NoA Connect

What NoA Connect does

NoA Connect is a data-driven marketing consultancy and full-service media agency operating across Denmark, Sweden, Norway, and Finland under the umbrella of The North Alliance AS, headquartered in Oslo. The company delivers four integrated service lines — Media Management, SEO & AI Search, Data & Analytics, and Creative Content — targeting enterprise clients across fashion, beauty, banking, retail, automotive, telecom, energy, and digital publishing. Its service portfolio is backed by proprietary tooling including NoA Watcher (brand monitoring), NoA Crawler (technical SEO auditing), NoA Sight (keyword research), Kuvio (a Google Data Studio-based real-time reporting solution), and a first-party-data-trained Predicted Lifetime Value Model used for audience segmentation and bid optimization.

The company operates with 70+ digital specialists supporting 12 native languages, manages over 1 billion in cumulative media spend, and maintains certified partnerships with Google, Meta, Microsoft, TikTok, and LinkedIn. Pricing is bespoke and project-based, with revenue generated through professional consultancy fees and managed media services rather than disclosed SaaS subscriptions. NoA Connect manages over 1 billion in media spend and reports a 97% client retention rate and 9/10 customer satisfaction score, with a 40/60 female/male workforce ratio.

The company was formed by consolidating three previously acquired agencies — Proletar, Peregrine, and Bluebird (acquired 2019–2022) — into a unified brand launched as NoA Connect in 2025–2026. As a privately held subsidiary within The North Alliance network, NoA Connect does not disclose revenue, funding, or valuation; it competes on integrated creative-and-media execution, proprietary measurement frameworks, and Nordic market reach rather than on standalone technology platforms.

Name

NoA Connect

Legal name

The North Alliance AS

Website

https://noaconnect.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

101–250 employees

Short description

NoA Connect is a Nordic data-driven marketing consultancy and media agency offering media management, SEO & AI search, data & analytics, and creative services to enterprise clients across four Nordic countries via proprietary tools and certified platform partnerships.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Network Operations Outsourcing (NOC Services) (BPAEAMAD)

Keywords

• Digital marketing services
• Media management consulting
• Search engine optimization
• Marketing analytics services
• Creative content production

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing Consultancy Services: NoA Connect generates revenue through professional consulting services, providing strategic marketing consultancy, digital transformation, and implementation support to enterprise clients. The company offers integrated creative content, media management, SEO, and data analytics services as a full-service consultancy.
2. Digital Marketing Agency Services: Revenue is generated through managing client marketing budgets and delivering measurable performance outcomes. The company operates with over 01B in total media spend under management, providing data-driven marketing services across paid search, paid social, programmatic, and SEO channels.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

NoA Connect is a data-driven marketing consultancy offering integrated creative, media management, SEO & AI search, and data & analytics services to enterprise clients. The company plans and executes full-funnel media campaigns across paid search, paid social, programmatic, DOOH, and organic channels, combining strategy, technology, and first-party data to deliver measurable business outcomes. It also operates proprietary SEO SaaS tools (NoA Watcher, NoA Crawler, NoA Sight) and a proprietary reporting platform (Kuvio) that support campaign delivery and performance measurement.

Product overview

NoA Connect is a data-driven media agency and marketing consultancy offering four integrated core service lines: Media Management, SEO & AI Search, Data & Analytics, and Creative. These four services operate as interconnected practice areas — creative assets fuel media performance, data analytics inform optimization across channels, and SEO supports organic visibility alongside paid media. The agency also operates proprietary SEO SaaS tools (NoA Watcher, NoA Crawler, NoA Sight) and a proprietary reporting solution (Kuvio) that sits at the center of performance measurement for clients. The portfolio spans from strategy through execution and measurement, unified by a born-digital, full-funnel approach.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Management Full-service media management service covering paid search, paid social, programmatic and display, and traditional media. Combines data, experimentation, and holistic media mix optimization to continuously allocate budgets across channels for enterprise clients.
• SEO & AI Search SEO and generative AI search strategy service combining measurement, analysis, and optimization. Covers technical SEO, site migrations, content strategy, and AI search visibility optimization for enterprise clients.
• Data & Analytics Data collection, analysis, and activation service that consolidates fragmented data across platforms and channels into actionable insights, dashboards, and optimization recommendations for enterprise marketing teams.
• Creative Integrated creative content production combining human creativity with AI-powered production at scale. Includes concept development, asset production, adaptation across formats and channels, and continuous iteration based on performance data.
• NoA Watcher Proprietary brand monitoring tool within the NoA Connect SEO SaaS suite, enabling tracking and monitoring of brand mentions and visibility across search environments.
• NoA Crawler Proprietary cloud-based crawling tool for technical site auditing, identifying indexing issues, crawling errors, and technical performance bottlenecks.
• NoA Sight Proprietary keyword research tool within the NoA Connect SEO SaaS suite, supporting search behavior analysis and intent-driven keyword strategy development.
• Kuvio Proprietary real-time reporting and analytics solution built on Google Data Studio. Tracks business KPIs including GP1, GP2, GM1%, and GM2 across channels, markets, and campaign activities. Used as a primary source of truth for daily, weekly, and monthly performance reviews.

