STUCK Design

What STUCK Design does

STUCK Design is a Singapore-headquartered multidisciplinary design studio founded in 2010 that delivers industrial design, UI/UX design, design research, app development, mechanism invention, brand activations, and spatial design to a dual market of emerging entrepreneurs and global enterprise brands. The firm operates from a single office at 2 Kallang Pudding Road with approximately 15-20 practitioners organized around three service pillars — Create Winners (product/mechanism design), Elevate Engagement (activations and UI/UX), and Shape Future (design research and innovation) — and runs an education vertical called Learning by Design in partnership with DesignSingapore Council. The studio's underlying technology stack is a conventional professional-services design toolset augmented by one proprietary productized asset: Hypersketch, a generative AI sketching app on iPad/iPhone/Mac that transforms hand-drawn input and text prompts into polished visual concepts. It also maintains STUCKLABS, an innovation sub-brand producing SmartWare and contactless interaction products.

The business model is project-based professional services sold through a direct, founder-led sales motion — potential clients can initiate engagement via WhatsApp with founders, book video calls through Typeform, or submit a project quote request that promises a 24-hour response. Pricing is quote-based and not publicly disclosed. Revenue is supplemented by product sales from consumer apps (Hypersketch, Budgie) and co-developed hardware (e.g., The Morning Machine capsule coffee system). The firm has accumulated 30+ international design awards including Red Dot Best of the Best, iF, IDSA IDEA Gold, Core77, Japan's G Mark, and Singapore's President's Design Award, which serve as both brand assets and enterprise sales credentials. Customer logos span banking (OCBC, UOB), automotive (BMW), technology (Microsoft, Samsung, Dell, Lenovo), consumer goods (P&G, Unilever, Ferrero), healthcare (NUH, Alexandra Hospital), and Singapore government agencies (GovTech, HDB, LTA, ECDA, JTC). The company is founder-owned with no disclosed institutional investment.

Name

STUCK Design

Legal name

STUCK Design Pte Ltd

Website

https://stuck.sg

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

STUCK Design is a Singapore-based multidisciplinary design studio (founded 2010) offering industrial design, UI/UX, design research, and spatial design services to emerging entrepreneurs and global enterprise brands including Microsoft, BMW, and Samsung.

Ownership category

akta.pro rank

Product category

Industrial Design Services

NAICS

Industrial Design Services (541420), Graphic Design Services (541430), Interior Design Services (54141)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Industrial/Product & Furniture Design (BPAHAKAM)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Environmental & Experiential Brand Design (Retail/Exhibit/Signage) (MPAAAEAG), Interior Design Services (BPAHAKAB)

Keywords

• Industrial design services
• UX UI design
• Design research
• Product design studio
• Brand activations

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Design Consulting Services: Project-based design consulting engagements including industrial design, UI/UX design, design research, brand activations, and spatial design. Clients include emerging entrepreneurs and global brands seeking to create captivating products, apps, spaces, and marketing activations.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

STUCK Design is a multidisciplinary design studio that turns ideas into lovable realities by offering industrial design, UI/UX design, design research, app development, mechanism invention, brand activations, and spatial design services. It serves emerging entrepreneurs and global brands across three service pillars: Create Winners (product design and mechanism invention), Elevate Engagement (marketing activations and UI/UX), and Shape Future (design research and innovation). It also operates Learning by Design (with DesignSingapore Council) and STUCKLABS (SmartWare/experiential innovation), alongside consumer products such as the Hypersketch AI sketching app and Budgie budgeting app.

Product overview

STUCK Design is a multidisciplinary design studio founded in 2010 and based in Singapore. The company operates across three core service areas: Create Winners (product design and mechanism invention), Elevate Engagement (marketing activations and UI/UX), and Shape Future (design research and innovation). Their portfolio includes proprietary tools and products including Hypersketch (generative AI sketching app for iPad), Budgie (budget tracking app for iOS/Android), and The Morning Machine (capsule coffee machine with companion app). They also offer Learning by Design, an educational programme partnered with DesignSingapore Council for design thinking workshops in schools. The studio has won over 30 international design awards including Red Dot, iF, IDSA IDEA, Core77, Japan G Mark, and Singapore's President Design Award.

