Blauer

What Blauer does

Blauer Manufacturing Co., Inc. is a Boston-based, privately held manufacturer of uniforms, outerwear, footwear, and duty gear for first responders and public safety professionals, operating since 1936 (per firmographic record). The company sells police, sheriff/correctional, postal, tactical, security, EMS, HAZMAT, fire, and bike/motor personnel through direct-to-consumer e-commerce (blauer.com), a network of B2B sales representatives, retail partners, and government cooperative purchasing via Sourcewell (Contract #011124-BLA, awarded June 2020).

Blauer's product portfolio is built on a set of proprietary fabric and design platforms — FlexRS (stretch ripstop with DWR coating), ArmorSkin (vest carrier system), SuperShirt (patented tactical duty shirt), B.DRY (pathogen-resistant waterproof membrane), FlexPro (enhanced performance line), FlexForce (motorcycle/bike line), and StreetGear Flex (urban tactical) — sold at unit prices ranging from roughly $59.99 for performance polos to $169.99 for FlexForce motorcycle breeches, with footwear starting at $164.99. Trademarks for these technology platforms are registered, and the company cites over 80 years of exclusive focus on first responder uniforms as its core differentiation.

The business model is predominantly one-time unit sales through three channels: DTC e-commerce with free shipping over $150 within the U.S., enterprise sales via direct representatives to agencies and departments, and government procurement through Sourcewell's 50,000+ member agencies. Named enterprise deployments include Atlanta PD (~1,400 officers), Philadelphia PD, Fairfax County Sheriff's Office, and Toledo PD, with the GALLS-led modernization programs outfitting approximately 4,200 officers and earning three 2026 NAUMD Best Dressed Public Safety Department Awards. Revenue is not publicly disclosed, and the company shows no external funding or parent ownership in the available data.

Name

Blauer

Legal name

Blauer Manufacturing Co., Inc.

Website

https://blauer.com

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

101–250 employees

Short description

Blauer Manufacturing Co., Inc. is a Boston-based, privately held manufacturer of uniforms, outerwear, footwear, and duty gear sold to police, fire, EMS, sheriff/correctional, postal, tactical, and security professionals through DTC e-commerce, B2B sales reps, and the Sourcewell cooperative contract.

Ownership category

akta.pro rank

Product category

Public Safety Uniforms

NAICS

Footwear Manufacturing (31621)

SIC

Retail-Apparel & Accessory Stores (5600), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Public Safety & Law Enforcement Uniforms (CRAAALAC)

akta.pro secondary industry

Uniforms & Workwear Specialty Department Stores (CRAGAGAH)

Keywords

• Police uniforms
• Law enforcement apparel
• Firefighter uniforms
• Tactical outerwear
• Duty gear

Headquarters

HQ city

Boston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Uniform and Apparel Sales: Direct-to-consumer and B2B sales of uniforms, apparel, and duty gear to first responders including police, fire, EMS, security, and correctional professionals. Products include shirts, pants, jackets, footwear, and accessories sold through e-commerce and sales representatives.
2. Government/Agency Procurement: Sales to government agencies through cooperative purchasing contracts like Sourcewell, enabling public safety departments to procurement uniforms through pre-approved vendor agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Blauer manufactures and sells uniforms, outerwear, footwear, and duty gear for police, sheriff/correctional officers, firefighters, EMS, tactical, security, postal, and bike/motor personnel. The company sells through its own e-commerce site, a sales representative network serving public safety agencies, and the Sourcewell cooperative purchasing contract. Its portfolio is anchored by proprietary fabric technology lines including FlexRS, ArmorSkin, SuperShirt, FlexPro, FlexElite, FlexForce, B.DRY, and Responder FR with GlenGuard.

Product overview

Blauer is a manufacturer of professional uniforms and duty gear for first responders, offering a comprehensive portfolio organized into core uniform categories (shirts, pants, outerwear, footwear, accessories) and a proprietary innovations/technology line. The innovations portfolio includes multiple branded technology systems: FlexPro (enhanced performance stretch), FlexRS (covert tactical), ArmorSkin (vest carrier), SuperShirt (patented design), TenX, FlexElite, FlexForce (motorcycle/bike), StreetGear Flex (urban tactical), and Responder FR with GlenGuard (flame-resistant). Best-selling products include the Performance Polo #8126, FlexRS Covert Tactical Shorts #8667, and Crush Boot #FW056. The company serves police, sheriff/correctional, postal, tactical, security, EMS, HAZMAT, firefighter, and bike/motor personnel with both standard uniform offerings and specialized technology-enhanced lines. Blauer operates as Blauer Manufacturing Co., Inc., headquartered in Boston, MA.

Differentiator

Problem solved

Functional benefit

Brands

• FlexRS: A patented fabric technology used in Blauer's tactical uniforms, known for comfortable stretch, water repellency, and durability for patrol and tactical wear.
• ArmorSkin
• FlexPro
• FlexForce
• SuperShirt

