Pimcore
Pimcore is an Austrian open-source enterprise software company providing a unified PIM, MDM, DAM, CDP, DXP, and commerce platform on a single Data Spine architecture, serving 118,000+ companies globally through open-core editions from free community to enterprise.
- Company typePrivate
- Founded2013
- HeadquartersSalzburg, Austria
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Pimcore does
Pimcore GmbH is an Austrian enterprise software company headquartered in Salzburg, founded in 2013. It develops an open-source platform marketed as Product Experience Management (PXM) that unifies six traditionally separate enterprise software categories — Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce — on a single data backbone called the Data Spine. The platform is built on a PHP/Symfony architecture with a headless, API-first design, and supports deployment as on-premise, private cloud, or cloud PaaS. It distributes through four commercial tiers — Community (free under GPLv3), Professional, Enterprise (starting at €25,200/year), and Enterprise PaaS — using a hybrid direct enterprise sales motion combined with a global partner ecosystem of system integrators including CAG Ateles, twocream, and Happiestminds.
Pimcore reports that over 118,000 companies use the platform, though the free Community Edition accounts for the vast majority of that base. Named enterprise customers span retail and fashion (GANT, KiK Textilien, Gabor Shoes, Intersport Austria), automotive (Audi, Vespa), telecommunications (T-Mobile), food and beverage (Burger King), and tools and industrial (Stanley Black & Decker). Documented outcomes from customer deployments include 40% faster data creation at KiK, management of 1,800 product attributes and 29,150 data objects, and productivity gains at GANT across 70+ countries. The company has raised approximately $15.5M in venture funding to date, including a $12M Series B led by Nordwind Growth in September 2022 and a $3.5M round led by AUCTUS Capital Partners in December 2018.
The business model is open-core commercial software: free Community Edition drives adoption and developer mindshare, while paid editions monetize through annual subscriptions plus professional services and partner-led implementation. The company has 51-100 employees, holds GDPR compliance certifications, and has earned analyst recognition including a Niche Player placement in the 2026 Gartner Magic Quadrant for Master Data Management, a 2024 Gartner Cool Vendor designation, IDC Customers' Choice for PIM for Commerce, and FeaturedCustomers Market Leader for MDM in Winter 2026. Customer reviews show 5/5 on G2 (80+ reviews) and 4.4/5 on Gartner Peer Insights (130+ reviews). Recent strategic activity includes the 2025.2 platform release, dedicated DXP and PIM product launches in 2025, and a Global Partner designation for Happiestminds in February 2026.
Pimcore firmographics
Firmographics- Name
- Pimcore
- Legal name
- Pimcore GmbH
- Website
- https://pimcore.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Pimcore is an Austrian open-source enterprise software company providing a unified PIM, MDM, DAM, CDP, DXP, and commerce platform on a single Data Spine architecture, serving 118,000+ companies globally through open-core editions from free community to enterprise.
- Ownership category
- akta.pro rank
Pimcore industry classification
Industry- Product category
- Enterprise Data and Experience Management Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Product Information Management (PIM), Digital Shelf & Content Syndication Services (CRAOAOAH)
Keywords
Where Pimcore is headquartered
LocationHeadquarters
- HQ city
- Salzburg
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Pimcore business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise Edition Licenses: Annual subscription licensing for Enterprise Edition with full ownership and control for on-premise or private cloud deployment. Pricing starts at €25,200/year for enterprise tier.
- PaaS Edition Subscriptions: Cloud-hosted Platform-as-a-Service subscription with quick setup, secure and reliable infrastructure, 24/7 support, and multi-cloud/region options.
- Professional Edition Licenses: Secured and license-compliant Pimcore for commercial use, providing a middle tier between free Community and full Enterprise editions.
- Community Edition (Freemium): Free Community Edition under GPLv3 serves as top-of-funnel acquisition, with conversion paths to commercial editions for enterprise features, support, and SLA guarantees.
