Assetline

What Assetline does

Assetline, legally DPMC Assetline Holdings (Private) Limited, is a privately held Sri Lankan diversified financial services holding company and a fully owned subsidiary of David Pieris Holdings (Private) Limited. The group operates an island-wide network of 55 branches through its core subsidiary Assetline Finance Limited (formerly Assetline Leasing Company Limited), which in 2022 was granted a finance company license by the Central Bank of Sri Lanka, marking its transition from a specialized leasing company to a regulated full-service finance company. Assetline is positioned as the largest specialized leasing company in Sri Lanka.

The company's core business is automotive and equipment leasing, historically accounting for 60-80% of earnings, spanning three-wheelers, motorcycles, motor cars, and motor trucks, complemented by business loans, revolving credit, machinery leasing, trade finance, factoring, margin trading, and dealer finance. Subsidiary operations extend into insurance brokering (Assetline Insurance Brokers), unit trust and portfolio management (Assetline Capital), corporate secretarial and advisory services (Assetline Corporate Services), and property development (Assetline Lands). Targeted sub-products include Liya Diriya (women-focused mobility financing with 42-month extended repayment), Asset Draft (SME overdraft-style working capital), and Sisudiriya (education loans).

Distribution is built on a field sales model where officers visit customers at their homes or businesses using tablet computers connected to a central network, enabling lease finalization within one business day. Payments are accepted across partner banks (People's Bank, Sampath, HNB, Bank of Ceylon), Cargills Food City supermarkets, eZ Cash mobile money (20,000+ merchant outlets), and 24/7 Easy Pay self-service machines at 18 branches. Customer segments are predominantly individual vehicle owners, SMEs, women entrepreneurs, and HNW individuals, with the company holding ISO 9001:2015 certification and CIMA UK training partner accreditation.

Name

Assetline

Legal name

DPMC Assetline Holdings (Private) Limited

Website

https://assetline.lk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Assetline (DPMC Assetline Holdings) is a privately held Sri Lankan diversified financial services group and the largest specialized leasing company in Sri Lanka, offering vehicle leasing, business loans, insurance brokering, mutual funds, and property development across 55 branches. It primarily serves SMEs, individual vehicle owners, and underserved populations, and is a subsidiary of David Pieris Holdings.

Ownership category

akta.pro rank

Product category

Diversified Financial Services

NAICS

Mortgage and Nonmortgage Loan Brokers (52231), Open-End Investment Funds (525910), Portfolio Management and Investment Advice (523940)

SIC

Loan Brokers (6163), Mortgage Bankers & Loan Correspondents (6162)

akta.pro primary industry

Equipment & Asset Finance Brokerage (FSAEAEAJ)

Keywords

• Vehicle leasing services
• Consumer finance
• SME business loans
• Insurance brokering
• Asset management

Headquarters

HQ city

Battaramulla

HQ country

Sri Lanka

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Automotive Leasing: Leasing of vehicles including three-wheelers, two-wheelers, motor cars, and motor trucks. This has historically been the core revenue driver, accounting for approximately 60-80% of earnings.
2. Business Loans: Loans to SMEs and entrepreneurs including revolving loans, pledge loans, and business financing.
3. Insurance Brokering: Assetline Insurance Brokers provides comprehensive insurance solutions for both private and commercial clients through partnerships with leading insurance companies.
4. Mutual Fund Management: Assetline Capital manages unit trust funds including Income Fund and Income Plus Growth Fund for investors.
5. Property Development: Assetline Lands and DPMC Assetline Holdings engage in property development, acquisition for sale, lease and built-to-suit options.
6. Machinery & Equipment Leasing: Leasing of machinery and equipment for SMEs and businesses.
7. Margin Trading: Margin trading facilities for investment customers.
8. Trade Finance & Factoring: Trade finance and factoring services for businesses.
9. Corporate Services: Company secretarial services, foreign investment advice, BOI approvals, compliance and corporate governance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels6 records

Core offering

Assetline is a Sri Lankan diversified financial services group operating through Assetline Finance Limited, Assetline Insurance Brokers, Assetline Capital, Assetline Corporate Services, and Assetline Lands. It primarily provides automotive leasing (three-wheelers, two-wheelers, motor cars, motor trucks), business and SME loans, machinery and equipment leasing, mutual fund management, insurance brokering, property development, and investment management services to individual consumers, SMEs, and corporate clients across Sri Lanka.

