Petro Seven

What Petro Seven does

Petro Seven (legal entity Petromax, S.A. de C.V.) is a Mexican gas station chain operating 250+ company-branded retail stations across 10 states, with concentrated density in Nuevo León (120+ stations) and presence in Coahuila, Tamaulipas, Chihuahua, Jalisco, Baja California, Estado de México, Durango, Morelos, and Mexico City. The company sells PEMEX-supplied Magna, Premium gasoline, and diesel, and is structurally differentiated by co-located 7-Eleven convenience stores at each station under a strategic partnership, delivering a combined fuel-and-convenience retail proposition anchored on the brand promise of 'litros exactos siempre' (exact liters always). The company is privately held under parent Iconn.

The technology stack is modest and oriented around payments and fleet management rather than digital platforms: the Sevenly mobile app (iOS/Android) provides station locator, promotions, instant electronic invoicing, and loyalty points redeemable at 7-Eleven; the company is certified as the only gas station in Mexico accepting Apple Pay contactless payment; and the Tarjeta Petro-Seven prepaid card system serves commercial fleet operators with administrative controls, invoicing, and expense tracking. Digital and paper fuel vouchers distributed via 7-Eleven offices extend a B2B channel for corporate gifting and benefits.

The business model combines transactional fuel margin (per-liter sales of Magna, Premium, and diesel), ancillary convenience store revenue through the 7-Eleven partnership, and subscription-like recurring revenue from the fleet prepaid card program. Customer segments split between individual retail consumers served via direct-to-consumer channels and commercial fleet operators served via a dedicated sales-led motion. No public listing, venture funding, or M&A activity is disclosed; the company operates as a privately held subsidiary within the Iconn corporate group with 1,001–5,000 employees and no publicly disclosed revenue.

Name

Petro Seven

Legal name

Petromax, S.A. de C.V.

Website

https://petro-7.com.mx

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Petro Seven is a privately held Mexican gas station chain operating 250+ PEMEX-branded stations across 10 states, co-located with 7-Eleven convenience stores, serving retail consumers and commercial fleet operators through the Sevenly app and prepaid fleet cards.

Ownership category

akta.pro rank

Product category

Retail Fuel Services

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations (4571), Fuel Dealers (45721)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Fuel Pricing, Loyalty & Payments Platforms (POS, Mobile Pay, Fleet Cards, Loyalty Programs) (EUALAIAK)

akta.pro secondary industries

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD), Fuel Management & Fleet Card Programs (THADAKAH), Fuel Card & Fleet Payment Programs (TLABAMAA)

Keywords

• Retail fuel services
• Gasoline station network
• Fleet fuel cards
• Convenience store retail
• Petroleum distribution

Headquarters

HQ city

San Antonio Buenavista

HQ country

Mexico

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fuel Sales: Retail sale of gasoline (Magna, Premium) and diesel fuel through company-owned and operated gas stations across Mexico. Revenue generated from per-liter fuel sales at varying market prices.
2. Fleet Card Services: Prepaid gasoline cards for commercial fleet management, allowing businesses to control and administer fuel consumption with secure tracking and invoicing capabilities.
3. Convenience Store Synergy: Co-located convenience stores leveraging 7-Eleven partnership, generating ancillary revenue from food, beverages, and daily necessities purchased by gas station visitors.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Petro Seven operates a network of more than 250 gas stations across Mexico selling Magna and Premium gasoline and diesel fuel, with each station co-located with a 7-Eleven convenience store. The company sells prepaid Tarjeta Petro-Seven fleet cards for commercial fleet fuel management, accepts Apple Pay (claimed as the only gas station in Mexico certified for this), and runs the Sevenly mobile app for promotions, invoicing, and loyalty redemption at 7-Eleven locations.

Differentiator

Problem solved

Functional benefit

Brands

• Sevenly: Mobile application for managing fuel purchases and redeeming promotions at 7-Eleven stores.
• Tarjeta Petro-Seven
• Camino al Grill

Products and services

• Magna Gasoline
• Premium Gasoline
• Diesel Fuel
• Tarjeta Petro-Seven Prepaid Fleet Card Prepaid fuel card for commercial fleet operators to control and administer fuel consumption across vehicle fleets with secure tracking and electronic invoicing.
• Sevenly Mobile App Mobile application for iOS and Android providing station locator, exclusive promotions, instant electronic invoicing, and loyalty points redeemable at 7-Eleven convenience stores.
• Vales de Gasolina Petro-Seven (Fuel Vouchers) Paper and digital fuel vouchers purchasable by bank transfer and redeemable exclusively at Petro Seven stations, used as corporate incentives or gifting.
• Apple Pay Contactless Payment Acceptance Contactless payment service at Petro Seven pumps and in-store, enabling customers to pay with iPhone Apple Wallet using Face ID or Touch ID. Petro Seven claims to be the only gas station in Mexico certified for Apple Pay.
• Electronic Invoicing (Facturación Electrónica) Electronic invoicing service allowing customers to generate tax-compliant invoices (CFDI) for their fuel purchases, accessed via a dedicated portal and email channel.

