQ, $300 LPC) and course extensions.
2. Annual Membership Subscriptions: Tiered membership subscriptions providing access to benefits including 20% discount on certification courses, automatic CEUs for LPC holders, LP Magazine subscription, and membership directory access. Membership types include Military ($25/year), 1 Year ($75), 2 Year ($129), 3 Year ($189), and Lifetime.
3. LPC Recertification Fees: Annual recertification fees for LPC credential maintenance. $50 yearly recertification fee, waived for Lifetime Members. Requires submission of 20 Continuing Education Units (CEUs) annually.
4. LP Benevolent Fund Donations: 501(c)(3) non-profit organization receiving donations to support LP/AP professionals and families injured or killed on the job. Donation levels: Cup of Coffee ($5), Bronze ($25), Silver ($50), Gold ($100), Platinum ($500), Diamond ($1,000).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

The Loss Prevention Foundation is a 501(c)(6) not-for-profit organization that administers the industry's internationally sanctioned LPQualified (LPQ) entry-level and LPCertified (LPC) advanced certifications for retail loss prevention and asset protection professionals. It sells college-accredited web-based prep courses, proctored certification exams, and tiered paid memberships, and offers specialized Organized Retail Crime (ORC) certificate courses for retailers, law enforcement, and prosecutors.

Product overview

The Loss Prevention Foundation (LPF) is a 501(c)(6) not-for-profit organization that operates as an education and certification platform for retail loss prevention and asset protection professionals. The core offerings consist of two certification programs: LPQualified (LPQ) for entry-level professionals and LPCertified (LPC) for advanced-level professionals, each with accompanying college-accredited online prep courses. Additional offerings include specialized Organized Retail Crime (ORC) certificate courses developed with subject matter experts, LP Benevolent Fund for family grants, Military and CFI discount programs, digital credentials through Credly, and membership benefits including course discounts and CEU tracking. The platform delivers web-based proctored exams available 24/7, requiring specific technology requirements including desktop/laptop, webcam, microphone, and wired high-speed internet connection.

Differentiator

Problem solved

Functional benefit

Products and services

• LPQualified (LPQ) Certification Entry-level certification for loss prevention professionals with less than three years of experience, awarded after a 100-question proctored exam covering three domains: The Retail Environment, Becoming a Successful Business Person, and Loss Prevention Basics and Tools.
• LPCertified (LPC) Certification Advanced certification for experienced LP/AP professionals integrating business of loss prevention into retail profit-center practices and logistics; covers six subject matter domains (Leadership Principles, Business Principles, LP Operations, Safety & Risk Management, Crisis Management, Supply Chain Security) and awarded after a 200-question proctored exam. Requires annual recertification with 20 CEUs and a $50 fee.
• LPQ Course College-accredited, web-accessible prep course preparing candidates for the LPQ certification exam, covering The Retail Environment, Becoming a Successful Business Person, and Loss Prevention Basics and Tools; priced at $745 non-member and $646 paid member.
• LPC Course College-accredited, web-accessible prep course preparing experienced LP/AP professionals for the LPC certification exam, covering Leadership Principles, Business Principles, LP Operations, Safety & Risk Management, Crisis Management, and Supply Chain Security; priced at $1,095 non-member and $936 paid member, with additional per-domain course pricing (e.g., LPC Course 6: Supply-Chain Management at $132.50 non-member).
• Organized Retail Crime (ORC) Certificate Courses Specialized certificate courses covering Organized Retail Crime investigations, ORC crash courses for prosecutors, and Recognizing ORC for law enforcement; targets retailers, law enforcement, prosecutors, and district attorneys. Distributed through lpPro.com partnership.
• LPF Membership Program Tiered annual paid membership program (Military $25, 1-Year $75, 2-Year $129, 3-Year $189, Lifetime) granting 20% discount on certification courses, automatic CEU accumulation for LPC holders (5 CEUs per paid membership year toward the required 20 CEU annual recertification), LP Magazine subscription, LP/AP Network Directory access, member certificates and recognition, and access to insider events and white papers.
• LPF Digital Credentials via Credly Digital badge credentials issued through the Credly platform for LPQ-certified, LPC-certified, membership, board member, valued partner, and advisory council holders, shareable on LinkedIn, email signatures, and business cards.
• Web-Based Proctored Certification Exams Standalone web-based proctored exams: LPQ Exam ($250 for members and non-members) with 100 multiple-choice questions and LPC Exam ($300 for members and non-members) with 200 multiple-choice questions, requiring desktop/laptop, webcam, microphone, wired high-speed internet, and government-issued photo ID.
• LP Benevolent Fund 501(c)(3) charitable fund providing financial assistance to families of LP/AP professionals killed or injured on the job; accepts donations at tiered levels (Cup of Coffee $5, Bronze $25, Silver $50, Gold $100, Platinum $500, Diamond $1,000, plus custom amounts).

Quantifiable outcome

• LPC course developed with input from more than 300 loss prevention professionals from more than 130 leading edge retail companies
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Ten partnerships are on record, tiered minor, flagship and core.

