The Finway Group
- Company typePrivate
- Founded2008
- HeadquartersWest Des Moines, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
The Finway Group firmographics
Firmographics- Name
- The Finway Group
- Legal name
- The Finway Group
- Website
- https://finwaygroup.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
The Finway Group industry classification
Industry- Product category
- Retirement Plan Administration Services
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Retirement Plan Participant Advice & Managed Accounts (FSAEABAF)
Keywords
Where The Finway Group is headquartered
LocationHeadquarters
- HQ city
- West Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Finway Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Third Party Administration (TPA) Services: Full-service retirement plan administration including compliance testing, annual IRS and DOL reporting, document design and filing, and plan management. Revenue generated through ongoing administration fees for managing retirement plans.
- 3(16) Plan Administration Services: Premium fiduciary outsourcing service where Finway assumes Plan Administrator responsibilities, fiduciary liability, and operational administration for retirement plans. Higher-value service tier.
- Pooled Employer Plan (PEP) Administration: Manages pooled employer plans (Architect and Artisan PEPs) allowing unrelated businesses to participate in single plans, generating revenue through plan administration fees shared across participating employers.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
The Finway Group product offering
Product offeringCore offering
The Finway Group is a Third Party Administrator (TPA) that provides full-service retirement plan administration and compliance management for employer-sponsored plans. Its core offering is a proprietary 3(16) Plan Administration service in which the firm acts as ERISA Plan Administrator and Plan Fiduciary, taking on day-to-day operations, IRS Form 5500 filing, and fiduciary liability. Complementary offerings include two branded Pooled Employer Plans (The Architect PEP and The Artisan PEP), traditional TPA services, plan design and consulting, and fiduciary outsourcing for 401(k), Defined Benefit, Cash Balance, MEP, PEP, and Group of Plans arrangements.
Product overview
The Finway Group offers a comprehensive suite of retirement plan administration services built around its proprietary 3(16) Plan Administration platform. The core offering is the 3(16) Plan Administration service, where Finway Group serves as ERISA Plan Administrator and Plan Fiduciary, assuming fiduciary responsibility for plan operations, IRS Form 5500 filing, and compliance. Complementing this are two branded Pooled Employer Plans: The Architect Retirement PEP (powered by Empower's technology platform with Benefit Trust Company as trustee) and The Artisan Retirement PEP (powered by Voya's recordkeeping platform with LeafHouse as investment fiduciary). The company also provides traditional TPA services, support for various plan types (401(k), Defined Benefit, Cash Balance, etc.), Multiple Employer Plans, and fiduciary services. All offerings are designed to reduce administrative burden and fiduciary liability for plan sponsors while providing high-touch service.
Differentiator
Problem solved
Functional benefit
Brands
- The Architect 401(k) Solution: A proprietary 3(16) Plan Administration solution and Pooled Employer Plan (PEP) offered by The Finway Group, partnering with Empower for recordkeeping and Benefit Trust Company as trustee.
- The Artisan Retirement PEP
- 3(16) Plan Administration by Finway Group
Products and services
- 3(16) Plan Administration by Finway Group Proprietary 3(16) Plan Administration service in which Finway Group serves as ERISA 3(16) Plan Administrator and Plan Fiduciary, handling day-to-day operations, IRS Form 5500 filing, compliance testing, and fiduciary responsibilities for employer-sponsored retirement plans.
- The Architect Retirement PEP Pooled Employer 401(k) Plan (PEP) powered by Empower's technology platform with Benefit Trust Company as trustee, designed for employers seeking scale, efficiency, and a nationally recognized solution with participant tools.
- The Artisan Retirement PEP Pooled Employer 401(k) Plan utilizing Voya's recordkeeping platform with LeafHouse as 3(38) investment fiduciary, designed for employers who value personalization, flexibility, and participant-focused innovation with behavioral finance tools.
- Third Party Administration (TPA) Services Full-service retirement plan administration including compliance testing, annual IRS and DOL reporting, document management, and participant loan/distribution administration for employer-sponsored plans.
- Defined Contribution Plan Services Administration and support services for Defined Contribution plans including 401(k), 401(k) Safe Harbor, New Comparability, Profit Sharing, Age-Weighted Profit Sharing, Defined Benefit, and Cash Balance plans.
- Multiple Employer Plan (MEP) Multiple Employer Plan arrangements allowing related businesses to join together to participate in a single retirement plan with potential cost savings and audit elimination.
- Group of Plans (GoPs) Group of Plans arrangement effective January 1, 2022, where the sponsor takes on administrative, fiduciary, and trustee responsibility across multiple participating plans.
- Plan Fiduciary Services Outsourcing of fiduciary responsibilities and liability management covering plan operations, fund reviews, and investment selection for employers and advisors.
- Plan Design and Consulting Expert consultation on retirement plan design options, evaluating existing plan strengths and weaknesses, and recommending cost-effective plans tailored to client needs.
Quantifiable outcome
- 99% client retention rate
- +3 more outcomes
Companies that use The Finway Group
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
The Finway Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Finway Group partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and key.
- EmpowercoreStrategic recordkeeping partner for the Architect PEP pooled employer plan. Empower provides technology platform with interactive dashboards, mobile access, and retirement readiness tools. One of the nation's largest and most trusted recordkeepers.
