Hapn
Hapn is a Tampa-based GPS fleet and asset tracking SaaS company serving construction, equipment rental, and logistics operators with a unified platform combining vehicle, heavy equipment, unpowered asset, OEM telematics, and AI dash camera tracking on 3-year subscription agreements.
- Company typePrivate
- Founded2006
- HeadquartersTampa, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Hapn does
Hapn (legal entity Hapn Holdings Inc.; formerly Spytec GPS, rebranded 2022) is a Tampa, Florida-based GPS fleet and asset tracking software company founded in 2006 in New York. The company operates a unified IoT platform that tracks vehicles, heavy equipment, unpowered assets (trailers, generators, containers), and ingests telematics feeds from 53+ original equipment manufacturers via the AEMP standard. Its product portfolio spans Asset Tracking (battery GPS, from $10/month), Vehicle Tracking (OBD-II and hardwired, $10/month), Equipment Management with engine hour detection ($13/month), full Equipment Telematics with CAN-Bus diagnostics ($18/month), AI-powered dual-lens Dash Cameras ($35/month), OEM Data Integration, BLE-based Zones for indoor/yard tracking, and per-shipment Shipment Tracking ($40/shipment). The platform is paired with a proprietary hardware line of 14+ trackers and cameras (HPN-V30, HPN-V21, HPN-V07, HPN-C20, etc.) and exposes a REST/GraphQL API with real-time webhooks.
Hapn serves primarily mid-market operators in construction, equipment rental, freight and logistics, with secondary exposure to service fleets, energy, utilities, government, and agriculture. The company's value proposition targets the operational fragmentation problem: customers managing mixed fleets from multiple OEMs typically face separate vendor portals, layered contracts, and untracked unpowered assets. Hapn's sales motion is custom-quote-driven with solutions engineering support, structured around 3-year agreements where hardware is bundled at no upfront cost. Distribution combines direct sales, a website-based quote builder, and a multi-tier partner program (affiliates, channel partners, resellers, technology partners including rental software ISVs). The platform processes 4B+ messages across 460,000+ tracked assets for 50,000+ customers.
Hapn is a privately held, founder-owned company led by Co-founder & CEO Joseph Besdin and Founder/President Jon Mark, with no disclosed external funding rounds. The engineering team built a next-generation IoT platform ('Exodus') in-house in 2019 and migrated tens of thousands of customers to it in 2020, creating the substrate for the subsequent OEM integrations, AI dash cameras, and shipment tracking product lines. The company maintains a SOC 2 Type 2 compliance posture and serves customers globally across construction, rental, and logistics verticals.
Hapn firmographics
Firmographics- Name
- Hapn
- Legal name
- Hapn Holdings Inc.
- Website
- https://gethapn.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hapn is a Tampa-based GPS fleet and asset tracking SaaS company serving construction, equipment rental, and logistics operators with a unified platform combining vehicle, heavy equipment, unpowered asset, OEM telematics, and AI dash camera tracking on 3-year subscription agreements.
- Ownership category
- akta.pro rank
Where Hapn is headquartered
LocationHeadquarters
- HQ city
- Tampa
- HQ country
- United States
- HQ region
- North America
Markets served
Hapn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription-based SaaS: Monthly subscription pricing per asset with tiered plans for asset tracking ($10/mo), equipment tracking ($13/mo), equipment telematics ($18/mo), AI dash cameras ($35/mo), OEM integration (custom pricing), and shipment tracking ($40/shipment). Hardware provided free on 3-year agreements.
- Hardware (included with subscriptions): GPS trackers, dash cameras, and installation kits included at no additional cost on 3-year agreements. No upfront equipment costs for customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Asset Tracking - Battery-powered GPS for trailers, generators, containers |
| Subscription | Monthly | Vehicle Tracking - OBD-II and hardwired options |
| Subscription | Monthly | Equipment Management - GPS with engine hour detection |
| Subscription | Monthly | Equipment Management+ - Full CAN-Bus diagnostics |
| Subscription | Monthly | AI Dash Cameras - Dual-lens AI-powered video |
| Unit Pricing | Pay-as-you-go | Shipment Tracking - Per-shipment GPS |
| Subscription | Monthly | Zones - BLE indoor/outdoor tracking |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hapn product offering
Product offeringCore offering
Hapn provides a unified GPS fleet and asset tracking platform that consolidates vehicles, heavy equipment, unpowered assets, and OEM telematics data into a single dashboard. The platform combines battery-powered GPS trackers, OBD-II/hardwired vehicle devices, AI dash cameras, and integrations with 53+ OEM telematics feeds (via AEMP standard), sold primarily as monthly per-asset subscriptions with hardware included free on 3-year agreements.