Products and services

• Uniform Shirts Complete line of uniform shirts including Class A & B shirts, ArmorSkin base shirts, tactical shirts, polos & T-shirts, hi-vis shirts, and FR shirts for all first responder professions.
• Uniform Pants Full range of uniform pants including Class A & B pants, tactical pants, shorts, and FR pants designed for law enforcement, security, and emergency services.
• Outerwear Outerwear collection including jackets & coats, fleece & softshells, insulated pants, rainwear, hi-vis jackets, and system outerwear for all weather conditions.
• Footwear Professional footwear line including men's and women's boots, socks and insoles designed for law enforcement, tactical, and EMS applications.
• Accessories Duty gear and accessories including hats, gloves, belts, suspenders, bags, EDC gear, and duty & Molle gear for first responders.
• FlexPro Uniform Line Advanced uniform shirt and pant line featuring enhanced performance and stretch technology for first responders, with moisture management, soil release, and odor protection.
• FlexRS Tactical Uniform System Covert tactical uniform system that looks like patrol uniform but resists abrasion like BDU with durable water repellent coating, stretch ripstop fabric with moisture management.
• ArmorSkin Vest Carrier System Vest carrier system designed to hold body armor under uniform shirts, providing a professional appearance while maintaining ballistic protection accessibility.
• SuperShirt Tactical Duty Shirt Patented uniform shirt design featuring built-in stretch panels and professional appearance with enhanced mobility for law enforcement professionals.
• FlexForce Motorcycle/Bike Patrol Uniforms Motorcycle and bike patrol uniform line featuring specialized breeches and apparel designed for riding positions with enhanced durability, stretch, and protection.
• Responder FR with GlenGuard Flame-resistant uniform line incorporating GlenGuard fabric technology for fire service professionals requiring FR protection.
• Hi Vis Flicker Glove Quick-removal winter duty glove with warm insulated design, touchscreen-compatible fingertips on index fingers, ANSI-compliant hi-vis design with reflective striping, available in sizes XS to 3XL.
• Performance Polo #8126 Lightweight wicking polo with four-way stretch, anti-odor technology, and professional appearance. Features 85.5% Polyester, 14.5% Spandex blend with moisture management. Designed for Police and EMS professionals.
• FlexRS Covert Tactical Shorts #8667 Covert tactical cargo shorts with FlexRS fabric featuring durable water repellent coating, 100% Polyester Ripstop with mechanical stretch, hidden divider pockets, and 11-inch inseam for duty wear.
• Crush Boot #FW056 Black crush boot featuring durable construction with comfort-focused design for law enforcement professionals.
• B.Cool Performance Sock 6-inch odor-control performance sock featuring moisture-wicking and temperature regulation technology for all-day comfort during active duty.

Quantifiable outcome

• Approximately 4,200 public safety officers outfitted with modernized uniforms through uniform modernization programs
• +1 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• LION/ElbecocoreChannel Partner/ Reseller/ Distributor · 6 May 2026LION/Elbeco is a key apparel manufacturer partner whose products were used in GALLS uniform modernization programs for Atlanta Police Department, Philadelphia Police Department, and Fairfax County Sheriff's Office. The partnership enabled outfitting approximately 4,200 public safety officers with modernized uniforms combining Blauer FlexRS products with LION/Elbeco apparel.
• GALLScoreChannel Partner/ Reseller/ Distributor · 6 May 2026GALLS is a uniform supplier and department store that won three Best Dressed Public Safety Department Awards at NAUMD conference for uniform modernization programs utilizing Blauer FlexRS system. GALLS credited partnerships with apparel manufacturers including Blauer as instrumental to delivering quality uniform solutions for front-line public safety professionals.
• SourcewellcoreStrategic or Co-development Partner · 1 June 2020Sourcewell is a member-focused public cooperative of more than 50,000 member agencies throughout the United States that awarded Blauer Manufacturing Co., Inc. the Cooperative Purchasing Contract for Uniforms and Related Services. This contract enables government agencies to procurement Blauer products through established purchasing agreements, streamlining the buying process for public safety departments.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 5.11 Tactical: Closest direct competitor to Blauer — manufactures and sells tactical and law enforcement uniforms, pants, outerwear, and footwear through DTC, wholesale, and government channels, frequently competing head-to-head on agency bids.
• Elbeco (LION Group): Direct peer under the LION Group umbrella, making Class A/B and duty uniforms, outerwear, and FR apparel for police, sheriff, fire, and EMS — co-supplied with Blauer on the GALLS 4,200-officer modernization program.
• Propper International: Manufacturer of public-safety and military duty uniforms, BDUs, tactical apparel, and outerwear with strong law enforcement distribution overlap; competes directly on agency and Sourcewell-style contracts.
• First Tactical: Tactical and duty uniform specialist competing with Blauer in patrol shirts, tactical pants, and outerwear for law enforcement and security buyers; overlapping product category with similar B2B/government sales motion.
• Spiewak: Long-established U.S. manufacturer of public-safety outerwear and duty uniforms (parkas, jackets, shirts) with comparable customer base in police and EMS agencies and a similar specialty uniform store model.
• Vertx: Low-profile tactical apparel brand for law enforcement, security, and prepared civilians; overlaps with Blauer's StreetGear Flex and tactical pant offerings and competes on similar agency and Sourcewell bids.
• Tru-Spec: Atlanco brand making tactical and duty uniforms, BDUs, and outerwear; widely stocked by GALLS and competing dealers alongside Blauer in the same agency procurement processes.

Broad incumbents

• GALLS: Largest U.S. public-safety uniform distributor and department store; partners with Blauer as a channel but also distributes competing brands, making it both a route-to-market and a competitive threat across uniforms, footwear, and accessories.
• Under Armour Tactical: Broader athletic apparel incumbent with a tactical/law enforcement sub-line (performance polos, base layers, training gear); competes on the EMS and base-layer adjacencies where Blauer's B.Cool and performance polos play.

Others

• Lowe's Pro / Home Depot Pro (workwear categories): Large home-improvement pro channels that carry workwear-adjacent apparel and footwear for trades; adjacent rather than direct competitors but represent alternative procurement routes that could chip away at uniform specialty store spend.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/blauermfg
• YouTubeyoutube.com/user/BlauerManufacturing
• Facebookfacebook.com/blauermfg
• Instagraminstagram.com/blauernation

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blauer