Yoma Fleet
Yoma Fleet Limited is a Yangon, Myanmar-based mobility and vehicle leasing company offering self-drive car sharing, corporate fleet management, IoT telematics (Yoma InnoSights), an employee benefits financing program (PLUS+), and an online vehicle auction, serving Myanmar corporates, consumers and logistics operators as a subsidiary of Yoma Strategic Holdings.
- Company typePrivate
- Founded2014
- HeadquartersYangon, Myanmar (Burma)
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Yoma Fleet does
Yoma Fleet Limited is a Yangon-based mobility, fleet management and vehicle leasing company operating across Myanmar. Founded in 2014 as a subsidiary of Singapore-listed Yoma Strategic Holdings Ltd under the Yoma Financial Services arm, the company runs a multi-line transport and financial services platform spanning consumer car sharing (Yoma Car Share), corporate fleet management and vehicle leasing (Easy Lease), lease-to-buy financing (Lease to Buy), commercial truck and trailer rentals, employee shuttle services (Ferry Service), an employee benefits financing program (PLUS+) launched in 2020, an online vehicle auction marketplace (Car Sales), and an in-house IoT/telematics platform (Yoma InnoSights) sold on tiered subscriptions.
The technology backbone combines IoT hardware (GPS, geofencing, fuel and temperature sensors) with cloud infrastructure on AWS, customer-facing mobile apps distributed across iOS, Android and Huawei App Gallery, and SIEM-based security tooling (AccuKnox via AWS Marketplace). InnoSights delivers real-time fleet visibility, geofencing and maintenance scheduling and is sold as a standalone product to individuals and businesses. Distribution runs a self-serve PLG motion through mobile apps for consumer rentals while corporate accounts are served via direct enterprise sales for fleet contracts and via employer channel partnerships for PLUS+. Marketing blends SEO-optimized blog content, social media, email newsletters and community events (e.g., Yoma International Marathon, AWS Community Day Myanmar).
Revenue mechanics combine usage-based rentals (Car Share, Truck & Trailer), subscription/recurring income from leasing, fleet management, IoT subscriptions and ferry shuttles, transaction fees from the vehicle auction marketplace, and recurring lease-to-buy repayment streams from PLUS+ financed through employer salary deductions. The customer base is split between Myanmar corporates (fleet management, employee benefits), individual consumers (self-drive rentals, auctions) and logistics operators (IoT-enabled fleet tracking, cold-chain monitoring). Geographic footprint is restricted to Myanmar (Yangon, Mandalay and other cities) with no disclosed international expansion, and the company does not publish revenue, funding or headcount detail beyond a 101-250 employee band.
Yoma Fleet firmographics
Firmographics- Name
- Yoma Fleet
- Legal name
- Yoma Fleet Limited
- Website
- https://yomafleet.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Yoma Fleet Limited is a Yangon, Myanmar-based mobility and vehicle leasing company offering self-drive car sharing, corporate fleet management, IoT telematics (Yoma InnoSights), an employee benefits financing program (PLUS+), and an online vehicle auction, serving Myanmar corporates, consumers and logistics operators as a subsidiary of Yoma Strategic Holdings.
- Ownership category
- akta.pro rank
Yoma Fleet industry classification
Industry- Product category
- Fleet Management & Vehicle Leasing Services
- NAICS
- Automotive Equipment Rental and Leasing (5321), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Full-Service Fleet Management (Outsourced Fleet Programs) (THADAKAA)
- akta.pro secondary industries
- Fleet Lifecycle Management (Acquisition-to-Disposal) (TLABAIAA), Mobility-as-a-Service (MaaS) for Employees (Multi-Modal Aggregation) (TLABALAD), Maintenance Management Programs (Preventive Maintenance, Vendor Networks) (TLABAIAG)
Keywords
Where Yoma Fleet is headquartered
LocationHeadquarters
- HQ city
- Yangon
- HQ country
- Myanmar (Burma)
- HQ region
- Asia
Offices1 record
Markets served
Yoma Fleet business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Vehicle Rental Services: Self-drive car rental (Yoma Car Share) and truck/trailer rental with flexible hourly, daily, and monthly options. Revenue generated from usage-based rental fees.
