NoA Connect
NoA Connect is a Nordic data-driven marketing consultancy and media agency offering media management, SEO & AI search, data & analytics, and creative services to enterprise clients across four Nordic countries via proprietary tools and certified platform partnerships.
- Company typePrivate
- Founded2025
- HeadquartersStockholm, Sweden
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NoA Connect does
NoA Connect is a data-driven marketing consultancy and full-service media agency operating across Denmark, Sweden, Norway, and Finland under the umbrella of The North Alliance AS, headquartered in Oslo. The company delivers four integrated service lines — Media Management, SEO & AI Search, Data & Analytics, and Creative Content — targeting enterprise clients across fashion, beauty, banking, retail, automotive, telecom, energy, and digital publishing. Its service portfolio is backed by proprietary tooling including NoA Watcher (brand monitoring), NoA Crawler (technical SEO auditing), NoA Sight (keyword research), Kuvio (a Google Data Studio-based real-time reporting solution), and a first-party-data-trained Predicted Lifetime Value Model used for audience segmentation and bid optimization.
The company operates with 70+ digital specialists supporting 12 native languages, manages over 1 billion in cumulative media spend, and maintains certified partnerships with Google, Meta, Microsoft, TikTok, and LinkedIn. Pricing is bespoke and project-based, with revenue generated through professional consultancy fees and managed media services rather than disclosed SaaS subscriptions. NoA Connect manages over 1 billion in media spend and reports a 97% client retention rate and 9/10 customer satisfaction score, with a 40/60 female/male workforce ratio.
The company was formed by consolidating three previously acquired agencies — Proletar, Peregrine, and Bluebird (acquired 2019–2022) — into a unified brand launched as NoA Connect in 2025–2026. As a privately held subsidiary within The North Alliance network, NoA Connect does not disclose revenue, funding, or valuation; it competes on integrated creative-and-media execution, proprietary measurement frameworks, and Nordic market reach rather than on standalone technology platforms.
NoA Connect firmographics
Firmographics- Name
- NoA Connect
- Legal name
- The North Alliance AS
- Website
- https://noaconnect.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NoA Connect is a Nordic data-driven marketing consultancy and media agency offering media management, SEO & AI search, data & analytics, and creative services to enterprise clients across four Nordic countries via proprietary tools and certified platform partnerships.
- Ownership category
- akta.pro rank
NoA Connect industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Network Operations Outsourcing (NOC Services) (BPAEAMAD)
Keywords
Where NoA Connect is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
NoA Connect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Marketing Consultancy Services: NoA Connect generates revenue through professional consulting services, providing strategic marketing consultancy, digital transformation, and implementation support to enterprise clients. The company offers integrated creative content, media management, SEO, and data analytics services as a full-service consultancy.
- Digital Marketing Agency Services: Revenue is generated through managing client marketing budgets and delivering measurable performance outcomes. The company operates with over 01B in total media spend under management, providing data-driven marketing services across paid search, paid social, programmatic, and SEO channels.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
NoA Connect product offering
Product offeringCore offering
NoA Connect is a data-driven marketing consultancy offering integrated creative, media management, SEO & AI search, and data & analytics services to enterprise clients. The company plans and executes full-funnel media campaigns across paid search, paid social, programmatic, DOOH, and organic channels, combining strategy, technology, and first-party data to deliver measurable business outcomes. It also operates proprietary SEO SaaS tools (NoA Watcher, NoA Crawler, NoA Sight) and a proprietary reporting platform (Kuvio) that support campaign delivery and performance measurement.
Product overview
NoA Connect is a data-driven media agency and marketing consultancy offering four integrated core service lines: Media Management, SEO & AI Search, Data & Analytics, and Creative. These four services operate as interconnected practice areas — creative assets fuel media performance, data analytics inform optimization across channels, and SEO supports organic visibility alongside paid media. The agency also operates proprietary SEO SaaS tools (NoA Watcher, NoA Crawler, NoA Sight) and a proprietary reporting solution (Kuvio) that sits at the center of performance measurement for clients. The portfolio spans from strategy through execution and measurement, unified by a born-digital, full-funnel approach.