- Professional Services & Support: Pimcore Services including implementation support, training, and 24/7 enterprise support bundled with commercial editions or available as add-on services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Edition - Full-featured commercial license for large organizations |
| Subscription | Annual | PaaS Edition - Cloud-hosted subscription with managed infrastructure |
| Subscription | Annual | Professional Edition - License-compliant commercial use |
| Freemium | Pay-as-you-go | Community Edition - Free open-source version |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Pimcore product offering
Product offeringCore offering
Pimcore sells an enterprise open-source software platform that unifies Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce capabilities into a single Best-of-Suite system. It is delivered via an open-core model with Community (free), Professional, Enterprise (on-premise/private cloud), and Enterprise PaaS (cloud-hosted) editions, and is licensed primarily through annual subscriptions.
Product overview
Pimcore is an enterprise open-source software platform for unified data and experience management, combining four core products in a Best-of-Suite approach: Product Information Management (PIM), Digital Asset Management (DAM), Master Data Management (MDM), and Customer Data Platform (CDP) for data management, alongside Digital Experience Platform (DXP), Digital Commerce Framework, Experience Portals, and Data Syndication & Delivery for experience management. The platform is built around the concept of a 'Data Spine' that connects structured and unstructured data, enabling AI-ready governance, workflow automation, and consistent distribution across every market channel. Available in four editions: Community (free), Professional (commercial), Enterprise (on-premise/private cloud), and Enterprise PaaS (cloud), with pricing starting at €25,200/year for Enterprise Edition. Trusted by over 118,000 companies globally including GANT, KiK, Audi, Burger King, and T-Mobile.
Differentiator
Problem solved
Functional benefit
Products and services
- Product Information Management (PIM) Enterprise-grade product information management software that centralizes product data, attributes, and workflows to deliver consistent product stories across all sales and marketing channels. Built for retail, manufacturing, wholesale, CPG, and other data-intensive organizations.
- Digital Asset Management (DAM) Digital asset management solution for organizing, tagging, distributing, and governing brand media (images, videos, documents, InDesign/PDF) with metadata workflows and rights management. Used by brand and marketing teams in mid-market and enterprise organizations.
- Master Data Management (MDM) Master data management software providing a 360-degree, single source of truth for an organization's core business entities (products, customers, suppliers, assets) with structured data governance and quality controls. Designed for enterprises with complex data domains.
- Customer Data Platform (CDP) Customer data platform that centralizes customer profiles from multiple sources to enable personalized marketing, segmentation, and unified customer experiences across touchpoints. Used by enterprise marketing and e-commerce teams.
- Digital Experience Platform (DXP) Omnichannel digital experience platform for delivering personalized content and experiences across web, mobile, and other channels, supporting both B2C and B2B commerce with sophisticated content management. Targeted at marketing, content, and digital teams in mid-market and enterprise organizations.
- Digital Commerce Framework Channel-agnostic, modular e-commerce framework enabling B2B and B2C shopping experiences, built on the Pimcore platform and integrated with PIM, DAM, and DXP. Designed for retailers, brands, and wholesalers needing flexible commerce front-ends.
- Product & Digital Asset Experience Portals Configurable PIM portals that deliver real-time product information, assets, and data to partners, dealers, and customers. Built for organizations needing to expose curated product data to external stakeholders.
- Data Syndication & Delivery Data syndication, delivery, and headless content distribution product providing APIs to syndicate product and asset data across multiple channels and systems. Targeted at developers and integration architects building composable commerce stacks.
Quantifiable outcome
- 40% faster data creation and significantly increased data quality (KiK case study)
- +4 more outcomes
Companies that use Pimcore
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles2 records
Pimcore technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability7 records
Feature8 records
Pimcore partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered global and core.
- HappiestmindsglobalHappiestminds became a Pimcore Global Partner in February 2026, indicating a strategic consulting partnership for implementing Pimcore solutions globally.
- CAG Ateles ABcoreCAG Ateles developed and implemented the Pimcore PIM solution for GANT, focusing on streamlining their global IT infrastructure. The solution allowed GANT to manage product information globally, adapt to market changes, and efficiently update and distribute product data across their global network.
- twocreamcoretwocream implemented Pimcore's PIM/MDM/DAM system for KiK Textilien, replacing their old PIM system. The implementation managed ~8,000 products and ~25,000 SKUs across 4,000+ stores, with automated translation via DeepL integration.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Pimcore competitors and assessment
Company assessmentDirect peers
- Akeneo: Pure-play Product Information Management (PIM) vendor serving retailers, manufacturers, and brands with similar enterprise and mid-market focus. Directly competes with Pimcore's PIM core offering across overlapping verticals like retail and CPG.