- Fleet Leasing: Financial leasing of vehicles and equipment (Easy Lease and Lease-to-Buy) providing vehicle acquisition solutions with competitive rates and reduced paperwork.
- Fleet Management Services: Comprehensive vehicle management solution (Easy Lease) covering acquisition to post-sales services for individuals and businesses.
- Employee Benefits Financing (PLUS+): Employee benefit financing program offering lifestyle products on lease-to-buy basis with fixed monthly payments deducted from salaries at no cost to employers.
- Car Sales/Auction: Online vehicle auction platform generating transaction fees from dealers and individuals purchasing pre-owned fleet vehicles.
- Ferry/Transportation Services: Daily commuting transportation services for companies in Yangon townships with drivers and fuel included.
- IoT/Telematics Services (Yoma InnoSights): Fleet management technology solutions including GPS tracking, fuel monitoring, temperature sensors, and predictive maintenance with tiered packages (Basic, Standard, Premium).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Yoma InnoSights IoT packages available in Basic, Standard, and Premium tiers with monthly to annual billing options |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Yoma Fleet product offering
Product offeringCore offering
Yoma Fleet operates a diversified mobility and financial services platform in Myanmar, providing self-drive car rentals (Yoma Car Share), operating leases (Easy Lease, Lease to Buy), commercial truck and trailer rentals, corporate ferry/shuttle services, an online vehicle auction (Car Sales), employee benefits financing (PLUS+), and an IoT/telematics fleet management platform (Yoma InnoSights) for both individuals and corporate customers.
Product overview
Yoma Fleet operates as a diversified transport and financial services platform consisting of a core consumer mobility offering (Yoma Car Share self-drive rentals) alongside B2B fleet management solutions (Easy Lease, Lease to Buy, Truck & Trailer, Ferry Service) and financial inclusion products (PLUS+). Yoma InnoSights serves as the IoT/telematics technology platform powering fleet management and asset tracking for both individuals and businesses, while Car Sales operates as a separate online auction marketplace. The portfolio spans consumer car sharing, commercial vehicle leasing, employee benefits financing, and IoT-powered fleet intelligence.
Differentiator
Problem solved
Functional benefit
Brands
- Yoma Car Share: Self-drive smart car rental service
- PLUS+
- Yoma InnoSights
- Easy Lease
- Lease to Buy
- Car Sales
- Truck & Trailer
- Ferry Service
Products and services
- Yoma Car Share Self-drive smart car rental service for individuals and businesses, providing flexible hourly, daily and monthly rentals of new vehicles with contactless, keyless, and cashless booking, unlocking and payment through a mobile app.
- Easy Lease Comprehensive vehicle management and operating lease solution that covers the full lifecycle from initial vehicle acquisition to post-sales services, offered to individuals and businesses as a cost-effective and convenient leasing option.
- Lease to Buy Financial leasing program for acquiring new vehicles or essential business equipment with modest initial investment and regular monthly payments, with expedited processing, reduced paperwork, and competitive rates.
- Car Sales Online vehicle auction marketplace for automotive dealers and individuals in Myanmar to participate in transparent bidding and acquire pre-owned vehicles from Yoma Fleet's extensive inventory.
- Truck & Trailer Rental and leasing of commercial trucks and trailers for businesses needing flexible, reliable, and adaptable commercial vehicle capacity during peak operational periods.
- Ferry Service Daily employee commuting and shuttle transportation service for companies in Yangon townships and surrounding areas, including shuttle services to estates and smart cities, with drivers and fuel included.
