Ichicraft
Ichicraft (Bloom Intranet) is a Netherlands-based, privately held software firm that builds Bloom Hub and Bloom Elements, a digital workplace and SharePoint intranet platform, serving enterprise Internal Communications, HR, and IT teams across multiple European and global markets.
- Company typePrivate
- Founded2019
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ichicraft does
Ichicraft B.V., operating under the Bloom Intranet brand, is a Netherlands-based private software company founded in 2019 that builds digital workplace solutions on the Microsoft 365 and SharePoint platform. Its product portfolio centers on two core offerings: Bloom Hub, an all-in-one digital workplace with personalized boards, role-based templates, and a library of 25+ ready-to-use widgets; and Bloom Elements, modular SharePoint web parts that can be deployed standalone or layered on top of Bloom Hub. The platform is deployed inside the customer's Microsoft 365 tenant, integrated with Teams, SharePoint, Power BI, and Azure, and is ISO 27001:2022 certified, with data remaining within the customer's environment.
The company serves enterprise buyers across Internal Communications, HR, and IT departments, with named customers including Red Bull, Michelin, Cargill, IAV, Rabobank, Odido, Sevagram, Baker Tilly, BEKB, IWB, VIRO, Sunpor, and Jumbo Maritime, spanning telecommunications, automotive, food and agriculture, banking, healthcare, professional services, maritime, energy/utilities, and manufacturing sectors, plus an education vertical in the Netherlands. Revenue is generated via SaaS subscriptions with per-seat or organization-wide licensing, supported by a 30-day free trial and a hybrid go-to-market that combines direct self-serve trial and demo booking with a Netherlands-focused partner channel, including partnerships signed with Lumeron and OGD in May 2026. Distribution is augmented by content marketing (blog, YouTube, LinkedIn) and community presence at Microsoft-focused events such as Collabdays Netherlands and Intranetsymposium.
Ichicraft is founder-led (Mark van Dijk and Reinier Smit as co-founders), operates with a small team of 1-10 employees, and shows no disclosed external funding, M&A, or parent-company relationships, indicating a bootstrapped, capital-efficient operating model. Recent product momentum includes March 2026 widget updates, the Bloom Copilot generative-AI widget, G2 High Performer Spring 2026 recognition, and an operating footprint covering the Netherlands, USA, Austria, France, Switzerland, and Germany.
Ichicraft firmographics
Firmographics- Name
- Ichicraft
- Legal name
- Ichicraft B.V.
- Website
- https://ichicraft.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ichicraft (Bloom Intranet) is a Netherlands-based, privately held software firm that builds Bloom Hub and Bloom Elements, a digital workplace and SharePoint intranet platform, serving enterprise Internal Communications, HR, and IT teams across multiple European and global markets.
- Ownership category
- akta.pro rank
Ichicraft industry classification
Industry- Product category
- Digital Workplace Software
- NAICS
- Software Publishers (5132), Computer Systems Design and Related Services (54151), Software Publishers (51321)
- SIC
- Services-Computer Programming Services (7371), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Ichicraft is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Ichicraft business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: SaaS subscription model for Bloom Hub and Bloom Elements products, with licensing per seat or organization-wide. Includes access to widget library, updates, and support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial available |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Ichicraft product offering
Product offeringCore offering
Ichicraft, operating under the Bloom Intranet brand, develops and sells Bloom Hub, an all-in-one SharePoint-based digital workplace platform with personalized boards, role-based templates, and a 25+ widget library, and Bloom Elements, a suite of modular SharePoint web parts (Calendar, Copilot, Events, Files, Inbox, News, Onboarding, Planner & To Do, Power BI, Search) that can be deployed standalone or as an extension of Bloom Hub. The products are built natively on Microsoft SharePoint and Microsoft 365 APIs, deployed within the customer's own Microsoft 365 tenant, and sold as SaaS subscriptions to enterprise and mid-market organizations.
Product overview
Ichicraft offers a unified digital workplace platform with two core products: Bloom Hub (an all-in-one intranet solution providing centralized dashboards, role-based personalization, and 25+ built-in widgets) and Bloom Elements (modular SharePoint web parts that can be used standalone or layered on top of Bloom Hub for maximum flexibility). Both products share the same widget library and can be deployed within Teams, SharePoint, or as standalone applications, creating a cohesive yet flexible product architecture for Microsoft 365 environments.
Differentiator
Problem solved
Functional benefit
Brands
- Bloom Hub: All-in-one digital home base with personalized boards, role-based templates, and an extensive widget library for centralized intranet experience.
- Bloom Elements
Products and services
- Bloom Hub All-in-one digital workplace platform built natively on SharePoint and Microsoft 365, serving as a centralized intranet hub with personalized boards, role-based templates, audience targeting, and a library of 25+ ready-to-use widgets. Designed for enterprise and mid-market organizations seeking a customizable, secure, quick-to-deploy intranet on Microsoft 365.
- Bloom Elements Suite of modular SharePoint web parts (widgets) including Calendar, Copilot, Events, Files, Inbox, News, Onboarding, Planner & To Do, Power BI, and Search that can be mixed and matched on any SharePoint page. Works standalone or as an extension of Bloom Hub, targeting organizations that want flexible, role-personalized components for their SharePoint environment.
