KVIA-TV

What KVIA-TV does

KVIA-TV (operating as ABC-7) is an FCC-licensed ABC Network affiliate television station serving the El Paso, Texas border region and southern New Mexico communities including Las Cruces, Alamogordo, and Deming. Founded in 1956 and operated by NPG of Texas, L.P. — a subsidiary of News-Press & Gazette Company — the station is headquartered in El Paso and distributes content through over-the-air broadcast on channel 7, three FCC-licensed digital TV translators extending coverage into New Mexico, the kvia.com web platform, the KVIA News App and KVIA StormTrack Weather App for iOS and Android, livestreamed newscasts and live events, segmented email newsletters, and social media channels (Facebook, Twitter, YouTube, Instagram). The technology stack is conventional for a digital news publisher, built on WordPress CMS, CloudFlare infrastructure, Viafoura for audience commenting, Vimeo and YouTube for video hosting, and Google Analytics/Tag Manager for measurement. Differentiated content features include the ABC-7 StormTrack Doppler radar system, ABC-7 First Alert severe weather notification platform, and recurring franchise segments (Community Champions, 7 in the City, Good Vibes Only, Be Mindful, ABC-7 Listens).

The station operates a pure advertising-based revenue model with no consumer subscription or paywall. Revenue is generated across four advertising streams: traditional broadcast television advertising (local commercials and pre-roll during news programming), digital display advertising on kvia.com, in-app advertising within the KVIA mobile applications, and email newsletter sponsorships across segmented lists (Breaking News, Severe Weather, Daily News Updates, Daily Weather Forecast, Entertainment, and Contests). Content is free to viewers. Key content partnerships include the ABC Network affiliation, CNN Newsource syndication, and Mountain West Conference sports rights covering UTEP Miners athletics; livestreaming partnerships with El Paso Locomotive FC (USL Championship soccer) extend recurring live-event programming. Community engagement is anchored by the Community Champions franchise co-sponsored by Albertsons and the El Paso Community Foundation. The audience comprises El Paso metro residents, southern New Mexico Borderland viewers, sports fans following UTEP, NMSU, El Paso Chihuahuas, and Locomotive FC, and weather-information seekers across the desert climate region.

Name

KVIA-TV

Legal name

NPG of Texas, L.P.

Website

https://kvia.com

Company type

Private

Founded year

1956

Operating status

Operating

Headcount range

101–250 employees

Short description

KVIA-TV (ABC-7) is an FCC-licensed ABC Network affiliate television station founded in 1956, serving the El Paso, Texas border region and southern New Mexico through broadcast, web, mobile, and livestream channels, monetized entirely through advertising.

Ownership category

akta.pro rank

Product category

Local Television Broadcasting

NAICS

Television Broadcasting Stations (516120)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

akta.pro secondary industry

Local Translator/Repeater & Low-Power Stations (LPTV, Translators, Fill-In) (MPABACAM)

Keywords

• Local television broadcasting
• Broadcast news coverage
• Local weather forecasting
• Regional sports coverage
• Digital news platform

Headquarters

HQ city

El Paso

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Television Advertising: Traditional broadcast television advertising including local commercials, sponsored segments, and pre-roll spots during news programming
2. Digital Display Advertising: Website banner advertisements, video ads, and sponsored content on kvia.com, monetizing the station's digital news audience
3. Newsletter Sponsorships: Sponsored email newsletter placements including Breaking News, Severe Weather, Daily News Updates, and other segmented email communications
4. Mobile App Advertising: In-app advertising within KVIA News App and KVIA Weather App for iOS and Android platforms

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

KVIA-TV is a local broadcast television station operating as the ABC affiliate for the El Paso, Texas and southern New Mexico border region. It provides local news, weather, sports, and community content through over-the-air broadcast on channel 7, the kvia.com website, iOS and Android mobile applications, email newsletters, and social media platforms. The station generates revenue primarily through television and digital advertising sold to local and regional businesses seeking to reach the Borderland audience.

Product overview

KVIA-TV is an ABC-affiliated television station serving the El Paso Borderland region, operated by NPG of Texas (a subsidiary of News-Press & Gazette Company). The station operates as a multi-platform news organization offering a traditional broadcast TV product complemented by digital services. The core products include the KVIA News App (iOS/Android) for mobile news consumption and the KVIA StormTrack Weather App for weather updates. Supporting digital offerings include ABC-7 StormTrack Doppler (weather radar), ABC-7 First Alert (severe weather notifications), KVIA.com web platform for online news, live streaming of newscasts and events, and email newsletter subscriptions. The portfolio includes specialized coverage sections for El Paso, New Mexico, Texas, border news, sports (UTEP, NMSU, El Paso Chihuahuas), and lifestyle/entertainment content. The station also features community engagement initiatives like ABC-7 Listens and Good Vibes Only segments.

