Ammunition Group
Ammunition Group is a privately held, full-service design studio founded in 2007 in San Francisco that delivers industrial design, UX, brand identity, service design, and packaging to clients ranging from startups to Fortune 500 enterprises across consumer electronics, appliances, and emerging technology.
- Company typePrivate
- Founded2007
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Ammunition Group does
Ammunition Group is a privately held, full-service design studio founded in 2007 and based in San Francisco, with an additional office in Brooklyn. Co-founded by Robert Brunner (Apple's former Director of Industrial Design who established Apple's first dedicated industrial design studio) and Matt Rolandson, the firm offers multidisciplinary design services spanning physical and digital product design, service design, brand identity, user experience, graphic design, and packaging. The studio works with a horizontally diversified client base that ranges from early-stage startups to Fortune 500 enterprises, with publicly disclosed engagements spanning Beats/Apple, Culligan, Terra Kaffe, Matterport, Square, June, Danvas, Limitless, Polaroid, Monogram, and others.
The studio does not operate a software platform or proprietary technology stack; its deliverables are creative design outputs (industrial design, brand systems, UX, packaging) executed through project-based engagements. The portfolio includes recent launches across consumer audio (Beats Powerbeats Pro 2, Solo Buds, Beats Pill, Powerbeats Fit, Beats iPhone Cases), specialty coffee (Terra Kaffe TK-02, Demi, Brew Tools & Serveware), water filtration (Culligan Purity, Culligan ZeroWater), modular lighting (Gantri Wireless), AI wearables (Limitless Pendant), 3D capture (Matterport Pro3), and digital art displays (Danvas Series G).
Revenue is generated through professional services on project-based engagements with both enterprise clients and startups; pricing is not publicly disclosed. The firm employs 51-100 people across two US offices, has accumulated over 200 industry awards including the 2016 Cooper Hewitt National Design Award for Product Design, and operates under the legal entity Ammunition LLC in California. The ownership structure is private with no disclosed external investment, and leadership was expanded in November 2025 with three new partners.
Ammunition Group firmographics
Firmographics- Name
- Ammunition Group
- Legal name
- Ammunition LLC
- Website
- https://ammunitiongroup.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ammunition Group is a privately held, full-service design studio founded in 2007 in San Francisco that delivers industrial design, UX, brand identity, service design, and packaging to clients ranging from startups to Fortune 500 enterprises across consumer electronics, appliances, and emerging technology.
- Ownership category
- akta.pro rank
Where Ammunition Group is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Ammunition Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Design Services: Ammunition generates revenue through professional design services, working on project-based engagements with clients across industrial design, service design, brand identity, UX, graphic design, and packaging. The firm collaborates with startups to Fortune 500 companies on product development.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Ammunition Group product offering
Product offeringCore offering
Ammunition Group is a multidisciplinary product design and development studio that delivers industrial design, service design, brand identity, user experience, graphic design, and packaging services to clients ranging from early-stage startups to Fortune 500 enterprises. The studio partners with client leadership, engineering, and manufacturing teams throughout the product development cycle to transform ideas into market-ready products and brand experiences.
Product overview
Ammunition Group is a design studio founded in 2007 that brings products and services to market. Led by partners Robert Brunner and Matt Rolandson, the studio offers expertise across physical and digital product design, service design, brand identity, user experience, graphic design, and packaging. The portfolio of design projects includes audio products (Beats by Dr. Dre headphones, earbuds, and speakers), kitchen appliances (Terra Kaffe espresso machines TK-02 and Demi with related accessories), water filtration systems (Culligan Purity and ZeroWater), smart home products (Matterport Pro3 cameras, June smart ovens), and emerging technology (Limitless Pendant AI wearable, Danvas NFT displays, Gantri Wireless lighting). The studio works across disciplines to transform great ideas into satisfying, personal experiences that contribute to client business success.
Differentiator
Problem solved
Functional benefit
Products and services
- Design Studio Services Full-service design studio offering physical and digital product design, service design, brand identity, user experience, graphic design, and packaging services delivered through project-based and long-term partnership engagements with clients ranging from startups to Fortune 500 brands.