- Widget Library Collection of 25+ ready-to-use widgets including Calendar, Copilot, Events, Files, Inbox, News, Onboarding, Planner & To Do, Power BI, and Search widgets available as part of Bloom Hub and Bloom Elements, deployable within Microsoft 365/SharePoint tenants.
Quantifiable outcome
- Smooth implementation - described as 'the smoothest implementation I have experienced in my career'
- +1 more outcomes
Companies that use Ichicraft
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles2 records
Ichicraft technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature6 records
Ichicraft partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- LumeroncoreLumeron became an official Ichicraft partner in May 2026, joining the partner network to deliver Bloom Intranet solutions to customers.
- OGDcoreOGD partnered with Ichicraft in May 2026 as part of the strategic partner network to expand delivery capabilities for Bloom Intranet solutions.
- MicrosoftcoreCore technology partnership with Microsoft. Bloom Intranet is built on SharePoint and Microsoft 365 APIs, leveraging the Microsoft ecosystem including Teams, SharePoint, and Azure infrastructure for deployment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ichicraft competitors and assessment
Company assessmentDirect peers
- 2toLead: 2toLead builds custom digital workplace solutions on Microsoft 365/SharePoint and operates in the same consulting-plus-product space as Ichicraft. Comparable as a SharePoint-specialist services and intranet provider.
- Wizdom: Wizdom is a Danish-based vendor offering a SharePoint-native intranet platform with modules for news, search, and people directories. Comparable as a Microsoft 365-focused intranet suite sold primarily in Northern Europe.
- Valo Solutions (Valo Intranet): Valo provides a SharePoint-based intranet and digital workplace product with a wide app/web-part library, very similar in architecture and positioning to Bloom Hub and Bloom Elements. Closest direct competitor in the Microsoft 365 intranet space.
- Beezy: Beezy is a Microsoft 365-based digital workplace platform offering intranet, collaboration, and knowledge management features built on SharePoint. Competes head-on with Bloom Hub in the SharePoint-native digital workplace category.
- Powell Software: Powell Software is a French vendor that builds a SharePoint/Microsoft 365-native intranet and digital workplace platform (Powell Intranet, Powell Teams). Directly comparable to Ichicraft's Bloom Hub as a tenant-deployed intranet suite targeting enterprise buyers in Europe.
- LiveTiles (now Hyper Content): LiveTiles built SharePoint-based intranet and digital workplace solutions with low-code personalization, very similar in target customer and Microsoft 365-native architecture to Ichicraft's offerings.
- Akari Software (Akari Intranet): Akari Software provides a SharePoint intranet solution with similar modular web-part concepts and tenant deployment to Bloom Elements. Closely aligned as a Microsoft 365-native intranet vendor in the EMEA mid-market.
Broad incumbents
- AvePoint: AvePoint is a much larger Microsoft 365 data management, governance, and intranet vendor with public-company scale. Overlaps with Ichicraft on SharePoint-native intranet and migration tooling, but offers a much broader portfolio including compliance and backup.
- Microsoft Viva: Microsoft Viva is Microsoft's native employee experience platform built into Microsoft 365, including Viva Connections (intranet), Engage, Learning, and Insights. It is the platform incumbent whose roadmap and bundling decisions most directly shape Ichicraft's opportunity.
Emerging players
- Simpplr: Simpplr is a modern intranet/employee experience platform that integrates with Microsoft 365 and targets similar enterprise communications and HR buyers as Bloom Hub, but with a SaaS-first architecture rather than deep SharePoint tenancy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ichicraft social profiles
Digital presenceIchicraft compliance and trust
Trust signalCompliance1 record
Ichicraft financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ichicraft leadership team
Management profileNumber of profiles
Profiles2 records
Ichicraft funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ichicraft M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ichicraft
What does Ichicraft do?
Ichicraft, operating under the Bloom Intranet brand, develops and sells Bloom Hub, an all-in-one SharePoint-based digital workplace platform with personalized boards, role-based templates, and a 25+ widget library, and Bloom Elements, a suite of modular SharePoint web parts (Calendar, Copilot, Events, Files, Inbox, News, Onboarding, Planner & To Do, Power BI, Search) that can be deployed standalone or as an extension of Bloom Hub. The products are built natively on Microsoft SharePoint and Microsoft 365 APIs, deployed within the customer's own Microsoft 365 tenant, and sold as SaaS subscriptions to enterprise and mid-market organizations.
Is Ichicraft a public or private company?
Ichicraft is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ichicraft founded?
Ichicraft was founded in 2019. It employs 1 to 10 people.
Where is Ichicraft based?
Ichicraft is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Ichicraft make money?
One revenue line is on record: software Subscription.
Who are Ichicraft's main competitors?
Direct peers on record are 2toLead, Wizdom, Valo Solutions (Valo Intranet), Beezy, Powell Software, LiveTiles (now Hyper Content) and Akari Software (Akari Intranet). Broad incumbents are AvePoint and Microsoft Viva. Simpplr is listed as an emerging player.
Does Ichicraft have an API?
No public API is recorded for Ichicraft.
What industry is Ichicraft in?
Ichicraft's product category is Digital Workplace Software. Its primary akta.pro industry code is BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 5132 and its SIC code is 7371.