Product overview

Assetline is a diversified financial services company offering a comprehensive suite of products through its subsidiaries. The flagship company, Assetline Finance Limited (formerly Assetline Leasing Company), provides core automotive leasing and loan products including Three Wheeler, Two Wheeler, Motor Car, and Motor Truck leasing, alongside business loans, revolving loans, and machinery leasing. Special products include Liya Diriya (women-focused mobility financing), Asset Draft (SME working capital solution), and Sisudiriya (education loan). Related services include mutual funds (Income Fund, Income Plus Growth Fund) through Assetline Capital, insurance brokering through Assetline Insurance Brokers, property development through Assetline Lands, and investment management for high-net-worth clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Leasing Vehicle leasing solutions covering three-wheeler leasing, two-wheeler leasing, motor car leasing, and motor truck leasing for individual customers and entrepreneurs seeking to own vehicles for personal or business use.
• Loans and Machinery Leasing Comprehensive lending products for SMEs and entrepreneurs including business loans, revolving loans, pledge loans, machinery and equipment leasing, trade finance and factoring, margin trading, and dealer finance.
• Mutual Funds Unit trust mutual fund products including Income Fund and Income Plus Growth Fund managed by Assetline Capital, catering to varying risk-return appetites of investors for flexible wealth creation.
• Insurance Brokering Comprehensive general and life insurance brokering services provided by Assetline Insurance Brokers (AIBL), offering the best insurance solutions from preferred insurance providers at competitive rates for both private and commercial clients.
• Property Development and Trading Property development and trading services provided by Assetline Lands, offering detailed market knowledge for tailor-made property development, acquisition for sale, lease, and built-to-suit options.
• Investment Management Discretionary portfolio management services for High Net-worth Individuals and Corporate Entities through Assetline Capital, providing the highest quality specialized portfolio management.
• Liya Diriya Women-focused financing product providing mobility solutions for women, featuring free life insurance cover, extended repayment period up to 42 months, customized interest rates, and minimum documentation with quick service.
• Asset Draft Working capital solution designed for SMEs, structured similarly to an overdraft facility, providing short-term and long-term evergreen funding to improve cash flows and optimize commercial opportunities.
• Sisudiriya Education Loan Flexible educational loan product designed to finance students pursuing higher academic qualifications in local and international educational institutions, with customizable terms, quick disbursement, maximum 5-year loan period, and minimum documentation.

Quantifiable outcome

• Lease finalization within one business day
• +1 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered major and minor.