- Stibo Systems: Enterprise PIM and Master Data Management (MDM) platform with deep retail, manufacturing, and distribution customer base. Directly competes with Pimcore's PIM/MDM modules and is named alongside Pimcore in MDM analyst rankings.
- Salsify: Product Experience Management (PXM) platform focused on brand manufacturers and retailers for syndication of product content across digital channels. Directly comparable to Pimcore's PIM and PXM modules targeting similar commerce use cases.
- Reltio: Cloud-native Master Data Management (MDM) and Customer Data Platform (CDP) vendor serving enterprise customers. Directly competes with Pimcore's MDM and CDP modules and is named alongside Pimcore in the FeaturedCustomers MDM leaders list.
- inRiver: Product Information Management (PIM) vendor focused on manufacturing, retail, and distribution verticals with similar mid-market and enterprise positioning. Directly competes with Pimcore's PIM offering for product data management.
- Contentserv: Product Information Management and Product Experience Management vendor serving retail, manufacturing, and brand owners. Directly comparable to Pimcore's PIM and PXM modules with similar enterprise customer profiles.
Broad incumbents
- Informatica: Large established data integration and MDM vendor with a broad portfolio spanning data quality, integration, governance, and MDM. Competes with Pimcore's MDM module as part of a much wider enterprise data management platform offering.
- Boomi: Cloud-native integration platform-as-a-service (iPaaS) provider with expanding MDM capabilities. Competes with Pimcore's data integration and MDM modules as part of a broader integration and data management portfolio.
- Adobe (Experience Manager / Commerce): Large enterprise software incumbent offering Digital Experience Platform, DAM, and Commerce capabilities via Adobe Experience Manager. Competes with Pimcore's DXP and DAM modules as part of a much broader customer experience portfolio.
Emerging players
- Aprimo: Digital asset management (DAM) and marketing operations platform with overlap to Pimcore's DAM module. Competes on enterprise digital asset management and brand content workflows rather than full PXM suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pimcore social profiles
Digital presencePimcore compliance and trust
Trust signalCompliance1 record
Pimcore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pimcore leadership team
Management profileNumber of profiles
Profiles2 records
Pimcore funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pimcore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pimcore
What does Pimcore do?
Pimcore sells an enterprise open-source software platform that unifies Product Information Management (PIM), Master Data Management (MDM), Digital Asset Management (DAM), Customer Data Platform (CDP), Digital Experience Platform (DXP), and Digital Commerce capabilities into a single Best-of-Suite system. It is delivered via an open-core model with Community (free), Professional, Enterprise (on-premise/private cloud), and Enterprise PaaS (cloud-hosted) editions, and is licensed primarily through annual subscriptions.
Is Pimcore a public or private company?
Pimcore is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pimcore founded?
Pimcore was founded in 2013. It employs 51 to 100 people.
Where is Pimcore based?
Pimcore is headquartered in Salzburg, Austria, in the Europe region.
How does Pimcore make money?
Five revenue lines are on record. Enterprise Edition Licenses are the primary driver. The others are paaS Edition Subscriptions, professional Edition Licenses, community Edition (Freemium) and professional Services & Support.
Who are Pimcore's main competitors?
Direct peers on record are Akeneo, Stibo Systems, Salsify, Reltio, inRiver and Contentserv. Broad incumbents are Informatica, Boomi and Adobe (Experience Manager / Commerce). Aprimo is listed as an emerging player.
Does Pimcore have an API?
Yes. Pimcore offers headless APIs for data syndication, delivery, and headless content. The platform enables developers to access and distribute data programmatically across channels. While the website mentions API capabilities and developer documentation, no specific public API documentation URL was explicitly provided in the source material.
What industry is Pimcore in?
Pimcore's product category is Enterprise Data and Experience Management Software. Its primary akta.pro industry code is CRAOAOAH, Product Information Management (PIM), Digital Shelf & Content Syndication Services. Its NAICS code is 5132 and its SIC code is 7372.