Iconn
Iconn is a privately held Mexican retail corporation operating four brands — 7-Eleven México, Petro Seven, MAS Bodega y Logística, and MercaDía — serving over 1.3 million customers daily through 1,800+ convenience stores, 235+ fuel stations, and wholesale distribution across 17 Mexican states.
- Company typePrivate
- Founded1923
- HeadquartersMonterrey, Mexico
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Iconn does
Iconn is a privately held Mexican retail and business development corporation headquartered in San Pedro Garza García, Nuevo León, founded in 1923 and operating through four main brands: 7-Eleven México (convenience stores), Petro Seven (fuel stations), MAS Bodega y Logística (wholesale and logistics distribution), and MercaDía (proximity grocery). The group employs over 23,000-24,000 collaborators across 17 Mexican states and serves more than 1.3 million customers daily through over 1,800 convenience stores, more than 235 fuel stations, 13 distribution centers, and a network of proximity and cash-and-carry stores.
The company's offering combines physical retail infrastructure with a vertically integrated supply chain. 7-Eleven operates standard stores, the Lab Store retail-restaurant hybrid, 7-Drive drive-through, and the 2025-launched 7-Eleven Express self-service office format, alongside registered private-label brands (Café Select, Fresh Food, Hot Food, Fresh Bakery, Big Bite, 7-Select). Petro Seven runs fuel stations with the Monedero Electrónico prepaid card for corporate fleets, integrating telematics and transactional data. MAS Bodega y Logística distributes groceries and merchandise through five sub-brands (MAS Logística, Bodega MAS, MAS Mayoreo, MAS Bakeries, Servidespensa) to over 20,000 traditional retailers and 2,900+ wholesale clients. MercaDía provides basic-basket groceries, butchery, and tortillas across 11 Nuevo León cities, serving over 27,000 customers daily.
Iconn monetizes through transaction-based revenue across all formats and channels, with pricing set at the point of sale and no publicly listed rates. Go-to-market is primarily direct-to-consumer via owned physical networks, supplemented by correspondent banking services (BBVA, Banamex, Santander, Banorte, Bansí, BanRegio), a fleet fuel-card B2B channel, and partnership-driven programs such as Consume Monterrey (local entrepreneurs in 154 stores) and the Redondeo RED customer rounding program. Ownership remains with the founding Chapa family, with Luis A. Chapa G. serving as President of the Board and Executive General Director, and no external private equity or public-market investors are evidenced.
Iconn firmographics
Firmographics- Name
- Iconn
- Legal name
- CS ICONN S.A. de C.V.
- Website
- https://iconn.com.mx
- Company type
- Private
- Founded year
- 1923
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Iconn is a privately held Mexican retail corporation operating four brands — 7-Eleven México, Petro Seven, MAS Bodega y Logística, and MercaDía — serving over 1.3 million customers daily through 1,800+ convenience stores, 235+ fuel stations, and wholesale distribution across 17 Mexican states.
- Ownership category
- akta.pro rank
Iconn industry classification
Industry- Product category
- Convenience Retail and Fuel Stations
- NAICS
- Convenience Retailers and Vending Machine Operators (44513), Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511), Gasoline Stations with Convenience Stores (457110), Other Specialty Food Retailers (44529)
- SIC
- Retail-Convenience Stores (5412), Retail-Grocery Stores (5411), Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Convenience Retail Chains & Franchises (Multi-site Operators) (CRANAJAH)
- akta.pro secondary industries
- Foodservice-Led Convenience Stores (QSR/Hot Food Focus) (CRAHABAH), Bodega/Corner Stores (Urban Convenience) (CRANAJAD)
Keywords
Where Iconn is headquartered
LocationHeadquarters
- HQ city
- Monterrey
- HQ country
- Mexico
- HQ region
- Latin America
Offices8 records
Markets served
Iconn business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Convenience retail (7-Eleven): Revenue from operating the largest convenience store chain in Mexico with over 1,800 stores in 13 states, selling private-label and branded products including fresh food, hot food, coffee, snacks, and daily necessities to consumer customers.
- Fuel retail (Petro Seven): Revenue from operating fuel stations across 10 states, selling gasoline, diesel, and complementary products including oils, additives, aromatics, windshield fluid, tire inflator, and antifreeze, with over 235,000 customers served.