Product overview
Hapn is a unified GPS fleet and asset tracking platform that combines multiple tracking solutions into a single dashboard. The core platform offers Asset Tracking (battery-powered GPS for unpowered assets), Vehicle Tracking (OBD-II and hardwired options for fleet vehicles), Equipment Management and Equipment Telematics (GPS and full CAN-bus diagnostics for heavy equipment), AI Dash Cameras (dual-lens AI-powered video for driver safety), OEM Data Integration (pulls data from 53+ existing OEM telematics systems via AEMP standard), Zones (BLE indoor/yard tracking), and Shipment Tracking (per-shipment disposable trackers for freight). The platform is hardware-agnostic with proprietary trackers including HPN-V30, HPN-V21, HPN-V03, HPN-A10, HPN-C20, HPN-A01, HPN-O10, HPN-A00, HPN-A22, HPN-V07, HPN-A03, GV350, WM301, and GL601. Hapn's IoT platform processes data from vehicles, heavy equipment, unpowered assets, and OEM data sources, unified through a REST API, GraphQL, and webhooks.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Tracking Battery-powered GPS tracking for trailers, generators, containers, and other unpowered assets. Includes customizable reporting modes, geofence alerts, recovery mode, and a 365-day location history. Built for fleet operators in construction, rental, and logistics who need visibility on assets without built-in telematics.
- Vehicle Tracking GPS tracking for on-road fleet vehicles with OBD-II and hardwired installation options. Provides real-time location, trip history, driver behavior scoring, speed alerts, and geofence entry/exit notifications. Designed for commercial fleet operators managing trucks and vans.
- Equipment Management & Telematics GPS tracking, engine hour detection, and CAN-Bus diagnostics for heavy construction equipment such as excavators, loaders, and cranes. Tracks location, engine on/off status, fault codes, fuel levels, oil pressure, and coolant temperature to support proactive maintenance scheduling and utilization decisions.
- AI Dash Cameras Dual-lens AI-powered dash cameras that mount on vehicles or equipment, featuring driver safety scoring, distracted driving detection, fatigue monitoring, harsh event detection, and incident documentation with cloud-stored HD video and in-cab audio coaching.
- OEM Data Integration Integration platform that pulls live telematics data from 53+ OEM equipment brands (Caterpillar, John Deere, Komatsu, Kubota, Volvo, Bobcat, JLG, and others) into the Hapn dashboard via the AEMP telematics standard, monitoring location, engine hours, fault codes, and utilization without installing additional tracking hardware.
- Zones (BLE Indoor/Yard Tracking)
Quantifiable outcome
- Equipment recovery: 9 pieces worth $80K each ($720K total) recovered for MSG Leasing using Hapn tracking
- +7 more outcomes
Companies that use Hapn
Customer profileNamed customers8 records
Segments5 records
Ideal customer profiles4 records
Hapn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration58 records
AI capability4 records
Feature8 records
Hapn partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- QuiplicoreEquipment rental software provider Quipli integrated Hapn's GPS tracking and fleet telemetry platform into its system. The two-way API synchronization connects real-time GPS and telemetry data from Hapn with asset information, rental status updates, and assignments from Quipli. Integration targets rental companies operating multiple branches or managing fleets with more than 50 assets, with focus on high-value equipment where utilization tracking and theft prevention are priorities.
- Point of RentalcoreEnterprise-grade rental management platform for heavy equipment, tool, event, and specialty rental operations. The Hapn integration connects GPS and telematics data directly into Point of Rental, providing real-time asset visibility without switching systems.
- RenterracoreAll-in-one operating system for equipment rental companies combining quoting, inventory, dispatch, invoicing, and customer management. Hapn integration provides real-time fleet location and telematics data available directly inside Renterra.
- Caterpillar (CAT)corePull live telematics data directly from CAT fleet into Hapn. Monitor location, engine hours, fault codes, and utilization across all Cat-connected machines without adding hardware. Integrates via CAT VisionLink/OEM telematics feed.
- John DeerecoreIntegrate John Deere JDLink telematics into Hapn for real-time visibility into green fleet. Track machine health, hours, and location from the same platform used for entire operation.
- KomatsucoreConnect Komatsu KOMTRAX system to Hapn and centralize fleet data. Get automated alerts, fuel consumption insights, and location tracking for every connected Komatsu asset.
- KubotacoreIntegrate Kubota telematics into Hapn to monitor compact and utility equipment in real time. Track hours, location, and service alerts so nothing in Kubota fleet goes untracked.
- Affiliate PartnersminorAffiliate partners refer customers to Hapn sales team. As sales close, affiliates receive percentage of first year's software revenue.