Companies that use Ammunition Group
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles2 records
Ammunition Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Ammunition Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DanvasnotableDanvas partnered with Ammunition to design and develop the Series G flagship digital art display, software for organizing and displaying NFT art, and establish the Danvas brand identity. The partnership encompassed industrial design, digital design, strategy, and brand identity.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ammunition Group competitors and assessment
Company assessmentDirect peers
- IDEO: Pioneering multidisciplinary design consultancy offering industrial design, brand, and UX services to Fortune 500 clients and startups. Directly comparable as a horizontal design studio competing for the same enterprise product and brand engagements as Ammunition.
- Frog Design: Global product design and innovation consultancy (now part of Capgemini Engineering) with deep roots in consumer electronics and industrial design. Directly comparable in target clients (Apple, Beats-adjacent, consumer hardware) and service scope (industrial design, brand, UX).
- Pentagram: Partner-led design firm spanning industrial design, brand identity, graphic design, and digital. Directly comparable as a horizontal, multi-disciplinary studio serving enterprise clients across product and brand work, though with a stronger brand-identity tilt than Ammunition.
- fuseproject: Yves Béhar's San Francisco-based industrial design and brand studio working across consumer electronics, wearables, and home products. Directly comparable in geography, scale, and category-defining client work (e.g., Jawbone, OLPC, August).
- Lunar Design: Long-standing Silicon Valley product design studio serving consumer electronics, medical, and hardware clients. Comparable as a boutique industrial design firm targeting enterprise hardware programs alongside digital and brand work.
- Smart Design: Global product design and innovation consultancy working across consumer products, healthcare, and financial services. Directly comparable as a multidisciplinary studio with similar Fortune 500 client profile and physical-plus-digital offering.
- Whipsaw: San Francisco Bay Area industrial design and engineering firm known for consumer electronics (Sonos, Dyson, Cisco). Directly comparable in geography, scale, and category focus on consumer hardware design for premium tech brands.
- NewDealDesign: San Francisco product design studio led by Gadi Amit, known for wearables (Fitbit) and consumer electronics. Comparable as a boutique industrial design firm with a similar enterprise client roster and founder-led positioning.
- RKS Design: California-based human-centered product design consultancy serving consumer, healthcare, and social impact clients. Comparable as a mid-sized multidisciplinary studio with similar physical-product, UX, and brand capabilities for both startups and Fortune 500 clients.
Broad incumbents
- Wolff Olins: Global brand consultancy (part of Omnicom) focused on brand identity, strategy, and experience design for large enterprises. Comparable in the brand identity and experience components of Ammunition's offering but operates at much larger scale and lacks industrial design depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Ammunition Group social profiles
Digital presenceAmmunition Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ammunition Group leadership team
Management profileNumber of profiles
Profiles11 records
Ammunition Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ammunition Group M&A and investment
M&A and investmentM&A
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ammunition Group
What does Ammunition Group do?
Ammunition Group is a multidisciplinary product design and development studio that delivers industrial design, service design, brand identity, user experience, graphic design, and packaging services to clients ranging from early-stage startups to Fortune 500 enterprises. The studio partners with client leadership, engineering, and manufacturing teams throughout the product development cycle to transform ideas into market-ready products and brand experiences.
Is Ammunition Group a public or private company?
Ammunition Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ammunition Group founded?
Ammunition Group was founded in 2007. It employs 51 to 100 people.
Where is Ammunition Group based?
Ammunition Group is headquartered in San Francisco, United States, in the North America region.
How does Ammunition Group make money?
One revenue line is on record: design Services.
Who are Ammunition Group's main competitors?
Direct peers on record are IDEO, Frog Design, Pentagram, fuseproject, Lunar Design, Smart Design, Whipsaw, NewDealDesign and RKS Design. Wolff Olins is listed as a broad incumbent.
Does Ammunition Group have an API?
No public API is recorded for Ammunition Group.