Differentiator
Problem solved
Functional benefit
Products and services
- Media Management Full-service media management service covering paid search, paid social, programmatic and display, and traditional media. Combines data, experimentation, and holistic media mix optimization to continuously allocate budgets across channels for enterprise clients.
- SEO & AI Search SEO and generative AI search strategy service combining measurement, analysis, and optimization. Covers technical SEO, site migrations, content strategy, and AI search visibility optimization for enterprise clients.
- Data & Analytics Data collection, analysis, and activation service that consolidates fragmented data across platforms and channels into actionable insights, dashboards, and optimization recommendations for enterprise marketing teams.
- Creative Integrated creative content production combining human creativity with AI-powered production at scale. Includes concept development, asset production, adaptation across formats and channels, and continuous iteration based on performance data.
- NoA Watcher Proprietary brand monitoring tool within the NoA Connect SEO SaaS suite, enabling tracking and monitoring of brand mentions and visibility across search environments.
- NoA Crawler Proprietary cloud-based crawling tool for technical site auditing, identifying indexing issues, crawling errors, and technical performance bottlenecks.
- NoA Sight Proprietary keyword research tool within the NoA Connect SEO SaaS suite, supporting search behavior analysis and intent-driven keyword strategy development.
- Kuvio Proprietary real-time reporting and analytics solution built on Google Data Studio. Tracks business KPIs including GP1, GP2, GM1%, and GM2 across channels, markets, and campaign activities. Used as a primary source of truth for daily, weekly, and monthly performance reviews.
Quantifiable outcome
- +303% Profit on Ad Spend (POAS) for Parfym client
- +9 more outcomes
Companies that use NoA Connect
Customer profileNamed customers18 records
Segments4 records
Ideal customer profiles2 records
NoA Connect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NoA Connect partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core, minor and flagship.
- GooglecoreGoogle Partner status enabling access to Google Ads, YouTube, and Google Marketing Platform. The partnership provides certified expertise in search, display, and video advertising across Google's ecosystem.
- MetacoreMeta Partner status for Facebook and Instagram advertising. Enables advanced capabilities in social media advertising, audience targeting, and measurement.
- MicrosoftcoreMicrosoft Partner for Bing/Microsoft Advertising and LinkedIn marketing solutions. Enables search advertising across Microsoft properties.
- TikTokcoreTikTok Agency Partner Program membership enabling TikTok advertising execution and access to platform insights for client campaigns.
- LinkedIncoreLinkedIn Partner for professional network advertising. Enables B2B marketing capabilities and professional audience targeting.
- SchibstedminorScandinavian media partner for traditional and digital media planning. Nordic media house with marketplace and classified platforms.
- BonnierminorNordic media conglomerate partner for content and media partnerships. Major Scandinavian media and entertainment company.
- JCDecauxminorOutdoor advertising partner for Digital Out of Home (DOOH) campaigns, particularly used in Lumene case study with Stockholm metro placements.
- Bauer MediaminorAudio and media partner for radio and podcast advertising capabilities in Nordic markets.
- AnorakminorPart of The North Alliance network of agencies. Norwegian agency focused on HR and recruitment communications.
- App shackminorPart of The North Alliance network of agencies. Swedish app development and technology agency.
- AxenonminorPart of The North Alliance network of agencies. Technology and consulting services.
- NoA ElevateminorPart of The North Alliance network of agencies. Consulting and advisory services.
- Bob the Robot OyminorPart of The North Alliance network of agencies. Finnish advertising and communications agency.
- The North Alliance ASflagshipParent company and network hub. The North Alliance is one of Scandinavia's largest agency networks focusing on business development, communication, and digital transformation. NoA Connect was formed from acquisitions of Proletar, Peregrine, and Bluebird agencies (2019-2022) and officially launched as NoA Connect in 2025-2026.
