What TEAM23 does

TEAM23 GmbH is a privately held digital agency headquartered in Augsburg, Germany, founded in 2001. The firm employs 85+ specialists across design, development, and innovation, operating from a roughly 1,000 m² headquarters at Beim Glaspalast 1. TEAM23 is structured as a professional services firm rather than a product company, delivering custom digital solutions to enterprise, mid-market, and public sector clients across Germany. Its service portfolio spans six pillars: Usability & Barrierefreiheit (accessibility/WCAG compliance), UX Design & Design Operations, Webseiten & CMS (TYPO3, headless CMS, Webflow), Künstliche Intelligenz (AI integration), Digitale Produkte & Innovationen, and E-Commerce (Magento/Adobe Commerce, Shopify, PIM). The technology stack includes TYPO3, Magento, Shopify, Flutter, React, Vue, Angular, Python/FastAPI/Django, and PostgreSQL, supported by certified partner status with TYPO3 and Pimcore.

The company's commercial model is project-based professional services billing, delivered through direct sales engagement with executive contacts (Fabian Ziegler, Michaela Schuster). Pricing is quote-based and not publicly disclosed, with engagements structured on time-and-materials or fixed-price terms, plus recurring support and maintenance subscriptions. Customer segments include enterprise corporations (Siemens, BASF, KUKA, Emma Sleep, PATRIZIA, Hosokawa Alpine, MEDEWO, ASYS, Rauch Möbelwerke, Grünbeck, erdgas schwaben, buttinette, Vitaminexpress) and government/municipal clients (Stadt Augsburg, Stadtwerke Augsburg). The company holds TISAX, ISO 9001, BVDW Trusted Agency (2024-2025), W3C, UXQB, and Scrum Master certifications, which gate access to automotive and public sector RFPs. Marketing and demand generation rely on thought-leadership content (expert blog, whitepapers), SEO, organic social (LinkedIn, Xing, Instagram, Facebook), and the company-organized sparkscon conference.

In 2025, TEAM23 promoted Michaela Schuster to Managing Director, joining founder Fabian Ziegler in co-leadership. The firm was recognized as Kununu Top Company 2025 and received the Managerin des Jahres 2025 award from Stadt Augsburg. No public revenue, funding events, or M&A activity are disclosed.

Name

TEAM23

Legal name

TEAM23 GmbH

Website

https://team23.de

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

TEAM23 GmbH is an Augsburg-based German digital agency (85+ specialists) delivering custom web, e-commerce, UX, accessibility (WCAG), and AI integration services to enterprise and government clients including Siemens, BASF, and Stadt Augsburg.

Ownership category

akta.pro rank

Product category

Digital agency services

NAICS

Custom Computer Programming Services (541511), Computer Systems Design Services (541512)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Workplace & Collaboration Consulting (BPAHAEAH)

Keywords

• Digital agency services
• Web development
• UX design services
• E-commerce development
• Digital accessibility consulting

Headquarters

HQ city

Augsburg

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Digital Consulting & Strategy: Digital strategy consulting, UX research, and project planning services billed on time and materials or fixed price engagements
2. Design Services: UX design, UI design, design systems, and design operations services
3. Web Development & Implementation: Custom web development, CMS implementation, e-commerce platform development, and mobile app development
4. Ongoing Support & Maintenance: Continuous support, maintenance, and optimization services for delivered digital products

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

TEAM23 is a digital agency (Digitalagentur) headquartered in Augsburg, Germany, that designs, develops, and operates custom digital solutions for enterprise and government clients. Its portfolio spans custom web development, TYPO3 and headless CMS websites, B2B e-commerce platforms on Magento / Adobe Commerce and Shopify, UX design and design systems, digital product and mobile-app development, and AI integration including local LLM deployments. The firm also provides WCAG-based accessibility consulting, usability testing, and ongoing support and maintenance under recurring engagements.