Quantifiable outcome

• 24/7 service availability at all locations
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Five partnerships are on record, tiered core, flagship and minor.

• 7-Eleven MexicocoreStrategic or Co-development PartnerStrategic partnership creating synergies between Petro Seven gas stations and 7-Eleven convenience stores. Co-located stores at gas station sites offer food, beverages, coffee, and daily necessities to fuel customers. The Sevenly loyalty app allows customers to earn points redeemable at 7-Eleven locations. This partnership combines fuel retail with convenience retail for enhanced customer experience.
• PEMEX (Petróleos Mexicanos)coreTechnology or IntegrationPEMEX is the national petroleum company and fuel supplier for Petro Seven gas stations. Petro Seven distributes PEMEX-branded fuels including Magna, Premium gasoline and diesel at their retail locations across Mexico.
• IconncoreStrategic or Co-development PartnerIconn is the parent company/operator of Petro Seven gas stations. The company manages station operations, maintains corporate policies including ethics codes and supplier conduct guidelines, and operates the fleet card portal and job recruitment systems. Petro Seven and 7-Eleven logos both appear under the Iconn corporate umbrella.
• Apple PayflagshipTechnology or IntegrationPetro Seven claims to be the only gas station in Mexico certified to accept Apple Pay contactless payments. This technology partnership enables customers to pay for fuel using iPhone Apple Wallet with Face ID or Touch ID authentication, eliminating the need for physical cards or cash.
• Inbursa BankminorChannel Partner/ Reseller/ DistributorInbursa bank card accepted as payment method at Petro Seven gas stations, expanding payment options for customers.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Chevron México: International major with selective branded gas station presence in Mexico and Techron-branded fuel technology. Comparable brand-driven competitor to Petro Seven in retail fuel quality positioning.
• Mobil México (ExxonMobil): International major with branded retail stations in Mexico, including Mobil-branded stations operated by Petro Seven in Morelos. Comparable as a fuel brand licensor and a competitive brand for end motorists.
• Repsol México: Spanish-headquartered international major with branded retail fuel stations across Mexico, often paired with convenience retail. Competitor for retail fuel share and fleet card programs.
• Shell México: International oil major operating a branded gas station network in Mexico with advanced loyalty programs (Shell Box) and convenience partnerships. Direct competitor for retail fuel customers and fleet card programs.
• BP México (Castrol): International major with gas station presence in Mexico offering BPme loyalty app and fleet card products. Comparable to Petro Seven in its use of digital platforms and loyalty economics at the pump.
• Pemex (Pemex Transformación Industrial / Franchise Network): Mexico's state-owned petroleum company operates the largest gas station franchise network in Mexico and is the dominant fuel supplier to Mexican retailers including Petro Seven. Comparable as the structural incumbent shaping the entire Mexican fuel retail market.
• TotalEnergies México: International major operating branded gas stations in Mexico with growing convenience and digital payment offerings. Comparable to Petro Seven's positioning around fuel + convenience + digital experience.

Direct peers

• Grupo Orsan: Mexican fuel retail operator with a multi-brand station network (Mobil, Repsol, and proprietary brands). Directly comparable as a Mexican retail fuel chain with brand and franchise arrangements.
• Hidrosina: Mexican gas station chain with nationwide presence focused on retail fuel and convenience offerings. Competes with Petro Seven directly for retail motorists in multiple Mexican states.
• Oxxo Gas: Mexican gas station chain owned by FEMSA, leveraging the Oxxo convenience store brand at fuel locations. Closest direct competitor to Petro Seven's 7-Eleven-integrated convenience + fuel retail model in Mexico.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/petro7gas
• YouTubeyoutube.com/channel/UCk6EbZ5kje-1hGkuDpdauug
• Facebookfacebook.com/Petro7Gas
• Instagraminstagram.com/petroseven

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Petro Seven