Scale indicators7 records
Recent moves8 records
Expansion highlights6 records
NoA Connect competitors and assessment
Company assessmentDirect peers
- Dept Agency: Global full-service digital agency offering creative, media, data, and technology services to enterprise brands. Closely mirrors NoA Connect's integrated creative-plus-media-plus-data model and similar mid-market to enterprise client focus.
- Jellyfish: Global digital marketing agency combining media, creative, and technology with proprietary training (Jellyfish Academy) and platform partnerships. Direct competitor for enterprise paid-media mandates.
- Croud: Global digital media agency operating a "Croudian" network of on-demand specialists alongside in-house teams. Competes for similar full-funnel paid media and SEO engagements.
- Performics: Performance and data-driven marketing agency within Publicis Groupe, focused on commerce, paid media, and SEO. Comparable offering for global enterprise clients seeking integrated performance marketing.
- iProspect: Global digital performance agency within Dentsu specializing in paid search, SEO, content, and programmatic. Competes head-to-head with NoA Connect for enterprise performance-driven mandates.
Broad incumbents
- GroupM: World's largest media investment group operating WPP agencies (Mindshare, Wavemaker, EssenceMediacom). Overlaps with NoA Connect on media planning and buying but operates at vastly larger scale and offers broader portfolio services.
- Publicis Groupe: Global advertising holding company with creative, media, and data arms (Publicis, Leo Burnett, Saatchi, Starcom, Zenith). Competes for the same enterprise RFPs as NoA Connect via its integrated Power of One offering.
- Dentsu International: Global advertising and media services holding company spanning creative, media, and customer experience. Comparable enterprise client base and full-service model, though significantly larger and more diversified than NoA Connect.
Regional players
- Curamando: Nordic digital growth consultancy offering performance marketing, SEO, analytics, and MarTech advisory across Sweden and broader Scandinavia. Direct regional competitor with overlapping service lines.
- Conversionista: Nordic conversion optimization and digital analytics agency operating in Sweden, Norway, and Finland. Comparable regional footprint with overlapping CRO, analytics, and paid media services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
NoA Connect social profiles
Digital presenceNoA Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
NoA Connect leadership team
Management profileNumber of profiles
Profiles5 records
NoA Connect subsidiaries and ownership
Company hierarchySubsidiaries2 records
NoA Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NoA Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NoA Connect
What does NoA Connect do?
NoA Connect is a data-driven marketing consultancy offering integrated creative, media management, SEO & AI search, and data & analytics services to enterprise clients. The company plans and executes full-funnel media campaigns across paid search, paid social, programmatic, DOOH, and organic channels, combining strategy, technology, and first-party data to deliver measurable business outcomes. It also operates proprietary SEO SaaS tools (NoA Watcher, NoA Crawler, NoA Sight) and a proprietary reporting platform (Kuvio) that support campaign delivery and performance measurement.
Is NoA Connect a public or private company?
NoA Connect is a private company. It is classified as corporate owned and is currently operating.
When was NoA Connect founded?
NoA Connect was founded in 2025. It employs 101 to 250 people.
Where is NoA Connect based?
NoA Connect is headquartered in Stockholm, Sweden, in the Europe region.
How does NoA Connect make money?
Two revenue lines are on record. Marketing Consultancy Services are the primary driver. The others are digital Marketing Agency Services.
Who are NoA Connect's main competitors?
Direct peers on record are Dept Agency, Jellyfish, Croud, Performics and iProspect. Broad incumbents are GroupM, Publicis Groupe and Dentsu International. Regional players are Curamando and Conversionista.
Does NoA Connect have an API?
No public API is recorded for NoA Connect.
What industry is NoA Connect in?
NoA Connect's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAEAMAD, Network Operations Outsourcing (NOC Services). Its NAICS code is 541810 and its SIC code is 7311.