Product overview

TEAM23 is a digital agency (Digitalagentur) that functions as a professional services firm rather than a product company. They offer a comprehensive portfolio of digital services organized into six core offerings: Usability & Barrierefreiheit (accessibility/WCAG compliance services), UX Design & Design Operations (including design systems and interface design), Webseiten & CMS (website development with TYPO3, Webflow, headless CMS), Künstliche Intelligenz (AI assessments, innovation, hyperpersonalization, local LLM), Digitale Produkte & Innovationen (digital product development, MVPs, mobile apps, citizen portals), and E-Commerce (Magento, Shopify, headless commerce, PIM). The company employs approximately 85+ specialists in design, development, and innovation, and also hosts the sparkscon digital experience conference. Services are delivered through various technology stacks including specific CMS platforms (TYPO3, Contentful, Strapi), e-commerce platforms (Magento, Shopify), frontend frameworks (React, Vue, Angular, Flutter), and backend technologies (Python, Django, FastAPI, PostgreSQL).

Differentiator

Problem solved

Functional benefit

Products and services

• Usability & Barrierefreiheit (Accessibility) services User-experience research, usability testing, WCAG-based digital accessibility (Barrierefreiheit) audits, and accessibility training for enterprise and government clients that need legally compliant, screenreader-optimized digital products.
• UX Design & Design Operations Strategic UX design combined with design-operations processes, including interface design (HMI), custom design system development, and implementation of design systems for brand consistency and accelerated product delivery.
• Webseiten & CMS (Websites & Content Management) Custom website development and content management solutions including TYPO3 CMS, headless CMS with Webflow, TYPO3 v14 updates, Government Site Builder (GSB), and content strategy services for corporate websites, content hubs, and service platforms.
• Digitale Produkte & Innovationen (Digital Products & Innovation) End-to-end digital product development from MVP to scalable platforms, including digital strategy, citizen / government portals and apps, mobile experience and mobile apps, technical design-system implementation, and agile / Scrum-based delivery.
• Künstliche Intelligenz (AI) services AI readiness assessments, AI innovation workshops, hyperpersonalization consulting, and implementation of local AI solutions including local LLM (large language model) deployments to make enterprise business models more intelligent and efficient.
• E-Commerce (B2B and headless commerce development) E-commerce platform consulting, online-shop development on Magento / Adobe Commerce and Shopify, headless commerce (Vue Storefront / Alokai), Product Information Management (PIM) with Pimcore, and conversion-rate optimization for B2B and B2C commerce clients.

Quantifiable outcome

• Reversed declining conversion trends for VitaminExpress through usability audit and testing
• +3 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• TYPO3 AssociationcoreTechnology or IntegrationOfficial TYPO3 Solution Partner providing certified expertise in TYPO3 CMS implementation and development. TEAM23 specializes in TYPO3 v14 updates, Government Site Builder, and headless CMS implementations.
• PimcorecoreTechnology or IntegrationSilver Partner status for Pimcore platform implementation. TEAM23 offers Product Information Management (PIM) system implementation as part of e-commerce solutions.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aperto (IBM iX): Berlin-based digital agency (now part of IBM iX) serving large German and international enterprise clients. Comparable offering breadth but with significantly larger global delivery capacity than TEAM23.

Direct peers

• SinnerSchrader (Accenture Song): Hamburg-based digital agency specializing in web platforms, e-commerce, and digital product development for enterprise clients. Directly comparable to TEAM23 in service portfolio (strategy, UX, development) and target market (German enterprise).
• nexum: Cologne-based digital agency delivering strategy, UX, web platforms, and e-commerce for enterprise clients. Overlaps directly with TEAM23 across service offerings and German mid-market/enterprise positioning.
• dkd Internet Service GmbH: Frankfurt-based full-service digital agency offering TYPO3, e-commerce (Magento/Shopify), UX design, and AI integration. Closely comparable to TEAM23 in CMS/e-commerce specialization and mid-market German client base.
• denkwerk: Cologne-based digital agency providing strategy, UX, web development, and e-commerce. Directly comparable in scale (~200 staff), German market focus, and enterprise client mix.
• Ergosign: Saarbrücken-based UX design and engineering agency specializing in complex enterprise interfaces and accessibility. Closely comparable to TEAM23's usability/A11Y and HMI interface design offerings.
• Scholz & Volkmer: Wiesbaden-based digital agency delivering UX, brand experiences, and custom digital products for enterprise and cultural clients. Comparable on design-led digital product delivery in the DACH region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xxing.com/pages/team23gmbh
• YouTubeyoutube.com/@team23digitalagentur
• Facebookfacebook.com/team23.de
• LinkedInde.linkedin.com/company/team23-gmbh-&-co-kg
• Instagraminstagram.com/team23.de

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TEAM23