- VoyacoreRecordkeeping partner for the Artisan PEP pooled employer plan. Voya provides participant-focused tools with goal tracking, mobile-first access, and behavioral nudges to encourage savings.
- TransamericakeyStrategic recordkeeping partner providing retirement plan administration and recordkeeping services.
- Capital Group American FundskeyInvestment management partner providing mutual fund options and investment solutions for retirement plans.
- NationwidekeyStrategic recordkeeping partner for retirement plans, providing administrative and investment platform services.
- OneAmericakeyRetirement services partner providing insurance and investment products for retirement plan markets.
- AspirekeyTechnology partner providing recordkeeping and administrative services for retirement plans.
- Benefit Trust CompanycoreTrustee for the Architect PEP, providing independent trustee oversight with focus on security and fiduciary strength. Complements Finway's administration services.
- LeafHousecore3(38) investment fiduciary for the Artisan PEP, bringing deep fiduciary oversight and boutique approach to fund selection and monitoring.
- Voya Institutional Trust CompanycoreTrustee for the Artisan PEP, providing trust services and fiduciary oversight for the pooled employer plan.
Scale indicators8 records
Recent moves7 records
Expansion highlights4 records
The Finway Group competitors and assessment
Company assessmentBroad incumbents
- ADP Retirement Services: Bundled 401(k) and retirement plan administration inside ADP's payroll and HR ecosystem, often targeting small/mid-market employers. Comparable small/mid-market segment but with a fundamentally different bundled delivery model.
- Principal Financial Group: Large retirement plan provider offering recordkeeping, administration, and investment solutions for small/mid-market and large plans. Comparable service breadth, though at much greater scale and with broader distribution.
- Voya Financial: Large retirement-focused financial services firm providing recordkeeping, administration, and investment solutions. Comparable on retirement plan services, including as the recordkeeper for Finway's Artisan PEP, but operates at significantly larger scale.
- Paychex Retirement Services: Bundled 401(k) administration distributed through Paychex's payroll book, competing for the same small-business plan sponsors that Finway serves via advisors. Comparable target customer but bundled rather than advisor-channel.
- Empower Retirement: One of the largest U.S. retirement recordkeepers and plan administrators with bundled TPA, 3(16), and PEP capabilities. Comparable on service line and target segment, but materially larger in scale; also a Finway recordkeeper partner on the Architect PEP.
- OneAmerica: Insurance and retirement services company with recordkeeping and administration capabilities. Comparable retirement services portfolio and a Finway strategic partner.
Direct peers
- Ascensus: Largest independent retirement and college savings TPA in the U.S., offering 3(16) plan administration, pooled employer plans, and recordkeeping-adjacent services. Directly comparable to Finway in service mix and target market of small/mid-market plan sponsors served through advisor channels.
- Sentinel Benefits Group: Mid-sized independent TPA focused on retirement plan administration, 3(16) services, and plan design consulting for advisor-sourced clients. Comparable mid-market positioning and service stack to Finway.
- Newport (a Vestwell company): National retirement plan services firm offering TPA, 3(16) administration, and pooled employer plans to advisors and plan sponsors. Closely comparable scale and service portfolio to Finway, including white-label PEP offerings.
Regional players
- SageView Advisory Group: Independent retirement plan advisory firm providing 3(21)/3(38) services and TPA coordination to mid-market plan sponsors, with West Coast and select national presence. Comparable advisor-channel GTM and retirement plan focus, but primarily advisory rather than administration.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
The Finway Group social profiles
Digital presenceThe Finway Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Finway Group leadership team
Management profileNumber of profiles
Profiles2 records
The Finway Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Finway Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Finway Group
What does The Finway Group do?
The Finway Group is a Third Party Administrator (TPA) that provides full-service retirement plan administration and compliance management for employer-sponsored plans. Its core offering is a proprietary 3(16) Plan Administration service in which the firm acts as ERISA Plan Administrator and Plan Fiduciary, taking on day-to-day operations, IRS Form 5500 filing, and fiduciary liability. Complementary offerings include two branded Pooled Employer Plans (The Architect PEP and The Artisan PEP), traditional TPA services, plan design and consulting, and fiduciary outsourcing for 401(k), Defined Benefit, Cash Balance, MEP, PEP, and Group of Plans arrangements.
Is The Finway Group a public or private company?
The Finway Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Finway Group founded?
The Finway Group was founded in 2008. It employs 1 to 10 people.
Where is The Finway Group based?
The Finway Group is headquartered in West Des Moines, United States, in the North America region.
How does The Finway Group make money?
Three revenue lines are on record. Third Party Administration (TPA) Services are the primary driver. The others are 3(16) Plan Administration Services and pooled Employer Plan (PEP) Administration.
Who are The Finway Group's main competitors?
Broad incumbents on record are ADP Retirement Services, Principal Financial Group, Voya Financial, Paychex Retirement Services, Empower Retirement and OneAmerica. Direct peers are Ascensus, Sentinel Benefits Group and Newport (a Vestwell company). SageView Advisory Group is listed as a regional player.
Does The Finway Group have an API?
No public API is recorded for The Finway Group.
What industry is The Finway Group in?
The Finway Group's product category is Retirement Plan Administration Services. Its primary akta.pro industry code is FSAEABAF, Retirement Plan Participant Advice & Managed Accounts. Its NAICS code is 524292 and its SIC code is 6199.