- Wholesale and logistics distribution (MAS Bodega y Logística): Revenue from commercializing and distributing groceries and general merchandise to traditional retailers and semi-wholesale customers, with over 20,000 customers and operations across 12 Mexican states through multiple brands including MAS Logística, Bodega MAS, MAS Mayoreo, MAS Bakeries, and Servidespensa.
- Proximity retail (MercaDía): Revenue from operating proximity stores offering basic basket products, perishables, butchery, and tortillas to families in 11 cities of Nuevo León, serving over 27,000 customers daily through a network of stores.
- Electronic fuel prepaid card (Monedero Electrónico de Combustible): Revenue from fleet fuel card services offered to corporate clients, enabling electronic fuel purchases with tracking, reporting, and corporate billing capabilities.
Go-to-market motion1 record
Distribution channels5 records
Marketing channels7 records
Iconn product offering
Product offeringCore offering
Iconn operates Mexico's largest convenience store franchise network under the 7-Eleven brand, a chain of fuel stations under the Petro Seven brand, a wholesale distribution business (MAS Bodega y Logística) serving traditional retailers, and a proximity grocery store format (MercaDía). The company serves more than 1.3 million customers daily across 17 Mexican states through over 1,800 convenience stores, 235+ fuel stations, and complementary retail and logistics operations.
Product overview
Iconn is a Mexican retail and convenience company operating four main brands: 7-Eleven (convenience stores with over 15,400 locations across 13 states), Petro Seven (fuel stations with over 235,000 dispensers across 10 states), MAS Bodega y Logística (wholesale distribution across 12 states), and MercaDía (proximity stores in 11 Nuevo León cities). The portfolio includes private-label food products (Café Select, Fresh Food, Hot Food, Fresh Bakery, Big Bite, 7-Select), automotive products (oils, additives, accessories), financial services (correspondent banking with BBVA, Banamex, Santander, Banorte, Bansí, BanRegio), electronic fuel cards (Monedero Electrónico), and community programs (Redondeo RED, Consume Monterrey, Ruta Azul).
Differentiator
Problem solved
Functional benefit
Brands
- MAS Logística: Distribution and logistics operations for Iconn business formats through 13 operational centers in 7 Mexican states.
- Bodega MAS
- MAS Mayoreo
- MAS Bakeries
- Servidespensa
- Café Select
- Fresh Food
- Hot Food
- Fresh Bakery
- Big Bite
- 7-Select
Products and services
- 7-Eleven Convenience Stores Convenience store franchise operated under license from 7-Eleven, Inc., offering food, beverages, snacks, household items, and proprietary brands such as Café Select and Slurpee to walk-in consumers across Mexico.
Companies that use Iconn
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Iconn technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
Iconn partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Asociación ARENAminorPetro Seven partnered with Asociación ARENA for autism awareness activities including 'Ruta Azul' at fuel stations, 'Aroma con Causa' scented product sales, 'Juguetes con Causa' toy building by volunteers, and educational conferences for Petro Seven collaborators on the importance of family in autism diagnosis.
- Centro de Justicia para la Mujer (CJM) - Gobierno del Estado de JaliscominorIconn signed a collaboration and linkage agreement with the Centro de Justicia para la Mujer in Jalisco to support women's labor reinsertion, representing the company's commitment to diversity and inclusion in the workplace.
- Government of MonterreyminorIconn, through 7-Eleven, partnered with the Government of Monterrey to launch the Consume Monterrey program, enabling 10 local entrepreneurs to exhibit and sell their products in over 100 7-Eleven stores in Monterrey, promoting the growth of MIPyMES and local economic development.
- Universidad Autónoma de Nuevo León (UANL)corePetro Seven formed a strategic alliance with UANL and Overlap to professionalize its over 3,000 operational collaborators through the 'Profesionales de Servicio' certification program, based on competency-based teaching methodology with UANL academic backing. This is an industry-first innovation in Mexico's fuel sector.
- OverlapcoreOverlap (with 30+ years of experience in business transformation internationally) partnered with Petro Seven and UANL to co-develop and deliver the 'Profesionales de Servicio' certification program for Petro Seven's operational workforce.
- Various charity institutions (Redondeo RED beneficiaries)minorThe Redondeo RED program acts as a bridge between private charity institutions and 7-Eleven customers, who are invited to round up their purchase to the nearest peso as a donation to support health, social assistance, education, and environmental programs across Mexico.
Scale indicators18 records
Recent moves7 records
Expansion highlights6 records
Iconn competitors and assessment
Company assessmentDirect peers
- OXXO Gas: FEMSA's fuel retail brand, operating stations often co-located with OXXO stores. Direct competitor to Petro Seven in the Mexican fuel+c-store integrated format, with similar bundled value proposition.