• SecureSealminorChannel Partner/ Reseller/ Distributor · 20 June 2025UK-based SecureSeal joined LPF as Associate-Level Solution Provider Partner. Partnership announced June 20, 2025 to support LP industry through marketing and relationship building.
• Motorola SolutionsflagshipTechnology or Integration · 27 May 2025The Loss Prevention Foundation and Motorola Solutions partnership announced May 27, 2025 to advance retail security education. Details include collaborative educational initiatives and professional development programs.
• HapnminorChannel Partner/ Reseller/ Distributor · 20 May 2025Hapn joined LPF as Associate-Level Solution Provider Partner. Partnership announced May 20, 2025 to build relationships in the LP industry.
• The OSINT GroupminorChannel Partner/ Reseller/ Distributor · 29 April 2025The OSINT Group joined LPF as Bachelor-Level Solution Provider Partner. Partnership announced April 29, 2025.
• Vaxtor TechnologiesminorChannel Partner/ Reseller/ Distributor · 22 April 2025Vaxtor Technologies joined LPF as Associate-Level Solution Provider Partner. Partnership announced April 22, 2025 to support LP industry.
• LP MagazinecoreStrategic or Co-development Partner · 30 January 2022LPF acquired LP Magazine in January 2022, integrating it under its not-for-profit status to enhance education and communication in the loss prevention and asset protection industry. The acquisition leverages synergies between the two organizations to provide better educational opportunities and industry content. Both organizations continue to operate separately while collaborating to advance education and communication.
• Sensormatic By Johnson ControlsflagshipGTM or Marketing PartnerDoctorate Level Partner and website sponsor. Sensormatic provides marketing support, email communications, webinars, and scholarships through the partnership. LP professionals from Sensormatic serve on the LPF Board.
• Motorola SolutionsflagshipStrategic or Co-development PartnerThe Loss Prevention Foundation teams up with Motorola Solutions to advance retail security education. Partnership announced May 27, 2025 to provide educational resources and professional development opportunities.
• lpProcoreChannel Partner/ Reseller/ DistributorlpPro serves as the distribution platform for LPF Certified ORC (Organized Retail Crime) certificate courses developed in partnership with subject matter experts. Courses target retailers, law enforcement, prosecutors, and district attorneys.
• International Association of Interviewers (IAI)coreGTM or Marketing PartnerThrough strategic partnership with IAI, LPF offers all Certified Forensic Interviewers (CFI) a 20% discount off LPQ and LPC courses. Joint initiative recognizing professional development credentials.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Sensormatic Solutions (Johnson Controls): Sensormatic is LPF's Doctorate-Level Partner and website sponsor, providing scholarships and board representation. As a leading retail loss prevention technology vendor, Sensormatic is an ecosystem enabler/partner rather than a direct competitor, but its retail-LP focus makes it thematically comparable.
• Motorola Solutions: Motorola Solutions is LPF's flagship strategic partner (announced May 2025) for advancing retail security education. As a major provider of communications and security technology to retail and public safety, Motorola is an ecosystem partner rather than direct competitor, but adjacent in retail LP.

Direct peers

• International Foundation for Protection Officers (IFPO): IFPO provides certifications and training programs (e.g., Certified Protection Officer) for security and protection officers. Like LPF, it focuses on credentialing frontline and mid-level security professionals via self-paced courses, positioning it as a direct comparator in the security-education space.
• International Association of Interviewers (IAI): IAI administers the Certified Forensic Interviewer (CFI) credential and partners with LPF to offer CFI holders a 20% discount on LPQ/LPC courses. It is a direct peer in the credentialing-for-security-professionals space, with overlapping subject matter (investigations, forensics).
• ASIS International: ASIS International is the leading global membership body for security professionals, offering certifications such as CPP, PSP, and PCI that overlap with LPF's LPC in scope. ASIS is also a current LPF Educational Industry Partner and offers the Essentials of Asset Protection Certificate, making it both a direct competitor and a collaborator.
• Loss Prevention Research Council (LPRC): LPRC is an industry-led research and innovation council for retail loss prevention, partnering closely with LPF on research initiatives and the LP Leadership Summit. It is a direct peer in serving the LP/AP community through knowledge-sharing events and collaborative content development.

Broad incumbents

• National Retail Federation (NRF): NRF is the largest U.S. retail trade association, running NRF Protect (the flagship LP event) and serving as an LPF Educational Industry Partner. It is a broader incumbent that addresses retail LP/AP as one segment within its portfolio, while LPF specializes exclusively in LP/AP education and certification.
• Retail Industry Leaders Association (RILA): RILA represents retail industry leaders and convenes asset protection executives (e.g., via its Asset Protection Leaders Council). It serves as an LPF Educational Industry Partner and is a broader incumbent whose AP initiatives overlap with LPF's certification mission.

Emerging players

• National Association for Shoplifting Prevention (NASP): NASP addresses shoplifting prevention through education and intervention programs; LPF's President Caroline Kochman previously led NASP. It is an adjacent peer in retail LP/shoplifting with overlapping education and credentialing themes but a narrower offender-intervention focus.
• ISCPO (International Supply Chain Protection Organization): ISCPO is an Educational Industry Partner of LPF and serves supply chain protection and loss prevention professionals through conferences and training. It is an emerging peer with overlapping content (supply chain security, LPC Course 6) but a more focused supply-chain remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/LPFoundation
• Facebookfacebook.com/LossPreventionFoundation
• LinkedInlinkedin.com/groups/2092951

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loss Prevention Foundation