- Channel PartnersminorChannel partners have existing relationships with customers in Hapn's ideal customer profile and leverage that relationship to sell Hapn solutions. Hapn provides tools to deepen relationships and establish partners as trusted advisors.
- Reseller PartnersminorHapn resellers purchase inventory directly from Hapn and sell the solution to their customers at pre-negotiated rates.
Scale indicators11 records
Recent moves10 records
Expansion highlights6 records
Hapn competitors and assessment
Company assessmentDirect peers
- Samsara: Public IoT telematics platform offering vehicle tracking, equipment monitoring, AI dash cams, and site visibility. Directly comparable in product breadth, target verticals (construction, logistics, fleets), and SaaS-plus-hardware model, though at vastly larger scale.
- Geotab: Private telematics leader offering GPS fleet tracking, engine diagnostics, and OEM integrations via MyGeotab. Comparable in fleet/equipment telematics and OEM data ingestion; explicitly named as a competitor in Hapn's own comparison content.
- Verizon Connect: Telematics and fleet management suite from Verizon, covering vehicle tracking, asset monitoring, and dash cams. Comparable in target mid-market and enterprise fleets and in bundled hardware-plus-subscription model.
- Tenna: Equipment rental and construction-focused telematics with mixed-fleet tracking, equipment management, and rental integrations. Comparable because it targets the same construction and rental verticals with a unified fleet approach; named competitor in Hapn's comparison content.
- Trackunit: Specialist telematics platform for heavy equipment and construction, offering OEM data integration and rental-fleet workflows. Comparable in equipment telematics focus, OEM integrations, and construction/rental vertical orientation.
- GPS Insight: GPS fleet tracking and field service management platform for fleets and equipment. Comparable in mid-market fleet telematics with vehicle tracking, dash cams, and asset management modules.
- Linxup: GPS fleet tracking provider for small and mid-sized businesses with vehicle tracking, equipment monitoring, and dash cams. Comparable in published SMB-friendly pricing and asset-tracking bundle.
- Azuga (Bridgestone): GPS fleet tracking platform owned by Bridgestone, offering vehicle tracking, dash cams, and equipment telematics for SMB and mid-market fleets. Comparable in pricing structure, target customers, and telematics-plus-dash-cam bundle.
Emerging players
- Fleetio: Fleet maintenance and operations platform with growing telematics integrations. Comparable as a fleet-focused SaaS serving similar mid-market buyers, though its core competency is maintenance management rather than GPS tracking.
Broad incumbents
- Trimble Transportation: Large enterprise software and hardware vendor with telematics, fleet, and construction asset management offerings. Comparable in construction and logistics verticals; broader portfolio with enterprise focus, partially overlapping with Hapn's sweet spot.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Hapn social profiles
Digital presenceHapn compliance and trust
Trust signalCompliance1 record
Hapn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hapn leadership team
Management profileNumber of profiles
Profiles6 records
Hapn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hapn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hapn
What does Hapn do?
Hapn provides a unified GPS fleet and asset tracking platform that consolidates vehicles, heavy equipment, unpowered assets, and OEM telematics data into a single dashboard. The platform combines battery-powered GPS trackers, OBD-II/hardwired vehicle devices, AI dash cameras, and integrations with 53+ OEM telematics feeds (via AEMP standard), sold primarily as monthly per-asset subscriptions with hardware included free on 3-year agreements.
Is Hapn a public or private company?
Hapn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hapn founded?
Hapn was founded in 2006. It employs 51 to 100 people.
Where is Hapn based?
Hapn is headquartered in Tampa, United States, in the North America region.
How does Hapn make money?
Two revenue lines are on record. Subscription-based SaaS are the primary driver. The others are hardware (included with subscriptions).
Who are Hapn's main competitors?
Direct peers on record are Samsara, Geotab, Verizon Connect, Tenna, Trackunit, GPS Insight, Linxup and Azuga (Bridgestone). Fleetio is listed as an emerging player. Trimble Transportation is listed as a broad incumbent.
Does Hapn have an API?
Yes. Hapn offers a GPS Tracking API that enables developers to stream GPS, telematics, and alerts in under 2 seconds with 99.999% uptime. The API provides REST and GraphQL endpoints, real-time webhooks per event, and supports data ingestion from GPS trackers and OEM feeds with AEMP 2.0 support. Key capabilities include: multi-region design for reliability, global cellular coverage via multi-network SIMs, scalable architecture for millions of events per day, OAuth2/API key authentication, and OpenAPI specification. The API enables integration with chat, dispatch, work management, BI tools, and data warehouses. Developer documentation is at gethapn.com/reference/authorization-copy.