- FEMSA (OXXO): FEMSA operates OXXO, the largest convenience store chain in Mexico with over 20,000 stores, directly competing with Iconn's 7-Eleven Mexico chain. Both target the same consumer occasions (on-the-go food, beverages, daily necessities) and increasingly compete for premium real estate locations.
- AutoZone México: Operates automotive parts and accessories retail in Mexico. Competes with Petro Seven's Aceites, Aditivos, and Productos Complementarios lines (oils, additives, windshield fluid, tire inflator) for vehicle-aftercare category spend.
Broad incumbents
- Costco México: Operates warehouse club membership stores in Mexico. Competes with MAS Bodega cash-and-carry wholesale offering and indirectly competes with MercaDía for family grocery basket spend.
- Organización Soriana: Mexican grocery retailer operating Híper Soriana, Mega Soriana, and Soriana Express formats. Competes with MercaDía proximity stores and MAS Bodega wholesale distribution in northern Mexico overlap zones.
- Walmart de México (Walmex): Operates Bodega Aurrera, Walmart Supercenter, and Sam's Club in Mexico. Competes with Iconn's MAS Bodega wholesale/distribution arm and MercaDía proximity grocery, with overlapping customer segments in basic basket and perishables.
- Grupo Comercial Chedraui: Operates Chedraui and Selecto Chedraui grocery formats plus Smart & Final in the US. Targets similar Mexican family/household grocery customers as MercaDía and competes for traditional retail suppliers through MAS Bodega.
- BP México: Global energy major with Mexican fuel retail operations. Direct competitor to Petro Seven in fuel retail across overlapping states, also exploring convenience-store integrated formats.
- 7-Eleven, Inc. The global franchisor of the 7-Eleven brand. Iconn operates 7-Eleven Mexico under a master franchise relationship, making 7-Eleven Inc. both the parent brand licensor and the broader strategic counterparty governing Iconn's largest business unit.
Regional players
- Grupo Elektra: Mexican retail and financial services group operating Elektra, Banco Azteca, and Yappa. Competes with Iconn's correspondent banking services at 7-Eleven stores and serves overlapping low-/middle-income customer segments in Mexico.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Iconn social profiles
Digital presenceIconn compliance and trust
Trust signalCompliance10 records
Iconn financial estimates
Financial estimateRevenue estimate
Valuation estimate
Iconn leadership team
Management profileNumber of profiles
Profiles13 records
Iconn subsidiaries and ownership
Company hierarchySubsidiaries4 records
Iconn funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Iconn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Iconn
What does Iconn do?
Iconn operates Mexico's largest convenience store franchise network under the 7-Eleven brand, a chain of fuel stations under the Petro Seven brand, a wholesale distribution business (MAS Bodega y Logística) serving traditional retailers, and a proximity grocery store format (MercaDía). The company serves more than 1.3 million customers daily across 17 Mexican states through over 1,800 convenience stores, 235+ fuel stations, and complementary retail and logistics operations.
Is Iconn a public or private company?
Iconn is a private company. It is classified as family owned and is currently operating.
When was Iconn founded?
Iconn was founded in 1923. It employs 5,001 to 10,000 people.
Where is Iconn based?
Iconn is headquartered in Monterrey, Mexico, in the Latin America region.
How does Iconn make money?
Five revenue lines are on record. Convenience retail (7-Eleven) is the primary driver. The others are fuel retail (Petro Seven), wholesale and logistics distribution (MAS Bodega y Logística), proximity retail (MercaDía) and electronic fuel prepaid card (Monedero Electrónico de Combustible).
Who are Iconn's main competitors?
Direct peers on record are OXXO Gas, FEMSA (OXXO) and AutoZone México. Broad incumbents are Costco México, Organización Soriana, Walmart de México (Walmex), Grupo Comercial Chedraui, BP México and 7-Eleven, Inc.. Grupo Elektra is listed as a regional player.
Does Iconn have an API?
No public API is recorded for Iconn.
What industry is Iconn in?
Iconn's product category is Convenience Retail and Fuel Stations. Its primary akta.pro industry code is CRANAJAH, Convenience Retail Chains & Franchises (Multi-site Operators), with a secondary code of CRAHABAH, Foodservice-Led Convenience Stores (QSR/Hot Food Focus). Its NAICS code is 44513 and its SIC code is 5412.