Differentiator

Problem solved

Functional benefit

Products and services

• KVIA News App Mobile application available on iOS and Android platforms that delivers news content, breaking news alerts, and local coverage for the El Paso Borderland region. Targeted at local viewers seeking on-the-go access to KVIA news content.
• KVIA StormTrack Weather App Weather mobile application available on iOS and Android that provides local forecasts, Doppler radar imagery, and severe weather alerts for the El Paso area. Targeted at Borderland residents requiring weather information and emergency notifications.
• KVIA.com News Website Primary digital news platform providing local El Paso, New Mexico, Texas, border, US/World news, sports coverage including UTEP, NMSU, and El Paso Chihuahuas, entertainment, and lifestyle content. Targeted at general local audience in the Borderland region.
• KVIA Live Streaming Live streaming service enabling viewers to watch KVIA newscasts, live events, and El Paso Locomotive FC soccer matches online through the website. Targeted at local viewers who want online access to broadcast content.
• Email Newsletters Subscription-based email newsletters segmented by topic including Breaking News, Severe Weather, Daily News Updates, Daily Weather Forecast, Entertainment, and Contests & Promotions. Targeted at local audience members who want news and weather updates delivered to their inbox.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core, major and minor.

• News-Press & Gazette CompanycoreOthersParent media holding company that owns KVIA-TV through its subsidiary NPG of Texas, L.P. News-Press & Gazette Company operates multiple television stations and newspapers across the United States, providing corporate governance and operational support for KVIA-TV.
• ABC NetworkcoreChannel Partner/ Reseller/ DistributorABC-7 operates as the ABC network affiliate for the El Paso market, carrying ABC network programming while providing local news, sports, and community content. This affiliation provides national programming and brand association with the Disney-owned ABC network.
• CNN NewsourcecoreChannel Partner/ Reseller/ DistributorContent partnership providing national and international news stories syndicated through CNN for local broadcast. KVIA distributes CNN-produced content on world news, politics, entertainment, and other topics through its news programming.
• Mountain West ConferencemajorChannel Partner/ Reseller/ DistributorSports content partnership covering UTEP athletics as the university joins the Mountain West Conference. Coverage includes football, basketball, and Olympic sports with broadcast rights on MW+ streaming platform and national networks including FOX, CW, SEC Network, and Big Ten Network.
• AlbertsonsminorGTM or Marketing PartnerLocal retail sponsor for Community Champions segment, a weekly recognition program highlighting individuals making positive contributions in the Borderland community.
• El Paso Community FoundationminorGTM or Marketing PartnerNonprofit community partner co-sponsoring Community Champions program, supporting local community engagement and positive news coverage in the El Paso region.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• KDBC-TV (CBS 4 El Paso): Direct competitor in the El Paso DMA as the CBS-affiliated local television station, offering comparable local news, weather, and sports coverage to similar Borderland audiences with the same broadcast-plus-digital distribution model.
• KTSM-TV (NBC 9 El Paso): El Paso's NBC affiliate and head-to-head competitor, operating the same multi-platform local news and weather format in the same DMA with overlapping advertising and audience pools.
• KFOX-TV (Fox 14 El Paso): FOX-affiliated El Paso station directly competing for local news viewership, sports rights, and border-region coverage with a similar broadcast and digital presence.
• Telemundo El Paso (KTDO / KINT): Spanish-language local broadcaster in the El Paso border market, competing for the same local ad dollars and audience attention with a parallel news, weather, and digital product mix tailored to the region's Hispanic majority.
• Univision El Paso (KINT-TV): Competing Spanish-language station in the El Paso DMA, offering similar local news and weather verticals but with distinct language and content positioning against KVIA-TV.

Broad incumbents

• Nexstar Media Group: Largest U.S. TV station owner operating hundreds of network affiliates (including ABC, NBC, CBS, FOX) across markets, providing a publicly traded benchmark for affiliate-station economics, retransmission fees, and digital ad strategy relevant to KVIA-TV.
• Sinclair Broadcast Group: Major U.S. broadcast group with a portfolio that includes ABC affiliates similar to KVIA-TV, offering a comparable operating model (local news, sports, digital) and exposure to the same linear-to-digital ad migration.
• TEGNA Inc. Owner of a network of local ABC, CBS, NBC, and FOX affiliates with a strong focus on local news, weather, and digital content; relevant comparable for KVIA-TV's news-heavy, multi-platform affiliate model.
• Gray Television: Operator of mid-sized-market network affiliates across the U.S., providing a useful template for KVIA-TV's local-news-led, multi-platform strategy and market-tier economics.

Others

• News-Press & Gazette Company (NPG): Direct corporate parent of KVIA-TV and operator of multiple additional local TV stations; relevant as the controlling entity whose broader station strategy, capital allocation, and operational synergies shape KVIA-TV's investment trajectory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCY3aBQeIB4g6K6tX8R9W_9A
• Facebookfacebook.com/kviatv
• Instagraminstagram.com/kviaabce Paso
• Xx.com/abc7breaking
• LinkedInlinkedin.com/company/kvia-tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KVIA-TV