Quantifiable outcome

• +303% Profit on Ad Spend (POAS) for Parfym client
• +9 more outcomes

Named customers18 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core, minor and flagship.

• GooglecoreTechnology or IntegrationGoogle Partner status enabling access to Google Ads, YouTube, and Google Marketing Platform. The partnership provides certified expertise in search, display, and video advertising across Google's ecosystem.
• MetacoreTechnology or IntegrationMeta Partner status for Facebook and Instagram advertising. Enables advanced capabilities in social media advertising, audience targeting, and measurement.
• MicrosoftcoreTechnology or IntegrationMicrosoft Partner for Bing/Microsoft Advertising and LinkedIn marketing solutions. Enables search advertising across Microsoft properties.
• TikTokcoreTechnology or IntegrationTikTok Agency Partner Program membership enabling TikTok advertising execution and access to platform insights for client campaigns.
• LinkedIncoreTechnology or IntegrationLinkedIn Partner for professional network advertising. Enables B2B marketing capabilities and professional audience targeting.
• SchibstedminorGTM or Marketing PartnerScandinavian media partner for traditional and digital media planning. Nordic media house with marketplace and classified platforms.
• BonnierminorGTM or Marketing PartnerNordic media conglomerate partner for content and media partnerships. Major Scandinavian media and entertainment company.
• JCDecauxminorGTM or Marketing PartnerOutdoor advertising partner for Digital Out of Home (DOOH) campaigns, particularly used in Lumene case study with Stockholm metro placements.
• Bauer MediaminorGTM or Marketing PartnerAudio and media partner for radio and podcast advertising capabilities in Nordic markets.
• AnorakminorStrategic or Co-development PartnerPart of The North Alliance network of agencies. Norwegian agency focused on HR and recruitment communications.
• App shackminorStrategic or Co-development PartnerPart of The North Alliance network of agencies. Swedish app development and technology agency.
• AxenonminorStrategic or Co-development PartnerPart of The North Alliance network of agencies. Technology and consulting services.
• NoA ElevateminorStrategic or Co-development PartnerPart of The North Alliance network of agencies. Consulting and advisory services.
• Bob the Robot OyminorStrategic or Co-development PartnerPart of The North Alliance network of agencies. Finnish advertising and communications agency.
• The North Alliance ASflagshipStrategic or Co-development PartnerParent company and network hub. The North Alliance is one of Scandinavia's largest agency networks focusing on business development, communication, and digital transformation. NoA Connect was formed from acquisitions of Proletar, Peregrine, and Bluebird agencies (2019-2022) and officially launched as NoA Connect in 2025-2026.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Dept Agency: Global full-service digital agency offering creative, media, data, and technology services to enterprise brands. Closely mirrors NoA Connect's integrated creative-plus-media-plus-data model and similar mid-market to enterprise client focus.
• Jellyfish: Global digital marketing agency combining media, creative, and technology with proprietary training (Jellyfish Academy) and platform partnerships. Direct competitor for enterprise paid-media mandates.
• Croud: Global digital media agency operating a "Croudian" network of on-demand specialists alongside in-house teams. Competes for similar full-funnel paid media and SEO engagements.
• Performics: Performance and data-driven marketing agency within Publicis Groupe, focused on commerce, paid media, and SEO. Comparable offering for global enterprise clients seeking integrated performance marketing.
• iProspect: Global digital performance agency within Dentsu specializing in paid search, SEO, content, and programmatic. Competes head-to-head with NoA Connect for enterprise performance-driven mandates.

Broad incumbents

• GroupM: World's largest media investment group operating WPP agencies (Mindshare, Wavemaker, EssenceMediacom). Overlaps with NoA Connect on media planning and buying but operates at vastly larger scale and offers broader portfolio services.
• Publicis Groupe: Global advertising holding company with creative, media, and data arms (Publicis, Leo Burnett, Saatchi, Starcom, Zenith). Competes for the same enterprise RFPs as NoA Connect via its integrated Power of One offering.
• Dentsu International: Global advertising and media services holding company spanning creative, media, and customer experience. Comparable enterprise client base and full-service model, though significantly larger and more diversified than NoA Connect.

Regional players

• Curamando: Nordic digital growth consultancy offering performance marketing, SEO, analytics, and MarTech advisory across Sweden and broader Scandinavia. Direct regional competitor with overlapping service lines.
• Conversionista: Nordic conversion optimization and digital analytics agency operating in Sweden, Norway, and Finland. Comparable regional footprint with overlapping CRO, analytics, and paid media services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noa-connect
• Xx.com/peregrine_sthlm
• Facebookfacebook.com/noaconnectno

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NoA Connect