- PLUS+ Employee benefit financing program that enables employees of partnered organizations to acquire exclusive lifestyle products on a lease-to-buy basis, with fixed monthly payments deducted from salary at no cost to the employer.
- Yoma InnoSights IoT-based fleet management and asset tracking platform for individuals and businesses, offering telematics with GPS tracking, geofencing, fuel and temperature sensors, and predictive maintenance scheduling, packaged in Basic, Standard and Premium tiers.
Companies that use Yoma Fleet
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles5 records
Yoma Fleet technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
Yoma Fleet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and flagship.
- AccuKnoxcoreYoma Fleet selected AccuKnox SIEM to replace legacy cloud-based security infrastructure following an evaluation begun November 2025. Full onboarding completed through AWS Marketplace by January 2026. Partnership aims to strengthen cybersecurity for fleet management, auto leasing, and logistics operations.
- Yoma Strategic Holdings LtdflagshipYoma Fleet is a subsidiary of Singapore-listed Yoma Strategic Holdings Ltd, operating under the Yoma Financial Services arm of the Yoma Group umbrella.
- AWS (Amazon Web Services)coreYoma Fleet uses AWS cloud infrastructure and Marketplace for deployment. Active participant in AWS Community Day Myanmar and AWS User Group Meetups.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
Yoma Fleet competitors and assessment
Company assessmentPeers
Direct peers
- Socar: Socar is a major Asian car-sharing platform operating app-based self-drive rentals with mobile unlock and per-minute billing. It is the closest direct comparable to Yoma Fleet's Yoma Car Share business in terms of consumer mobility product and GTM.
- Zipcar: Zipcar pioneered the self-drive car-sharing model with mobile booking, keyless pickup, and per-hour rentals. It is highly comparable to Yoma Car Share in product mechanics, although Zipcar operates in mature Western markets.
- LeasePlan: LeasePlan is one of the world's largest fleet management and vehicle leasing companies, offering full-service outsourced fleet programs. It is a direct comparable to Yoma Fleet's Easy Lease and Lease to Buy offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Yoma Fleet social profiles
Digital presenceYoma Fleet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoma Fleet leadership team
Management profileNumber of profiles
Yoma Fleet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoma Fleet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoma Fleet
What does Yoma Fleet do?
Yoma Fleet operates a diversified mobility and financial services platform in Myanmar, providing self-drive car rentals (Yoma Car Share), operating leases (Easy Lease, Lease to Buy), commercial truck and trailer rentals, corporate ferry/shuttle services, an online vehicle auction (Car Sales), employee benefits financing (PLUS+), and an IoT/telematics fleet management platform (Yoma InnoSights) for both individuals and corporate customers.
Is Yoma Fleet a public or private company?
Yoma Fleet is a private company. It is classified as corporate owned and is currently operating.
When was Yoma Fleet founded?
Yoma Fleet was founded in 2014. It employs 101 to 250 people.
Where is Yoma Fleet based?
Yoma Fleet is headquartered in Yangon, Myanmar (Burma), in the Asia region.
How does Yoma Fleet make money?
Seven revenue lines are on record. Vehicle Rental Services are the primary driver. The others are fleet Leasing, fleet Management Services, employee Benefits Financing (PLUS+), car Sales/Auction, ferry/Transportation Services and ioT/Telematics Services (Yoma InnoSights).
Who are Yoma Fleet's main competitors?
Ayvens (formerly ALD Automotive) is listed as a peer. Direct peers are Socar, Zipcar and LeasePlan.
Does Yoma Fleet have an API?
No public API is recorded for Yoma Fleet.
What industry is Yoma Fleet in?
Yoma Fleet's product category is Fleet Management & Vehicle Leasing Services. Its primary akta.pro industry code is THADAKAA, Full-Service Fleet Management (Outsourced Fleet Programs), with a secondary code of TLABAIAA, Fleet Lifecycle Management (Acquisition-to-Disposal). Its NAICS code is 5321 and its SIC code is 7510.