Differentiator

Problem solved

Functional benefit

Brands

• STUCKLABS: An initiative by STUCK Design focused on technology innovation and experiential projects, including SmartWare development and engaging launch experiences for various organizations and leading brands.

Products and services

• STUCK Design Multidisciplinary Design Services End-to-end multidisciplinary design services spanning industrial design, UI/UX design, design research, app development, mechanism invention, brand activations, and spatial design for emerging entrepreneurs and global brands. Organized into three pillars: Create Winners (product design and mechanism invention), Elevate Engagement (marketing activations and UI/UX), and Shape Future (design research and innovation).
• Learning by Design Programme

Quantifiable outcome

• $170,000+ raised on Kickstarter for The Morning Machine
• +9 more outcomes

Named customers15 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• FARM ArchitectscoreStrategic or Co-development PartnerOngoing strategic partnership with FARM Architects for spatial design projects. Collaborated on OCBC Campus Redesign and Home+ nursing home project where STUCK handled experience design and research while FARM contributed architectural design.
• DesignSingapore CouncilcoreStrategic or Co-development PartnerSTUCK is a programme partner with the Learning by Design initiative by the DesignSingapore Council, offering design thinking programs to schools and educators across Singapore.
• Orca CreationminorStrategic or Co-development PartnerCollaborated with Orca Creation on the Altelle Bottle Bath project for industrial design and video production.
• Terrain RDminorStrategic or Co-development PartnerCollaborated with Terrain RD on the 707 Brand Identity project for design research and brand strategy.
• Innosparks (ST Engineering)coreStrategic or Co-development PartnerStrategic collaboration with Innosparks Pte Ltd, a member of ST Engineering, for the AIR+ Smartmask project. STUCK provided industrial design, innovation collaboration, ergonomics, branding and packaging for the healthcare product.
• Industry+minorStrategic or Co-development PartnerMATr project selected for exhibition as part of the Alchemist collection by Industry+.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Koto: Independent branding and experience design studio with offices in London, New York, and Sydney. Koto is a comparable size and discipline peer focused on brand identity and digital experience design.
• Pentagram: Independent multidisciplinary design firm known for award-winning branding, product, and digital design work. Pentagram's partner-led, multi-disciplinary model mirrors STUCK's structure and client mix.
• Ammunition Group: Independent product design and brand strategy studio with a strong industrial design track record (including Beats by Dre). Ammunition is a similar-size, award-driven peer with overlapping industrial design expertise.
• Lunar Design: Independent product design and innovation firm serving consumer and technology clients. Lunar's industrial design heritage and Fortune 500 client base make it a direct comparable for STUCK's product design work.
• Foreign Policy: Singapore-based multidisciplinary design studio with comparable scope across brand, digital, and spatial design. Foreign Policy is the most direct geographic and size peer, competing for similar enterprise and government clients in Singapore.

Broad incumbents

• frog (Capgemini Engineering): Global design and engineering firm now part of Capgemini, with deep industrial and digital design capabilities. frog competes directly with STUCK for multinational product and brand design work across Asia.
• Designworks (BCG): Design and innovation arm of Boston Consulting Group, focused on mobility, healthcare, and consumer industries. Designworks is a global incumbent competing for the kind of large enterprise design programs STUCK targets.
• Landor & Fitch: Global branding and design consultancy under WPP, with strong Asia-Pacific presence. Landor competes with STUCK on brand and experience design for enterprise clients across Singapore and the region.
• Method (GlobalLogic): Global experience-driven design and engineering consultancy, part of GlobalLogic. Method serves similar Fortune 500 enterprise clients with integrated digital, brand, and product design capabilities.
• IDEO: Global design consultancy and pioneer of human-centered design. IDEO is a much larger incumbent operating across product, service, and organizational design; it competes for the same enterprise transformation mandates STUCK pursues.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/stuckdesign
• LinkedInlinkedin.com/company/stuck-design
• Instagraminstagram.com/stuckdesign
• Xx.com/stuckdesign

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about STUCK Design