• Chartered Institute of Management Accountants (CIMA) - UKmajorStrategic or Co-development Partner · 1 May 2023Assetline Finance Limited officially accredited as a Training Partner by CIMA UK, enabling professional development and training opportunities for staff.
• C. K. Motors, Chunnakam, JaffnaminorChannel Partner/ Reseller/ Distributor · 1 January 2022Longstanding dealer of David Pieris Motor Company appointed as Business and Cash Collection Centre representing Assetline Leasing in the northern province.
• Jaffna Vehicle SpotminorChannel Partner/ Reseller/ Distributor · 1 January 2022Popular business entity in Kokuvil appointed as business introducer for Assetline Leasing to add convenience for customers seeking financial assistance in the Jaffna area.
• Cargills Food CitymajorChannel Partner/ Reseller/ Distributor · 1 October 2021Partnership with Sri Lanka's largest supermarket chain enabling customers to make lease payments through any Cargills Food City outlet island-wide for enhanced customer convenience.
• Fairfirst InsuranceminorGTM or Marketing Partner · 1 January 2020Joint promotions and raffle draws conducted with Fairfirst Insurance.
• Allianz InsuranceminorGTM or Marketing Partner · 1 January 2020Joint promotions and raffle draws conducted with Allianz Insurance.
• Sri Lanka Insurance CorporationminorGTM or Marketing Partner · 1 January 2019Joint promotions and raffle draws conducted with Sri Lanka Insurance Corporation (SLIC).
• Amana Takaful InsuranceminorGTM or Marketing Partner · 1 January 2019Joint promotions and raffle draws conducted with Amana Takaful Insurance for mutual customer engagement.
• eZ CashmajorTechnology or Integration · 3 March 2017Sri Lanka's pioneering mobile money network partnership enabling Assetline customers to make rental payments via Dialog, Etisalat, or Hutch mobile phones through over 20,000 merchant outlets island-wide.
• Diesel & Motor Engineering PLC (DIMO)majorStrategic or Co-development Partner · 1 January 2017Partnership to offer innovative leasing solutions for Tata commercial vehicles including SCVs, Pickups, L&ICVs, HCVs, and Buses. Enables reduced facility processing time, fewer documents, and better customer experience.
• Janashakthi Insurance PLCminorGTM or Marketing Partner · 1 January 2017Joint promotions and raffle draws conducted with Janashakthi Insurance for mutual customer engagement.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bajaj Finance Limited (India): Bajaj Finance is one of India's largest consumer NBFCs with extensive vehicle financing, SME lending, and asset management businesses. It is comparable to Assetline in its core focus on three-wheeler and two-wheeler financing, and has historic brand linkage via the David Pieris Group's Bajaj distribution partnership in Sri Lanka.

Direct peers

• Softlogic Finance PLC: Softlogic Finance is a Sri Lankan licensed finance company offering leasing, personal loans, and SME credit products. It directly competes with Assetline in the hire-purchase and leasing segment with similar mass-market customer focus.
• LOLC Finance PLC: LOLC Finance is part of the LOLC Group, one of Sri Lanka's largest non-bank financial conglomerates, offering leasing, microfinance, and SME credit. It is a direct competitor to Assetline in micro-leasing and SME lending with overlapping customer segments.
• People's Leasing & Financial Services: People's Leasing is one of the largest non-bank financial institutions in Sri Lanka, offering leasing, loans, and deposit products. It is the closest direct competitor to Assetline in automotive and SME leasing in Sri Lanka, sharing the same regulatory framework and customer segments.
• Commercial Credit & Finance PLC: Commercial Credit is a Sri Lankan licensed finance company providing leasing, hire purchase, and loans to individuals and SMEs. It directly competes with Assetline in vehicle leasing and SME financing, operating in the same regulatory and macro environment.
• HNB Finance Limited: HNB Finance is a subsidiary of Hatton National Bank and one of Sri Lanka's largest finance companies, offering leasing, loans, and deposits. It competes head-to-head with Assetline across vehicle leasing and SME credit products and shares partnership arrangements with the same banking ecosystem.
• Senkadagala Finance PLC: Senkadagala Finance is a Sri Lankan licensed finance company offering leasing, business loans, and fixed deposits. It is comparable to Assetline in scale and product mix, particularly in vehicle and SME leasing within Sri Lanka.
• Citizens Development Business Finance (CDB): CDB is a Sri Lankan licensed finance company specializing in SME lending, leasing, and microfinance. It competes with Assetline in SME credit products, particularly serving similar entrepreneur and small-business segments in Sri Lanka.
• Central Finance PLC: Central Finance is a long-established Sri Lankan finance company focused on hire purchase, leasing, and consumer credit. It competes with Assetline directly in vehicle hire purchase and personal lending, serving similar mass-market customers.

Regional players

• National Savings Bank (Sri Lanka): NSB is a state-owned savings and development institution in Sri Lanka offering deposits, loans, and rural credit. While not a direct competitor in leasing, it operates in overlapping retail and SME financial services within Sri Lanka, sharing the same regulatory landscape and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAI8fIcSJ-382FDRazO57rA
• Facebookfacebook.com/assetlinelk
• Xx.com/assetlinelk
• LinkedInlinkedin.com/company/assetline

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assetline